What Rawcut AG does

Rawcut AG is a Zurich-based creative agency specializing in cultural marketing, brand building, and brand communication for premium and lifestyle clients across Switzerland and select international markets. The firm delivers end-to-end creative services spanning brand strategy and identity development, campaign concept and multichannel execution (digital, social, DOOH/OOH, TVC), experiential marketing and brand activations, web design and digital experience, art direction, and interior/spatial design — operating through a team of approximately 15 staff under founder and creative director Harun "Shark" Doğan. Its client base spans 30+ brands including Amorana, Fitnesspark, SIAL, Tankbar, Openair Frauenfeld, Giger Kafi, Valais, Talk Talk, Electrolux, and Volvo, with marquee deliverables such as the Openair Frauenfeld 2025 rebranding, the Tankbar 'Juicy January' B2C launch, and the Fitnesspark 'Momentum' Winter Campaign 2026.

The agency operates as part of the Thryve Group, leveraging sister entities Swissper (media and social performance) and Promotion-Tools (experiential activation and promoter networks) to deliver bundled, multi-discipline service packages. Rawcut maintains two offices — its registered headquarters in Schlieren and an additional Zurich location co-located with the THRYVE Concept Store at Bärengasse 16, plus a wholly-owned branch in Istanbul (Beyoğlu) servicing the Turkish market. Revenue is generated through bespoke, project-based professional services engagements with no disclosed pricing models, retainer structures, or productized offerings. The company is privately held, founder-controlled, with no external institutional investment or funding rounds identified in available source material.

Name

Rawcut AG

Legal name

Rawcut AG

Website

https://rawcut.ch

Company type

Private

Operating status

Operating

Short description

Rawcut AG is a Zurich-based creative agency specializing in cultural marketing, brand building, and multichannel campaign execution for premium and lifestyle clients in Switzerland and Turkey, operating as part of the Thryve Group.

Ownership category

akta.pro rank

Product category

Creative & Brand Communication Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative agency services
• Brand communication
• Campaign development
• Experiential marketing
• Cultural marketing

Headquarters

HQ city

Schlieren

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Rawcut generates revenue through creative agency services including brand building, brand communication, campaign development, experiential marketing, web design, production, and art direction. Projects range from brand identity redesigns and rebranding to multi-channel campaigns and event activations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rawcut AG is a full-service creative agency for cultural marketing that builds and communicates brands across identity, campaign, digital, and experiential touchpoints. Its work covers brand strategy and naming, visual identity and rebranding, multichannel campaign concept and execution (DOOH, social, TVC, OOH), web design and digital experiences, art direction and photography, and brand activations and installations. Clients include Amorana, Fitnesspark, SIAL, Tankbar, Openair Frauenfeld, Volvo, Electrolux, Talk Talk, Valais, and Giger Kafi.

Product overview

Rawcut AG operates as a full-service creative agency for cultural marketing with dual headquarters in Zurich, Switzerland and Istanbul, Turkey, and is part of the Thryve Group. The company offers a comprehensive suite of creative services organized around brand building and brand communication. Core offerings include brand strategy and identity development, campaign concept and multichannel execution across DOOH, social media, TVCs, and OOH, experiential marketing and brand activations, web design and digital experience development, photography and video production, and art direction. The portfolio spans diverse sectors including beauty/wellness, fitness/wellness, food/beverage, fashion, automotive, education, hospitality, telecommunications, and retail. Projects are delivered for clients such as Amorana, Fitnesspark, Tankbar, SIAL, Electrolux, Volvo, WYLD, Talk Talk, Giger Kafi, Rosca Caffè, and Merkur, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Building & Communication End-to-end brand development from naming and positioning to visual identity, web design, and digital brand architecture; includes ongoing social media content production for umbrella and sub-brands. Engagements demonstrated for education and lifestyle clients such as SIAL.
• Branding & Rebranding Strategic repositioning and visual identity development including design systems, logo design, packaging, and brand world creation across touchpoints. Demonstrated with Openair Frauenfeld 2025 rebranding using the 'Skyline of No Limits' design system.
• Brand Communication & Campaign Creation Lead agency services for product communication and campaign creation across TVCs, social assets, and large-scale OOH executions, developing overarching campaign platforms with cultural relevance. Demonstrated with Amorana, including the nationwide Sex Map and Black Friday 'Rabutt statt Rabatt' campaigns.
• Multichannel Campaign Development & Execution Concept, creation, and visual language for multichannel marketing campaigns spanning DOOH, social media, TVCs, OOH, and digital platforms for B2C and B2B brand launches. Demonstrated with Tankbar's 'Juicy January' launch and similar B2B-to-B2C transformations.
• Brand Experience & Experiential Marketing Immersive brand activations, installations, and event experiences including interactive installations, walk-in experiences, and sponsorship activations that drive physical engagement. Demonstrated with Electrolux roadshow (7,500 contest participations, 15,000 visitors in 10 days) and Volvo Zermatt Unplugged and Zauberwald Lenzerheide activations.
• Web Design & Digital Experience UX/UI design and web application development including interactive sampling tools, corporate websites, and digital brand platforms with structured user journeys. Demonstrated for clients such as Delica.
• Social & Media Agency Services Social media strategy, content production, and performance campaigns across Meta and LinkedIn for umbrella brands and sub-brands with tailored tone, content strategy, and format logic. Demonstrated with Thryve Group company Swissper.
• Corporate Identity Redesign Complete brand identity redesign including visual systems, color palettes, typography, and flexible design frameworks for offline and digital scalability. Demonstrated with Talk Talk's 2021 brand identity redesign and ongoing 2023 campaign support.
• Brand Building & POS Activation Strategic brand positioning, visual identity systems, reduced packaging design, personalization concepts, and point-of-sale activation across retail networks. Demonstrated with WYLD in partnership with wetalkwithyou.
• Art Direction & Curated Photography Art direction and photography production for luxury hotels, fashion collections, and lifestyle brands including curated exhibitions and cultural content creation. Demonstrated with Marriott Hotels and related fashion/lifestyle clients.
• Interior & Spatial Design Spatial design concepts for office lobbies and corporate environments transforming transitional spaces into brand-consistent places of interaction with coherent design language. Demonstrated with the HERO headquarters project in collaboration with Dyer Smith.

Quantifiable outcome

• Electrolux roadshow: 7,500 active contest participations and 15,000 visitors in 10 days
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• SuperlobbycoreStrategic or Co-development PartnerStrategic collaboration with Superlobby on the Openair Frauenfeld rebranding project. Together redefined the festival and developed the 'Skyline of No Limits' design system and experience-driven branding.
• Swissper (THRYVE Group)coreGTM or Marketing PartnerCollaboration with Swissper within THRYVE Group for Tankbar B2C launch campaign. Swissper executed media and social performance while Rawcut handled concept, creation and visual language.
• Promotion-ToolscoreStrategic or Co-development PartnerPartner in developing experiential marketing activations including Electrolux roadshow with walk-in washing machine installation. Promotion-Tools Promoter network also used for CoffeeB tasting activations.
• Dyer SmithminorStrategic or Co-development PartnerCollaboration with interior architecture studio Dyer Smith on HERO headquarters spatial concept project, transforming lobby from transitional space to interaction area.
• Atelier LomannminorStrategic or Co-development PartnerCollaboration with Atelier Lomann on Warenhaus XXL Pop Up project, developing interior concept that deliberately staged existing architecture.
• wetalkwithyouminorStrategic or Co-development PartnerPartnership with wetalkwithyou for WYLD brand digital presence and website development.
• THRYVE GroupcoreStrategic or Co-development PartnerRawcut operates as part of the THRYVE Group ecosystem, collaborating with group companies including Swissper (media/social), Promotion-Tools (activation), and sharing resources and client relationships.
• COBAC WORKSPACEminorOthersIstanbul office collaboration with COBAC WORKSPACE for operational facilities.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kempertrautmann: Hamburg-headquartered independent creative agency with brand strategy, campaign creation and digital production capabilities; peer to Rawcut on integrated creative mandates for enterprise brands in German-speaking markets.
• thjnk: Hamburg-based independent creative agency focused on brand strategy and campaign development; directly comparable to Rawcut on culture-driven, integrated creative work for mid-market and enterprise brands in DACH.
• Jung von Matt: Major European independent creative agency headquartered in Hamburg with offices across DACH; directly comparable to Rawcut as a brand-led, full-service creative shop competing for the same enterprise brand-building briefs.
• Wirz Group: Swiss advertising and communications group with creative, media and digital capabilities; the closest direct Swiss-market peer competing head-to-head with Rawcut for enterprise and mid-market Swiss brand accounts.
• Atelier Pfund: Swiss design and creative studio working on brand identity, communication and digital experience for Swiss and international clients; peer to Rawcut on culturally rooted, design-led brand work in the Swiss market.
• Scholz & Friends: Berlin-based creative agency group with DACH-wide brand communication, campaign and digital capabilities; comparable to Rawcut in offering integrated brand strategy, campaign creation and cross-channel execution for enterprise clients.
• Heimat: Berlin-based creative agency known for culturally driven, brand-building campaigns across multiple channels; comparable to Rawcut in targeting enterprise clients with bold, culture-led creative and cross-channel execution.

Broad incumbents

• DDB Germany: German arm of the DDB network, offering creative, digital and brand strategy services; comparable to Rawcut on enterprise brand-building work but with the broader portfolio and resources of a global network.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich; operates across creative, media, digital and technology — a broader incumbent against which Rawcut competes on enterprise pitches that demand multi-discipline integration.
• Publicis: Global advertising holding company with full-service creative, media, digital and PR capabilities; competes with Rawcut on larger enterprise and multinational briefs, particularly when global rollout consistency is required.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rawcut
• Instagraminstagram.com/rawcutcreativeagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rawcut AG