mmlab software
mmlab software is a Brisbane-based, privately-held product engineering studio that builds and operates multiple software ventures spanning consumer hospitality discovery (BiteNow), crypto analytics (CryptoBird), enterprise psychosocial risk monitoring (PsychProof), and spatial computing middleware (PiperXR).
- Company typePrivate
- Founded-
- HeadquartersInnot Hot Springs, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What mmlab software does
mmlab software (legal entity mmlabSoftware Pty Ltd) is a Brisbane-based, privately-held product engineering studio that builds and operates multiple distinct software ventures rather than a single product. The studio specialises in end-to-end product development, combining rapid prototyping, scalable cloud architecture, AI and machine learning integration, and modern UX/UI design, and describes its approach as building businesses rather than writing code. It positions itself as identifying market gaps and deploying high-impact technology solutions.
The studio currently operates four core products. BiteNow is a real-time hospitality discovery engine helping Brisbane locals find live food and drink specials, reportedly serving thousands of users. CryptoBird is an AI analytics platform for digital assets providing institutional-grade insights and trend analysis for crypto investors. PsychProof is an enterprise psychosocial risk monitoring platform whose Sentinel module runs inside Microsoft Teams and Slack, capturing timestamped, hashed WHS signals to a tamper-evident evidence trail. PiperXR, currently in stealth, is a high-performance, edge-based middleware and serialization layer for spatial computing enterprise applications.
The business model is not publicly disclosed; pricing details, monetisation mechanisms, and revenue are not stated, and there are no disclosed funding rounds or institutional investors. Customer segments span hospitality consumers (BiteNow), crypto investors (CryptoBird), Australian organisations with WHS obligations (PsychProof), and enterprise spatial computing applications (PiperXR). Operations are concentrated in Queensland and Australia, with no disclosed geographic expansion or enterprise customer logos at this stage.
mmlab software firmographics
Firmographics- Name
- mmlab software
- Legal name
- mmlabSoftware Pty Ltd
- Website
- https://mmlab.ie
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- mmlab software is a Brisbane-based, privately-held product engineering studio that builds and operates multiple software ventures spanning consumer hospitality discovery (BiteNow), crypto analytics (CryptoBird), enterprise psychosocial risk monitoring (PsychProof), and spatial computing middleware (PiperXR).
- Ownership category
- akta.pro rank
mmlab software industry classification
Industry- Product category
- Product Engineering Software Studio
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Prompt Engineering, Orchestration & LLMOps Tooling (HDAAACAD)
Keywords
Where mmlab software is headquartered
LocationHeadquarters
- HQ city
- Innot Hot Springs
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
mmlab software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
mmlab software product offering
Product offeringCore offering
mmlab software is a product engineering studio that builds, operates, and ships multiple distinct software ventures spanning consumer, fintech, enterprise compliance, and emerging tech. Its portfolio includes BiteNow (real-time hospitality discovery), CryptoBird (AI analytics for digital assets), PsychProof (psychosocial risk monitoring integrated with Teams and Slack), and PiperXR (edge-based middleware for spatial computing). The studio also offers product engineering, cloud, AI, and UX services from ideation through shipping.
Product overview
MMLab is a product engineering studio that builds and operates multiple distinct software ventures. The portfolio includes four core products: BiteNow (real-time hospitality discovery engine), CryptoBird (AI-powered digital asset analytics), PsychProof (psychosocial risk monitoring with Teams/Slack integration), and PiperXR (edge-based middleware for spatial computing). MMLab operates as a multi-product studio focused on rapid innovation, scalable architecture, and user-centric design.
Differentiator
Problem solved
Functional benefit
Brands
- BiteNow: Real-time hospitality discovery engine helping locals find live food and drink specials in Brisbane
- CryptoBird
- PsychProof
- PiperXR
Companies that use mmlab software
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
mmlab software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
mmlab software partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
mmlab software competitors and assessment
Company assessmentDirect peers
- SafetyCulture: Australian-headquartered WHS and operations platform serving global employers with inspection, audit, and risk monitoring. Most directly comparable to PsychProof's psychosocial/WHS compliance wedge, with much greater scale and enterprise reach.
- Messari: Crypto research and analytics platform providing institutional-grade data, research, and trend analysis on digital assets. Directly comparable to CryptoBird's positioning of AI analytics and institutional insights for crypto investors.
- Thoughtbot: Product design and development studio offering end-to-end product engineering, design sprints, and venture building services. Closely comparable to MMLab's stated studio model of turning ideas into shipped software across multiple product lines.
- Eleken: Product design and SaaS UI/UX studio helping tech companies design and ship digital products. Comparable to MMLab's product engineering studio model with emphasis on UX/UI as a core competency.
- Sentrient: Australian WHS and HR compliance SaaS provider with courses, policies, and psychosocial risk management modules. Directly comparable to PsychProof's psychosocial hazard monitoring wedge within the same regulatory market.
- Single Grain: Digital product and growth studio building and operating software ventures for clients. Comparable to MMLab's multi-product studio approach with end-to-end product engineering capabilities.
- Glassnode: Blockchain analytics and on-chain market intelligence platform serving institutional crypto investors. Directly comparable to CryptoBird's institutional-grade insights and trend analysis offering.
- HappyCow: Hospitality discovery platform focused on vegan/vegetarian venues globally. Closest comparable to BiteNow's real-time hospitality discovery use case, though HappyCow centers on dietary niches rather than live specials.
Regional players
- UpGuard: Australian-headquartered cybersecurity and risk monitoring platform with global customers. Comparable as another Australian-built B2B risk/compliance SaaS that scaled from Brisbane/Sydney roots.
Broad incumbents
- CoinMarketCap: Established crypto market data aggregator providing prices, metrics, and analytics across digital assets. Overlaps with CryptoBird on crypto analytics, though at much larger scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
mmlab software social profiles
Digital presencemmlab software financial estimates
Financial estimateRevenue estimate
Valuation estimate
mmlab software leadership team
Management profileNumber of profiles
mmlab software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mmlab software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mmlab software
What does mmlab software do?
mmlab software is a product engineering studio that builds, operates, and ships multiple distinct software ventures spanning consumer, fintech, enterprise compliance, and emerging tech. Its portfolio includes BiteNow (real-time hospitality discovery), CryptoBird (AI analytics for digital assets), PsychProof (psychosocial risk monitoring integrated with Teams and Slack), and PiperXR (edge-based middleware for spatial computing). The studio also offers product engineering, cloud, AI, and UX services from ideation through shipping.
Is mmlab software a public or private company?
mmlab software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mmlab software founded?
mmlab software was founded in -1. It employs 1 to 10 people.
Where is mmlab software based?
mmlab software is headquartered in Innot Hot Springs, Australia, in the Oceania region.
Who are mmlab software's main competitors?
Direct peers on record are SafetyCulture, Messari, Thoughtbot, Eleken, Sentrient, Single Grain, Glassnode and HappyCow. UpGuard is listed as a regional player. CoinMarketCap is listed as a broad incumbent.
Does mmlab software have an API?
No public API is recorded for mmlab software.
What industry is mmlab software in?
mmlab software's product category is Product Engineering Software Studio. Its primary akta.pro industry code is HDAAACAD, Prompt Engineering, Orchestration & LLMOps Tooling. Its NAICS code is 513210 and its SIC code is 7372.