StandardVision
- Company typePrivate
- Founded2001
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
StandardVision firmographics
Firmographics- Name
- StandardVision
- Legal name
- StandardVision, LLC
- Website
- https://standardvision.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
StandardVision industry classification
Industry- Product category
- Digital Out-of-Home Advertising & LED Display Technology
- NAICS
- Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
Keywords
Where StandardVision is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StandardVision business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- DOOH Advertising Sales: Revenue generated from selling advertising space on StandardVision's digital billboard and media architecture platforms in major US markets. Brands pay for impressions and brand experiences on premium digital displays.
- LED Hardware Sales: Custom LED display systems sold to enterprise clients for installation in corporate offices, hotels, retail spaces, transportation hubs, and public spaces. Includes transparent displays, custom configurations, and architectural integrations.
- SVRunner Software Licensing: Content management software licensing for operating LED displays. Software enables content scheduling, playback monitoring, and system management.
- Luma Canvas Product Sales: Museum-grade LED displays sold directly to galleries, collectors, and institutions for digital art and NFT display. Available in various sizes with custom sizing options.
- Art Curation and Consulting Services: Digital art curation services for client installations, including artist programming, content selection, and public art program management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SVRunner - Enterprise Content Management |
| One time/ perpetual license | Pay-as-you-go | Luma Canvas - Museum-Grade LED Display |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
StandardVision product offering
Product offeringCore offering
StandardVision designs, manufactures, and operates custom LED display systems and media architecture for enterprise clients, complemented by its proprietary SVRunner content management software. The company also runs premium digital out-of-home (DOOH) advertising platforms in major U.S. markets and offers the museum-grade Luma Canvas display for NFTs and digital art, plus art curation and consulting services.
Product overview
StandardVision is a LED display technology and digital out-of-home (DOOH) advertising company operating at the forefront of LED innovation. The company's portfolio consists of custom LED displays (including transparent displays and Clear Canvas technology), digital lighting solutions, and the proprietary SVRunner content management software platform. Their flagship product Luma Canvas is a museum-grade LED display specifically designed for showcasing NFTs and digital art, featuring direct emissive illumination technology with the widest color gamut available and 160-degree viewing angle. The company also operates iconic landmark media platforms like Kurve LA and offers DOOH advertising solutions through a strategic alliance with Dream Outdoor. Their technology solutions span corporate, retail, hospitality, transportation, civic, and residential sectors, providing end-to-end services from custom LED display manufacturing to content management and operational support.
Differentiator
Problem solved
Functional benefit
Brands
- SVRunner: Proprietary content management software for creating, deploying, and operating tailored art and advertising experiences.
- Luma Canvas
- SVStudios
Products and services
- Custom LED Displays Tailored LED display systems engineered for specific project requirements, from ultra-fine pitch to large-scale exterior facades, for real estate developers, architects, and enterprise clients.
- Digital Lighting Solutions
- Transparent Displays
- Clear Canvas Transparent LED technology solution for retail and architectural applications that enables visibility through displays while delivering dynamic content, showcased at NRF 2024.
- Luma Canvas Museum-grade LED display designed for showcasing NFTs and digital art, with direct emissive illumination, matte surface, deep blacks, 160-degree viewing angle, crypto wallet integration, and 24/7 operation; sold to galleries, collectors, and institutions worldwide.
- SVRunner Software Proprietary content management software for creating, deploying, and operating tailored art and advertising experiences on LED displays, with web-based scheduling, smart tags, rules-based scheduling, SVRunner API, playback monitoring with auto-failover, and a gaming-level graphics engine.
- DOOH Advertising Solutions
- Kurve LA
- Art Curation and Consulting Services
Quantifiable outcome
- Kurve LA generates over 1 million daily impressions at the Wilshire and Vermont intersection
- +1 more outcomes
Companies that use StandardVision
Customer profileNamed customers29 records
Segments7 records
Ideal customer profiles5 records
StandardVision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
StandardVision partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- CIRCA ArtcoreOngoing partnership to present site-specific artwork on Courtyard Marriott LA Live. Has featured artists including Gilbert & George, Frank Bowling, Anne Imhof, and Slawn.
- ObscuraminorPartnership for outdoor exhibition featuring Obscura's 'Who We Are' series of 50 portraits displayed across StandardVision's LED facades in Los Angeles.
- Infinity FestivalminorLuma Canvas displays featured at Infinity Festival 2021 Art & Tech gallery, showcasing Nancy Baker Cahill's Slipstream series.
- Bitforms GallerycoreLuma Canvas featured in Bitforms Gallery's exhibition 'A Generative Movement' at Minnesota Street Project in San Francisco, coinciding with Rafael Lozano-Hemmer's solo exhibition at SFMoMA.
- Vellum LAflagshipOfficial technology partner for Vellum LA, the first physical gallery space in Los Angeles for NFT-backed digital art. StandardVision outfitted the gallery with Luma Canvas displays. Partnership includes joint exhibitions like Sea Change at LA Art Show.
- SuperRarecorePartnership for NFT exhibitions and online auctions in conjunction with Vellum LA. Collaborated on Sea Change exhibition at LA Art Show featuring 12 new media artists.
- Dream OutdoorcoreStrategic alliance with Dream Outdoor to cultivate seasoned expertise in DOOH innovation. Dream Outdoor brings strategic representation of iconic media platforms, enhancing StandardVision's ability to deliver dynamic out-of-home solutions and propelling brand engagement for clients.
- AC MartinminorArchitectural partnership for Natural Resources Headquarters Building project in Sacramento, collaborated on custom ultra-fine pitch digital display integration.
- Turner ConstructionminorConstruction partnership for Natural Resources Headquarters Building digital installation project.
- Dyson & WomackminorPartnered for public art program curation at California Natural Resources Agency, selecting digital artists for the Natural Resources Headquarters display.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
StandardVision competitors and assessment
Company assessmentDirect peers
- SNA Displays: Custom LED display manufacturer and operator focused on media architecture and large-format LED facades for real estate, retail, and entertainment venues. Direct competitor to StandardVision's Custom LED Displays and DOOH platform offerings across the US.
- Prismaflex International: International LED display and digital signage manufacturer focused on urban media architecture and customizable LED solutions. Comparable to StandardVision's bespoke LED facade and transparent display offerings.
- Christie Digital Systems: Provider of professional display, projection, and LED solutions for venues, museums, and architectural installations. Directly comparable to StandardVision on museum-grade LED (Luma Canvas) and large venue integration work.
- Planar (Leyard): Major LED video wall and fine-pitch display manufacturer serving retail, corporate, control rooms, and broadcast. Closely competes with StandardVision's Custom LED Displays and Luma Canvas product categories.
- Broadsign: Leading DOOH content management and programmatic platform used by media operators worldwide. Direct software-side comparable to StandardVision's SVRunner CMS for managing digital out-of-home networks.
- PixelFLEX (formerly NanoLumens): Manufacturer of custom and curved LED display solutions for retail, hospitality, and architectural installations. Comparable to StandardVision's Custom LED Displays and Clear Canvas transparent/architectural offerings.
Broad incumbents
- Daktronics: Large, publicly-traded LED display manufacturer serving sports, transportation, commercial, and out-of-home markets. Broadly overlaps with StandardVision's custom LED and DOOH display business at significantly larger scale.
- Lamar Advertising Company: One of the largest US OOH and DOOH advertising operators with a national billboard and digital display inventory. Competes with StandardVision for premium brand-advertising spend on owned media assets.
- Outfront Media: Major US out-of-home and digital out-of-home media company operating across transit, billboards, and street furniture. Competes with StandardVision's DOOH advertising and media platform business.
- Clear Channel Outdoor: Global OOH and DOOH advertising operator with extensive US and international digital billboard networks. Directly comparable to StandardVision's premium DOOH offerings and competes for the same brand budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
StandardVision financial estimates
Financial estimateRevenue estimate
Valuation estimate
StandardVision leadership team
Management profileNumber of profiles
Profiles13 records
StandardVision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StandardVision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StandardVision
What does StandardVision do?
StandardVision designs, manufactures, and operates custom LED display systems and media architecture for enterprise clients, complemented by its proprietary SVRunner content management software. The company also runs premium digital out-of-home (DOOH) advertising platforms in major U.S. markets and offers the museum-grade Luma Canvas display for NFTs and digital art, plus art curation and consulting services.
Is StandardVision a public or private company?
StandardVision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StandardVision founded?
StandardVision was founded in 2001. It employs 101 to 250 people.
Where is StandardVision based?
StandardVision is headquartered in Los Angeles, United States, in the North America region.
How does StandardVision make money?
Five revenue lines are on record. DOOH Advertising Sales are the primary driver. The others are LED Hardware Sales, SVRunner Software Licensing, luma Canvas Product Sales and art Curation and Consulting Services.
Who are StandardVision's main competitors?
Direct peers on record are SNA Displays, Prismaflex International, Christie Digital Systems, Planar (Leyard), Broadsign and PixelFLEX (formerly NanoLumens). Broad incumbents are Daktronics, Lamar Advertising Company, Outfront Media and Clear Channel Outdoor.
Does StandardVision have an API?
Yes. SVRunner API enables tailoring SVRunner to system design with virtually limitless integrations. Developers can affect content scheduling using external databases, dynamically alter content using sensors, and control external hardware with play triggers. The API supports programmatic simplicity via rules-based scheduling and studio-grade graphical power.
What industry is StandardVision in?
StandardVision's product category is Digital Out-of-Home Advertising & LED Display Technology. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 541850 and its SIC code is 3640.