projekto

What projekto does

projekto GmbH is a privately held German real estate marketing services company founded in 2007 and headquartered in Ilsfeld, Baden-Württemberg. The firm provides full-service property marketing, tenant acquisition, rental contract administration (Mietvertragsmanagement), and new construction project support to property owners, private landlords, and institutional real estate investment companies across Germany. Its service offering is centered on Immobilienvermarktung (real estate marketing) delivered through a distributed network of 15 locations — a headquarters in Ilsfeld, two Niederlassungen (branch offices) in Frankfurt and Köln, and twelve Regionalbüros covering Hamburg, Berlin, Hannover, Dortmund, Düsseldorf, Leipzig, Mainz, Würzburg, Mannheim, Karlsruhe, Stuttgart, and München.

The company is founder-owned and led: Daniel Flaschel serves as Geschäftsführer (Managing Director) and Gründer (Founder). The team is organized by function across sales (Vertriebsleiter), marketing/inside-sales (Vermarktung & Leitung Innendienst), regional management (Regionalleiter), property administration (Immobilienverwaltung), contract management (Vertragsmanagement), communications (Kommunikation), finance (Finanzen), procurement (Einkauf), in-house legal (Syndikus), technical operations (Leiter Technik), and dedicated media/marketing staff. As of the input snapshot, 24 team members are listed on the company website. Reported cumulative operational metrics include 21,641 rental contracts realized for customers since 2007, 14,745 apartments currently in active portfolio for initial and re-letting, and 79 new construction projects accompanied and established in the market.

The go-to-market is B2B and sales-led, targeting enterprise and mid-market property owners and real estate investment firms. Named reference customers include BUWOG Immobilientreuhand, abrdn, Adler Group, and Wohnungshelden; additional marketing-service partners include RS Heilbronner, Marion Merz-Schulze, novotec, and HEICO. The revenue model is service-fee-based, described as recurring/subscription in nature, derived from rental contract administration and ongoing property marketing activities; specific pricing is not publicly disclosed. The company holds no external institutional funding, has no subsidiaries, and operates exclusively within Germany.

Name

projekto

Legal name

projekto GmbH

Website

https://projekto24.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

projekto GmbH is a German real estate marketing company providing tenant acquisition, rental contract management, and new construction project support to property owners, landlords, and institutional real estate investors across Germany through a network of 15 regional offices.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJABAA

Office Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Real estate marketing
• Property management
• Rental services
• Tenant acquisition
• Residential brokerage

Headquarters

HQ city

Ilsfeld

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Marketing Services: Services for successful real estate marketing including rental contract management, property marketing, and new construction project support. Revenue derived from service fees for managing rental contracts and property marketing activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

projekto GmbH is a mid-sized German real estate marketing company that provides full-service Immobilienvermarktung (real estate marketing), including property placement, tenant acquisition, rental contract management, and new construction project marketing for property owners, landlords, and real estate investment companies. The company operates through a network of 14 regional offices plus its Ilsfeld headquarters, serving as an intermediary between property owners/investors and prospective tenants.

Product overview

projekto GmbH is a real estate marketing services company offering a comprehensive suite of property marketing and management services. The core offering centers on Immobilienvermarktung (real estate marketing), supported by rental contract management (Mietverträge), property portfolio management (Wohnungen), and new construction project guidance (Neubauprojekte). The company operates through a network of regional offices across Germany and serves as an intermediary between property owners/investors and prospective tenants or buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilienvermarktung (Real Estate Marketing Services)
• Mietverträge (Rental Contract Management)
• Immobilienverwaltung (Property Administration)
• Neubauprojekte (New Construction Project Marketing)
• Wohnungsportfolio (Apartment Portfolio Management)

Quantifiable outcome

• 21,641 rental contracts realized for customers since founding in 2007
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• BUWOG ImmobilientreuhandminorStrategic or Co-development PartnerPartnership for real estate marketing services. BUWOG is a property management company.
• abrdnminorStrategic or Co-development PartnerPartnership for real estate marketing services. abrdn is a global investment company.
• Adler GroupminorStrategic or Co-development PartnerPartnership for real estate marketing services. Adler Group is a real estate company.
• WohnungsheldenminorStrategic or Co-development PartnerPartnership for real estate marketing services.
• RS HeilbronnerminorOthersPartnership for real estate services.
• Marion Merz-SchulzeminorOthersPartnership for real estate services.
• novotecminorStrategic or Co-development PartnerPartnership for real estate marketing services.
• HEICOminorOthersPartnership for real estate services.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Deutsche Wohnen: Major German residential landlord managing tens of thousands of apartments. Operates in-house letting and management functions, comparable in customer/market profile to projekto's institutional landlord clients.
• Immobilienscout24 (Immoscout24): Germany's largest online real estate marketplace, providing listing infrastructure used by property owners and letting agents. Overlaps with projekto's marketing channel role but operates as a broad platform rather than a specialized regional letting intermediary.
• JLL Germany (Jones Lang LaSalle): Global real estate services firm offering brokerage, property management, and marketing across Germany. Comparable in service-mix to projekto but operating at much larger scale and broader scope including commercial assets.
• Immowelt: Major German real estate portal serving both consumer and professional segments including property marketing, listings, and brokerage connections. Adjacent incumbent competing for the same property-marketing budgets that projekto addresses.
• CBRE Germany: Global commercial real estate services firm with a significant German residential advisory and investment sales practice. Provides brokerage, marketing, and advisory services to property owners at a larger scale and broader scope than projekto.
• PATRIZIA AG: German real estate investment manager with significant residential portfolios across Germany. Comparable as a customer archetype (large institutional owner) and overlaps operationally through in-house letting and asset management capabilities.
• Vonovia SE: Europe's largest residential property company with a German core portfolio of over 500,000 apartments. Provides in-house property marketing, letting, and management at scale, representing both a competitor for letting mandates and a potential client archetype.

Direct peers

• Engel & Völkers: Established German-headquartered real estate brokerage providing marketing, brokerage, and management services for residential properties. Comparable to projekto in providing intermediary services between owners and tenants/buyers across multiple German cities.
• McMakler: German full-service real estate brokerage and marketing firm combining digital tools with on-the-ground agents for residential sales and lettings. Closely comparable to projekto in target customer (private and institutional landlords) and service offering (marketing, tenant acquisition, contract management).

Others

• Sprengnetter Real Estate: German provider of real estate valuation, data, and software services to brokers, appraisers, and property owners. Adjacent ecosystem participant supporting property marketing workflows that projekto's letting services depend on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/projekto24

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about projekto