What Sodateage Net does

Sodateage Net (認定NPO法人育て上げネット) is a certified Specified Non-Profit Activities Corporation founded in 2004 and headquartered in Tachikawa City, Tokyo. The organization addresses youth unemployment, social withdrawal (hikikomori), and school non-attendance in Japan through a portfolio of direct-service programs including Job Training (ジョブトレ) for IT and general employment tracks, family advisory services (結/Yui), and school-based career education delivered via the Connection Series (MoneyConnection®, LifeConnection, MobileConnection). These proprietary curricula have reached approximately 1,200 schools and 160,000 high school students cumulatively (MoneyConnection® alone as of 2024), with a registered MoneyConnection® trademark jointly developed with Shinsei Bank since 2006. A facilitator certification program (32,400 yen course fee) creates a secondary revenue stream and a network of approximately 150 certified facilitators.

The organization operates a multi-channel distribution network: seven-plus physical youth support stations (サポステ) in partnership with municipalities across Tachikawa, Chofu, Kawaguchi, Kawasaki, Osaka, Yokohama, and Suginami; school outreach programs; online counseling (オンライン結 launched 2015, Atooshi Online launched 2021); and corporate partnership events. As of 2026, the organization has been selected as a Fund Distribution Organization for the national Dormant Deposit Utilization Project, disbursing approximately 110 million yen across 5 grantees for nighttime youth support — marking an evolution from grant recipient to intermediary.

Revenue derives from four streams: government grants and subsidies (including dormancy deposit allocations and national foundation funding), corporate partnerships (J.P. Morgan Youth Drive, Seiyu/Walmart Japan, Recruit WORKFIT, Kyndryl Foundation, Shinsei Bank, yogibo), individual and corporate donations (including bequest donations and tax-advantaged US giving via CAF America since 2021), and nominal fees from the MoneyConnection® facilitator certification course. Core employment support services are delivered free of charge to youth beneficiaries. The organization employs 101-250 staff and is governed by representative director Kudo Kei (工藤啓).

Name

Sodateage Net

Legal name

認定特定非营利活動法人育て上げネット

Website

https://sodateage.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Sodateage Net is a certified Japanese NPO founded in 2004 that provides youth employment training, family counseling, and school-based career education across Japan, serving NEET, hikikomori, and at-risk youth via physical support stations and online programs.

Ownership category

akta.pro rank

Product category

Youth Employment Support Services

NAICS

Vocational Rehabilitation Services (624310), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

akta.pro secondary industry

Alternative Education & Dropout Prevention / Re-Engagement Programs (EDANAJAF)

Keywords

• Youth employment support
• Career education programs
• Financial literacy curriculum
• NEET youth intervention
• Community support services

Headquarters

HQ city

Tachikawa

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Grants and Subsidies: The organization receives funding from government programs including employment support subsidies, grants from national foundations (日本財団), and dormancy deposit utilization projects (休眠預金等活用事業). The 2025 Dormancy Deposit Project allocates approximately 110 million yen to approximately 5 organizations at 15-20 million yen per organization.
2. Corporate Partnerships: Collaborative programs with corporations such as J.P. Morgan (Youth Drive), Seiyu/Walmart (Seiyu Pack), and Kyndryl Foundation that provide funding and support for youth employment initiatives.
3. Donations: Individual and corporate donations including tax-advantaged giving through CAF America for international donors. The organization also accepts bequest donations (遺贈寄付).
4. Facilitator Certification Program: Training program for certified facilitators of MoneyConnection® with a course fee of 32,400 yen (including materials and tax).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sodateage Net is a certified NPO that provides direct employment support, career education, and family counseling services to disconnected youth (NEET, Hikikomori, school non-attenders) in Japan. Its core offerings include the Job Training (ジョブトレ) employment program, MoneyConnection® financial literacy curriculum delivered to high schools, the Yui family advisory service, and a network of municipally-contracted youth support stations. The organization supplements direct services with policy advocacy and corporate CSR partnerships.

Product overview

Sodateage Net operates a comprehensive portfolio of youth employment and social support programs across Japan. The core offerings include employment training programs (ジョブトレ), family advisory services (結), and financial/career education programs (MoneyConnection, Life Connection, Mobile Connection). The organization manages multiple regional youth support stations (、若者サポートステーション) in partnership with municipal governments and operates evening youth centers for isolated young people. Programs range from intensive IT training and internship placement to family counseling and school-based career education, delivered both in-person and online.

Differentiator

Problem solved

Functional benefit

Brands

• MoneyConnection®: Financial literacy and career education program for high school students, developed jointly with Shinsei Bank Group in 2006. Provided to approximately 958 schools and 120,000 students by 2018, expanding to about 1,200 schools and 160,000 students by 2024.
• ライフコネクション (Life Connection)
• モバイルコネクション (Mobile Connection)
• ジョブトレ (Job Training)
• ステップ・キャンプ (Step Camp)
• アトオシ・オンライン (Atooshi Online)
• Youth Drive for Cyber Security
• コレカラキャリア (Korekara Career)
• シル・ミル・テミル (Siru Miru Teru)
• 育て上げパートナーズ (Sodateage Partners)
• たちかわテミル (Tachikawa Temiru)
• ちょうふ若者サポートステーション (Chofu Youth Support Station)
• フラットおおた (Flat Ota)
• コネクションズおおさか (Connections Osaka)
• よこはま東部ユースプラザ (Yokohama East Youth Plaza)
• 杉並区就労支援センター ジョブトレーニングコーナー (Suginami Employment Support Center Job Training Corner)
• 夜間ユースセンター (Night Youth Center)
• あなたと家族のアドバイザー「結」('Yui' Family Advisor)
• まなびタス (Manabi Tasu)
• 「夜の居場所」創出事業 (Night Space Creation Project)

Products and services

• Job Training (ジョブトレ) Comprehensive employment support program for young people, including IT skills training tracks, workplace experience, and internship placement assistance. Provides structured pathways from skills development to job placement for NEET and disconnected youth.
• Yui Family Advisor (あなたと家族のアドバイザー「結」) Family advisory service providing consultation, counseling, and support for parents struggling with their children's employment challenges and social isolation. Includes the Mother's Group Yui (母親の会・結) and individual family counseling sessions.
• MoneyConnection® Financial Literacy Program Financial literacy and career education program developed jointly with Shinsei Bank Group, targeting high school students to prevent youth unemployment through career and money education. Deployed across approximately 1,200 schools reaching 160,000 students by 2024.
• LifeConnection (ライフ コネクション) Life planning simulation program that helps students experience diverse life scenarios and understand available social resources for unexpected events, preventing social isolation through awareness of support systems.
• MobileConnection (モバイル コネクション) Career awareness program using mobile phones as a subject to introduce diverse occupations and the structure of society to youth. Implemented in 132 high schools with 12,073 students as of March 2025.
• Step Camp (ステップ・キャンプ) Intensive employment preparation camp program providing concentrated training for young job seekers, including workplace experience and team-building activities.
• Atooshi Online (アトオシ・オンライン) Online employment support program enabling remote counseling via video calls for youth and families unable to visit in person due to geographic distance or social stigma.
• Youth Drive for Cyber Security Cybersecurity career program supported by Kyndryl Foundation, addressing the shortage of skilled cybersecurity professionals through training and career pathway development.
• MoneyConnection® Facilitator Certification Training Training program for certified facilitators of MoneyConnection® with a course fee of 32,400 yen (including materials and tax). Enables individuals nationwide to deliver the financial literacy curriculum.
• Sodateage Partners (育て上げパートナーズ) Corporate partnership program facilitating collaboration between companies and the organization for youth employment support, including CSR initiatives, pro-bono employee volunteering, and youth hiring pipelines.

Quantifiable outcome

• Over 958 schools have implemented MoneyConnection® financial literacy program with approximately 120,000 students reached
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, core and major.

• 株式会社バリューブックス (Value Books)minorStrategic or Co-development Partner · 1 January 2024Book Bus project - donating books for children to take home free of charge, delivered in Tachikawa City
• 立川市役所 (Tachikawa City Government)coreStrategic or Co-development Partner · 1 January 2024Shaft Program - Tachikawa City Employment Ice Age Generation Employment Support project implemented since fiscal year 2020
• 東京都立五日市高等学校minorStrategic or Co-development Partner · 1 January 2024Partnership agreement with municipal high school for current students and graduates support
• READYFOR株式会社coreStrategic or Co-development Partner · 1 January 2022Partnership for 2022 Dormancy Deposit Utilization Project (2022年度休眠預金等活用事業), distributing grants to youth support organizations
• CAFアメリカ (Charities Aid Foundation America)coreOthers · 1 November 2021Listed on CAF America's charity database, enabling US donors to make tax-advantaged grants to the organization
• yogibominorStrategic or Co-development Partner · 1 January 2021TANZAQ project - sponsorship through advertising to support social issue initiatives with sustainable impact
• J.P. MorgancoreStrategic or Co-development Partner · 1 January 2014Youth Drive program - youth employment support funded by JP Morgan Chase Foundation with pro-bono participation by company employees, including SROI evaluation
• 西友/ウォルマート・ジャパン (Seiyu/Walmart Japan)majorStrategic or Co-development Partner · 1 January 2014Seiyu Pack program providing free Job Training opportunities for up to 15 youth annually from low-income households plus workplace experience at Seiyu stores
• リクルート (Recruit)majorStrategic or Co-development Partner · 1 January 2014WORKFIT program - CSR initiative providing knowledge-based programs for youth employment support across various organizations nationwide
• 新生銀行グループ (Shinsei Bank Group)coreStrategic or Co-development Partner · 1 January 2006Joint development of MoneyConnection® financial literacy program in 2006. Since 2012, Shinsei Bank supports program expansion as social contribution activity

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• READYFOR株式会社: Japanese crowdfunding platform and partner on the 2022 Dormant Deposit Project. Ecosystem partner rather than direct competitor; relevant for grant distribution coordination.
• 公益財団法人日本財団 (Nippon Foundation): Major Japanese philanthropic foundation funding the Night Youth Center and other youth programs. Funders/partner rather than direct competitor.

Direct peers

• 認定NPO法人Learning for All: Japanese NPO providing educational support and after-school programs for children/youth from underprivileged backgrounds. Comparable in targeting disadvantaged youth in Japan.
• 認定NPO法人D×P: Japanese NPO supporting youth facing social and economic hardships, including school non-attendance and employment difficulties. Directly comparable NEET/freeter/youth support programs.
• 公益財団法人あすのば (Asunoba): Public interest foundation providing grants and support for children from low-income and hardship backgrounds. Comparable as a nationally-active youth hardship support organization in Japan.
• 特定非営利活動法人ブリッジフォースマイル (Bridge for Smile): Japanese NPO supporting children and youth aging out of care homes with employment and life-skills training. Comparable as a youth employment NPO in Japan.
• 認定NPO法人カタリバ (Katriba): Japanese NPO providing educational and career support for children and youth, including after-school programs and college/career readiness. Direct peer in mission and youth-employability focus.

Broad incumbents

• Per Scholas: US-based nonprofit providing tuition-free IT/cybersecurity training and career support for adults from disadvantaged backgrounds. Closely comparable to Job Training IT track.
• Generation (Generation You Employed): Global nonprofit providing short-term training and employment placement for youth. Curricula and employment outcomes model closely mirror Sodateage Net's Job Training programs.
• Year Up: Large US/global nonprofit providing workforce training and job placement for young adults from disadvantaged backgrounds. Comparable training-to-employment model at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sodateagenet
• YouTubeyoutube.com/channel/UCIlAqOgdGZX9yNxHRHhz1NA
• Facebookfacebook.com/sodateage.net
• Instagraminstagram.com/sodateagenet
• LinkedInlinkedin.com/company/sodateagenet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sodateage Net