South Devon Chilli Farm
South Devon Chilli Farm is a Devon-based, family-owned chilli farm and artisan food producer growing 100+ varieties and selling fresh chillies, seeds, plants, sauces, chocolates, and preserves via DTC e-commerce, wholesale trade accounts, and a physical farm shop.
- Company typePrivate
- Founded2004
- HeadquartersKingsbridge, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What South Devon Chilli Farm does
South Devon Chilli Farm is a privately held, family-owned British chilli farm and artisan food producer founded in 2004 and based in Loddiswell, Devon. The company operates from a single farm site with polytunnels, a nursery, an on-site production kitchen, and a farm shop, vertically integrating from seed germination and plant cultivation through to processed food products. It grows over 100 varieties of chillies, harvests several tonnes seasonally from July to November, and naturally dries most of them on-site.
The company sells through multiple channels: direct-to-consumer e-commerce on a Shopify storefront covering sauces, chocolates, preserves, fresh and dried chillies, plants, seeds, and growing equipment; wholesale trade accounts to independent retailers with a £75 minimum order; five regional distributors across the Southwest UK and Cornwall; a year-round farm shop with free admission; mobile sales at food festivals via the Chilli Farm Van; and a quarterly subscription service (Chilli Chocolate Club) at £23 per delivery. Pricing is unit-based, with products ranging from £4-12.50 for plants and seeds, £5-8 for sauces, up to £79 for private farm tours. It holds SALSA food safety certification, a registered trademark for "The Home of British Chillies®," and has secured three consecutive RHS Gold Awards.
The business is led by co-owners Jenny and Amrit, supported by a small team (1-10 employees) with over 50 years of combined chilli growing experience. It serves a hybrid customer base spanning foodies and home cooks, home growers, independent retailers, food service customers (Wahaca, Burt's Chips), co-development partners (Britvic's Tango), and farm visitors. The company has no disclosed institutional investment and operates as a bootstrapped, owner-operated enterprise.
South Devon Chilli Farm firmographics
Firmographics- Name
- South Devon Chilli Farm
- Legal name
- South Devon Chilli Farm
- Website
- https://southdevonchillifarm.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- South Devon Chilli Farm is a Devon-based, family-owned chilli farm and artisan food producer growing 100+ varieties and selling fresh chillies, seeds, plants, sauces, chocolates, and preserves via DTC e-commerce, wholesale trade accounts, and a physical farm shop.
- Ownership category
- akta.pro rank
South Devon Chilli Farm industry classification
Industry- Product category
- Specialty chilli food products
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Specialty Seed & Flavoring Crop Farming (Vanilla, Sesame, Mustard) (AFAGAGAN)
- akta.pro secondary industry
- Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)
Keywords
Where South Devon Chilli Farm is headquartered
LocationHeadquarters
- HQ city
- Kingsbridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
South Devon Chilli Farm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Direct Sales: Direct-to-consumer online sales through their Shopify e-commerce platform covering sauces, chocolates, preserves, fresh chillies, plants, seeds, and growing equipment.
- Wholesale/Trade: Wholesale accounts for retailers with minimum order value of £75 and free UK shipping on orders over £350. Products sold to farm shops, delis, garden centres, and independent retailers.
- Farm Visitor Revenue: Physical farm attraction with free entry, plant nursery shop, cold drinks, snacks, and product sampling.
- Subscriptions: Quarterly chocolate subscription service (Chilli Chocolate Club) delivering chilli chocolate products on a recurring basis.
- White Label & Bulk Orders: Own-label solutions for customers across all product lines, including bulk order capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chilli Chocolate Bar 80g |
| Unit Pricing | Pay-as-you-go | Chilli Chocolate Selection Box |
| Subscription | Pay-as-you-go | Chilli Chocolate Club Subscription |
| Unit Pricing | Pay-as-you-go | Chilli Jam 250g |
| Unit Pricing | Pay-as-you-go | Reaper Chilli Sauce 50ml |
| Unit Pricing | Pay-as-you-go | Fresh Chillies |
| Unit Pricing | Pay-as-you-go | Chilli Pot Plants 1-litre |
| Unit Pricing | Pay-as-you-go | Chilli Seeds |
| Unit Pricing | Pay-as-you-go | Bundle Products |
| Unit Pricing | Pay-as-you-go | Private Tour of the Farm |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
South Devon Chilli Farm product offering
Product offeringCore offering
South Devon Chilli Farm grows more than 100 varieties of chillies at its Devon farm and converts them into a range of chilli-based food products, including fresh chillies, sauces, ketchups, chutneys, jams, jellies, chocolates, dried chillies and powders. It also sells seeds, plug plants, growing equipment and chilli-themed gifts, and runs farm visits and tours plus a Chilli Chocolate Club subscription service.
Product overview
South Devon Chilli Farm is a British chilli farm and food producer offering a diverse product portfolio centred on chillies. The core offering includes fresh chillies, chilli seeds, and pot plants grown on their Devon farm. This is complemented by a handcrafted food production line including award-winning chilli sauces, preserves (jams, chutneys, jellies), and artisan chilli chocolates. The company also offers growing supplies, gift bundles, merchandise, and experiences including private farm tours. The product range spans from mild to extremely hot varieties, serving both retail customers through their e-commerce site and trade/wholesale customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh chillies Fresh-picked chillies from South Devon Chilli Farm's on-site cultivation of more than 100 varieties, sold to consumers and food buyers.
- Chilli sauces, ketchups, chutneys, jams, jellies and chocolates Condiments and confectionery produced by South Devon Chilli Farm from its own chillies, sold to consumers and trade buyers.
- Dried chillies and chilli powders Dehydrated and ground chilli products from the farm's cultivation, used as cooking ingredients and seasonings.
- Chilli vodka Chilli-infused vodka produced by the farm as part of its chilli-based alcoholic beverage range.
- Chilli seeds and plug plants (seedlings) Chilli seeds and young seedlings from the farm's varieties, sold to home growers via the farm shop and online store.
- Chilli growing equipment Grow kits and equipment sold to support home chilli cultivation, complementing the farm's seeds and plug plants.
- Chilli-themed gifts
Quantifiable outcome
- Third consecutive RHS Gold Award at RHS Malvern Spring Festival 2026
- +1 more outcomes
Companies that use South Devon Chilli Farm
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
South Devon Chilli Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
South Devon Chilli Farm partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- Britvic (Tango)flagshipCo-developed 'Tang Reaper' limited edition hot sauce with Tango Limited Edition. The partnership combined Britvic's Tango brand with South Devon Chilli Farm's expertise to create a bold, blisteringly hot product.
- WahacacoreLong-term supplier relationship where South Devon Chilli Farm provides quality chillies for Wahaca's super hot sauce offering. Wahaca has been working with them for many years.
- Burt's ChipscoreSupplier partnership providing Devon-grown chillies that are used in Burt's hand-cooked chips. Described as passionate, independent, local partners.
- FredacoreLong-term customer using chillies from South Devon Chilli Farm in their kitchen. Located less than an hour away from the farm.
- GR Fine FoodscoreDistribution partner covering the Southwest region of the UK.
- J & R Food ServicecoreDistribution partner covering the Southwest region of the UK.
- RedmoorcoreDistribution partner covering the Southwest region of the UK.
- West Country Fruit SalescoreDistribution partner covering Cornwall region of the UK.
- Frank H ManncoreDistribution partner covering the Southwest region of the UK.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
South Devon Chilli Farm competitors and assessment
Company assessmentBroad incumbents
- Cholula Hot Sauce: Global premium hot sauce brand distributed widely in UK supermarkets and food service. Competes in the same end-use occasions as South Devon Chilli Farm's sauces but at much larger scale with broader geographic reach.
- Wilkin & Sons (Tiptree): Established UK preserves, jams and condiments manufacturer with national retail distribution. Overlaps in preserves, sauces and farm-shop channels but operates at substantially larger scale across a broader range of products.
- Thompson & Morgan: Major UK seed and young-plant retailer selling chilli seeds, seedlings and growing equipment via catalogue and online. Comparable as a UK chilli seed/plant supplier but operating a much broader horticultural catalogue.
- Tabasco (McIlhenny Company): Iconic global hot sauce brand with universal retail and food-service distribution. Comparable as the category-defining competitor in chilli sauces but operating at vastly greater scale and marketing reach.
Direct peers
- Tracklements: Wiltshire-based UK artisan preserves, chutneys, mustards and condiments producer selling via farm shops, delis, garden centres and DTC. Comparable as a UK artisan condiment/preserve maker with similar retail and trade channels.
- Hot Heads Hot Sauce: UK small-batch hot sauce brand selling via DTC and independent retailers. Comparable as a UK hot sauce specialist targeting the same gourmet and foodie consumer base.
- Wiltshire Chilli Farm: UK chilli farm in Wiltshire producing fresh chillies, sauces, seeds and plants with a farm shop and events. Closely comparable in scale, model and product mix to South Devon Chilli Farm.
- The Chilli Pepper Company: UK specialist supplier of chilli seeds, plants, fresh chillies and chilli-based food products. Comparable as a vertically oriented UK chilli specialist selling across the same customer segments.
- Edible Ornamentals: Cheshire-based UK chilli farm growing fresh chillies in glasshouses and supplying retail/wholesale customers. Direct comparable as a UK-grown chilli producer with on-site processing and B2B supply.
Regional players
- Salcombe Dairy: Devon-based artisan ice cream producer with farm shop, DTC e-commerce and regional wholesale. Comparable as a Devon-rooted, award-winning artisan food brand operating at a similar micro/small scale in the same region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
South Devon Chilli Farm social profiles
Digital presenceSouth Devon Chilli Farm compliance and trust
Trust signalCompliance3 records
South Devon Chilli Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
South Devon Chilli Farm leadership team
Management profileNumber of profiles
Profiles2 records
South Devon Chilli Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
South Devon Chilli Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about South Devon Chilli Farm
What does South Devon Chilli Farm do?
South Devon Chilli Farm grows more than 100 varieties of chillies at its Devon farm and converts them into a range of chilli-based food products, including fresh chillies, sauces, ketchups, chutneys, jams, jellies, chocolates, dried chillies and powders. It also sells seeds, plug plants, growing equipment and chilli-themed gifts, and runs farm visits and tours plus a Chilli Chocolate Club subscription service.
Is South Devon Chilli Farm a public or private company?
South Devon Chilli Farm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was South Devon Chilli Farm founded?
South Devon Chilli Farm was founded in 2004. It employs 1 to 10 people.
Where is South Devon Chilli Farm based?
South Devon Chilli Farm is headquartered in Kingsbridge, United Kingdom, in the Europe region.
How does South Devon Chilli Farm make money?
Five revenue lines are on record. E-commerce Direct Sales are the primary driver. The others are wholesale/Trade, farm Visitor Revenue, subscriptions and white Label & Bulk Orders.
Who are South Devon Chilli Farm's main competitors?
Broad incumbents on record are Cholula Hot Sauce, Wilkin & Sons (Tiptree), Thompson & Morgan and Tabasco (McIlhenny Company). Direct peers are Tracklements, Hot Heads Hot Sauce, Wiltshire Chilli Farm, The Chilli Pepper Company and Edible Ornamentals. Salcombe Dairy is listed as a regional player.
Does South Devon Chilli Farm have an API?
No public API is recorded for South Devon Chilli Farm.
What industry is South Devon Chilli Farm in?
South Devon Chilli Farm's product category is Specialty chilli food products. Its primary akta.pro industry code is AFAGAGAN, Specialty Seed & Flavoring Crop Farming (Vanilla, Sesame, Mustard), with a secondary code of AFAJANAD, Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes). Its NAICS code is 444240 and its SIC code is 2000.