Rexel Belgium
Rexel Belgium is a B2B distributor of electrical materials and energy solutions serving professional installers across Belgium via 50+ branches, a Netstore e-commerce platform, and 12 Lightlab lighting concept stores.
- Company typePrivate
- Founded1999
- HeadquartersZellik, Belgium
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Rexel Belgium does
Rexel Belgium (legal entity: REXEL BELGIUM NV) is a professional B2B distributor of electrical materials and energy solutions, headquartered in Zellik, Belgium, and operating as a wholly-owned subsidiary of Rexel Group (Euronext Paris: RXL). The company distributes products from over 50 brand partners — including Schneider Electric, Siemens, Legrand, ABB, Philips, LEDVANCE, Huawei, BYD, Nexans, and SMA — organized into 12 product categories spanning residential wiring, lighting, industrial automation, data infrastructure, safety systems, cables, tools, household appliances, photovoltaic, ventilation, heating/cooling, and electric mobility.
The core technology and platform layer centers on Netstore, a B2B e-commerce platform accessible only to registered professional customers, supported by 50+ physical branches across Belgium (including 24/7 Night & Day stores and Smart Stores) with a permanent stock of 55,000+ products and next-day fulfillment for orders placed before 8 PM. Value-added service platforms include Lightlab (12 concept stores for lighting consultation with Dialux/Relux calculations and 3D visualization), the Esabora technical study software integrated with Netstore for quoting and ordering, and the PRE-T fiber optic pre-connectorization service operated from a Lesquin (France) workshop.
Rexel Belgium serves five primary installer segments — electrical, HVAC/heating, industrial, multi-energy, and residential — all classified as SMB or enterprise trade professionals, with no consumer-facing channel. Revenue is generated through hardware sales across the full product portfolio plus professional services (technical advisory, project studies, fiber optic assembly). Pricing is quote-based B2B with a minimum order value of €15 excl. VAT, billed via Netstore accounts or branch transactions; pricing is not publicly disclosed. Marketing and customer engagement are delivered through a multi-channel mix including the company website and blog, the Watt's New video series, the Rexel Talks podcast, in-branch training programs, Lightlab showrooms, email newsletters, and social sharing. The company is recognized as a Top Employer in Belgium for five consecutive years (2022–2026).
Rexel Belgium firmographics
Firmographics- Name
- Rexel Belgium
- Legal name
- REXEL BELGIUM NV
- Website
- https://rexel.be
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Rexel Belgium is a B2B distributor of electrical materials and energy solutions serving professional installers across Belgium via 50+ branches, a Netstore e-commerce platform, and 12 Lightlab lighting concept stores.
- Ownership category
- akta.pro rank
Where Rexel Belgium is headquartered
LocationHeadquarters
- HQ city
- Zellik
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
Rexel Belgium business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Electrical Materials Distribution: Sale of electrical materials, components, and equipment to professional installers. Products include wiring, cables, distribution boards, switches, sockets, circuit breakers, and related accessories from multiple brand partners.
- Energy Solutions: Sale of energy-efficient and renewable energy products including photovoltaic systems, heat pumps, ventilation, electric vehicle charging, and home battery systems.
- Technical Advisory and Support Services: Expert consultation services including product selection advice, project studies, material supply coordination, and commissioning support for complex installations.
- PRE-T Fiber Optic Pre-connectorization Service: Custom assembly of fiber optic cables with various connector types, manufactured at the Lesquin workshop with test reports available via QR code.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B professional pricing through Netstore account |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Rexel Belgium product offering
Product offeringCore offering
Rexel Belgium is a B2B professional distributor of electrical materials, energy solutions, and related technical services, supplying wiring, lighting, automation, cabling, HVAC, photovoltaic, and EV charging products through 50+ branches and the Netstore e-commerce platform. Its core offer combines a 55,000-product permanent stock, lighting consultation via 12 Lightlab showrooms, custom fiber optic pre-connectorization (PRE-T), and technical advisory for residential, commercial, and industrial installers.
Product overview
Rexel Belgium is a multi-channel professional distributor of electrical materials and energy solutions operating across Belgium with over 50 branches. The company offers a broad portfolio organized into 12 main product categories: Residential, Lighting, Industry, Data, Safety & Comfort, Cables & Cable Trays, Tools, Household Appliances, Photovoltaic, Ventilation, Heating & Cooling, and Electric Mobility. The core offering centers on Netstore, Rexel's e-commerce platform, supplemented by Lightlab Concepts (12 concept stores providing lighting consultation and light planning services) and Esabora software for technical project studies. The company distributes products from over 20 partner brands including Schneider Electric, Siemens, Legrand, ABB, Philips, LEDVANCE, Huawei, BYD, Nexans, and others, covering the full range from industrial automation and signaling equipment to renewable energy systems and EV charging infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Lightlab: Lighting concept showroom service offering light planning, lighting control solutions, relighting (LED conversion), and light studies for professional customers.
Products and services
- Netstore B2B E-Commerce Platform Online B2B ordering platform accessible to registered professional customers, enabling product browsing, real-time pricing, account management, and order placement. Exclusively for professional installer accounts.
- Lightlab Concepts Lighting Consultation Service Specialist lighting consultation service combining showroom experience, on-site stock, light plans (Lichtsturing), LED retrofits (Relighting), and full light studies (Lichtstudie) with Dialux/Relux calculations, 3D visualization, and TCO analyses. Available at 12 Lightlab locations across Belgium for professional installers.
- PRE-T Pre-Connectorized Fiber Optic Cable Service Custom assembly of fiber optic cables with various connector types, manufactured at the Lesquin workshop and delivered with QR code-linked test reports; serves data and telecommunications installers needing ready-to-use fiber runs.
- Residential Electrical Products Residential electrical products and solutions for home installations, including wiring, switches, sockets, distribution boards, and smart home systems.
- Lighting Products Lighting products including fixtures, lamps, and smart lighting solutions from brands such as LEDVANCE, Philips, SG Lighting, Unibright, Deltalight, and RZB.
- Industrial Electrical Products Industrial electrical products including automation, control, and signaling equipment from Schneider Electric, Siemens, ABB, and other partners.
- Data Infrastructure Products Data infrastructure products including fiber optic cables, networking equipment, and cable management solutions from brands such as GIGAMEDIA, Panduit, and PRE-T.
- Safety and Comfort Products Safety and comfort products including fire safety systems, security systems, and comfort solutions from brands such as ABB, Legrand, Niko, GEWISS, and OBO.
- Cables and Cable Trays Cables and cable management systems including copper and fiber optic cables, cable trays, and accessories from brands such as Nexans, Eupen, OBO, Stago, and Hager.
- Professional Tools and Measurement Equipment Professional tools and measurement equipment including digital multimeters and thermal cameras from brands such as Fluke and Fluke Networks.
- Photovoltaic and Solar Energy Products Solar photovoltaic products including panels, inverters, and energy storage solutions from brands such as Huawei, BYD, SMA, and SolarEdge.
- Ventilation Products Ventilation products and systems from brands such as DUCO, including the DucoBox Energy Comfort series and DucoVent smart supply and exhaust valves.
- Heating and Cooling (HVAC) Products Heating and cooling products including heat pumps, air conditioning, and HVAC solutions from brands such as Atlantic, Midea, Kaysun, LG, ThermoComfort, and Innova.
- Electric Mobility (EV Charging) Products Electric vehicle charging solutions and infrastructure from brands such as Schneider Electric (Charge Pro), ABB, and Alfen.
- Esabora Technical Study Software Software package offered through Rexel enabling professional installers to perform complete technical studies, generate customer quotations, and place orders directly through integration with Netstore.
- Household Electrical Appliances Household electrical appliances and equipment distributed through Rexel Belgium's branch and e-commerce channels.
Quantifiable outcome
- Orders placed before 8 PM delivered or available for collection the next business day (7 PM on Fridays)
- +1 more outcomes
Companies that use Rexel Belgium
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Rexel Belgium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rexel Belgium partnerships and signals
Strategic signalPartnerships
49 partnerships are on record, tiered core.
- ABBcoreBrand partner providing industrial electrical components including Busch-Wächter PRO motion and presence detectors, Welcome Family Kit door access systems, and related automation solutions.
- AlfencoreBrand partner for energy storage, smart charging, and grid solutions. Rexel offers training sessions on Alfen products at branch locations.
- Schneider ElectriccoreKey brand partner providing industrial essentials including Harmony signal columns, relays, contactors, Acti9 iC+ contactors, TeSys Deca Snap-In motor starters, and Charge Pro EV charging stations. Rexel highlights Schneider products extensively in product news.
- SiemenscoreBrand partner offering Desigo Plug and Play Automation for building automation, SIMATIC ET 200SP e-Starter motor starters, and RDL thermostats. Partnership includes product news and co-marketing for automation solutions.
- LEDVANCEcoreBrand partner for professional lighting solutions including Downlight Universal, Damp Proof Flex IP66, and DIRECT EASY smart light management system. Featured in Watt's New video series.
- LegrandcoreBrand partner providing electrical installation products including Classe 300X connected door entry system and Keor MOD RI UPS systems. Product news and promotions regularly featured.
- NexanscoreBrand partner for cable solutions including XVB ULTIMO and XGB ULTIMO cables featured in Watt's New video series. Specialized in power and communication cables.
- HuaweicoreBrand partner providing LUNA S1 (LUNA2000-7/14/21-S1) home battery systems with Module+ architecture. Featured in product news including price reduction announcements.
- BYDcoreBrand partner for HVE (High Voltage Energy) residential energy storage systems combining single-phase and three-phase hybrid inverters with modular battery configurations.
- NikocoreBrand partner for digital control screens (Digital black) and Niko Home Control building automation systems. Regular promotions and product news featured.
- HagercoreBrand partner for GT55 cable trunking with ecoline45 sockets, combining cable management and power outlets for efficient installation projects.
- OBO BettermanncoreBrand partner for cable support systems and FireBox fire safety solutions (E30-E90 certified for 90-minute power maintenance in emergencies).
- AtlanticcoreBrand partner for Explorer V5 heat pump water heater combining performance, sustainability, and competitive pricing. Part of HVAC/heating solutions range.
- DUCOcoreBrand partner for DucoVent Family smart supply and exhaust valves and DucoBox Energy Comfort (Plus) D250 compact ventilation units.
- GIGAMEDIAcoreBrand partner for data center solutions including rack configurator (now available as flatpack) and fire-resistant indoor/outdoor fiber optic cables.
- PanduitcoreBrand partner celebrating 60 years of cable management innovation including cable ties and comprehensive cable management solutions.
- RittalcoreBrand partner for industrial enclosures and IT infrastructure solutions supporting industrial and data applications.
- SMAcoreBrand partner for solar inverter solutions in photovoltaic installations, supporting renewable energy distribution.
- SolarEdgecoreBrand partner for solar inverter and optimization solutions, complementing photovoltaic product range.
- PhilipscoreBrand partner for professional lighting solutions as part of the comprehensive lighting assortment.
- UnibrightcoreBrand partner for Moon Square series safe and reliable lighting, now expanded with three new formats (300x300, 400x400, 500x500 mm).
- PiL (Performance in Lighting)coreBrand partner for professional lighting solutions as part of comprehensive lighting range.
- StagocoreBrand partner for cable trays combining maximum strength with clean finish, preventing deflection even under heavy cable loads.
- WAGOcoreBrand partner for electrical connection solutions and automation components.
- EupencoreBrand partner for cable solutions, specializing in power and communication cables.
- BizlinecoreBrand partner for electrical installation products distributed through Rexel Belgium.
- DL (Durable Lumen)coreBrand partner for lighting solutions.
- RexflexcoreBrand partner for flexible cable solutions.
- SLVcoreBrand partner for professional lighting solutions.
- FlukecoreBrand partner for professional test and measurement equipment including Fluke 107 digital multimeter and PTi120 pocket thermal camera.
- PRE-TcorePRE-T service provides custom pre-connectorized fiber optic cables assembled at Lesquin workshop with all connector types, delivered with QR code-linked test reports. Partnership enables Rexel to offer value-added fiber optic solutions.
- IntegratechcoreBrand partner for HYDRON Advanced IP65 luminaires (now in compact 60cm version) and COB LED strips providing uniform powerful lighting.
- DeltalightcoreBrand partner for Partou architectural recessed spotlights combining aesthetics and technical reliability.
- nVent CADDYcoreBrand partner for metal support frames and versatile support systems designed for optimal engineering and efficient assembly speed.
- SG LightingcoreBrand partner for Junistar Bio recessed spotlights with patented springs for quick installation and disassembly in seconds.
- GEWISScoreBrand partner for ReStart residual current circuit breakers ensuring safety and maximum power supply continuity in residential, office, and industrial environments.
- RZBcoreBrand partner for Light Case 2 luminaires setting new standards in power, efficiency, and longevity.
- ESYLUXcoreBrand partner for APC presence sensors functioning as intelligent junction boxes in DALI-2 solutions with decentralized control up to 16 groups.
- ModeleccoreBrand partner for CONFIDENCE collection of high-quality electrical switches (French manufacturer).
- PipelifecoreBrand partner for Preflex universal recessed boxes with robust grip for switches and sockets.
- 3McoreBrand partner for heat shrink tubing products providing easy solutions for insulating and protecting wires, cables, connections, and components.
- CCI (Turbo D')coreBrand partner for TT7760 three-phase power quality analyzer designed for detailed analysis and monitoring of electrical installations.
- TempoleccoreBrand partner for Bluetooth Obelisk Top3 smart thermostat featured in Watt's New video series.
- EsaboracoreSoftware partnership providing technical study software enabling professional installers to create complete technical dossiers, generate quotes, and place orders with direct Netstore integration.
- MideacoreBrand partner for split air conditioning systems included in HVAC catalog alongside Kaysun and LG brands.
- KaysuncoreBrand partner for split air conditioning systems in Rexel Belgium HVAC catalog.
- LGcoreBrand partner for split air conditioning systems as part of comprehensive HVAC product range.
- ThermoComfortcoreBrand partner for monobloc air conditioning solutions in HVAC catalog.
- InnovacoreBrand partner for monobloc air conditioning solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Rexel Belgium competitors and assessment
Company assessmentBroad incumbents
- City Electrical Factors (CEF): CEF is a UK-headquartered electrical distributor with growing European presence and a comparable branch-and-account model serving professional installers. It competes with Rexel on electrical materials and cabling categories, particularly where it overlaps into continental European markets.
- Würth Belgium: Würth is a broad industrial supplies incumbent with significant Belgian operations that extends into electrical installation materials alongside its core fasteners, tools, and consumables. It overlaps with Rexel on selected electrical categories but does not specialize as deeply in industrial automation or multi-energy solutions.
Regional players
- Rexel Netherlands: Another Rexel Group sister entity serving the Dutch market with the same e-commerce, branch, and value-added service playbook. Comparable as a same-group peer that demonstrates how the Rexel model performs in a neighboring Benelux market with similar installer dynamics.
- Rexel France: Sister entity within Rexel Group operating the same multi-channel electrical distribution model in France. It is a useful comparable for unit economics, branch productivity, and service-line rollout pace, though it operates in a different regulatory and competitive environment than Belgium.
Others
- Hager Belgium: Hager is a major European supplier of cable management, distribution boards, and wiring accessories sold through Rexel Belgium. It also maintains direct sales to panel builders and larger electrical contractors, making it an adjacent ecosystem peer that influences Rexel's product mix and margin profile.
- Schneider Electric Belgium: Schneider Electric is one of Rexel Belgium's largest brand partners (industrial automation, EV charging, residential wiring devices) but also sells directly to large industrial and data-center customers. It is a relevant ecosystem peer because its direct-sales motion and digital configurators directly affect Rexel's intermediary positioning.
- ABB Belgium: ABB supplies industrial electrical components, motion detection, door access, and EV charging solutions through Rexel Belgium while also maintaining direct relationships with major industrial customers and panel builders. It is a relevant peer in the industrial automation category that Rexel is targeting.
- Legrand Belgium: Legrand is a key brand partner for Rexel Belgium (wiring devices, UPS, building systems) and operates its own direct channels to large installers and panel builders. As both a supplier and partial channel competitor, it shapes Rexel's margin structure and go-to-market optionality.
Direct peers
- Sonepar Belgium: Sonepar is Rexel's main global competitor in B2B electrical distribution and operates a substantial Belgian branch network serving professional installers with comparable product ranges, brand partnerships, and value-added services. It is the most directly comparable peer in the Belgian market.
- YESSS Electrical Belgium: YESSS Electrical is a European B2B electrical distributor with Belgian stores focused on serving professional installers with a similar mix of wiring, lighting, automation, and energy products. It competes head-to-head with Rexel on assortment, branch density, and installer relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rexel Belgium social profiles
Digital presenceRexel Belgium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rexel Belgium leadership team
Management profileNumber of profiles
Rexel Belgium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rexel Belgium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rexel Belgium
What does Rexel Belgium do?
Rexel Belgium is a B2B professional distributor of electrical materials, energy solutions, and related technical services, supplying wiring, lighting, automation, cabling, HVAC, photovoltaic, and EV charging products through 50+ branches and the Netstore e-commerce platform. Its core offer combines a 55,000-product permanent stock, lighting consultation via 12 Lightlab showrooms, custom fiber optic pre-connectorization (PRE-T), and technical advisory for residential, commercial, and industrial installers.
Is Rexel Belgium a public or private company?
Rexel Belgium is a private company. It is classified as corporate owned and is currently operating.
When was Rexel Belgium founded?
Rexel Belgium was founded in 1999. It employs 501 to 1,000 people.
Where is Rexel Belgium based?
Rexel Belgium is headquartered in Zellik, Belgium, in the Europe region.
How does Rexel Belgium make money?
Four revenue lines are on record. Electrical Materials Distribution is the primary driver. The others are energy Solutions, technical Advisory and Support Services and PRE-T Fiber Optic Pre-connectorization Service.
Who are Rexel Belgium's main competitors?
Broad incumbents on record are City Electrical Factors (CEF) and Würth Belgium. Regional players are Rexel Netherlands and Rexel France. Others are Hager Belgium, Schneider Electric Belgium, ABB Belgium and Legrand Belgium. Direct peers are Sonepar Belgium and YESSS Electrical Belgium.
Does Rexel Belgium have an API?
No public API is recorded for Rexel Belgium.