SYNLawn Texas

Name

SYNLawn Texas

Legal name

SYNLawn Texas

Website

https://texasartificiallawns.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

SYNLawn Texas is a Dallas-headquartered dealer of the SYNLawn brand that sells, installs, and maintains proprietary artificial turf for residential, commercial, golf, pet, and playground applications across 19+ Texas markets, leveraging plant-based and PFAS-free materials with certified performance technologies.

Ownership category

akta.pro rank

Product category

Synthetic Turf / Artificial Grass Products and Installation

NAICS

Landscaping Services (561730), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industry

Commercial Landscaping & Grounds Maintenance (BPABADAA)

Keywords

• Synthetic turf installation
• Artificial grass products
• Commercial landscaping services
• Residential lawn solutions
• Putting green construction

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Artificial Turf Product Sales: Direct sales of artificial grass products for residential, commercial, golf, and pet applications. Products are manufactured at their ISO 9001-certified facility in Dalton, GA.
2. Professional Installation Services: Full-service installation including site preparation, base building, turf placement, seam joints, and final inspection. Offered by licensed, bonded, and insured installers.
3. Refresh and Maintenance Services: Recurring maintenance services including debris removal, power brooming, drainage improvement, allergen removal, and infill application. Offered on monthly, bi-monthly, quarterly, or one-time basis.
4. Financing and Payment Plans: Partnership with Wells Fargo to offer monthly payment plans for product and installation purchases, making turf accessible to a broader customer base.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

SYNLawn Texas manufactures, distributes, and professionally installs proprietary artificial/synthetic turf products for residential lawns, commercial landscapes, playgrounds, golf greens, and pet applications across Texas. The company operates as a licensed, bonded, and insured contractor providing full-service installation (site preparation, base building, turf placement, and inspection) alongside DIY turf products and recurring maintenance services. It sells product lines including SYNTipede, SYNNatural, and SYNRye, supported by a Refresh maintenance program and Wells Fargo financing.

Product overview

SYNLawn Texas is an artificial/synthetic grass company offering a comprehensive portfolio of turf products and services for residential, commercial, and specialized applications. The core offerings include artificial grass (general/lawns), putting greens (PGA-caliber with Precision Putt technology), pet grass, commercial turf, and playground turf. Product sub-brands include SYNTipede 343 and 321 for high-traffic applications, SYNNatural 60 GTR for natural appearance, and SYNRye 200 for golf. The portfolio is differentiated by proprietary technologies including Super Yarn (antimicrobial/IR reflective/anti-static), EnviroLoc+ (plant-based backing), HeatBlock (cooling up to 20%), and SuperDrain+ (1,200 inches/hour drainage). Additional offerings include bocce ball courts, sport floor tiles, artificial living walls, rooftop systems, and a Refresh maintenance program with monthly payment financing options. Products are manufactured PFAS-free, plant-based (USDA Certified BioPreferred), and made in the USA at ISO 9001-certified facilities.

Differentiator

Problem solved

Functional benefit

Brands

• SYNTipede: Artificial turf product line designed for durability in playgrounds, pet areas, rooftops, and lawns, part of USDA-certified collection
• SYNNatural
• SYNRye
• Precision Putt
• TrampleZones
• EnviroLoc+
• Super Yarn
• HeatBlock
• SuperDrain+
• GreensMaster
• Envirofill

Products and services

• Artificial Grass (General Lawns)

Quantifiable outcome

• Up to 70% water savings compared to natural grass maintenance
• +5 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Dave PelzcoreStrategic or Co-development PartnerProfessional golf coach and ex-NASA physicist who collaborated with SYNLawn to develop PGA-caliber putting surfaces. Engineered Precision Putt technology for true ball roll and realistic green speeds. His expertise in short game coaching informed the development of golf products that replicate professional course performance.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shaw Sports Turf: Division of Shaw Industries, a Berkshire Hathaway company, providing synthetic turf primarily for athletic and large-scale commercial applications. Competes for institutional/commercial turf specifications.
• FieldTurf: Major synthetic turf manufacturer with strong sports-field and large-installation footprint. While sports-focused, it competes for high-end commercial, municipal, and golf-adjacent turf specification work.
• AstroTurf: Heritage synthetic turf brand with broad product portfolio across sports and landscape applications. A larger, more diversified incumbent with deeper institutional and sports-venue penetration.

Direct peers

• SYNLawn: The national parent brand of which SYNLawn Texas is a dealer/franchise. Same products, technologies, and brand identity; SYNLawn Texas operates as a regional execution arm with a defined Texas territory.
• Artificial Turf Supply: Online-first direct retailer of artificial turf products targeting DIY homeowners and contractors. Competes head-on with SYNLawn Texas's self-serve/shop channel by cutting out local installers.
• NexGen Turf: Synthetic grass manufacturer and installer serving residential and commercial markets with comparable product lines, including pet-friendly turf offerings.
• TigerTurf: Artificial turf manufacturer with U.S. distribution serving landscape, pet, playground, and golf applications, comparable to SYNLawn's product breadth.
• EasyTurf: Artificial turf installer with established dealer network offering similar residential and commercial installations, including pet and playground systems.
• ForeverLawn: National artificial grass brand with a similar dealer/franchise distribution model and product portfolio spanning residential, commercial, pet, and playground turf. Directly comparable go-to-market and competitive positioning.
• Global Syn-Turf: Artificial turf manufacturer and installer operating across multiple U.S. markets with comparable product breadth (residential, commercial, pet, golf) and direct-to-consumer sales channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/synlawntexas
• LinkedInlinkedin.com/company/synlawn-texas

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SYNLawn Texas