Proco Roofing Llc

What Proco Roofing Llc does

Proco Roofing LLC is a Texas-based, founder-owned private roofing contractor founded in 2014 and headquartered at 1020 South Main Street, Grapevine. The firm delivers residential, commercial, and specialty roofing services across four Texas metros—the DFW Metroplex (primary), Austin, Houston, and Waco—using industry-standard materials and techniques including asphalt shingles, standing seam metal, stone-coated steel, tile/slate, and commercial flat-roof systems (TPO, PVC, EPDM, modified bitumen). Its core technology is a proprietary insurance claim navigation workflow that documents damage, attends adjuster meetings, and supports supplement filings—a domain specialization driven by Managing Director of Sales Taylor Davis's prior insurance-side relationships.

The company runs a sales-led, direct-to-consumer go-to-market with field sales representatives, free roof inspections as a lead magnet, inbound phone/website capture (833-467-7626), and an emerging channel via the PRO-Community Partner Program targeting real estate agents, insurance agents, and local businesses. Manufacturer certifications with Atlas, Malarkey, CertainTeed, GAF (Master Elite), and Owens Corning—plus RCAT licensing and $2M liability coverage—underwrite warranty-backed installations including a 50-year GAF option. The firm supplements project-based revenue with Hearth financing (0% APR promotional options, launched May 2026).

Revenue mechanics are predominantly one-time project-based across residential roof replacement ($8K–$18K per home) and commercial work ($5.50–$8.50/sq ft for TPO). Customer segments include residential homeowners (primary), commercial property owners across education, religious, retail, healthcare, and supplier verticals, and specialty roofing buyers seeking premium systems. Named commercial engagements include The Hockaday School, Fort Worth Zoo, Legacy Church, All-State Building, Cowtown Materials, and Little Elm Eye Care. The company appears bootstrapped with no disclosed external funding, with approximately 20+ named team members spanning residential, commercial, operations, sales, and admin functions.

Name

Proco Roofing Llc

Legal name

Proco Roofing LLC

Website

https://procoroof.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Proco Roofing LLC is a Texas-based private roofing contractor delivering residential, commercial, and specialty roofing services—including storm damage repair and insurance claim navigation—across the DFW Metroplex, Austin, Houston, and Waco markets.

Ownership category

akta.pro rank

Product category

Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)

akta.pro secondary industries

Roof Installation & Replacement (HSAPAKAA), Metal Roof Repair & Panel Replacement (HSAGAKAD), Metal Roofing Systems (IMADAFAB)

Keywords

• Residential roofing services
• Commercial roofing installation
• Storm damage repair
• Roof replacement services
• Specialty roofing systems

Headquarters

HQ city

Grapevine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Residential Roofing Services: One-time project-based revenue from roof inspections, repairs, replacements, and new installations for homeowners. Includes emergency tarping and storm damage assessment services.
2. Commercial Roofing & Waterproofing: Project-based revenue from commercial buildings including multi-family, industrial, and new construction. Services include roof repairs, replacements, waterproofing, and restoration. Notable projects: Fort Worth Zoo, Hockaday School.
3. Specialty Roofing: Premium roofing systems including standing seam metal, stone-coated steel, tile/slate, and high-end designer shingles. Higher price point for craftsmanship-focused installations.
4. Financing Services: Third-party financing through Hearth provides promotional 0% APR options for customers. Company facilitates financing but revenue recognition unclear.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Proco Roofing LLC provides residential and commercial roofing installation, repair, and replacement services across Texas, supplemented by storm damage restoration, insurance claim support, specialty roofing systems, and financing facilitation through Hearth. The company operates its own field sales, project management, and installation crews, with a dedicated commercial division and custom metal fabrication workshop. Free roof inspections, RCAT licensing, and manufacturer certifications anchor its service delivery model.

Product overview

PROCO Roofing is a Texas-based residential and commercial roofing company offering three core service lines: Residential Roofing (inspections, repairs, replacements, new installations, storm damage assessment, and emergency services), Commercial Roofing (new construction, repair/maintenance, waterproofing/restoration using TPO, PVC, EPDM, Modified Bitumen, Metal, and Tile systems), and Specialty Roofing (Standing Seam Metal, Stone Coated Steel, Tile/Slate, and High-End Designer Shingles). The company supplements its core roofing services with add-on offerings including financing through Hearth (0% APR options), insurance claim support, and a PRO-Community Partnership program for local business referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Comprehensive residential roofing services for Texas homeowners, including free roof inspections, leak diagnostics and repair, roof replacement, new roof installation, storm damage assessments, emergency tarping, insurance claim support, and specialty roofing options.
• Commercial Roofing & Construction
• Specialty Roofing
• Insurance Claim Support

Quantifiable outcome

• 50-year warranty available through GAF Master Elite certification
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Roofing Contractors Association of Texas (RCAT)coreStrategic or Co-development PartnerProfessional licensing through RCAT. Company is RCAT licensed, demonstrating compliance with state roofing contractor standards and professional practices.
• North Texas Roofing Contractors Association (NTRCA)minorStrategic or Co-development PartnerMembership in regional industry association for networking, best practices, and industry standards alignment.
• National Roofing Contractors Association (NRCA)minorStrategic or Co-development PartnerMembership in national industry association demonstrating commitment to industry standards, training, and professional development.
• Atlas RoofingcoreStrategic or Co-development PartnerManufacturer certification providing access to premium roofing materials and extended warranty options for customers.
• Malarkey Roofing ProductscoreStrategic or Co-development PartnerManufacturer certification. Certified to install Malarkey products with access to manufacturer warranties and training.
• CertainTeedcoreStrategic or Co-development PartnerManufacturer certification including CertainTeed Presidential designer shingles. Enables extended warranty coverage and quality installation standards.
• GAFcoreStrategic or Co-development PartnerManufacturer certification enabling 50-year warranty coverage and Master Elite contractor status for premium installations.
• Owens CorningcoreStrategic or Co-development PartnerManufacturer certification providing access to Owens Corning roofing materials and extended warranty options.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Power Home Remodeling: Large U.S. exterior home remodeling company offering roofing, siding, and windows; comparable to PROCO in residential replacement GTM (direct-to-consumer, in-home consultation) but at substantially larger national scale.
• Roofing Corp of America: PE-backed platform consolidating residential and commercial roofing contractors across the U.S.; comparable to PROCO as a residential/commercial roll-up competitor with broader geographic reach and institutional capital.
• Tremco Roofing and Building Maintenance: National commercial roofing manufacturer and contractor with full-system capabilities (TPO, modified bitumen, coatings); comparable to PROCO's commercial roofing and waterproofing/restoration line but as an established, much larger incumbent.
• Tecta America: One of the largest U.S. commercial roofing contractors, operating TPO/EPDM/metal systems; comparable to PROCO's commercial division and waterproofing/restoration offering but at materially larger scale and broader geography.

Direct peers

• Storm Guard Roofing and Construction: National residential and commercial roofing franchise with a strong focus on storm-damage restoration and insurance-claim support, directly comparable to PROCO's insurance-claim-led residential model and multi-metro service area.
• Bone Dry Roofing: Regional residential and light-commercial roofing company with multi-city coverage in the Midwest/South; comparable to PROCO in service mix (residential + commercial repair/replacement) and field-sales-led model.
• Erie Construction: Multi-state residential roofing and exteriors contractor; comparable to PROCO in residential roof replacement focus, manufacturer-certified positioning, and direct-sales-led acquisition model.
• Aspen Contracting: Large national residential roofing contractor specializing in storm-damage and insurance-claim work; comparable to PROCO in go-to-market (insurance-led sales, multi-state regional coverage) and core residential roofing offering.
• Long Home Products: Regional U.S. residential roofing and home improvement company; comparable to PROCO in residential roof replacement, in-home sales motion, and financing-supported close rates.
• DaBella: Regional home exterior remodeling company with a strong residential roofing line across multiple U.S. metros; comparable to PROCO in direct-to-consumer residential roofing GTM and multi-city operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/proco-roofing-construction
• Instagraminstagram.com/procoroof

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proco Roofing Llc