Hurree
Hurree is a Belfast-based SaaS company that provides an AI-powered analytics and reporting platform, centralizing data from 70+ tools into unified dashboards with its proprietary Riva AI agent. It serves marketing, sales, finance, operations, e-commerce, and agency customers via a freemium PLG model.
- Company typePrivate
- Founded2015
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hurree does
Huawei is a Belfast-headquartered, privately held SaaS company that operates an AI-powered analytics and reporting platform. The core Hurree Platform connects to 70-80+ third-party tools (Meta, TikTok, Salesforce, HubSpot, Stripe, Xero, Google Sheets, etc.) and centralizes their data into customizable real-time dashboards, while the proprietary Riva AI agent provides natural language summaries, generative recommendations, anomaly detection, and predictive analytics layered on top of those dashboards. The company targets a horizontal mix of business users including marketing, sales, finance, and operations teams, as well as vertical-specific use cases for marketing agencies, SaaS firms, and e-commerce businesses.
The product surface includes a freemium tier (1 dashboard, 10 widgets, 3 connectors, 1 user), a 7-day Professional trial, pre-built templates per business function, scheduled snapshots, collaboration features, and v17 additions (Duplicate Connectors, Live Snapshots, Section Resize) explicitly aimed at agencies. The go-to-market is dual-track: product-led growth via self-serve signup at app.hurree.co, supplemented by a 'Talk to Sales' enterprise motion. Revenue is generated through tiered SaaS subscriptions. Hurree is privately held, founder/CEO-led by Aaron Gibson, with a small team of 11-50 employees, ISO 27001 and GDPR-compliant operations, and a footprint centered in Belfast with a registered UK office in London. The company was previously known as HurreeLabs and has raised modest disclosed funding including a Techstars accelerator participation in 2017 and a 2021 round with Chainstay Capital & Advisors.
Hurree firmographics
Firmographics- Name
- Hurree
- Legal name
- Hurree Inc.
- Website
- https://hurree.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hurree is a Belfast-based SaaS company that provides an AI-powered analytics and reporting platform, centralizing data from 70+ tools into unified dashboards with its proprietary Riva AI agent. It serves marketing, sales, finance, operations, e-commerce, and agency customers via a freemium PLG model.
- Ownership category
- akta.pro rank
Where Hurree is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Hurree business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Hurree operates on a subscription-based SaaS model with tiered pricing plans (Freemium, Professional, and likely higher tiers). Users can start with a free-forever plan and upgrade to paid tiers for expanded features, more users, and additional connectors.
- Freemium Model: Free-forever plan with basic features (1 dashboard, 10 widgets, 3 connectors, 1 user) designed to drive conversion to paid plans through a 7-day Professional tier trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium - Free forever plan for individuals or small teams getting started |
| Subscription | Monthly | Professional - Full-featured trial tier for 7 days |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Hurree product offering
Product offeringCore offering
Hurree is an AI-powered analytics and reporting platform that centralizes data from 70+ third-party tools (Google Sheets, Meta, TikTok, Salesforce, HubSpot, QuickBooks, Stripe, etc.) into unified, customizable dashboards. Its proprietary Riva AI agent continuously scans connected data, generates natural language summaries, and delivers actionable insights for marketing, sales, finance, operations, and e-commerce teams. The platform emphasizes no-code setup, real-time collaboration, and pre-built dashboard templates to eliminate manual reporting.
Product overview
Hurree is an AI-powered analytics and reporting platform organized as a unified core product with AI assistant (Riva), feature modules, and a freemium pricing tier. The core Hurree Platform connects to 80+ tools and centralizes data into customizable dashboards, while Riva serves as the AI brain providing natural language summaries (Riva Summary), actionable recommendations (Riva Suggest), and predictive analytics. The platform includes pre-built templates for different business functions (Marketing, Sales, Finance, Operations, E-commerce) and supports collaboration through annotations, comments, and scheduled snapshots. Version v17 introduced Duplicate Connectors, Live Snapshots, and Section Resize for enhanced agency workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Hurree Platform AI-powered reporting and analytics platform that centralizes data from 70+ tools into unified, customizable dashboards with real-time insights for marketing teams, agencies, sales, finance, operations, and e-commerce businesses.
- Riva AI Agent
Quantifiable outcome
- Saves 8+ hours per week per employee through automated reporting and reduced manual work
- +3 more outcomes
Companies that use Hurree
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles5 records
Hurree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature8 records
Hurree partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Hurree competitors and assessment
Company assessmentDirect peers
- AgencyAnalytics: AgencyAnalytics is a reporting and dashboard platform built specifically for marketing agencies managing multiple client accounts. It competes head-to-head with Hurree on agency reporting, multi-client dashboards, and automated client deliverables.
- DashThis: DashThis is a marketing reporting tool that automates cross-channel dashboards and client reports for agencies and in-house marketers. It overlaps Hurree's agency reporting positioning, connector model, and self-serve subscription pricing.
- Whatagraph: Whatagraph is a marketing reporting and analytics platform focused on agencies and in-house marketing teams, with automated cross-channel reporting and client dashboards. It is one of the closest functional analogs to Hurree, especially on the agency vertical that v17 explicitly targets.
- Geckoboard: Geckoboard is a real-time dashboard tool that centralizes KPIs from 80+ integrations for teams needing a single shared view of performance. It is a close peer on the real-time, shared-dashboard use case Hurree markets to operations and customer-success teams.
- Databox: Databox is a dashboard and BI platform that centralizes data from 100+ tools into unified, real-time dashboards for marketing, sales, and operations teams. It directly overlaps Hurree on horizontal SaaS analytics, connector breadth, PLG motion, and SMB-to-enterprise segmentation.
- Improvado: Improvado is a marketing data aggregation and analytics platform that connects to hundreds of marketing and sales sources to centralize reporting. It is directly comparable to Hurree on connector breadth, marketing analytics focus, and AI-augmented insight generation.
- Klipfolio: Klipfolio is a cloud-based dashboard platform that pulls live data from spreadsheets, databases, and SaaS tools into custom metrics dashboards. It is a comparable horizontal analytics peer to Hurree, with similar connector-and-dashboard architecture.
Broad incumbents
- Domo: Domo is an enterprise cloud BI and analytics platform with broad data connectivity, embedded AI, and apps for multiple business functions. It competes with Hurree on analytics and dashboards but serves a much larger, more enterprise customer base.
- Tableau: Tableau is a leading enterprise BI and visual analytics platform (Salesforce-owned) with deep connector coverage and now embedded AI capabilities. It is a broad incumbent peer that competes with Hurree for analytics dollars, particularly as it expands AI-driven insights into mid-market and SMB segments.
- Looker Studio (Google): Looker Studio (formerly Google Data Studio) is a free, Google-native dashboarding and reporting tool that connects to a wide range of marketing and data sources. It is a broad-incumbent competitor with a free pricing tier that constrains Hurree's PLG monetization in the SMB segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hurree social profiles
Digital presenceHurree compliance and trust
Trust signalCompliance2 records
Hurree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hurree leadership team
Management profileNumber of profiles
Profiles2 records
Hurree funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hurree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hurree
What does Hurree do?
Hurree is an AI-powered analytics and reporting platform that centralizes data from 70+ third-party tools (Google Sheets, Meta, TikTok, Salesforce, HubSpot, QuickBooks, Stripe, etc.) into unified, customizable dashboards. Its proprietary Riva AI agent continuously scans connected data, generates natural language summaries, and delivers actionable insights for marketing, sales, finance, operations, and e-commerce teams. The platform emphasizes no-code setup, real-time collaboration, and pre-built dashboard templates to eliminate manual reporting.
Is Hurree a public or private company?
Hurree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hurree founded?
Hurree was founded in 2015. It employs 11 to 50 people.
Where is Hurree based?
Hurree is headquartered in Belfast, United Kingdom, in the Europe region.
How does Hurree make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are freemium Model.
Who are Hurree's main competitors?
Direct peers on record are AgencyAnalytics, DashThis, Whatagraph, Geckoboard, Databox, Improvado and Klipfolio. Broad incumbents are Domo, Tableau and Looker Studio (Google).
Does Hurree have an API?
Yes. Hurree integrates with Google Workspace APIs to enable app functionality, data synchronization, and user productivity features. Data accessed includes email addresses, document metadata, calendar data, and file details as required and authorized by the user. Hurree adheres to Google's API Services User Data Policy. No use of data obtained through Google Workspace APIs for generalized AI or machine learning model training. Purpose-specific use only for supporting specific features and services. Also offers connectors/integrations with 80+ third-party tools via prebuilt integrations.