Reef Renewal Usa, Inc
Reef Renewal USA is a Tampa-based 501(c)(3) nonprofit that restores Florida's coral reefs through one of the world's largest land-based coral farms in Ruskin and four offshore nurseries across the Florida Keys, funded by individual donations, coral adoptions, corporate sponsorships, and grants.
- Company typePrivate
- Founded2019
- HeadquartersTampa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Reef Renewal Usa, Inc does
Reef Renewal USA, Inc. is a 501(c)(3) nonprofit organization founded in 2019 and headquartered in Tampa, Florida, that operates one of the largest land-based coral farms in the world and a four-site offshore nursery network across the Florida Keys (Tavernier, Marathon, Big Pine Key, and Looe Key). The organization's technical approach combines fragment-based propagation on midwater PVC tree structures (developed by co-founder and CNN Hero Ken Nedimyer) with sexual reproduction for genetic diversity, producing climate-resilient, heat-tolerant coral genotypes that have survived recent ocean warming events. A land-based farm in Ruskin, Florida serves both as a production facility and as a living gene bank preserving more than 1,000 genotypes across 21 species, including material rescued during the 2023 marine heatwave.
The organization's revenue model is donation- and event-driven rather than commercial. Individual coral adoptions range from $50 per fragment to $1,000 for a boulder coral tree (annual maintenance), corporate sponsorships run $5,000 to $25,000 for semi-annual Renew Our Reefs events in Tampa and the Florida Keys, and whole nursery or outplant site adoptions are offered to major donors. Supplemental revenue comes from an exclusive PADI Level I Specialty Coral Restoration certification delivered through Key Largo Dive Center, which combines online learning with quarterly in-water nursery dives. The organization also receives grant funding and in-kind support through partnerships with NOAA (Mission: Iconic Reefs), University of Miami (Florida Re5 Hub), Mote Marine Laboratory, The Florida Aquarium, Shedd Aquarium, and the Coral Restoration Foundation.
Reef Renewal USA distributes its restoration impact through direct-to-consumer donation channels, the PADI partner network, in-person volunteer programs, and high-profile semi-annual fundraising events. Customer segments span environmentally conscious individuals, certified SCUBA divers seeking hands-on conservation engagement, gift buyers purchasing symbolic adoptions, and corporate sponsors pursuing CSR visibility. The organization operates with a small core staff and a 15+ member Board of Directors and 11-member Science Advisory Committee that lend institutional credibility to its work.
Reef Renewal Usa, Inc firmographics
Firmographics- Name
- Reef Renewal Usa, Inc
- Legal name
- Reef Renewal USA, Inc
- Website
- https://reefrenewalusa.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reef Renewal USA is a Tampa-based 501(c)(3) nonprofit that restores Florida's coral reefs through one of the world's largest land-based coral farms in Ruskin and four offshore nurseries across the Florida Keys, funded by individual donations, coral adoptions, corporate sponsorships, and grants.
- Ownership category
- akta.pro rank
Reef Renewal Usa, Inc industry classification
Industry- Product category
- Coral Reef Restoration Services
- NAICS
- Other Aquaculture (112519)
- akta.pro primary industry
- Stock Enhancement & Restocking / Conservation Aquaculture (AFAEAAAO)
- akta.pro secondary industries
- Offshore & Open-Ocean Aquaculture (AFAEAAAH), Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH)
Keywords
Where Reef Renewal Usa, Inc is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Reef Renewal Usa, Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Donations and Coral Adoption Programs: Primary revenue stream through direct donations and coral adoption programs. Individual donors can adopt individual corals ($50), elkhorn coral trees ($500), or boulder coral trees ($1000). General donations also accepted. Donors receive customizable certificates of appreciation.
- Event Sponsorships and Fundraising: Semi-annual fundraising events (Renew Our Reefs Tampa and Florida Keys) generate revenue through sponsorship packages, silent and live auctions, and ticket sales. Sponsorship tiers range from $5,000 (Hosted Table) to $25,000 (Presenting Sponsor).
- Nursery and Outplant Site Adoption: Corporate and major donor opportunities to adopt entire coral nurseries or outplant sites, providing significant funding for restoration operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Coral Adoption - $50 per coral |
| Unit Pricing | Annual | Elkhorn Coral Tree Adoption - $500 minimum |
| Unit Pricing | Annual | Boulder Coral Tree Adoption - $1000 minimum |
| Unit Pricing | Multi-year contract | Event Sponsorship - $5,000 to $25,000 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Reef Renewal Usa, Inc product offering
Product offeringCore offering
Reef Renewal USA is a 501(c)(3) nonprofit that restores degraded coral reefs by propagating climate-resilient corals through a hybrid of fragment-based and sexual reproduction methods. It operates one of the world's largest land-based coral farms in Ruskin, Florida (also serving as a living gene bank of 1,000+ genotypes across 21 species) and three active offshore nurseries in the Florida Keys, growing corals on midwater PVC tree structures for outplanting. It supplements restoration with a PADI coral restoration certification program, a tiered coral adoption donation program, and corporate nursery/outplant site sponsorships.
Product overview
Reef Renewal USA operates a comprehensive coral reef restoration ecosystem consisting of two interconnected production systems: one of the world's largest land-based coral farms in Ruskin, Florida producing climate-resilient corals and serving as a living gene bank, and three offshore nurseries in Tavernier, Marathon, and Big Pine Key (Looe Key) where corals are grown on coral trees for eventual outplanting. The organization offers supplementary programs including a PADI-certified diving education program, a coral adoption donation program with tiered options, and opportunities to adopt entire nurseries or outplant sites.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 25,000+ coral colonies cultivated and outplanted through CRF and Reef Renewal USA combined
- +3 more outcomes
Companies that use Reef Renewal Usa, Inc
Customer profileNamed customers6 records
Segments5 records
Reef Renewal Usa, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Reef Renewal Usa, Inc partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Key Largo Dive CentercoreExclusive PADI certification partner offering Reef Renewal USA Level I Specialty Coral Restoration Program. Divers complete online e-learning then participate in hands-on nursery dives at RRUSA offshore nurseries every fourth Saturday March through November.
- University of MiamicoreJoint internship program through Florida Re5 Hub collaborative coral restoration project. Interns work between both organizations. Partnership strengthens resilience of Florida's Coral Reef to climate change impacts.
- Florida AquariumcoreCollaboration on coral restoration research and aquaculture. Josh Patterson, Assistant Professor, based at The Florida Aquarium's Center for Conservation in Tampa Bay.
- Stream2SeaminorSustainable body care and sunscreen company. Autumn Blum, CEO and formulator, serves on RRUSA Board. Company supports reef-safe products movement.
- Aquarium EncountersminorInteractive public educational facility hosting Renew Our Reefs Florida Keys benefit events. Ben Daughtry, President, serves on RRUSA Board.
- Monroe County Tourist Development CouncilminorLocal government tourism development organization supporting reef restoration efforts in the Florida Keys.
- First Horizon BankminorBanking partner and supporter of reef restoration initiatives.
- Coral Restoration FoundationcoreRelated organization also founded by Ken Nedimyer. CRF pioneered nursery and restoration techniques for staghorn and elkhorn corals. Mike Echevarria served on CRF Board before founding RRUSA.
- Reef Renewal Foundation InternationalcoreInternational organization also founded by Ken Nedimyer to create innovative solutions for coral reef restoration worldwide.
- Mote Marine LaboratorycoreResearch partner maintaining International Coral Gene Bank. Collaborated during 2023 marine heatwave emergency to bank coral genotypes.
- The Reef InstitutecoreConservation partner for banking coral genotypes during emergency response to 2023 marine heatwave.
- Shedd AquariumcoreLed major research study documenting functional extinction of Acropora corals. 47 authors from 22 institutions including RRUSA contributed data.
- NOAA (National Oceanic and Atmospheric Administration)corePrimary funder of coral reef conservation initiatives including Mission: Iconic Reefs. NOAA Coral Reef Watch led major study on 2023 heatwave impacts.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Reef Renewal Usa, Inc competitors and assessment
Company assessmentDirect peers
- SECORE International: SECORE International develops coral restoration techniques, including sexual reproduction and larval propagation, to rebuild reef resilience. It serves a similar conservation and restoration mission through coral nurseries, outplanting, and scientific partnerships.
- Reef Renewal Foundation International: Reef Renewal Foundation International advances coral reef restoration through innovative propagation and restoration solutions and was also founded by Ken Nedimyer. It is a direct global counterpart to RRUSA’s nursery, training, and reef-restoration activities.
- Coral Vita: Coral Vita operates land-based coral farming and restoration systems designed to grow climate-resilient corals at scale. Its production model and reef-restoration customer base are closely comparable to RRUSA’s land-based farm and nursery network.
- Reef Check: Reef Check is a nonprofit that combines coral reef monitoring, community science, education, and restoration to support reef protection. Its volunteer and monitoring network makes it a close operating analogue in the reef-conservation ecosystem.
- Coral Restoration Foundation: Coral Restoration Foundation is a nonprofit focused on large-scale coral propagation, offshore nurseries, and outplanting of threatened reef-building corals. It is a direct peer to Reef Renewal USA and is also connected through shared founder Ken Nedimyer.
Broad incumbents
- Coral Reef Alliance: The Coral Reef Alliance is a global nonprofit focused on coral reef protection, resilience, and community-based conservation. It is broader than RRUSA but comparable in its reef-conservation mission and reliance on partnerships, education, and field programs.
- The Florida Aquarium: The Florida Aquarium’s Center for Conservation conducts coral aquaculture and restoration research and collaborates with Reef Renewal USA. Its conservation programs and coral production capabilities make it a relevant institutional peer.
- The Nature Conservancy: The Nature Conservancy is a large environmental nonprofit with global reef and coastal conservation programs, including habitat restoration and resilience work. It operates at greater scale and breadth but shares RRUSA’s focus on durable reef ecosystems, partnerships, and measurable conservation outcomes.
- Mote Marine Laboratory: Mote Marine Laboratory is an established marine research institution with coral husbandry, gene banking, and reef-restoration activities. It overlaps with RRUSA’s coral propagation and conservation work, although its mission is broader and more research-oriented.
Emerging players
- Coral Gardeners: Coral Gardeners is a coral restoration and education organization that combines coral farming, outplanting, and community engagement. Its mission and public-facing restoration model are materially comparable to RRUSA’s nursery, volunteer, and outreach programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Reef Renewal Usa, Inc social profiles
Digital presenceReef Renewal Usa, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reef Renewal Usa, Inc leadership team
Management profileNumber of profiles
Reef Renewal Usa, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reef Renewal Usa, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reef Renewal Usa, Inc
What does Reef Renewal Usa, Inc do?
Reef Renewal USA is a 501(c)(3) nonprofit that restores degraded coral reefs by propagating climate-resilient corals through a hybrid of fragment-based and sexual reproduction methods. It operates one of the world's largest land-based coral farms in Ruskin, Florida (also serving as a living gene bank of 1,000+ genotypes across 21 species) and three active offshore nurseries in the Florida Keys, growing corals on midwater PVC tree structures for outplanting. It supplements restoration with a PADI coral restoration certification program, a tiered coral adoption donation program, and corporate nursery/outplant site sponsorships.
Is Reef Renewal Usa, Inc a public or private company?
Reef Renewal Usa, Inc is a private company. It is currently operating.
When was Reef Renewal Usa, Inc founded?
Reef Renewal Usa, Inc was founded in 2019. It employs 1 to 10 people.
Where is Reef Renewal Usa, Inc based?
Reef Renewal Usa, Inc is headquartered in Tampa, United States, in the North America region.
How does Reef Renewal Usa, Inc make money?
Three revenue lines are on record. Donations and Coral Adoption Programs are the primary driver. The others are event Sponsorships and Fundraising and nursery and Outplant Site Adoption.
Who are Reef Renewal Usa, Inc's main competitors?
Direct peers on record are SECORE International, Reef Renewal Foundation International, Coral Vita, Reef Check and Coral Restoration Foundation. Broad incumbents are Coral Reef Alliance, The Florida Aquarium, The Nature Conservancy and Mote Marine Laboratory. Coral Gardeners is listed as an emerging player.
Does Reef Renewal Usa, Inc have an API?
No public API is recorded for Reef Renewal Usa, Inc.
What industry is Reef Renewal Usa, Inc in?
Reef Renewal Usa, Inc's product category is Coral Reef Restoration Services. Its primary akta.pro industry code is AFAEAAAO, Stock Enhancement & Restocking / Conservation Aquaculture, with a secondary code of AFAEAAAH, Offshore & Open-Ocean Aquaculture. Its NAICS code is 112519.