STANDARD (OSLO)

What STANDARD (OSLO) does

STANDARD (OSLO) is a privately held contemporary art gallery founded in 2005 and based at Eilert Sundts Gate 40 in Oslo, Norway. The gallery represents approximately 35 artists, including internationally recognized names such as Tauba Auerbach, Nina Beier, Matias Faldbakken, Isabella Ducrot, Josh Smith, Oscar Tuazon, Chadwick Rantanen, and Torbjørn Rødland, and operates an associated publishing imprint called STANDARD (BOOKS) that produces artist monographs and catalogs (e.g., the 2025 launch of Isabella Ducrot's 'Recent Animals').

The gallery generates revenue primarily through commissions on primary-market sales of represented artists' works, supplemented by publishing income from STANDARD (BOOKS). Its distribution model combines a single physical gallery space in Oslo (open Wednesday-Saturday, with consultations by appointment) with regular participation in the most prestigious international art fairs, including Art Basel (Basel, Miami Beach, Paris), Frieze (London, Los Angeles, Masters), CHART Copenhagen, and Independent New York. The gallery also engages in cross-gallery co-representation partnerships (notably with Sadie Coles HQ and Galerie Gisela Capitain for Isabella Ducrot) and hosts visiting presentations from peer programs such as The Modern Institute (Glasgow).

The customer base comprises three segments: private collectors (primary), museums and public institutions acquiring for collections (primary), and corporate/professional collectors and advisors (secondary). Marketing and outreach are conducted through the gallery website, an Instagram channel (@standard_oslo), an email newsletter, art fair booths, and in-person exhibition openings. The business is independently owned and led by founder and director Eivind Furnesvik, with 1-10 employees, no disclosed funding or institutional investment, and no proprietary technology stack.

Name

STANDARD (OSLO)

Legal name

STANDARD (OSLO)

Website

https://standardoslo.no

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

STANDARD (OSLO) is a privately held contemporary art gallery in Oslo, Norway, founded in 2005, representing approximately 35 international artists and generating revenue through commissions on primary-market sales via gallery exhibitions, top-tier international art fair participation, and an affiliated publishing imprint, STANDARD (BOOKS).

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Hardcover & Premium Editions Publishing (MPAJAAAE)

Keywords

• Contemporary art gallery
• Artist representation
• Art fair participation
• Art book publishing
• Exhibition curation

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Art Sales and Commissions: Primary revenue from representing and selling contemporary artworks through gallery exhibitions and art fair participation. The gallery represents approximately 35 artists and earns commissions on sales.
2. Publishing (STANDARD BOOKS): Revenue from publishing artist books and catalogues through the gallery's publishing arm STANDARD (BOOKS).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

STANDARD (OSLO) is a contemporary art gallery representing approximately 35 international artists, operating exhibitions out of its Oslo gallery space and participating in major international art fairs. The gallery also runs STANDARD (BOOKS), a publishing imprint producing artist monographs and exhibition catalogues, supporting both primary sales of artworks and the broader visibility of its roster.

Product overview

STANDARD (OSLO) is a contemporary art gallery based in Oslo, Norway, located at Eilert Sundts Gate 40. The gallery operates as a traditional art exhibition and representation space, offering art exhibitions, participation in international art fairs, artist representation, and public events including talks and book launches. The gallery also maintains an associated publishing arm called STANDARD (BOOKS). The gallery's primary offering is the physical exhibition and sale of contemporary artwork through its represented artists.

Differentiator

Problem solved

Functional benefit

Brands

• STANDARD (BOOKS): Publishing arm of the gallery producing artist monographs, catalogs, and publications

Products and services

• Contemporary art gallery exhibitions Rotating exhibitions of contemporary art presented at the gallery's Oslo space (Eilert Sundts Gate 40), showcasing the work of its approximately 35 represented international artists. Aimed at private collectors, curators, and institutional buyers.
• Artist representation services Ongoing representation of approximately 35 international contemporary artists, including marketing, sales, exhibition placement, and career development support for the represented artists.
• International art fair participation Booth presentations of represented artists at leading international art fairs including Art Basel, Frieze, and CHART, providing global visibility and sales channels to collectors and institutions.
• STANDARD (BOOKS) publishing Publishes artist monographs and exhibition catalogues under the STANDARD (BOOKS) imprint, available via the gallery's online store, supporting the visibility and scholarly positioning of represented artists.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Sadie Coles HQcoreStrategic or Co-development Partner · 9 October 2024Collaboration for Frieze Masters 2024, presenting a solo exhibition of works by Isabella Ducrot.
• Galerie Gisela CapitaincoreStrategic or Co-development Partner · 9 October 2024Collaboration for Frieze Masters 2024 (Isabella Ducrot) and ongoing exhibition partnerships. Also collaborated for Art Basel Unlimited 2022 (Isabella Ducrot).
• XYZ collectiveminorStrategic or Co-development Partner · 9 October 2024Host gallery for Onsen Confidential 2024, Tokyo. Standard (Oslo) participated as guest gallery.
• The Modern Institute (Glasgow)minorStrategic or Co-development Partner · 9 October 2024Collaborative exhibition 'I'm Yours' at STANDARD (OSLO) presented by The Modern Institute.
• Ivan (Bucharest)minorStrategic or Co-development Partner · 9 October 2024Collaboration for Frieze Masters Spotlight 2023, presenting solo presentation with works by Simona Runcan.
• CROY NIELSENminorStrategic or Co-development Partner · 9 October 2024Collaboration for Paris+ par Art Basel / Sites 2022 presenting Nina Beier's work.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Galleria Raffaella Cortese: Milan-based contemporary gallery with a similarly sized roster of international artists and presence at major European art fairs, comparable to STANDARD (OSLO) in scale and curation strategy.
• Galerie König: Berlin-based contemporary gallery with a comparable tier of international artists and active presence at Art Basel / Frieze fairs, making it a direct peer in the European mid-sized gallery segment.
• Galerie Gisela Capitain: Cologne-based contemporary gallery and confirmed collaborator with STANDARD (OSLO) on Isabella Ducrot presentations at Frieze Masters 2024 and Art Basel Unlimited 2022, with a comparable mid-sized European roster.
• CROY NIELSEN: Vienna/Berlin-based contemporary gallery and confirmed STANDARD (OSLO) collaborator (Paris+ par Art Basel / Sites 2022, Nina Beier), sharing similar fair-touring strategy and contemporary-art focus.
• Sadie Coles HQ: London-based contemporary art gallery that has formally collaborated with STANDARD (OSLO) at Frieze Masters 2024 (Isabella Ducrot presentation) and shares a similar artist-tier focus and art-fair strategy.
• The Modern Institute: Glasgow-based contemporary gallery that co-organized the 'I'm Yours' exhibition at STANDARD (OSLO); operates with similar artist-representation model and participation in top-tier international art fairs.
• Galleri Brandstrup: Oslo-based contemporary art gallery directly competing for Norwegian artists, collectors, and institutional relationships with STANDARD (OSLO).

Broad incumbents

• David Zwirner: Major global gallery with significant representation of contemporary artists at top fairs; competes with STANDARD (OSLO) for high-value primary sales and serves as a destination acquirer for breakout artists.
• Pace Gallery: Global blue-chip gallery representing many of the same tier of contemporary artists; a broad incumbent competing for artist representation, collector relationships, and Art Basel booth dominance.

Regional players

• Standard Vision (or comparable Scandinavian gallery - Galleri Kral): Bergen/Norway-based contemporary gallery (Galleri Kral) operating within the same Norwegian/Nordic market geography and exhibiting Scandinavian artists at the same regional art-fair circuit (e.g., CHART Copenhagen).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/standard_oslo/?hl=en
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/standard-oslo-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STANDARD (OSLO)