Robinson Asphalts

What Robinson Asphalts does

Robinson Asphalts (legal entity Robinson Asphalts 1992 Ltd) is a privately held, family-owned civil and landscape contracting company headquartered at 32 Winger Crescent, Te Kamo, Whangarei, in the Northland region of New Zealand. Founded in 1972 by Peter and Joan Robinson, the business was purchased in 1992 by Alan and Annie Johnston and is now transitioning to third-generation family ownership, with Cole Johnston serving as General Manager since 2022. The company delivers a "one-stop-shop" portfolio of civil contracting services — asphalt laying, concrete work, paving, timber structures, retaining walls, earthworks, drainage, sub-division construction, and specialist landscaping — across residential, commercial, and government end-markets. Notable technical inputs include use of the Enviro Tack cold bitumen product, which substitutes up to 40% water for the kerosene and diesel used in standard bitumen, reducing chemical hazard and carbon emissions.

The firm generates revenue on a project-based, quote-driven model, bidding direct to government clients (Whangarei District Council, Northland District Health Board, Department of Conservation, Kaipara District Council), commercial enterprises (Bunnings Warehouse, BP Riverside, Mark Cromie Holden, IC Motors), and educational and community institutions, while also operating as a sub-contractor to larger contractors such as Fulton Hogan. Award scale has ranged from sub-$100K categories up to the $5M+ CCNZ Hirepool category, with the Pūtahi Park project documented at NZ$6.6 million. The go-to-market relies on direct project sales, free-quote site visits, and a sustained community sponsorship programme across Sport Northland (15+ years), LegaSea, Northland Rugby, Northcoast Boardriders, and Northland Emergency Services Trust.

Operational credentials include triple ISO certification (ISO 45001, ISO 9001, ISO 14001), SiteWise Gold status at 97%/94%/97% across three years, and consecutive CCNZ Northland Branch Award wins over eight years across all price bands, plus national-level CCNZ finalist recognition. The company maintains an integrated local sub-contractor ecosystem of 15+ firms for large projects and has extended service delivery to remote locations including Pitcairn Island. Revenue, headcount, and ownership structure beyond the Johnston family remain undisclosed.

Name

Robinson Asphalts

Legal name

Robinson Asphalts 1992 Ltd

Website

https://robinsonasphalts.co.nz

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Robinson Asphalts is a third-generation, family-owned civil and landscape contractor in Northland, New Zealand, delivering asphalt, concrete, earthworks, drainage, and landscaping projects for residential, commercial, and government clients across all project sizes.

Ownership category

akta.pro rank

Product category

Civil Contracting & Construction Services

NAICS

Highway, Street, and Bridge Construction (237310), Land Subdivision (2372)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Pavement Construction & Rehabilitation (Asphalt, Concrete, Overlays) (IMAFAEAE)

akta.pro secondary industries

Asphalt & Pavement Removal / Milling (IMAFAKAM), Driveway Hardscaping (Pavers, Gravel, Permeable Systems) (HSAIACAD)

Keywords

• Asphalt paving services
• Civil contracting services
• Concrete construction
• Landscaping services
• Earthworks siteworks

Headquarters

HQ city

Whangarei

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Civil Contracting Services: The company generates revenue through civil contracting project work for residential, commercial and government clients. Services include driveways, tennis courts, road construction, landscaping, concrete, paving, timber work, earthworks, drainage, and sub-division construction. Projects range from small residential driveways to large-scale commercial and government infrastructure projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Robinson Asphalts is a civil and landscape contractor based in Whangarei, Northland, New Zealand. The company delivers asphalt, concrete, landscaping, timber, and earthworks services to residential, commercial, and government clients, with its primary segment being commercial and government projects across the Northland region.

Product overview

Robinson Asphalts is a civil and landscape contracting company offering a comprehensive 'one-stop-shop' range of services across residential, commercial, and special projects. The portfolio consists of three core service lines: Residential Solutions (driveways, patios, paths, property maintenance, sports courts), Commercial Services (concrete, fencing, landscaping, retaining walls, siteworks, drainage, earthworks, sports surfaces, carparks, asphalt), and Special Projects (unique projects in remote or challenging locations). Supporting services include Asphalt Services, Concrete Services, Landscaping Services, Timber Works, and Earthworks & Siteworks. The company operates as a unified service offering where multiple capabilities are integrated across projects rather than as separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Asphalt Services Asphalt laying, surfacing, and repair services for driveways, car parks, roads, and commercial hard-stand areas. Provided to residential, commercial, and government clients in the Northland region.
• Concrete Services Concrete pouring, finishing, and construction for foundations, driveways, paths, and structural elements. Targeted at residential, commercial, and government customers.
• Landscaping Services Landscape design and installation including planting, softscaping, and grounds work for residential properties, commercial sites, and public/government spaces.
• Timber Works Timber construction services including retaining walls, decking, fencing, and structural timber features for residential and commercial projects.
• Earthworks & Siteworks Site preparation, excavation, grading, and earthmoving services for residential, commercial, and government construction projects.
• Residential Solutions Bundled residential service offerings combining asphalt driveways, concrete work, landscaping, and timber features for homeowners.
• Commercial Services Full civil contracting packages for commercial developments including car parks, hard-stand areas, access roads, landscaping, and site preparation.
• Special Projects Bespoke and large-scale civil or landscaping projects for government infrastructure, public realm works, and specialised commercial requirements.

Quantifiable outcome

• Consecutive CCNZ Northland Branch Awards winners for 8 years running
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Sport NorthlandcoreOthersRobinson Asphalts has been a proud annual sponsor of Sport Northland for over 15 years. Sport Northland is a non-profit organisation dedicated to enriching northlanders' lives by inspiring and enabling more movement.
• LegaSeaminorOthersLegaSea is dedicated to restoring New Zealand's inshore fisheries to more abundant levels and returning the marine environment to a more productive ecosystem. Robinsons are a proud Building LegaSea Partner.
• Tane the Taniwha (Northland Rugby)minorOthersTane the Taniwha is the mascot for the Northland Rugby Team, involved in community and awareness events. Robinsons are a proud annual sponsor.
• Northcoast BoardridersminorOthersLocal surf club that hosts the annual Polar Bear Surf Competition. Robinsons support a division each year, most recently the Masters and Women's Longboard Divisions.
• Northland Emergency Services TrustminorOthersA charitable trust established to provide a dedicated emergency rescue helicopter service for the people of Northland. Supported by Robinsons.
• NZ Road Transport AssociationminorOthersProfessional industry association membership for road transport and civil contracting companies in New Zealand.
• Certified Builders Association of NZminorOthersAssociate member of the Certified Builders Association of New Zealand.
• Auckland Employers & Manufacturers AssociationminorOthersMember of the Auckland Employers & Manufacturers Association.
• Northland Chamber of CommerceminorOthersMember of the Northland Chamber of Commerce.
• Civil Contractors New Zealand (CCNZ)coreOthersActive member of Civil Contractors New Zealand. Robinson Asphalts participates in CCNZ Northland Branch Awards and has won multiple awards over consecutive years.
• SiteSafeminorOthersSiteSafe is a health and safety organisation for the New Zealand construction industry. Robinson Asphalts maintains SiteSafe certification.
• EcotricityminorOthersEcotricity is the only CarbonZero certified power supplier in New Zealand. Robinson Asphalts uses Ecotricity as their power provider.
• Northland Waste (Re:Fuel Programme)minorOthersWhen timber cannot be re-used, Robinson Asphalts' waste timber is used as carbon neutral biofuel via Northland Waste's Re:Fuel programme.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Brian Perry Civil: Brian Perry Civil is the civil division of Fletcher Construction delivering earthworks, roading, drainage and infrastructure across New Zealand. Comparable full-service civil contractor with similar one-stop-shop civil and landscape capability, though part of a larger construction group.
• HEB Construction: HEB Construction is a New Zealand civil contractor delivering earthworks, drainage, road construction and subdivisions across the upper North Island. Comparable in scope and multi-trade civil capability to Robinson Asphalts, with overlapping customer base in regional councils and developers.
• Whitestone Civil: Whitestone Civil is a New Zealand civil and landscaping contractor based in the Waikato/Bay of Plenty region. Comparable regional multi-trade civil contractor serving similar residential, commercial and government client mix with civil and landscape capability.
• Isaac Construction: Isaac Construction is a Christchurch-based civil contractor with capabilities in earthworks, roading, drainage and infrastructure. Comparable regional civil contractor profile with similar one-stop-shop positioning across residential, commercial and government clients.
• Schick Civil Construction: Schick Civil Construction is a New Zealand civil contractor focused on earthworks, drainage and roading infrastructure across the North Island. Closely comparable in scale, service mix and regional civil contracting model to Robinson Asphalts.
• Citycare Group: Citycare Group is a New Zealand infrastructure services company delivering civil contracting, roading, parks and open space maintenance. Comparable contractor with overlap in council-facing civil, drainage and landscape services, particularly in regional New Zealand markets.

Broad incumbents

• Downer Group: Downer is a major Australasian infrastructure services group with extensive road, civil and asphalt operations across New Zealand. A broad incumbent competitor with similar asphalt and civil contracting services, though operating at much greater national scale than Robinson Asphalts.
• Fulton Hogan: Fulton Hogan is one of Australasia's largest civil contractors, with major capability in roads, asphalt, concrete and infrastructure. Robinson Asphalts has directly sub-contracted to Fulton Hogan on projects such as the Kamo Bypass, making Fulton Hogan both an incumbent competitor and a prime contractor counterpart for similar regional civil work.
• McConnell Dowell: McConnell Dowell is a major Australasian civil engineering contractor delivering roads, bridges, water and infrastructure projects. Broad incumbent competing in similar civil infrastructure tenders but operating at substantially larger scale than Robinson Asphalts.

Emerging players

• Natural Habitats: Natural Habitats is a New Zealand landscape construction and environmental services provider. Overlaps with Robinson Asphalts' landscaping, hardscaping and subdivision planting capabilities, though focused more narrowly on the landscape construction segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/robinsonasphalts
• LinkedInlinkedin.com/company/robinson-asphalts

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robinson Asphalts