set+setting social
set+setting is a boutique strategic communications agency that serves nonprofits and mission-driven organizations in the psychedelic and mental health space as an embedded fractional CMO, content, social media, and design partner.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What set+setting social does
set+setting social is a privately held, woman/LGBTQIA+ owned boutique strategic communications agency that serves mission-driven organizations in the psychedelic and mental health space. The firm offers four integrated service pillars — Strategic Leadership (fractional CMO and senior strategic guidance), Content + Editorial, Social Media Management, and Design + Video — delivered as an embedded communications partnership rather than as discrete deliverables.
The company positions itself as a domain specialist rather than a generalist agency that has taken on a psychedelic client; its team holds credentials spanning harm reduction (DanceSafe chapter leadership), drug policy advocacy, public health (MPH, Drexel), veteran mental health, and direct patient education at a ketamine clinic. Headquartered in Chicago with distributed team members in Philadelphia and Los Angeles, the firm operates with a headcount of approximately 5–6 people including the founder and one intern slot.
set+setting generates revenue through professional-services engagements priced on a quote basis, with no publicly disclosed pricing beyond the $17/hour intern rate. Growth has been entirely organic via word-of-mouth referrals within the psychedelic movement community; the company has not raised external capital and has no disclosed parent company or institutional investors. Visible client logos include Heroic Hearts Project, Fireside Project, Portal, Reason for Hope, Veteran Mental Health, and The Hope Project — all nonprofits operating in psychedelics, mental health, or harm reduction.
set+setting social firmographics
Firmographics- Name
- set+setting social
- Website
- https://setsettingsocial.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- set+setting is a boutique strategic communications agency that serves nonprofits and mission-driven organizations in the psychedelic and mental health space as an embedded fractional CMO, content, social media, and design partner.
- Ownership category
- akta.pro rank
set+setting social industry classification
Industry- Product category
- Strategic Communications Agency Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
- akta.pro secondary industries
- Social Media & Community Management (BPAFAAAE), Nonprofit & Cause Communications (BPAFADAK)
Keywords
set+setting social business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Strategic Communications Services: Provides strategic communications services including fractional CMO and senior strategic leadership, content creation, social media management, and design/video services to mission-driven organizations in the psychedelic and mental health space. Revenue is generated through consulting engagements and service contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Part-time internship |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
set+setting social product offering
Product offeringCore offering
set+setting social is a boutique strategic communications agency that delivers fractional CMO leadership, brand strategy, content creation, multi-platform social media management, and design/video production exclusively to mission-driven organizations in the psychedelic and mental health space. Services are delivered as integrated engagements rather than modular offerings, with senior strategists embedded directly within client teams. The agency operates on a quote-based professional services model and has grown entirely through word-of-mouth referrals.
Product overview
set+setting is a boutique strategic communications agency serving mission-driven organizations in the psychedelic and mental health space. The company offers four integrated service pillars: Strategic Leadership (fractional CMO and senior strategic guidance), Content + Editorial (storytelling and copywriting), Social Media Management (multi-platform strategy and community engagement), and Design + Video (visual content production). These services are offered as a unified communications partnership rather than modular software products, positioning the agency as an embedded strategic partner for nonprofits and mission-aligned companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Leadership Fractional CMO and senior strategic leadership services including brand strategy, communications roadmaps, audience segmentation, and thought leadership positioning for psychedelic and mental health organizations. Designed for nonprofits and mission-aligned companies that cannot afford a full-time senior communications executive.
- Content + Editorial
- Social Media Management
- Design + Video
Quantifiable outcome
- Agency grown entirely through word of mouth without formal marketing
Companies that use set+setting social
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
set+setting social technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
set+setting social partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
set+setting social competitors and assessment
Company assessmentDirect peers
- Rad Campaign: Boutique agency serving nonprofits and advocacy causes with creative, digital, and fundraising support. Comparable in boutique scale and nonprofit specialization.
- Laidlaw Strategies: Communications and strategy firm specialized in psychedelic and drug-policy clients. Directly comparable in mission, client segment, and psychedelic-specific comms focus.
- Big Duck: Boutique branding and communications firm focused exclusively on nonprofits. Comparable in mission-driven focus, fractional-leadership model, and nonprofit client base, though not psychedelic-specific.
Broad incumbents
- Blue State: Larger digital agency serving nonprofits, advocacy, and mission-driven organizations with strategy, creative, and media. Comparable in client segment and services mix, but broader in scope.
- MissionWired: Digital agency exclusively serving nonprofits and progressive causes with fundraising, comms, and creative. Comparable mission-driven client focus, though larger and broader than set+setting.
- Fenton Communications: Established social-change PR firm serving nonprofits, foundations, and advocacy causes. Overlapping services (PR, social media, brand strategy) and client type, though at materially larger scale.
Emerging players
- Resonance: Boutique creative and communications firm for health, science, and social-impact brands. Comparable in size and scope of services, with overlap in mission-driven health-adjacent clients.
Others
- Fireside Project: A psychedelic peer-support nonprofit in the same ecosystem; adjacent rather than competitive, but a known client of set+setting and a useful indicator of the niche ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
set+setting social social profiles
Digital presenceset+setting social financial estimates
Financial estimateRevenue estimate
Valuation estimate
set+setting social leadership team
Management profileNumber of profiles
Profiles5 records
set+setting social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
set+setting social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about set+setting social
What does set+setting social do?
set+setting social is a boutique strategic communications agency that delivers fractional CMO leadership, brand strategy, content creation, multi-platform social media management, and design/video production exclusively to mission-driven organizations in the psychedelic and mental health space. Services are delivered as integrated engagements rather than modular offerings, with senior strategists embedded directly within client teams. The agency operates on a quote-based professional services model and has grown entirely through word-of-mouth referrals.
Is set+setting social a public or private company?
set+setting social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was set+setting social founded?
set+setting social was founded in -1. It employs 1 to 10 people.
How does set+setting social make money?
One revenue line is on record: strategic Communications Services.
Who are set+setting social's main competitors?
Direct peers on record are Rad Campaign, Laidlaw Strategies and Big Duck. Broad incumbents are Blue State, MissionWired and Fenton Communications. Resonance is listed as an emerging player. Fireside Project is listed as an others.
Does set+setting social have an API?
No public API is recorded for set+setting social.
What industry is set+setting social in?
set+setting social's product category is Strategic Communications Agency Services. Its primary akta.pro industry code is BPAFADAM, Social Media & Community Management (PR-led), with a secondary code of BPAFAAAE, Social Media & Community Management. Its NAICS code is 541820 and its SIC code is 7311.