Recovery Coach Academy

What Recovery Coach Academy does

Recovery Coach Academy Ltd is a UK-based, founder-led education and consulting business founded in 2020 and headquartered in Lincoln, England (Company Number 13315712). The company delivers internationally accredited recovery coach training programs built on the Connecticut Community for Addiction Recovery (CCAR) Recovery Coach Academy curriculum, layered with NAADAC and CPD accreditation. Its training catalog centers on the Recovery Coach Professional (RCP) certification and includes add-on modules covering Ethics, Professionalism, Spirituality, Basics, and Coachervision, plus a Lifestyle Consultant track. Distribution is fully digital: courses are sold via the Wix-hosted recoverycoachacademy.co.uk website, delivered through the Kartra learning platform, and supported by a content-led funnel across blog, social channels, YouTube, email, and free 90-minute webinars featuring CCAR leadership. Revenue derives from one-time training fees, recurring credentialing, and bespoke Recovery Friendly Workplace (RFW) consulting for employers. The company self-reports operations across 27+ countries with credential recognition in 55+ countries, and is owned and operated by co-founders Naetha Uren (CEO) and Calliese Conner (Recovery Coach Professional), with no disclosed external funding.

The core technology stack is intentionally non-proprietary: Wix for the public website, Kartra for learning management and enrollment, Flodesk for email lead capture, and standard video/webinar tooling for live sessions. There is no custom platform, no API surface, and no mobile application. The product differentiator is the credentialing stack (CCAR + NAADAC + CPD) and the curriculum content, not technology.

Commercially, RCA runs a quote-based, consultative inside-sales motion aimed at three primary segments — individuals in recovery seeking professional credentials, professionals in adjacent fields (counselors, support workers, sponsors) adding coaching skills, and organizations building Recovery Friendly Workplaces. The B22C training arm operates on a long-tail, individual-pay model with free lead magnets (ebook, webinars) feeding into application-based enrollment, while the B2B RFW line uses direct enterprise sales engagement. The business is self-funded, founder-owned, and operates with 1-10 employees.

Name

Recovery Coach Academy

Legal name

Recovery Coach Academy Ltd

Website

https://recoverycoachacademy.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Recovery Coach Academy Ltd, founded 2020 in Lincoln, UK, delivers CCAR, NAADAC, and CPD-accredited recovery coach training and Recovery Friendly Workplace consulting. It serves individuals in recovery, adjacent professionals, and employers across 27+ countries.

Ownership category

akta.pro rank

Product category

Recovery Coaching Training and Certification

NAICS

Educational Support Services (61171), Vocational Rehabilitation Services (62431)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industry

Rehabilitation Support (PT/OT Aide) (EDAOAJAI)

Keywords

• Recovery coach training
• Professional certification programs
• Addiction recovery education
• Workplace wellness consulting
• CPD accredited courses

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Training Programs: The company generates revenue primarily through paid professional training programs including the Recovery Coach Professional (RCP) certification, Recovery Coach Academy core training, Ethics courses, Professionalism, Spirituality, and Basics courses. These are structured educational programs with curriculum, manuals, and certification assessments.
2. Certification and Credentialing Fees: Revenue is generated through certification exams and credentialing processes, including CCAR certification and the RCP designation. Limited data may be used for issuing CCAR certificates with Connecticut Community for Addiction Recovery.
3. Consulting Services: The company offers Recovery Friendly Workplace solutions and consulting services to help businesses transform workplace culture, improve productivity, retention, and enhance employee wellbeing.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Recovery Coach Academy delivers CCAR, NAADAC, and CPD-accredited recovery coach training and certification programs (RCA core training, RCP professional designation, plus Ethics, Professionalism, Spirituality, Basics, and Coachervision modules) to individuals pursuing careers in recovery coaching. It also offers Recovery Friendly Workplace consulting and Lifestyle Consultant services to organizations seeking to build recovery-supportive cultures and improve employee wellbeing.

Product overview

Recovery Coach Academy offers a comprehensive suite of recovery coaching training programs and professional certifications. The core portfolio includes the Recovery Coach Academy (RCA) training program, the Recovery Coach Professional (RCP) certification, and multiple specialized training modules (Recovery Coach Ethics, RC Professionalism, RC Spirituality, Recovery Coach Basics, Coachervision). Additional offerings include Recovery Friendly Workplace Solutions for organizational consulting and Lifestyle Consultant Services. All programs are internationally accredited through CCAR, NAADAC, and CPD, with certifications recognized in over 55 countries. The company operates in over 27 countries, providing training that bridges international standards with culturally relevant approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Recovery Coach Academy (RCA) Training Internationally accredited recovery coaching training program based on the CCAR Recovery Coach Academy curriculum, covering recovery core values and principles, motivational interviewing, stages of recovery, recovery capital assessment, wellness planning, role-play, collaborative group discussions, and practical skill-building exercises. Targeted at individuals pursuing a career in recovery coaching.
• Recovery Coach Professional (RCP) Certification Globally recognized professional certification that validates a graduate's expertise and commitment to providing high-quality recovery support services; issued via the RCP Application process.
• Recovery Friendly Workplace Solutions Consulting service that helps businesses transform their workplace culture, improve productivity and retention, and enhance employee wellbeing through recovery-friendly practices and policies. Targeted at employers and HR leaders.
• Lifestyle Consultant Services Consulting and training services positioning recovery coaching as a lifestyle discipline focused on the routines, relationships, choices, and patterns of daily life that shape recovery and wellbeing.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CCAR (Connecticut Community for Addiction Recovery)coreStrategic or Co-development PartnerCCAR is the foundational partner for Recovery Coach Academy. RCA is the first and only CCAR-certified trainer in the UK. This partnership provides access to the internationally recognized CCAR Recovery Coach Academy© training curriculum, CCAR certification, and ongoing support from CCAR leadership including Executive Director Phil Valentine. CCAR developed the Recovery Coach Academy curriculum in 2008 in response to individuals with lived experience seeking better training for handling recovery scenarios. The partnership enables RCA to deliver CCAR training globally while adapting content to local cultural needs.
• Recovery Friendly Workplaces (RFW)coreStrategic or Co-development PartnerRecovery Friendly Workplaces is referenced as a linked initiative (rfw.co.uk) that RCA collaborates with to deliver workplace wellness solutions. This partnership enables RCA to extend its reach into organizational consulting, helping businesses transform workplace culture, improve productivity, retention, and enhance employee wellbeing through recovery-friendly approaches.
• Phil ValentinecoreStrategic or Co-development PartnerPhil Valentine, CCAR Executive Director and RCP, RCPF, is a widely respected leader in the global recovery movement and key collaborator with RCA. In long-term recovery since 1987, he helped develop CCAR and the internationally recognized Recovery Coach Academy. He facilitates training with RCA, provides ongoing guidance, and his statement 'Lead with Love' has been a foundational principle for the organization. His contributions include developing curriculum, training RCA founders, and continuing to support their UK operations.
• Bill WhiteminorStrategic or Co-development PartnerBill White, a colleague and friend referenced by Phil Valentine, is a recognized thought leader in the recovery movement. He introduced concepts including 'Recovery is Contagious' and 'Recovery Carriers' that inform RCA's philosophy. While not a formal partnership, his writings on grassroots organizations, mission drift, and organizational exploitation provide intellectual foundation for RCA's ethical approach to recovery leadership.
• Meghann Perry / CCAR P.E.A.R.L.S StorytellingminorStrategic or Co-development PartnerMeghann Perry, creator of CCAR's Storytelling curriculum, works with RCA to offer creative pathways of recovery. Her workshops combine recovery coaching principles with storytelling and theatre arts. RCA participates in monthly CCAR P.E.A.R.L.S Storytelling slams, connecting UK and US recovery communities through narrative and creative expression.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Faces & Voices of Recovery: US advocacy organisation promoting the recovery community and recovery-oriented policy. Comparable as an ecosystem participant shaping demand for recovery coaching credentials, but does not directly compete as a training provider.

Direct peers

• CCAR (Connecticut Community for Addiction Recovery): Originator of the Recovery Coach Academy curriculum and the primary certifier for RCA's flagship programs. CCAR delivers its own recovery coach training in the United States and is the closest functional peer in scope, content and target learner, while RCA is its exclusive UK licensee.

Broad incumbents

• NAADAC, the Association for Addiction Professionals: US-headquartered industry association that accredits addiction-focused education and certifies counselors. NAADAC is one of RCA's three listed accrediting bodies (alongside CCAR and CPD) and operates across a broader addiction-professional scope than RCA.
• SMART Recovery: Global non-profit offering an alternative to 12-step peer support, with a presence in 23+ countries including the UK. Targets a similar audience of people in or seeking recovery and overlapping employer/HR buyer interest, although its modality (mutual support meetings and self-empowerment) differs from RCA's coach-training model.
• Hazelden Betty Ford Foundation: Major US addiction treatment provider with an extensive education and professional training arm (including the Hazelden Publishing program). Comparable to RCA in delivering accredited addiction-focused training to professionals, but operates at much larger scale and within a broader treatment portfolio.
• IC&RC (International Certification & Reciprocity Consortium): International body that sets standards and credentials for addiction counselors, prevention specialists and peer recovery specialists. Operates as an industry-wide certification peer to the CCAR/CPD credentials that RCA delivers in the UK.

Regional players

• Turning Point: Large UK social enterprise providing drug and alcohol treatment, mental health and learning disability services. Comparable as a UK-based recovery-services operator that employs and trains peer recovery workers, although its primary business is service delivery rather than external coach certification.
• Change Grow Live: One of the UK's largest charities delivering drug and alcohol recovery services, including recovery coaching and peer mentor pathways. Comparable to RCA on the demand side (employs and trains recovery coaches in the UK), but competing on service delivery rather than credentialed training.
• UK SMART Recovery: UK arm of SMART Recovery running mutual-support meetings and training for facilitators. Targets overlapping UK audiences (people in recovery and adjacent professionals) but is organised around meetings rather than credentialed coach training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Training_RCA
• YouTubeyoutube.com/@recoverycoachacademy403
• Facebookfacebook.com/RecoveryCoachAcademy
• LinkedInlinkedin.com/company/recoverycoachacademy
• Instagraminstagram.com/recoverycoachacademy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recovery Coach Academy