Rad Campaign
Rad Campaign is a 2004-founded, Washington, DC-based boutique digital agency exclusively serving nonprofits and advocacy groups across verticals like LGBTQ+ rights, gun violence prevention, environment, healthcare, voting, and reproductive justice. It delivers web design (Drupal/WordPress), digital campaign strategy, and interactive data visualizations, with documented multi-million-person advocacy outcomes.
- Company typePrivate
- Founded2004
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rad Campaign does
Rad Campaign is a privately held, Washington, DC-based digital agency founded in 2004 that exclusively serves mission-driven organizations - large and mid-size nonprofits, advocacy groups, and foundations - across verticals such as reproductive justice, LGBTQ+ rights, gun violence prevention, environmental conservation, healthcare advocacy, voting rights, and labor. The firm operates three integrated service lines: Web Design and Development (primarily on Drupal and WordPress with deep custom block, multilingual, Layout Builder, and accessibility expertise), Digital Campaign Strategy (long-term and rapid-response advocacy, fundraising, and social media campaigns with peer-to-peer fundraising, A/B testing, and list-building), and Infographics and Data Visualizations (d3.js-driven interactive storytelling around proprietary datasets such as the ATF gun dealer database, CIRCLE's RAYSE Index, and biennial online harassment polling).
Rad Campaign's technical differentiator is its API-level integration practice connecting client websites with the major nonprofit ECRM stack - Salesforce, Blackbaud, Action Network, Engaging Networks, EveryAction, Salsa, and Classy - enabling a 360-degree view of donor and advocacy data across systems. Documented client outcomes include 37% donation increases (Defenders of Wildlife), 92% engagement (Brady Gun Store Transparency), 32,000+ voter registrations (HRC), 70% lift above online fundraising goals (Brady), and 650,000 media views (CIRCLE RAYSE). The firm operates a sub-brand, Women Who Tech / Women Startup Challenge, powered by a 65,000+ member network and partnerships with Google, LinkedIn, Microsoft, and Craig Newmark Philanthropies, with portfolio startups collectively raising $200M+.
The business model is project-based professional services with non-publicly-disclosed pricing delivered through direct enterprise sales, RFPs, and referrals; client acquisition is supported by thought leadership content (blog, Nonprofit Digital Strategy Virtual Summit, SXSW/NTEN speaking, co-founder columns in Fast Company/Fortune/Forbes) and an RFP-driven sales motion targeting executive directors, digital directors, and communications leads. Rad Campaign has 11-50 employees, no disclosed outside funding, no parent company, and no M&A history, operating as a self-funded, founder-owned boutique.
Rad Campaign firmographics
Firmographics- Name
- Rad Campaign
- Legal name
- Rad Campaign
- Website
- https://radcampaign.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rad Campaign is a 2004-founded, Washington, DC-based boutique digital agency exclusively serving nonprofits and advocacy groups across verticals like LGBTQ+ rights, gun violence prevention, environment, healthcare, voting, and reproductive justice. It delivers web design (Drupal/WordPress), digital campaign strategy, and interactive data visualizations, with documented multi-million-person advocacy outcomes.
- Ownership category
- akta.pro rank
Where Rad Campaign is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rad Campaign business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Web Design and Development Services: Full-service web design and development for mission-driven organizations, including Drupal and WordPress CMS implementations, UX design, accessibility compliance, wireframing, rapid prototyping, landing page optimization, and usability testing. Revenue is generated through project-based professional services engagements.
- Digital Campaign Strategy Services: Long-term and rapid-response online advocacy and fundraising campaign development, social media management, UX equity audits, fundraising audits, A/B testing, peer-to-peer fundraising, and list-building strategy engagements. Project-based professional services revenue.
- Infographics and Data Visualization Services: Transformation of complex datasets into interactive stories, infographics, polls, and surveys for advocacy organizations. Includes quantitative research, data analysis, predictive data modeling, and multichannel marketing/PR for deliverables. Project-based professional services.
- Women Who Tech Programs: Startup showcase events, mentorship programs, and the Women Startup Challenge initiative to promote diversity in tech. Revenue model tied to program sponsorships and partnerships with organizations including Craig Newmark Philanthropies, though the initiative also involves grant funding.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Rad Campaign product offering
Product offeringCore offering
Rad Campaign is a digital agency exclusively serving mission-driven nonprofit organizations and advocacy groups, providing three core services: (1) Web Design and Development — full-service website and app design on Drupal and WordPress CMS platforms with ECRM integrations; (2) Digital Campaign Strategy — long-term and rapid-response online advocacy, fundraising, and social media campaign development; and (3) Infographics and Data Visualizations — transformation of complex datasets and proprietary polling research into interactive visual stories. The agency also runs Women Who Tech as a sub-brand initiative supporting women-led startups.
Product overview
Rad Campaign is a digital agency offering three core service lines — Web Design and Development, Digital Campaign Strategy, and Infographics and Data Visualizations — primarily serving nonprofit organizations and advocacy groups. The company builds dynamic websites and apps on open-source CMS platforms (Drupal and WordPress) and develops long-term and rapid-response online advocacy and fundraising campaigns. Its infographics and data visualization practice transforms complex datasets into interactive stories. Rad Campaign also operates Women Who Tech as a sub-brand initiative focused on women entrepreneurs. All three core offerings are presented as integrated services that work together to help clients build movements, raise funds, and mobilize supporters.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design and Development Full-service web design and development for nonprofits, building websites and apps on Drupal, WordPress, and other open-source CMSs with a focus on mobilizing visitors to take action, converting them to donors and volunteers, and building movements. Includes UX design, accessibility compliance, wireframing, rapid prototyping, landing page optimization, and API-level integrations with ECRMs such as Salesforce, Blackbaud, Action Network, Engaging Networks, EveryAction, Salsa, and Classy.
- Digital Campaign Strategy Long-term and rapid-response online advocacy and fundraising campaign development, including online marketing, social media engagement, fundraising audits, A/B testing, peer-to-peer fundraising, list building, UX equity audits, and multi-channel audience engagement across email, social media, SMS, and websites for nonprofit and advocacy organizations.
- Infographics and Data Visualizations Transforms large and complex datasets into powerful visual stories through collaborative copywriting, strategic storyboarding, engaging infographic design, and interactive app development (including custom d3.js visualizations). Includes quantitative research, data analysis, predictive data modeling, custom polling and survey design, and multichannel marketing to promote deliverables.
- Women Who Tech Global initiative operated by Rad Campaign to promote diversity in tech and support women entrepreneurs through startup showcase events, mentorship, the Women Startup Challenge program, and media campaigns. Includes pitch coaching, investor introductions, and a 65,000+ member network of women in tech and startup founders; portfolio startups have collectively raised over $200M.
Quantifiable outcome
- 37% increase in donations for Defenders of Wildlife
- +16 more outcomes
Companies that use Rad Campaign
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
Rad Campaign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
Rad Campaign partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Action NetworkcoreAction Network is a leading ECRM (Electronic Constituent Relationship Management) platform for progressive campaigns and nonprofits. Rad Campaign integrates Action Network with client websites to sync advocacy action pages with content, enabling 360-degree donor and advocacy data views.
- SalesforcecoreSalesforce is a leading CRM platform. Rad Campaign implements Salesforce integrations for client websites, including custom data imports from Salesforce into websites (e.g., Polaris hotline statistics) and bidirectional sync between site data and CRM records.
- BlackbaudcoreBlackbaud is a leading provider of software and services for nonprofits. Rad Campaign builds integrations between Blackbaud ECRMs and client websites to unify fundraising and donor data.
- Engaging NetworkscoreEngaging Networks is an advocacy and fundraising platform for nonprofits. Rad Campaign has partnered with Engaging Networks on year-end fundraising campaigns (e.g., joint tips for nonprofits) and integrates the platform into client digital campaigns.
- EveryActioncoreEveryAction is an ECRM platform for nonprofits and campaigns. Rad Campaign integrates EveryAction into client websites to manage supporter data, fundraising, and advocacy actions.
- SalsacoreSalsa is a nonprofit CRM and marketing automation platform. Rad Campaign implements Salsa integrations for client websites to connect advocacy and fundraising data.
- ClassycoreClassy is a fundraising platform for nonprofits. Rad Campaign integrates Classy into client websites to enable modern online donation experiences and fundraising campaign management.
- WordPresscoreWordPress is an open-source CMS that Rad Campaign uses extensively for client websites. Rad Campaign has deep WordPress expertise including custom block development, multilingual support, theme functions, and integrations.
- DrupalcoreDrupal is an open-source CMS that Rad Campaign uses for enterprise client websites. Rad Campaign has deep Drupal expertise including Drupal 8/9 development, Paragraphs module customization, Layout Builder, Twig theming, and custom integrations.
- Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)minorBrady Campaign filed FOIA requests and fought in court to secure federal ATF gun dealer inspection reports. Rad Campaign transformed these reports into the Gun Store Transparency interactive database. The relationship involves data obtained through legal processes rather than formal partnerships.
- Lincoln Park StrategiescoreLincoln Park Strategies is a polling firm that has partnered with Rad Campaign on biennial online harassment polls since 2014. Rad Campaign also partnered with Lincoln Park Strategies and Craig Newmark/craigconnects on the Social Media Silencing Political Expression poll. Together they produce data visualizations and infographics for advocacy purposes.
- Craig Newmark / Craig Newmark PhilanthropiescoreCraig Newmark (founder of craigslist) partnered with Allyson Kapin to launch Women Who Tech and the Women Startup Challenge. He also supported online harassment polling and the Social Media Silencing Political Expression poll through craigconnects. Craig Newmark Philanthropies provides funding and co-branding for the initiative.
- d3.js (Observable)coreRad Campaign uses d3.js for custom data visualization development, including the Polaris human trafficking hotline statistics engine and other interactive infographic applications.
- CIRCLE (Tufts University)coreRad Campaign designed and developed the Youth Electoral Significance Index and RAYSE Index on behalf of CIRCLE (Center for Information and Research on Civic Learning and Engagement). These tools visualize electoral research data and ratings into searchable tools for campaign managers and organizations.
- Brady Campaign to Prevent Gun ViolencecoreLong-term strategic partnership to build the Gun Store Transparency interactive database, develop online marketing and engagement plans, and implement rapid response crowdfunding campaigns (#ENOUGH) for gun reform advocacy.
- Human Rights Campaign (HRC)coreRad Campaign conducted assessments and recommended online tools and strategies for HRC's campaign to build distributed political power in state and local elections. HRC adopted many recommendations for distributed organizing, tool adoption, and technology leverage.
Scale indicators29 records
Recent moves6 records
Expansion highlights5 records
Rad Campaign competitors and assessment
Company assessmentDirect peers
- M+R: M+R is a nonprofit-focused digital agency specializing in online fundraising, advocacy campaigns, and email/CRM-driven engagement for nonprofits, advocacy groups, and political campaigns. It competes head-to-head with Rad Campaign on online fundraising, acquisition, advocacy, and digital campaign strategy for mission-driven clients.
- Blue State: Blue State is a digital agency purpose-built for causes, campaigns, and nonprofits — building websites, fundraising platforms, and advocacy campaigns for progressive organizations. It is the closest direct competitor to Rad Campaign in nonprofit-centric digital strategy, web builds (Drupal/WordPress), and CRM-integrated donor engagement.
- Trilogy Interactive: Trilogy Interactive is a digital agency exclusively serving nonprofits, foundations, and progressive advocacy organizations, with expertise in web development (Drupal), online advocacy, fundraising, and CRM integration. Its exclusive mission-driven focus and similar service mix (web, strategy, ECRM integration) make it a direct peer in the same niche.
- DSPolitical: DSPolitical is a digital advertising and advocacy agency serving progressive campaigns, nonprofits, and causes, with deep expertise in paid digital, programmatic advertising, and persuasion. It overlaps with Rad Campaign on multi-channel campaign support but leans more heavily into media buying — complementing Rad Campaign's stronger organic/web build focus.
Broad incumbents
- Burness: Burness is a communications agency serving nonprofits, foundations, and social impact organizations across PR, content, and campaign storytelling. It is broader and more communications/PR-led than Rad Campaign, but operates in the same buyer set (nonprofit communications and digital leads).
- Spitfire Strategies: Spitfire Strategies is a strategic communications firm for nonprofits and foundations, focused on narrative, messaging, and campaign strategy. It addresses some of the same buyers as Rad Campaign (nonprofit communications leads) but at the strategy layer rather than web/digital execution.
- Bully Pulpit Interactive: Bully Pulpit Interactive is a creative agency for brands, causes, and campaigns, offering digital strategy, advertising, and brand storytelling. It overlaps with Rad Campaign on digital campaign strategy and creative deliverables for mission-driven clients but serves a wider client base including political and corporate accounts.
- Sage Communications: Sage is a digital agency purpose-built for nonprofits and causes, offering web design, content strategy, and digital marketing comparable in scope to Rad Campaign. It competes for many of the same advocacy and nonprofit clients but operates at a broader service-line level.
Emerging players
- The Hatcher Group: The Hatcher Group is a digital communications firm for nonprofits and advocacy organizations offering digital strategy, content, and campaign support. It is smaller and more communications/PR-led than Rad Campaign, but competes for similar nonprofit communications and digital budgets.
- Do Big Things: Do Big Things is a digital agency for nonprofits and progressive causes, focused on online engagement, digital campaigns, and movement-building. It is a smaller, emerging player with overlapping client types but a narrower footprint than Rad Campaign.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rad Campaign social profiles
Digital presenceRad Campaign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rad Campaign leadership team
Management profileNumber of profiles
Profiles10 records
Rad Campaign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rad Campaign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rad Campaign
What does Rad Campaign do?
Rad Campaign is a digital agency exclusively serving mission-driven nonprofit organizations and advocacy groups, providing three core services: (1) Web Design and Development — full-service website and app design on Drupal and WordPress CMS platforms with ECRM integrations; (2) Digital Campaign Strategy — long-term and rapid-response online advocacy, fundraising, and social media campaign development; and (3) Infographics and Data Visualizations — transformation of complex datasets and proprietary polling research into interactive visual stories. The agency also runs Women Who Tech as a sub-brand initiative supporting women-led startups.
Is Rad Campaign a public or private company?
Rad Campaign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rad Campaign founded?
Rad Campaign was founded in 2004. It employs 11 to 50 people.
Where is Rad Campaign based?
Rad Campaign is headquartered in Washington, United States, in the North America region.
How does Rad Campaign make money?
Four revenue lines are on record. Web Design and Development Services are the primary driver. The others are digital Campaign Strategy Services, infographics and Data Visualization Services and women Who Tech Programs.
Who are Rad Campaign's main competitors?
Direct peers on record are M+R, Blue State, Trilogy Interactive and DSPolitical. Broad incumbents are Burness, Spitfire Strategies, Bully Pulpit Interactive and Sage Communications. Emerging players are The Hatcher Group and Do Big Things.
Does Rad Campaign have an API?
No public API is recorded for Rad Campaign.