Prosiebensat.1puls 4 Gmbh

What Prosiebensat.1puls 4 Gmbh does

ProSiebenSat.1 PULS 4 GmbH is the Austrian operating subsidiary of the publicly traded ProSiebenSat.1 Media SE, headquartered in Vienna. Founded in 2004, it operates as Austria's largest private TV broadcaster, managing four Austrian free-TV channels (PULS 4, ATV, ATV2, PULS 24) and seven program windows for German channels, reaching 89% of the Austrian population monthly. In 2023, the company launched JOYN, a free SuperStreamer streaming platform consolidating 150+ live channels, 70+ on-demand media libraries, and 40+ radio stations, which reached 1.9 million MAU and 2 billion+ watchtime minutes in Q1/2025 with 30% YoY growth.

The company's core technology stack centers on an integrated advertising platform combining linear TV with digital and streaming inventory. Proprietary ad-tech products include TELETEST 2.0 (real-time reach measurement combining panel data with Return Path Data from 1M+ HbbTV devices), TV-LOAD (real-time ad-spot optimization), Addressable TV, Dynamic Ad Insertion, CrossDevice targeting, and the esome cross-platform social media and programmatic advertising solution. AI capabilities include KI-Spot (AI-generated TV commercials using Adobe Creative Cloud with Google Veo, GPT Image, and Black Forest Labs Flux models) and Virtuelles Placement (AI-generated virtual product placement in live TV scenes). The marktguru shopping app provides mobile commerce advertising inventory with 750,000+ downloads and 40M+ monthly ad impressions.

The business model is exclusively advertising-based, generating revenue from TV spot sales (priced via Tausendkontaktpreise/TKP and discount schedules), streaming advertising on JOYN, programmatic digital advertising, social media advertising via esome, and mobile advertising via marktguru. Go-to-market is direct enterprise field sales through the #OneSales organization covering Integrated Ad Sales, Advanced Advertising, Account Execution, and Revenue Management under Commercial Director Peter Strutz. The company is led by Co-CEOs Thomas Gruber and Bernhard Albrecht and is owned by ProSiebenSat.1 Media SE, whose majority shareholder is Media for Europe (MFE). In May 2026, the company consolidated its advertising operations under the new Seven.One Austria brand.

Name

Prosiebensat.1puls 4 Gmbh

Legal name

ProSiebenSat.1 PULS 4 GmbH

Website

https://prosiebensat1puls4.com

Company type

Private

Founded year

2004

Operating status

Operating

Ownership category

akta.pro rank

Product category

Television Broadcasting & Digital Video Advertising

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Advertising Agencies (54181)

SIC

Television Broadcasting Stations (4833), Services-Advertising (7310)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industries

International/Multilingual Streaming Channels (MPABAHAI), Live Streaming & Webcasting Platforms (BPAMAJAB)

Keywords

• Private television broadcasting
• Video streaming platform
• Digital video advertising
• Addressable TV solutions
• Cross-media marketing

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. TV Advertising: Sale of advertising spots across 11 TV channels including PULS 4, ATV, ATV2, PULS 24, ProSieben Austria, Sat.1 Österreich, kabel eins austria, and others. Revenue generated through programmatic and direct booking of commercial airtime.
2. Streaming/Digital Advertising: Advertising inventory on JOYN streaming platform including instream ads, native ads, sponsorings, and programmatic advertising across 150+ live channels and on-demand content.
3. marktguru: Mobile advertising platform offering digital brochure integration, teaser ads, push notifications, and branded TV spots through a free shopping app with over 750,000 downloads.
4. DAZN Sports Advertising: Exclusive marketing of entire DAZN inventory including Bundesliga, NFL, and Darts content across premium sports environments.
5. esome Social Media & Programmatic: Cross-platform social media and programmatic advertising solution with KPI-based billing across all digital channels including social networks and programmatic inventories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ProSiebenSat.1 PULS 4 GmbH operates free-TV channels and the JOYN streaming platform for Austrian viewers and sells integrated cross-media, addressable-TV and data-driven advertising solutions to advertisers and media agencies across Austria.

Product overview

ProSiebenSat.1 PULS 4 operates as a comprehensive media and advertising technology company in Austria. The product portfolio centers on JOYN, Austria's free SuperStreamer platform, combined with TV-LOAD (real-time advertising optimization), Addressable TV, Dynamic Ad Insertion, and CrossDevice targeting technologies. Supporting products include esome (cross-platform social media advertising), marktguru (shopping app), and TELETEST 2.0 (measurement system). The company also operates 11 TV channels including PULS 4, ATV, ATV2, and PULS 24, with Seven.One Austria serving as the unified marketing brand for the entire advertising portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• JOYN: Austria's SuperStreamer - a free streaming platform combining TV, streaming, radio, and on-demand content with 150+ live channels and 70+ media libraries
• TV-LOAD
• Addressable TV
• esome
• Virtuelles Placement
• TELETEST 2.0

Products and services

• Free-TV channels (Sat.1, ProSieben, Kabel Eins, sixx, ProSieben MAXX, SAT.1 Gold) Free-to-air German-language entertainment TV channels (entertainment, series, films) broadcast in Austria for mass consumer audiences.
• Austrian TV channels (Puls 4, Puls 24, ATV, ATV2) Austrian free-TV channels covering entertainment (Puls 4, ATV, ATV2) and news/theme (Puls 24), targeted at Austrian viewers.
• JOYN streaming platform Over-the-top streaming service offering live channels and on-demand video content (series, films, shows) for Austrian viewers across devices.
• Addressable TV (AddressableTV / DAI) Addressable-TV advertising technology that delivers targeted TV ads at household or user level, sold to Austrian advertisers and agencies.
• TV-LOAD Programmatic platform for digital trading of TV advertising inventory, used by media agencies and advertisers to automate TV ad buying.
• CrossDevice Cross-device video advertising solution that enables advertisers to reach and frequency-cap users across TV, mobile, web and other digital devices.
• Virtuelles Placement Virtual product-placement technology that inserts brands digitally into TV and video content, sold to advertisers as a new-format ad product.
• Some (esome) advertising platform Programmatic advertising technology platform used to plan, buy and optimise digital video and cross-media campaigns.
• marktguru Digital coupon and offer platform distributing retailer promotions and deals to Austrian consumers, with advertising and data monetisation.
• TELETEST 2.0 Electronic TV audience measurement system that provides official reach and viewing data for Austrian TV advertising.
• Seven.One Austria digital network Digital content and advertising network that distributes ProSiebenSat.1 PULS 4 video and advertising inventory across Austrian online and mobile channels.

Quantifiable outcome

• 40% faster prototyping for concept development using Adobe AI tools
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DAZNcoreGTM or Marketing Partner · 24 March 2026ProSiebenSat.1 PULS 4 exclusively markets the entire DAZN inventory in Austria, covering premium live sports including German Bundesliga, NFL, Darts, and other sports content. This partnership provides access to high-value sports advertising environments.
• AGTT (Arbeitsgemeinschaft TELETEST)coreStrategic or Co-development Partner · 1 September 2024Joint development of TELETEST 2.0 with ORF-Enterprise and other Austrian broadcasters. Combined panel data with Return Path Data from 1M+ HbbTV devices for revolutionary TV measurement.
• ORF (Austrian Broadcasting Corporation)coreTechnology or IntegrationORF content integrated into JOYN streaming platform, including ORF ON mediathek and Zeit im Bild news. Joint initiative on 4GAMECHANGERS Festival.
• AdobecoreTechnology or IntegrationAdobe Creative Cloud with generative AI models (Google Veo, GPT Image, Black Forest Labs Flux) used for AI-generated commercial production. ProSiebenSat.1 PULS 4 achieved 40% faster prototyping using these tools.
• SevenVentures (Marktguru)coreStrategic or Co-development PartnerJoint venture for shopping app marktguru. Michael Buchbinder serves as Managing Director of marktguru alongside company founders. App has 750K+ downloads and 500K monthly unique users.
• 4GAMECHANGERS (with ORF)minorStrategic or Co-development PartnerJoint festival organization with ORF for 4GAMECHANGERS, an international Digital Tech festival covering topics like sustainability and digitalization. Festival taking innovation pause in 2025.
• Studio71minorChannel Partner/ Reseller/ DistributorDigital content partnership for multi-channel network operations.

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Regional players

• ServusTV: Austrian private broadcaster (Red Bull Media House subsidiary) competing in the same Austrian market. Partners on JOYN distribution while also competing for premium sports, documentary, and entertainment advertising budgets; comparable for Austrian ad-pricing benchmarks.
• RTL Austria (IP Österreich): Austrian arm of RTL Group operating RTL Austria, VOX Austria, and NITRO Austria. Direct competitor for Austrian TV advertising budgets and the most relevant benchmark for cross-border broadcaster rollouts into the same Austrian market.
• ORF (Österreichischer Rundfunk): Austria's public broadcaster, which is simultaneously a competitor (ATV/PULS 4 vs. ORF eins/zwei) and a content partner (ORF ON integrated into JOYN, joint TELETEST 2.0 development). Comparable for Austrian audience reach dynamics and ad-load constraints under public-broadcaster mandate.

Broad incumbents

• TF1 Group: France's leading commercial broadcaster operating TF1+ streaming. Comparable hybrid linear + streaming + advertising model with similar advertiser-targeting initiatives and content aggregation strategy across a single national market.
• Mediaset España / Mediaset: Mediaset (now part of MFE-Media for Europe alongside ProSiebenSat.1) operates similar commercial broadcasting and streaming (Mitele/Mediaset Infinity) businesses in Italy and Spain. Sister-company relationship under MFE makes it a direct strategic and operational peer for ad-sales and content benchmarking.
• ProSiebenSat.1 Media SE: The publicly traded parent company operating the same business model (broadcast + streaming + ad-tech) at greater scale in Germany. Relevant as the broader strategic and operational blueprint; product roadmaps (TELETEST, TV-LOAD) and advertiser relationships cascade down to the Austrian subsidiary.
• ITV plc: UK commercial public-service broadcaster operating ITVX streaming and addressable advertising platform Planet V. Comparable as a national private/public broadcaster that has built streaming and programmatic ad-tech layers (Planet V) on top of linear TV inventory.

Emerging players

• Pluto TV: Paramount Global's FAST (free ad-supported streaming TV) service offering linearized channels and on-demand. Relevant emerging peer for JOYN's ad-supported streaming model and the broader Austrian/DACH shift toward free, ad-funded streaming consumption.

Direct peers

• Joyn Germany: The German version of JOYN, operated directly by parent ProSiebenSat.1 Media SE. Most direct peer given identical streaming brand, similar SuperStreamer positioning (live TV + on-demand + radio), and shared ad-tech stack including TELETEST 2.0 / TV-LOAD.
• RTL Deutschland (RTL+): Largest private broadcaster family in Germany operating RTL+, a hybrid TV/streaming platform with similar addressable TV, dynamic ad insertion, and cross-device advertising capabilities. Closest German-language competitor with overlapping advertiser base and parallel product evolution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PULS4
• YouTubeyoutube.com/user/puls4
• Facebookfacebook.com/puls4
• Instagraminstagram.com/puls4
• LinkedInlinkedin.com/company/prosiebensat-1-puls-4-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosiebensat.1puls 4 Gmbh