Roarington

What Roarington does

Roarington AG is a privately held digital platform company headquartered in Vaduz, Liechtenstein, with an operational subsidiary (Roarington Italia S.r.l.) in Milan, Italy. The company builds and sells a multi-product ecosystem targeted at classic car collectors, automotive heritage institutions, and luxury hospitality venues. Its core products are high-end precision driving simulators, photorealistic digital twins of classic vehicles, a virtual exhibition environment called Dreamland (including the Roarington Art Center), and a Media House content platform. The technology stack combines 3D modeling, physics-based vehicle simulation, and immersive VR/AR experiences, with the eClassic Club membership and mobile apps (Roarington Driving App, eClassic App) serving as the connective software layer.

Revenue is generated primarily through one-time sales of proprietary driving simulators (with three years of maintenance and bundled eClassic Club membership included), recurring subscription revenue from memberships after the initial three-year period, and professional services for custom digital twin creation. Distribution combines direct enterprise sales for high-value hardware, hospitality "eClassic Lounge" installations at luxury venues (Kempinski St. Moritz, Badrutt's Palace, HK Engineering), and self-serve digital access through subscription/membership. The go-to-market is event-driven and community-led, leveraging partnerships with Mercedes-Benz Heritage, Pininfarina, Zagato, MAUTO, Art Basel, 1000 Miglia, and the Ringier Collection, plus an ambassador program featuring Formula 1 World Champion Kimi Räikkönen.

The company operates in a deliberately narrow, relationship-driven niche at the intersection of automotive heritage, luxury lifestyle, and digital experience. Founded as a 2013 initiative of The Classic Car Trust (TCCT) by Fritz Kaiser, Roarington was officially launched as a standalone platform in September 2021 and has since added a Red Dot design award (2023), a Mercedes-Benz Heritage partnership and Räikkönen ambassadorship (October 2024), and the Roarington Art Center (opening autumn 2025). Operating geographies are concentrated in five European countries (Liechtenstein, Italy, Switzerland, San Marino, Vatican City), with no global footprint claim and no disclosed institutional funding.

Name

Roarington

Legal name

Roarington AG

Website

https://roarington.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

Roarington is a Liechtenstein-based digital platform that sells high-end driving simulators, photorealistic digital twins of classic vehicles, and a virtual exhibition metaverse (Dreamland) to ultra-high-net-worth collectors, automotive heritage institutions, and luxury hospitality venues, monetizing through one-time hardware sales, bundled multi-year memberships, and custom digital twin services.

Ownership category

akta.pro rank

Product category

Classic Car Simulation Platform

SIC

Services-Amusement & Recreation Services (7900), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Automotive & Mobility Simulation (powertrain, aerodynamics, ADAS twins) (HDAGAEAG)

Keywords

• Driving simulators
• Digital twin technology
• Classic car experiences
• Automotive metaverse platform
• Virtual exhibitions

Headquarters

HQ city

Vaduz

HQ country

Liechtenstein

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Simulator Hardware Sales: Sale of high-end driving simulators replicating classic car handling and feel. Includes hardware delivery, installation, software, and remote maintenance for first 3 years. 50% payment at signing, 50% at delivery.
2. eClassic Club Membership: Subscription-based club membership providing access to digital experiences, championships, and exclusive content. Included with simulator purchase for first 3 years.
3. Digital Twin Creation Services: Custom digital twin creation service for collectors' vehicles, allowing virtualization of owned classic cars for use in simulators and virtual environments
4. Membership Programs: Roarington membership providing exclusive content, access to experiences, and community participation in the classic car metaverse

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Roarington creates photorealistic digital twins of rare classic cars and delivers them through precision driving simulators that replicate the authentic feel of each vehicle. Its Roarington MetaLand / Dreamland platform lets collectors, museums, and enthusiasts experience, race, and exhibit these digital twins in immersive virtual environments, with services spanning hardware sales, digital twin creation, and the eClassic Club membership subscription.

Product overview

Roarington is a comprehensive virtual platform and digital dreamland dedicated to classic car culture, offering a multi-product ecosystem centered around the Roarington MetaLand platform. The core offerings include Simulators (advanced driving simulators replicating classic car handling), Digital Twins (precise digital replicas of classic vehicles), Media House (editorial content and news), and Dreamland (virtual exhibitions including the Roarington Art Center). Additional services include the Roarington Driving App, eClassic Club membership, and eClassic App. The platform enables enthusiasts to drive digital twins of real museum cars on simulators, compete internationally, and experience classic automotive heritage in a sustainable virtual environment.

Differentiator

Problem solved

Functional benefit

Brands

• eClassic: Driving simulator experience and platform for classic car enthusiasts, featuring digital twins of iconic vehicles
• Roarington Art Center
• Dreamland
• Media House

Products and services

• Simulators Roarington simulators merge timeless design with cutting-edge technology, delivering the ultimate driving experience through advanced simulators that replicate the precise feel and handling of classic vehicles on world-famous tracks and scenic routes. Sold to individual collectors and luxury venues with white-glove delivery and installation.
• Digital Twins Exacting digital replicas of real classic cars with authentic dynamics and meticulous attention to detail, transforming physical classic vehicles into digital masterpieces. Roarington offers bespoke digital twin creation services for collectors' own vehicles as well as a curated library of iconic cars.
• Dreamland A virtual world of exhibitions within Roarington featuring legendary car showrooms, private collector garages (such as the Glass House Garage), and the Roarington Art Center, where automotive history, design, and contemporary art come to life.
• Roarington Art Center A digital art center within the Roarington platform, designed by Italian architect Benedetto Camerana and dedicated to contemporary and digital art exhibitions, including collections such as the Ringier Collection.
• eClassic Club Membership Subscription-based club membership providing access to digital experiences, championships, and exclusive content for classic car enthusiasts. Included with simulator purchase for the first 3 years and continues as a separate annual subscription thereafter; operated through The eClassic Club Trust reg.
• Roarington Driving App Mobile phone application that allows users to enjoy classic car driving experiences from their mobile device, downloadable from the Roarington platform.

Quantifiable outcome

• 13 million+ potential visitors through Mercedes-Benz Museum partnership
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Mercedes-Benz Heritage GmbHcoreStrategic or Co-development Partner · 17 October 2024Strategic partnership to create a digital twin of the Mercedes-Benz Museum, allowing classic car enthusiasts to explore iconic vehicles and historic races in an immersive virtual world. Mercedes-Benz Museum has had over 13 million visitors since 2006.
• ZagatocoreStrategic or Co-development Partner · 25 May 2023Partnership with legendary Italian coachbuilder blending tradition and innovation since 1919. Virtual ecosystem connecting collectors, showcasing iconic vehicles like the Aston Martin DB4GT Zagato, and offering immersive racing experience.
• The Classic Car Trust (TCCT)coreStrategic or Co-development Partner · 1 January 2013The Classic Car Trust was founded in 2013 by Fritz Kaiser to preserve automotive heritage while inspiring younger generations. TCCT launched Roarington as a cutting-edge technology platform for the classic car community.
• PininfarinacoreStrategic or Co-development PartnerPartnership with renowned Italian design house to enhance TCCT simulators with refined design and latest digital technology. Pininfarina showroom features iconic cars like the 1970 Modulo. Collaboration began in 2019.
• MAUTO - Museo Nazionale dell'AutomobilemajorStrategic or Co-development PartnerPartnership with Italian National Car Museum featuring icons of design and innovation including 1954 Fiat Turbina, 1952 Alfa Romeo Disco Volante, and 1953 Lancia D24.
• Art BaselmajorGTM or Marketing PartnerProud partner of Art Basel, connecting automotive culture with contemporary art world through the Roarington Art Center initiative featuring digital exhibitions.
• 1000 MigliamajorGTM or Marketing PartnerOfficial digital partner of 1000 Miglia, bringing the prestigious Italian classic car race into the Roarington digital experience.
• Ringier CollectionmajorStrategic or Co-development PartnerPartnership with Ringier Collection, one of Europe's leading private art collections featuring landmark works by globally recognized artists. Will exhibit in the Roarington Art Center.
• Kempinski Hotel St. MoritzminorChannel Partner/ Reseller/ DistributorLuxury hotel hosting eClassic Lounge for driving experiences, showcasing simulators in premium hospitality setting.
• HK EngineeringminorChannel Partner/ Reseller/ DistributorBavarian specialist of Mercedes-Benz 300SL Gullwing hosting eClassic Lounge for customers and visitors to drive on circuits made famous by the 300 SL.
• Badrutt's Palace HotelminorChannel Partner/ Reseller/ DistributorPrestigious St. Moritz hotel hosting eClassic Lounge for The ICE 2022 event, featuring classic car simulators in luxury setting.
• Fuoriconcorso Villa d'EsteminorChannel Partner/ Reseller/ DistributorPrestigious automotive event featuring eClassic simulators in exhibition pavilions, connecting classic car enthusiasts with digital experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ansible Motion: Ansible Motion manufactures professional-grade driving simulators used by OEMs, race teams, and research institutions. It is comparable to Roarington in delivering high-fidelity driving simulator hardware, though it skews more toward B2B/professional buyers versus Roarington's collector/luxury positioning.
• Cruden: Cruden builds open-simulator platforms for motorsport, ADAS, and vehicle dynamics development. It overlaps with Roarington on the underlying simulator technology stack and target automotive/engineering customers, though its primary market is professional engineering rather than classic car enthusiasts.
• D-BOX: D-BOX makes haptic motion platforms used in professional simulators, cinemas, and home entertainment. It overlaps with Roarington's simulator hardware stack (motion cueing) and serves adjacent luxury entertainment and automotive markets.
• CXC Simulations: CXC Simulations builds high-end driving simulators for professional drivers and automotive enthusiasts. It is a direct competitor to Roarington's precision simulator hardware, serving the same collector and motorsport customer base with comparable motion-platform hardware.

Others

• RM Sotheby's: RM Sotheby's is the world's largest collector car auction house, intersecting Roarington's classic car collector customer base. It is an adjacent ecosystem player that Roarington already references (a simulator sold at RM Sotheby's auction), making it a relevant benchmark for the collector community Roarington serves.
• Artlogic: Artlogic provides digital platforms and online viewing rooms for galleries and art collections. It is comparable as a technology provider for digital art exhibitions and is relevant to Roarington's Art Center and Ringier Collection initiatives, though it does not address classic car enthusiasts specifically.

Broad incumbents

• Playground Games (Forza Horizon): Playground Games, a Microsoft studio, develops the Forza Horizon racing series featuring classic and modern cars in open-world driving simulation. It competes for the enthusiast driving-simulation audience that Roarington targets, but at mass-market console pricing rather than luxury hardware.
• Polyphony Digital (Gran Turismo): Polyphony Digital produces the Gran Turismo franchise, the most iconic automotive simulation experience globally. It is comparable to Roarington as a broad incumbent in driving simulation and shares customer interest in classic and premium vehicles, but operates as a console/PC video game rather than hardware or metaverse platform.

Emerging players

• VI-grade: VI-grade provides driving simulation software and simulator solutions for vehicle development, NVH, and ride dynamics. It shares the precision driving-simulation core technology with Roarington but targets automotive engineering teams rather than collector experiences.
• rFpro: rFpro offers high-fidelity driving simulation software used for vehicle development and professional motorsport. It is comparable to Roarington in the physics-based simulation domain, though it sells B2B software rather than collector-facing hardware experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roarington.meta
• LinkedInlinkedin.com/company/the-classic-car-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roarington