STAENZ

What STAENZ does

STAENZ Academy LLP is an Indian digital marketing and AI education provider founded in 2017 in Nashik, Maharashtra, operating as a private limited liability partnership. The company delivers classroom-based, live-online, and hybrid training programs in digital marketing, generative AI, agentic AI, and video editing to individual learners, served through five physical training centers in Nashik (College Road and Ashoka Marg), Ghaziabad (Indirapuram), Noida (Sector 62, iThum Building), and Chhatrapati Sambhajinagar. Its core programs are the 4-month Digital Marketing Expert Program (DMEP), the 11-month Post Graduate Diploma in Digital Marketing (PGDDM) with 700 hours of training and 550 hours of internship, a 12-week Performance Marketing Mastery Course, and AI/video editing tracks, all delivered through its proprietary LMS 2.0 learning management system and student portal (online.staenz.com).

The company's revenue model is primarily one-time course fees across a tiered portfolio — short online courses priced at INR 1,999-7,500 (Website Building with WordPress, Design With Canva Like a Pro, eComSprint Masterclass, Digital IQ Test, Weekend Masterclass) and longer diploma/expert programs at higher price points — augmented by an affiliate/referral program that pays up to 50% commission on referred sales (INR 2,000 per DMEP referral, INR 5,000 per PGDDM referral, 30-day cookie, monthly payouts). Go-to-market combines direct enrollment via website and phone, free masterclasses and orientation events (e.g., 'Career in Agentic AI'), and a community-led affiliate layer.

STAENZ is founder-led by Sanjeev Mishra (Master Trainer, 18+ years of digital marketing industry experience) and Tejaswini Deshpande (Training Director, 18+ years in web design and digital marketing since 2005). It serves five learner personas — students and fresh graduates, working professionals, housewives seeking flexible work, business owners, and career changers from non-marketing backgrounds — and claims 39,000+ career transformations since inception. The company holds a 'Best Digital Marketing Academy' award from CMO Asia and curriculum partnerships with Google, HubSpot, and Adobe, and has disclosed no external funding or parent company ownership.

Name

STAENZ

Legal name

STAENZ Academy LLP

Website

https://staenz.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

STAENZ Academy LLP is an Indian digital marketing, AI, and video editing training provider founded in 2017, delivering classroom, online, and hybrid programs to students, working professionals, and career changers across five Indian cities.

Ownership category

akta.pro rank

Product category

Digital Marketing Education

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Computer Training (61142), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Marketing, Communications & Digital Skills Training (EDAGANAM)

akta.pro secondary industries

Live Class & Webinar Marketplaces/Directories (EDAFAIAE), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Digital marketing training
• Professional certification courses
• AI skills education
• Video editing courses
• Hybrid classroom programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Fees: Primary revenue from course fees for programs including DMEP (4 months), PGDDM (11 months/1 year), Performance Marketing Mastery (12 weeks), Video Editing courses, and AI courses.
2. Affiliate/Referral Program: Earn up to 50% commission on course sales. DMEP referral earns flat INR 2,000, PGDDM referral earns flat INR 5,000. Cookie duration of 30 days. Payouts monthly on 5th when min INR 1,000 reached.
3. Short Course Sales: Individual courses sold at different price points: Design With Canva Like a Pro (INR 1,999), Website Building with WordPress (INR 7,500), Weekend Masterclass, Digital IQ Test, Agentic AI, eComSprint Masterclass.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

STAENZ Academy sells career-focused digital marketing, AI, and video editing training programs to individual learners. Core offerings include the 4-month Digital Marketing Expert Program (DMEP), the 11-month Post Graduate Diploma in Digital Marketing (PGDDM), a 12-week Performance Marketing Mastery course, AI courses (Generative AI Foundation and Advanced Agentic AI), and Video Editing programs, delivered through classroom, online, and hybrid formats.

Product overview

STAENZ Academy is a digital marketing education platform offering a comprehensive portfolio of courses and learning tools. The core offerings include three main programs: the Digital Marketing Expert Program (DMEP), Post Graduate Diploma in Digital Marketing (PGDDM), and Performance Marketing Mastery Course. AI-focused courses include Generative AI Foundation and Advanced Agentic AI programs. Video editing training is available through VEEP (Video Editing Expert Program) and VCM (Video Editing Course for Marketers). The platform operates through its LMS 2.0 Learning Management System and Student Portal (online.staenz.com), providing both classroom and online/hybrid learning options. Additional offerings include short online courses (Website Building with WordPress, Design With Canva Like a Pro, eComSprint Masterclass), an affiliate program, and free masterclasses/workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Expert Program (DMEP) 4-month intensive digital marketing training program offering practical, hands-on curriculum for students and career changers seeking job-ready digital marketing skills.
• Post Graduate Diploma in Digital Marketing (PGDDM) 11-month (1-year) comprehensive postgraduate-style diploma in digital marketing with 700 hours of training and 550 hours of internship, structured like an MBA-level curriculum with KPI strategy training.
• Performance Marketing Mastery Course

Quantifiable outcome

• 39,000+ career transformations
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle certifications included in curriculum. Students prepared for globally recognized Google certifications (Google Ads, Google Analytics) to add weight to their CV.
• HubSpotcoreTechnology or IntegrationIndustry certifications from HubSpot included in curriculum. Prepares students for HubSpot marketing certifications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Coursera: Global online learning marketplace hosting digital marketing specializations from universities and brands. Not a direct competitor in India-classroom training, but a viable alternative channel for the same target learner pursuing digital marketing credentials.

Broad incumbents

• NIIT: Long-established Indian education and training company with digital marketing and IT skilling programs delivered through classroom and online channels. Overlaps with STAENZ on professional skilling, though at much greater scale and brand legacy.
• Great Learning: India-based professional education platform offering digital marketing and analytics programs with university-issued certificates. Comparable target audience and outcome-driven positioning, with broader catalog and stronger enterprise partnerships.
• upGrad: Large Indian online higher-ed and upskilling platform offering digital marketing programs alongside a much broader catalog. Overlaps with STAENZ on digital marketing curricula and career-outcome positioning, but at greater scale and capitalization.
• Manipal ProLearn: Skilling arm of Manipal Group offering digital marketing and technology certification programs via online and blended delivery. Comparable professional-learner audience and certification-led approach to STAENZ, but with a university-backed brand.
• Simplilearn: Global digital skilling provider with a significant digital marketing and AI portfolio, including bootcamps and certification tracks. Comparable buyer (working professionals, career changers) but much larger scale and broader course library than STAENZ.

Direct peers

• IIDE (Indian Institute of Digital Education): Mumbai-headquartered digital marketing training provider with classroom and online delivery, certifications, and placement support. Closely comparable to STAENZ in format, audience (students/career changers), and pricing tiers.
• Digital Vidya: One of the earliest India-based digital marketing training institutes, offering similar cohort-based and certification-led digital marketing courses to professionals and fresh graduates. Direct overlap with STAENZ on core DMEP-equivalent offerings and target personas.
• DSIM (Delhi School of Internet Marketing): Delhi-NCR-based digital marketing institute with classroom centers and online batches, targeting career entrants and working professionals. Overlaps directly with STAENZ on geography (NCR), curriculum, and persona mix.

Emerging players

• GrowthSchool: India-focused digital marketing and growth skilling platform offering cohort-based courses with strong content marketing and community. Comparable in target learner and curriculum area, with a more digital-native delivery model than STAENZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/staenzx
• YouTubeyoutube.com/channel/UCrczBui6DuVEzGM-0giwoog
• Facebookfacebook.com/staenzx
• LinkedInlinkedin.com/company/staenz
• Instagraminstagram.com/staenzx
• Pinterestin.pinterest.com/staenzx

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAENZ