What Ramirent Sverige does

Ramirent AB is Sweden's largest equipment rental company, operating a nationwide network of customer centers from Kiruna in the north to Trelleborg in the south, organized in three regions (Nord, Öst, Syd). Founded in 1955 and acquired by Loxam Group in 2019, the company is part of Europe's largest equipment rental group and is undergoing a gradual brand transition to Loxam, with full rebranding planned by 2030. Ramirent rents a broad physical portfolio including construction machinery, building machines, aerial lifts, site offices and modular units, scaffolding and fall protection, electrical and energy equipment, hoists, traffic management equipment, and site security systems, supplemented by accessories and consumables.

The company monetizes primarily through day-rate rentals (byggdag/kalenderdag) with usage-based pricing, complemented by a subscription-based long-term rental product (RamiFleet, 6+ months with fixed monthly billing). Supporting revenue streams include safety and competency training via Ramirentskolan, all-risk rental insurance distributed as a tied intermediary for Howden Insurance Brokers AB, and used-equipment sales through external auctions (Klaravik, Ritchie Bros, Euro Auction). A digital platform suite — RamiConnect (rental management portal), RamiCheck (machine documentation), RamiShare (lift sharing), SitePlanner (APD planning in 2D/3D), and RamiClub (loyalty program) — layers digital tooling over the physical rental operation, alongside Rami-Call for international customers. The go-to-market combines enterprise field sales with regional sales teams and Key Account Managers, plus digital self-serve onboarding via BankID for SMB and private customers, and on-site unmanned rental centers at major construction sites.

Name

Ramirent Sverige

Legal name

Ramirent AB

Website

https://ramirent.se

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ramirent Sverige is Sweden's leading equipment rental company, offering construction machines, lifts, scaffolding, site offices, and digital rental management tools to contractors, industrial firms, infrastructure clients, and private customers through a nationwide customer center network. It is a subsidiary of Loxam Group.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Specialty Access & Scaffolding Rental/Leasing (TLABAFAL)

Keywords

• Construction equipment rental
• Machine rental services
• Aerial lift rental
• Scaffolding rental
• Construction site services

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Equipment Rental: Core revenue stream from renting machines, lifts, site offices (bodar), construction equipment, scaffolding, and other equipment. Pricing is either per construction day (byggdagshyra) or calendar day (kalenderdagshyra) depending on the product category. Rental includes delivery, setup, and collection. Ramirent also offers rental insurance (all-risk type) covering sudden and unexpected events including fire, water damage, vandalism, and theft.
2. Training Services (Ramirentskolan): Revenue from safety and competency training including lift operation, personal fall protection, scaffolding, road work, hot work, lifting equipment, forklift operation, and other workplace safety courses. Training is offered open enrollment, customized for companies, and delivered on-site, online, or via e-learning.
3. Long-Term Fleet Rental (RamiFleet): Fixed-price monthly rental for equipment needed for 6+ months, with transparent fixed monthly invoicing and full-service maintenance included.
4. Used Equipment Sales: Sale of retired rental equipment through external auctions (Klaravik, Ritchie Bros, Euro Auction). Wooden modules and containers may also be sold directly.
5. Rental Insurance: Ramirent distributes rental insurance as a tied insurance intermediary (ansluten sidoverksamhet) for Howden Insurance Brokers AB, covering renters against damage, theft, and loss of rented equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ramirent Sverige rents construction machinery, lifts, scaffolding, site offices, modular buildings, hoists, electrical and energy equipment, traffic management equipment, and security/alarm systems to construction, industrial, infrastructure, and public sector customers across Sweden. The offering is complemented by digital management tools (RamiConnect, RamiCheck, RamiShare, RamiFleet, SitePlanner), safety and competency training (Ramirentskolan), rental insurance distribution, and used-equipment sales, delivered through a nationwide network of customer centers and a regional sales force.

Product overview

Ramirent is a comprehensive equipment rental company offering both physical equipment and digital services for the construction, industrial, and infrastructure sectors in Sweden. The physical portfolio includes construction machinery (anläggningsmaskiner), building machines (byggmaskiner), lifts/aerial platforms (liftar), site offices and modular units (bodar & vagnar), site security systems with alarms and access control (skalskydd och larm), scaffolding and fall protection (ställning & fallskydd), electrical and energy solutions (el & energi), hoists (hissar), traffic management equipment (avstängningsutrustning), and various accessories and consumables. The digital service suite comprises RamiConnect (rental management portal), RamiCheck (document access tool), RamiShare (lift sharing platform), RamiFleet (long-term rental), SitePlanner (APD planning in 2D/3D), and RamiClub (loyalty program). Supporting services include Ramirentskolan (training), rental insurance, and customer service via Rami-Call for international customers. Ramirent is undergoing a brand transition to Loxam, expected to complete by 2030.

Differentiator

Problem solved

Functional benefit

Products and services

• RamiConnect Digital customer portal providing real-time visibility into rental inventory, costs, and project-level breakdown for business customers managing machine rentals.
• RamiCheck Web-based tool for accessing machine documentation including safety data sheets, inspection protocols, environmental information, user manuals, and product information by entering the machine's individual number.
• RamiShare Digital lift sharing platform enabling multiple contractors on a construction site to share lifts via an on-site unmanned digital rental center managed through the RamiShare app, with pay-per-usage billing.
• RamiFleet Long-term rental solution for equipment needs extending 6 months or more, offering fixed monthly pricing with transparent terms, full-service maintenance, and modern equipment.
• RamiClub Business customer loyalty program where companies earn 1 point per SEK spent on rentals or training, redeemable in the RamiClub points shop. Open to companies with rental turnover up to SEK 500,000 per year.
• SitePlanner Tool for creating APD (Arbeitsplatzdisposition) plans and planning workplaces digitally in both 2D and 3D.
• Ramirentskolan Training school offering safety and competency courses across Sweden including lift training, personal fall protection, scaffolding, road work, hot work, safe lifting, forklift training, and BAS P/U. Delivered as open courses, company-customized training, on-site, instructor-led online, e-learning, and VR formats.
• Rami-Call Single point of contact service for international customers, providing assistance via telephone in multiple languages.
• Anläggningsmaskiner (Construction Machinery) Heavy machinery for construction projects including excavators and other earthmoving equipment, available for rent through Ramirent's nationwide customer center network.
• Byggmaskiner (Construction Machines) General construction equipment and machines for building projects, available for rent from Ramirent.
• Liftar (Lifts) Aerial lifts including scissor lifts and other elevated work platforms, available through specialized Liftcenter locations.
• Bodar & Vagnar (Site Offices & Units) Modular buildings, site offices, and portable units for construction sites, available for rent.
• Skalskydd och larm (Site Security & Alarms) Complete perimeter security solutions including fencing, barriers, ID06 access control systems, surveillance alarms with motion sensors, cameras, guard response, and EN54-certified fire and evacuation alarms.
• Ställning & Fallskydd (Scaffolding & Fall Protection) Scaffolding systems and fall protection equipment for safe working at heights, available for rent.
• El & Energi (Electrical & Energy) Electrical power solutions including generators and energy equipment for construction sites, available for rent.
• Hissar (Hoists) Material and personnel hoists for vertical transportation on construction sites, available for rent.
• Avstängningsutrustning (Traffic Management Equipment) Traffic management equipment including barriers, signage, and road safety equipment for rent.
• Hyresförsäkring (Rental Insurance) All-risk rental insurance covering sudden and unforeseen events such as fire, water damage, vandalism, or theft. Distributed as a tied insurance intermediary through Howden Insurance Brokers AB.
• Begagnade Maskiner (Used Machines) Sale of used machines retired from Ramirent's rental fleet. Machines are serviced and sold via online auctions through Klaravik, Ritchie Bros, or Euro Auction.

Quantifiable outcome

• Renting instead of owning equipment reduces capital tied up in machinery and avoids maintenance costs
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Loxam GroupcoreOthers · 1 January 2019Ramirent is a subsidiary of Loxam Group, Europe's largest equipment rental group, acquired in 2019. A brand transition to Loxam has begun, with full rebranding planned by 2030. Loxam Group operates across Sweden, Norway, Finland, Estonia, Latvia, Lithuania, and Poland.
• Howden Insurance Brokers ABcoreOthersRamirent distributes rental insurance as an affiliated insurance intermediary (ansluten sidoverksamhet försäkringsförmedlare) for Howden Insurance Brokers AB since 20 November 2020. The all-risk insurance covers rented equipment against fire, water damage, vandalism, and theft.
• Bureau VeritasminorOthersBureau Veritas conducts Ramirent's ISO certifications for quality management (ISO 9001), environmental management (ISO 14001), and occupational health and safety (ISO 45001), all maintained since 2014.
• KlaravikminorOthersKlaravik conducts online auctions for Ramirent's used equipment sales. Ramirent's active auction lots are listed on Klaravik's vendor page.
• Ritchie BrosminorOthersRitchie Bros conducts online auctions for Ramirent's retired rental equipment as part of the company's fleet rotation program.
• Euro AuctionminorOthersEuro Auction conducts online auctions for Ramirent's retired rental equipment.
• Rentalföretagen (Industry Association)minorOthersRamirent participates in the Rentalföretagen industry association, which developed the PSI (Personlig SäkerhetsIntroduktion) safety sheet standard for rented machines in collaboration with equipment rental companies.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Others

• Loxam Group: Direct parent company of Ramirent and Europe's largest equipment rental group; included as a reference point for the broader corporate context rather than as a direct competitor in the Swedish market.

Direct peers

• Kiloutou: Major European equipment rental group headquartered in France with expanding Nordic presence; comparable multi-category rental model (construction machinery, lifts, site services) targeting contractors and SMEs.
• Cramo: Historical Nordic/Baltic equipment rental peer (now consolidated into Boels) that competed head-to-head with Ramirent across construction machinery, lifts, and site services in the same geographies.
• Boels Rental: Largest pan-European equipment rental group following its acquisition of Cramo (2020), with a substantial Swedish footprint directly competing with Ramirent in construction machinery, lifts, and modular space.

Broad incumbents

• Aggreko: Global provider of temporary power, heating, and cooling solutions — comparable to Ramirent's electrical & energy rental category (generators, pumps, climate control) for construction and industrial sites.
• BrandSafway: Global scaffolding and access services provider with Nordic operations; directly comparable to Ramirent's specialty access, scaffolding, and weather protection product lines.
• United Rentals: Largest equipment rental company globally; offers analogous aerial, earthmoving, and tool rental categories to Ramirent though operating at much larger scale and predominantly in North America.
• Herc Rentals: North American full-line equipment rental provider with growing European footprint; comparable broad equipment categories and customer segments though primarily serving different geographies.
• Ashtead Group (Sunbelt Rentals): UK-listed parent of Sunbelt Rentals, a North American equipment rental leader with growing UK/European exposure; competes broadly in aerial work platforms, construction equipment, and industrial tools.

Regional players

• AFI Rentals (AFI-Uplift): UK-based aerial lift and powered access specialist; comparable to Ramirent's lift rental vertical with similar customer base of contractors, though primarily serving UK markets rather than Sweden.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ramirent-ab

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramirent Sverige