Rental Housing Association of Utah

What Rental Housing Association of Utah does

The Rental Housing Association of Utah (RHA Utah), founded in 1934 and operating under the legal entity Utah Apartment Association, is a non-profit trade association headquartered in Sandy, Utah that represents more than 2,500 landlords and over 105,000 rental units statewide. Its core products are membership services, professional education and certification (CAM, UPRO, CAS, CPO, CAM-T), a portfolio of annual events (Economic Forecasting Conference, Fair Housing Conference and Trade Show, Logan Conference, Southern Utah Conference, Topaz Awards, Golf Tournament, Business to Business Exchange), legislative advocacy through a Government Affairs Committee and Political Action Committee (RHA P.A.C.), and member tools including a Supplier Directory, Premier Partner program, job board, and resident screening partnerships with Western Verify and Intellirent.

RHA Utah generates revenue through annual membership dues (priced but not publicly disclosed, tiered by portfolio size and approved by the Board of Directors), event registrations and sponsorships, Premier Partner sponsorships from roughly 20 vendor companies, and PAC contributions ($263,137 raised in 2024 and $265,000+ in 2025). The go-to-market is membership-led and sales-driven: prospective members apply through the website, are reviewed by the Board, and gain access to advocacy, education, networking, and a curated supplier marketplace. It is the official state affiliate of the National Apartment Association (NAA) and partners strategically with the NARPM Utah Chapter and the Kem C. Gardner Policy Institute.

The association serves a horizontal member base that spans individual basement-apartment owners, mid-market landlords, and large international property management companies, alongside a secondary segment of vendor/supplier partners (landscaping, maintenance, legal, software, insurance, telecom). No proprietary technology platform is built in-house; member-facing services run on the Novi AMS association management system. There is no disclosed revenue, no public listing, and no indication of equity financing.

Name

Rental Housing Association of Utah

Legal name

Utah Apartment Association

Website

https://rhautah.org

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

Rental Housing Association of Utah is a 1934-founded non-profit trade association serving more than 2,500 landlords and 105,000+ rental units statewide through advocacy, education, certifications, and a Premier Partner supplier marketplace.

Ownership category

akta.pro rank

Product category

Rental Housing Trade Association Services

NAICS

Residential Property Managers (531311), Administration of Housing Programs (925110)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Trade association services
• Rental housing advocacy
• Property management education
• Legislative advocacy services
• Membership association services

Headquarters

HQ city

Sandy Hook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: RHA Utah generates revenue primarily through membership dues from landlords and property managers ranging from individual rental home owners to large international management companies.
2. Events and Conferences: The association organizes and hosts events including the Economic Forecasting Conference, Fair Housing Conference and Trade Show, Logan Conference, Southern Utah Conference, Topaz Awards, Golf Tournament, and various educational programs, generating revenue through registrations and sponsorships.
3. PAC Contributions: The association collects Political Action Committee contributions from members and supporters to fund legislative advocacy efforts.
4. Supplier Directory / Premier Partner Sponsorships: Companies can become Premier Partners and appear in the supplier directory, listing their services to the rental housing membership base.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rental Housing Association of Utah is a non-profit trade association that provides membership services, legislative advocacy, professional education and certifications, and networking events for rental housing professionals. It serves landlords and property managers across Utah, representing more than 2,500 landlords and 105,000+ rental units as the official state affiliate of the National Apartment Association. Core deliverables include access to a member directory and supplier directory, CAM/UPRO/CAS/CAM-T/CPO certifications, annual conferences such as the Fair Housing Conference and Topaz Awards, Government Affairs Committee advocacy, and a Political Action Committee supporting balanced landlord-tenant legislation.

Product overview

The Rental Housing Association of Utah operates as a non-profit trade association and official affiliate of the National Apartment Association, offering a membership-based platform with integrated services for the rental housing industry. The core offering consists of membership access combined with professional education and certification programs (CAM, UPRO, CAS, CAM-T), supported by a comprehensive suite of events and conferences (Topaz Awards, Fair Housing Conference, regional conferences). Additional services include government affairs advocacy through a Political Action Committee, resource tools including a Supplier Directory and Job Board, resident screening partnerships, and the Section 8 Landlord Incentive Program. The association represents over 2,500 landlords and 105,000 units across Utah.

Differentiator

Problem solved

Functional benefit

Brands

• RHA P.A.C. Political Action Committee of RHA Utah, dedicated to legislative and government affairs efforts for the rental housing industry in Utah.
• Topaz Awards

Products and services

• Membership Services Trade association membership providing landlords and property managers with access to a member directory, event registration, invoice management, member support, legislative advocacy, and the supplier directory.
• Education Center and Professional Certifications Professional education programs delivering industry certifications such as Certified Apartment Manager (CAM), UPRO, CAS, CAM-T, CPO Classes, and Good Landlord training for rental housing professionals in Utah.
• Events and Conferences Annual events and conferences serving Utah rental housing professionals, including the Fair Housing Conference and Trade Show, Economic Forecasting Conference, Logan and Southern Utah regional conferences, the Topaz Awards, PAC Luncheon, Business to Business Exchange, Maintenance Mania, and Golf Tournament.
• Government Affairs and Political Action Committee Legislative advocacy and Political Action Committee services organizing member contributions and Government Affairs Committee activity to influence Utah landlord-tenant law and rental housing policy.
• Supplier Directory Online supplier directory and Premier Partner program connecting Utah landlord members with vendors and service providers across maintenance, landscaping, legal, insurance, software, and other categories.
• Section 8 Landlord Incentive Program Risk-mitigation program offering up to $5,000 in damages to Utah landlords who rent to Section 8 housing voucher holders, offsetting financial exposure on those tenancies.
• Resident Screening Partnerships Tenant and resident screening service partnerships (Western Verify and Intellirent) offered to RHA Utah members to support applicant evaluation.

Quantifiable outcome

• Eviction filings in Utah have fallen from over 3% to almost 2% due to treble damages penalties
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered premier, notable, core and major.

• Suncatcher EnergypremierGTM or Marketing Partner · 1 January 2025Premier Partner of RHA Utah, providing energy conservation and solar/electrical vehicle charging services to the rental housing industry.
• RentlerpremierGTM or Marketing Partner · 1 January 2025Premier Partner providing property management software, rental websites, tenant screening, and marketing services to RHA Utah members.
• Apartments.com, Powered By CoStarpremierGTM or Marketing Partner · 1 January 2025Premier Partner providing online marketing and rental listing services for apartment communities.
• Valet LivingpremierGTM or Marketing Partner · 1 January 2025Premier Partner providing waste services and amenity solutions to multifamily housing communities across 40 states including Utah.
• HD Supply Facilities MaintenancepremierGTM or Marketing Partner · 1 January 2025Premier Partner providing wholesale maintenance supplies, cabinets, and facilities maintenance products to rental property operators.
• Brightview Landscape ServicespremierGTM or Marketing Partner · 1 January 2025Premier Partner providing landscape maintenance and tree care services to rental properties in Utah.
• XfinitypremierGTM or Marketing Partner · 1 January 2025Premier Partner providing internet and telecom services to multifamily communities through Xfinity Communities.
• Real Property Management Inc.premierGTM or Marketing Partner · 1 January 2025Premier Partner specializing in single-family home property management, managing 1,133 units in the Utah market.
• GoodBookkeeping.compremierGTM or Marketing Partner · 1 January 2025Premier Partner providing financial bookkeeping services tailored for rental property owners.
• WSI-Trash Valet & RecyclingpremierGTM or Marketing Partner · 1 January 2025Premier Partner providing trash valet and recycling services to apartment communities and rental properties.
• Command7premierGTM or Marketing Partner · 1 January 2025Premier Partner providing landscaping, snow removal, and facility maintenance services nationwide, specializing in commercial properties including multifamily communities.
• Worx Landscaping & Snow RemovalpremierGTM or Marketing Partner · 1 January 2025Premier Partner providing landscape maintenance, lawn care, and snow removal services in Utah.
• Redi CarpetpremierGTM or Marketing Partner · 1 January 2025Premier Partner providing carpet cleaning and flooring services to rental properties.
• Surface Experts SLCpremierGTM or Marketing Partner · 1 January 2025Premier Partner providing countertop resurfacing, flooring, repairs, and window services in Salt Lake City area.
• AMSCO WindowspremierGTM or Marketing Partner · 1 January 2025Premier Partner providing windows and doors for multifamily and rental properties.
• Alpine Cleaning & Restoration SpecialistspremierGTM or Marketing Partner · 1 January 2025Premier Partner providing fire, water, and flood restoration, mold remediation, general construction, and handyman services.
• Unforgettable Coatings of Utah, Inc.premierGTM or Marketing Partner · 1 January 2025Premier Partner providing paint, wall coverings, painting services, and general construction for rental properties.
• BCC Construction GrouppremierGTM or Marketing Partner · 1 January 2025Premier Partner providing general construction, remodeling, roofing, and siding services for rental properties.
• Titan LegalpremierGTM or Marketing Partner · 1 January 2025Premier Partner providing legal services to the rental housing industry.
• Kem C. Gardner Policy InstitutenotableStrategic or Co-development Partner · 1 January 2025Partnered with RHA Utah for the annual membership meeting in November 2024, with Senior Research Fellow Dejan Eskic providing insights on housing and real estate trends for rental property owners and managers.
• National Apartment Association (NAA)coreStrategic or Co-development PartnerRHA Utah is an official affiliate of the National Apartment Association. This affiliation provides access to national resources, events, education programs, and NAA benefits for members. RHA also coordinates with NAA on government affairs, with NAA contributing $13,661 in PAC contributions in 2024 and RHA meeting its NAA Fair Share Goal for the first time.
• NARPM Utah ChaptermajorStrategic or Co-development PartnerNARPM (National Association of Residential Property Managers) Utah Chapter contributes $10,000 to RHA PAC, demonstrating a significant strategic partnership between the two rental housing professional organizations.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Apartment List: Major rental marketplace operating nationally but with deep Utah presence among its landlord advertising base. Comparable in serving landlord decision-makers but on a technology/marketplace model rather than trade association model; useful as an indicator of the broader Utah rental market dynamics affecting RHA Utah's member base.

Direct peers

• Florida Apartment Association: Statewide rental housing trade association serving Florida's landlord and property manager community. Directly analogous structure, with legislative advocacy, PAC operations, education programs, and supplier partnerships as core offerings.
• Arizona Multihousing Association: Arizona's rental housing industry trade association, providing legislative advocacy, education, and networking for landlords and property managers. Closely matches RHA Utah's model as a state-level NAA affiliate in the Intermountain West.
• California Apartment Association: California's statewide rental housing trade association offering advocacy, education, and member services. Operates the same affiliation model with NAA and serves a comparable mix of small landlords and large property managers in a single state jurisdiction.
• Apartment Association of Greater Los Angeles: Regional rental housing trade association serving the Los Angeles market. Comparable membership-based model with advocacy, education, and supplier member services targeting landlords and property managers in a defined metro jurisdiction.
• Texas Apartment Association: Texas statewide trade association for the rental housing industry with parallel advocacy, certification, and event offerings. Closely comparable in mission, governance structure, and NAA affiliate relationship to RHA Utah.
• National Association of Residential Property Managers (NARPM): National trade association specifically for single-family and small residential property managers. NARPM's Utah chapter actively contributes to RHA Utah's PAC, and the two organizations serve overlapping professional property manager segments with complementary education and certification offerings.

Broad incumbents

• National Apartment Association (NAA): National umbrella trade association for the U.S. rental housing industry. RHA Utah is an official state affiliate of NAA, sharing advocacy, education, and PAC coordination models; NAA provides national resources and policy coordination that flow down to RHA Utah members.

Others

• Building Owners and Managers Association (BOMA) International: Trade association for commercial real estate professionals including property managers. Comparable association structure with advocacy, education, and networking, though focused on commercial rather than residential rental housing.
• Institute of Real Estate Management (IREM): National real estate management association offering industry certifications (CPM, ARM, ACoM) and professional development. Comparable in providing education/certification infrastructure for property managers, though broader in scope beyond residential rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UAAHQ
• LinkedInlinkedin.com/company/utah-apartment-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rental Housing Association of Utah