What Red Frogs Australia does

Red Frogs Australia is a registered Australian charity (ACN No 154 689 353) founded in 1997 that provides harm minimization and youth safeguarding services through a peer-to-peer volunteer model. The organization deploys trained volunteer crews to high-risk environments including Schoolies/Leavers Week celebrations, music festivals, universities, sports events, and skateparks, offering direct relief services such as hydration stations, pancake cook-ups, room visits, walk-home escorts, emotional support, and the signature Allens Red Frog lollies as relationship-building tools. It currently operates across six countries — Australia, New Zealand, USA, Canada, South Africa, and the United Kingdom — and engages 1,500+ volunteers annually at Schoolies Week, distributes 71,000+ university wall planners each year, and cooks 100,000+ pancakes across programs.

The organization's core "products" are service programs rather than technology products. The High Schools Education Program delivers evidence-based fee-based modules (Party Safe, Level Up, Life After School, Schoolies/Leavers Safety) to schools on quote-based contracts; the Universities Program includes Market Days, Wall Planners, party support, and education sessions; the Music Events Program places volunteers at festivals as crowd-care and youth referral officers; the Sports Program embeds chaplains and crowd-care crews; and Board Riders (Skatepark Shepherds) extends pastoral care into skate culture. Supporting infrastructure includes a 24/7 hotline (1300 557 123), a Schoolies Week mobile app for walk-home requests, and website booking forms for schools, festivals, and sports events.

Red Frogs generates revenue through a diversified charitable funding model: individual donations and a Friends of the Frog monthly giving program starting at $20/month, corporate sponsorships (Cricket Australia, Allens, Accor, Citipointe Church, Vincent Fairfax Family Foundation, Sanitarium, Queensland Government, and others), annual gala dinners (Melbourne event priced at $160-$180 per ticket and $1,600 per table of 10), the Fund a Frog volunteer sponsorship program ($60-$800 per volunteer), the Pancake Drive community supply collection, the Red Frogs Run Club fitness fundraiser, and Uni Planner merchandise. Education programs to schools are the only fee-for-service revenue stream, priced on a quote-based, multi-year contract basis. The organization has no parent company and no disclosed funding rounds.

Name

Red Frogs Australia

Legal name

Red Frogs Australia

Website

https://redfrogs.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Frogs Australia is a registered charity founded in 1997 that provides harm minimization support to young people through trained peer volunteer crews at Schoolies Week, festivals, universities, sports events, and skateparks across six countries.

Ownership category

akta.pro rank

Product category

Youth Harm Minimization Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110)

akta.pro primary industry

Safeguarding, Child Protection & Reporting Services (EDAJAIAD)

akta.pro secondary industries

Restorative Practices, Conflict Resolution & Discipline Alternatives (EDAKAMAG), Therapeutic & Behavioral Health School Programs (Day Treatment) (EDAJAEAE)

Keywords

• Youth harm minimization
• Peer support services
• Schoolies safety programs
• Student welfare education
• Event crowd care

Headquarters

HQ city

Mansfield

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Fundraising: Individual donations through website, monthly giving program (Friends of the Frog starting from $20/month), and general fundraising activities
2. Gala Dinners: Annual fundraising gala dinners across Australia (Melbourne event in August 2026 priced at $160-180 per ticket, $1600 per table of 10)
3. Corporate Partnerships and Sponsorship: Corporate sponsors including Allens, Accor, Cricket Australia, and others provide financial and in-kind support
4. Volunteer Sponsorship (Fund a Frog): Donors can sponsor individual volunteers for Schoolies Week, with costs ranging from $60-$800 per volunteer to cover registration and operational expenses
5. Pancake Drive: Community fundraising through donation of pancake shakers and related supplies for volunteer operations
6. Education Program Fees: Schools book Red Frogs education programs for students; pricing is quote-based and can be tailored to budget constraints

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Red Frogs Australia is a registered charity delivering peer-led youth harm minimization programs through trained volunteers. Its core offering is direct on-the-ground safety, emotional, and pastoral support to young people aged 15-25 during high-risk celebration periods (Schoolies/Leavers Week, music festivals, university events, sports matches, skateparks), complemented by fee-based education programs booked by schools and universities covering party safety, life transitions, and mental health.

Product overview

Red Frogs Australia is a registered charity providing youth support and safety programs through a portfolio of interconnected services rather than a traditional software product. The organization operates as a single unified mission with multiple program offerings: High Schools Education (Party Safe, Life After School, Level Up, Schoolies/Leavers Safety modules), Schoolies/Leavers Week support (24/7 hotline, pancake cook-ups, walk homes, emotional support), Universities Program (Market Days, Wall Planners, Party Support, Student Support, Alcohol-Free Events, and Education modules), Music Events/Festival support, Sports chaplaincy and crowd care, and Board Riders skatepark outreach. Supporting these programs are Fundraising Services (Fund a Frog volunteer sponsorship, Gala Dinners, Pancake Drive, Run Club), Corporate Partnership opportunities, and the Red Frog Hotline (1300 557 123). Key partnerships include Cricket Australia and festival endorsements with organizations like Mushroom Group. The organization has been operating since 1997 and distributes Allens Red Frog lollies as a signature element of their outreach.

Differentiator

Problem solved

Functional benefit

Products and services

• Schoolies/Leavers Program Provides direct relief, safety and support to young people during Schoolies/Leavers Week celebrations, offering services such as pancake cook-ups, room visits, emotional support, walk homes, and Red Frog lollies.
• Universities Program Directly impacts and shifts university culture through direct relief and education, including Market Days, Wall Planners distribution, Party Support, Student Support, and Alcohol-Free Events.
• High Schools Education Program Educates, equips and empowers high school students to make positive life choices and be a voice of change within their culture through evidence-based workshops and presentations.
• Music Events Program Helps create a safer space within the music industry by providing youth support, hydration stations, and chill-out zones at music festivals and concerts.
• Sports Program Provides direct relief and support to team players and sporting fans, with services including chaplaincy support and crowd care at sporting events.
• Board Riders (Skatepark Shepherds) Positively influences Australian skate culture by providing pastoral care and support to skateboarders at skateparks.
• Party Safe Program Equips students to navigate party environments safely, covering alcohol and drug awareness, peer pressure management, drink spiking dangers, and safe partying strategies for Year 7-12 students.
• Life After School Program Equips students in Year 11-12 as they prepare for changes and choices after school, covering budgeting, living independently, mental health management, and practical life skills.
• Level Up Program Inspires students to build confidence in who they are, discover their purpose in life, and strengthen resilience through interactive activities and honest conversations about mental and social wellbeing.
• Schoolies/Leavers Safety Program Encourages and empowers Year 12 students to make positive choices during Schoolies/Leavers celebrations, covering topics like violence, sexual assault, mental health, and safety.
• University Education Programs Facilitated 60-90 minute evidence-based education sessions for university students and leaders, covering topics including party safety, self-leadership, inclusive communities, team building, and event safety.
• Festival Endorsements Red Frogs volunteers provide support at music festivals including crowd care, water stations, chill-out zones, and youth referral officers to ensure audience safety and wellbeing.
• Gala Dinners Annual fundraising dinners across Australia providing guests with an opportunity to partner with Red Frogs to combat issues facing young people (e.g., Melbourne Gala Dinner 2026 at $160-$180 per ticket, $1,600 per table of 10).
• Sponsor a Volunteer (Fund a Frog) Enables donors to contribute toward volunteer costs at Schoolies/Leavers Week, with individual volunteer costs ranging from $60-$800, supporting over 1500 volunteers annually.
• Pancake Drive Community fundraising initiative to collect pancake shakers for the Red Frogs Crew to use during pancake cook-ups at events supporting young people.
• Red Frogs Run Club Community of people running while raising funds to help safeguard young people, combining fitness with fundraising for the organization.
• Red Frog Hotline 24/7 phone support line (1300 557 123) for young people to access assistance, request walk homes, pancake cook-ups, or emotional support during events.
• Student Support Services Red Frogs Crew visit university campuses and colleges throughout the semester to provide pastoral care through snack distribution, games, and friendly interactions during stressful periods like exams.

Quantifiable outcome

• 71,000+ wall planners distributed annually to university students
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and major.

• Cricket AustraliacoreStrategic or Co-development Partner · 1 January 2013Partnership launched in 2013 as a pilot, providing hydration stations, icy poles, and red frog lollies to fans at cricket matches to support the 'Know When to Declare' responsible alcohol consumption campaign. After successful trial, Red Frogs became a key contributor to Cricket Australia's crowd care strategy every season.
• Allens (Allens Lollies)coreGTM or Marketing PartnerMajor sponsor providing red frog lollies distributed at all Red Frogs programs. The lollies serve as conversation starters and relationship-building tools with young people.
• AccormajorGTM or Marketing PartnerMajor sponsor supporting Red Frogs programs and operations
• Citipointe ChurchmajorGTM or Marketing PartnerMajor sponsor and hosting partner for pancake drive drop-off locations
• Mushroom GroupcoreStrategic or Co-development PartnerFestival operator partnering with Red Frogs since 2012 for concert and festival operations. Red Frogs provides patron safety support, distress management, and positive presence at events.
• SmartravellermajorGTM or Marketing PartnerAustralian Government travel advice service partnered to provide safety information for overseas Schoolies/Leavers
• Queensland GovernmentmajorGTM or Marketing PartnerGovernment sponsor supporting Red Frogs operations
• SanitariummajorGTM or Marketing PartnerMajor sponsor supporting Red Frogs programs
• GrilldmajorGTM or Marketing PartnerMajor sponsor supporting Red Frogs operations
• Groovin the MoocoreStrategic or Co-development PartnerNational touring music festival partnering with Red Frogs for 5+ years. Red Frogs provides crowd roaming, hydration support, and youth referral officers for underage patrons.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Barnardos Australia: Australian child welfare charity focused on children and young people in vulnerable situations, including education, advocacy, and family support. Comparable to Red Frogs as a child-and-youth safeguarding charity with education programming and a multi-jurisdiction footprint.
• The Smith Family: Major Australian children's education charity running school-based learning and welfare programs for disadvantaged youth. Comparable to Red Frogs as a school-and-youth-facing charity that monetizes education programs and relies on corporate partnerships (similar sponsor roster overlap).
• headspace: Australia's national youth mental health foundation, providing counselling and early intervention services to 12–25 year-olds. Comparable to Red Frogs as a youth-welfare non-profit with a similar target demographic and a portfolio of programs spanning education, online support, and community outreach.
• Lifeline Australia: Australia's largest crisis support charity, operating a 24/7 helpline and suicide prevention services with a large volunteer base. Comparable to Red Frogs as a registered charity reliant on volunteers, donations, and gala fundraising to deliver direct youth-facing support services.
• Mission Australia: One of Australia's largest community services non-profits, running youth homelessness, mental health, and education programs. Comparable to Red Frogs as a multi-state registered charity providing direct youth-facing social services funded through donations and government contracts.

Regional players

• Youth Support + Advocacy Service (YSAS): Victorian-based youth welfare non-profit providing alcohol and drug outreach, housing, and education programs for at-risk young people. Comparable to Red Frogs as a youth harm-minimization charity operating in a specific Australian state with peer-based outreach models and school/festival engagement.

Emerging players

• Batyr: Australian preventative mental health charity focused on youth, running school and university programs to reduce stigma and build mental wellbeing. Comparable to Red Frogs as a youth-focused charity delivering fee-based education programs in high schools and universities on SEL, mental health, and harm prevention.
• Act for Kids: Australian charity providing therapy, education, and prevention services for children and young people who have experienced abuse, neglect, or trauma. Comparable to Red Frogs as a child safeguarding charity delivering direct services and education programs in schools with government and corporate funding support.
• Police Citizens Youth Clubs (PCYC): Australian youth-focused organization delivering sport, recreation, and life skills programs for at-risk young people across a national club network. Comparable to Red Frogs as a multi-state youth services non-profit focused on safeguarding and positive peer engagement with similar school and community touchpoints.

Direct peers

• Alcohol and Drug Foundation (ADF): Australia's leading body on alcohol and other drug harm prevention, running school education programs and community campaigns. Directly comparable to Red Frogs as both organizations deliver harm-minimization education in schools and at festivals, addressing the same primary problems in the same target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redfrogsau
• YouTubeyoutube.com/user/TheRedFrogCrew
• Facebookfacebook.com/redfrogsau
• Instagraminstagram.com/redfrogsau
• LinkedInlinkedin.com/company/red-frogs-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Frogs Australia