Reimer Roofing & Remodeling

What Reimer Roofing & Remodeling does

Reimer Roofing & Remodeling is a family-owned residential exterior contracting company founded in 2002 and headquartered in New Berlin, Wisconsin. It serves homeowners across Southeast Wisconsin — including Waukesha, New Berlin, Milwaukee, Brookfield, Muskego, and approximately 15 other surrounding communities — with a portfolio of roofing, siding, window installation, home remodeling, and home addition services. The company operates on a direct-to-consumer model, acquiring customers through its website free-estimate form, phone sales, and word-of-mouth referrals, with a strong emphasis on local reputation signals such as 10 consecutive Angie's List Super Service Awards and BBB A+ accreditation.

The business runs on industry-standard installation techniques and third-party materials sourced from major manufacturers, including CertainTeed (where it holds Select Shingle Roofer, Master Shingle Applicator, and Quality Master Company certifications), Owens Corning, GAF, Tamko, and IKO. Revenue is generated on a project-by-project basis across four service lines — roofing, siding, windows, and remodeling/additions — with pricing per square foot for siding installations ranging from $3 to $15 depending on material type. A limited transferable Lifetime No Leak Labor Warranty on workmanship is offered as the primary long-term customer assurance mechanism.

Operationally, Reimer is a single-location, privately-held business with no disclosed headcount, no external funding, no parent company, and no M&A history. Customer acquisition is anchored in local SEO content marketing, educational blog content on Wisconsin-specific roofing topics, and reputation platforms like Angie's List. The company carries no proprietary technology platform and shows no adoption of AI, software-as-a-service tooling, or digital estimating systems beyond a standard website lead-capture form.

Name

Reimer Roofing & Remodeling

Legal name

Reimer Roofing & Remodeling

Website

https://reimerroofing.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Roofing and Exterior Remodeling Services

NAICS

Roofing Contractors (23816), Residential Remodelers (236118), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520), Asphalt Paving & Roofing Materials (2950)

akta.pro industry

PRIMARYHSAPAKAA

Roof Installation & Replacement

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYHSAPAKAH

Soffit, Fascia & Eaves Repair/Replacement

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYHSAPAOAG

Structural Repair & Framing Reconstruction

Home & Personal Services/Residential Renovation Services/Fire, Water & Storm Damage Restoration (Residential Rebuild)

Keywords

• Residential roofing services
• Exterior home remodeling
• Siding installation
• Window replacement services
• Home additions contracting

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roofing Services: Project-based revenue from roof installation, roof tear-off, re-roofing, new construction roofing, and roof repair services for residential homeowners. Revenue is one-time per project with potential for repeat business from same customers for different services.
2. Siding Services: Siding installation and replacement services for residential exteriors. One-time project-based revenue.
3. Window Installation: Window installation and replacement services. One-time project-based revenue.
4. Home Remodeling and Additions: Home remodeling and addition build-out services. One-time project-based revenue with longer project cycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Reimer Roofing & Remodeling is a family-owned contractor that installs, replaces, and repairs residential roofs, siding, windows, gutters, and related exterior components, and builds home additions and remodeling projects for homeowners in Southeast Wisconsin. The company sources materials from manufacturers such as Owens Corning, GAF, CertainTeed, Tamko, and IKO, and delivers each project as a one-time, on-site construction service rather than as a software or platform product.

Product overview

Reimer Roofing & Remodeling is a family-owned roofing and exterior home remodeling company founded in 2002, serving Southeast Wisconsin. The company operates as a service-based business offering a portfolio of core construction and remodeling services organized around four main offerings: roofing services (new construction, re-roofing, repairs, storm damage restoration, and material sales including Architectural Shingles, 3-Tab Shingles, Grand Manor Shingles, Capstone Shingles, and Owens Corning Duration Shingles); siding installation and replacement (vinyl, wood, aluminum, steel, cedar); window installation and replacement; and home additions and remodeling. The company provides a limited transferable Lifetime No Leak Labor Warranty on workmanship and partners with major manufacturers like Owens Corning, GAF, Tamco, IKO, and CertainTeed for materials. Additional services include gutter guard installation and soffit/fascia repair.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services Complete residential roofing services including new construction roofing, re-roofing, roof tear-off, roof repair, soffit and fascia repair and replacement, and storm damage roof replacement for homeowners in Waukesha County and surrounding Southeast Wisconsin communities. Materials are sourced from Owens Corning, GAF, CertainTeed, Tamko, and IKO, and the company holds CertainTeed Select Shingle Roofer and Master Shingle Applicator certifications.
• Siding Installation and Replacement Siding installation and replacement for residential exteriors across vinyl, wood, aluminum, steel, and cedar materials, serving homeowners in Waukesha and the surrounding Southeast Wisconsin area.
• Window Installation and Replacement Window installation and replacement for residential properties, providing energy-efficient window upgrades as part of the company's exterior home improvement offering.
• Home Remodeling Comprehensive home remodeling services for residential homeowners in Southeast Wisconsin, covering exterior and interior renovation projects delivered as one-time project engagements.
• Home Additions Home addition building services that expand existing residential properties, delivered as one-time construction projects for homeowners in Waukesha County and surrounding areas.
• Gutter Guard Installation Gutter guard installation service that prevents leaves, sticks, debris, birds, and rodents from clogging residential gutters while reducing ongoing maintenance for homeowners.

Quantifiable outcome

• 96% of Angie's List reviews rated an A
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor, core and moderate.

• Owens CorningminorOthersMaterials supplier partnership. Reimer Roofing installs Owens Corning Duration shingles equipped with 3M-manufactured granule coating, providing 25-year algae resistance warranty and 130 mph wind rating with SureNail Technology.
• CertainTeedcoreOthersCertified CertainTeed Roofing Contractor. Offers CertainTeed Grand Manor Shingles - luxury, durable shingles with 5 layers of protection. Company holds Select Shingle Roofer, Master Shingle Applicator, and Quality Master Company certifications from CertainTeed.
• GAFminorOthersMaterials supplier for roofing products including shingles and related materials.
• TamkominorOthersMaterials supplier for roofing materials. (Referenced as Tamco in some content)
• IKOminorOthersMaterials supplier for roofing shingles and related products.
• Angie's ListmoderateGTM or Marketing PartnerPlatform partner for customer reviews and lead generation. Company maintains Super Service Award for 10 consecutive years with 96% A-rated reviews on Angie's List. Key reputation and trust signal for customer acquisition.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Storm Guard Roofing & Construction: National franchise specializing in storm-damage roof replacement, siding, and windows; directly comparable in storm restoration focus and insurance-driven project flow that Reimer also markets.
• Feldco: Midwest-based home exteriors company offering windows, siding, doors, and roofing directly to homeowners; comparable product mix (roofing + siding + windows) and D2C model, anchored in Wisconsin/Illinois.
• LeafGuard by Englert: National seamless gutter and gutter-guard franchise that frequently bundles roofing services; comparable D2C exterior-home-improvement motion targeting homeowners.
• Bone Dry Roofing: Regional/Midwest residential roofing franchise with strong Indiana/Wisconsin presence; comparable roofing-centric service mix, local-reputation positioning, and certified-installer credentials.
• Power Home Remodeling: Large national residential exterior remodeler specializing in roofing, siding, and windows sold D2C; comparable service lines and premium-positioning playbook, though at much greater scale.
• DaBella: National home remodeling company focused on roofing, siding, windows, and baths via in-home D2C sales; directly comparable GTM motion (free estimate, in-home consultation) to Reimer.
• Renewal by Andersen: National window-replacement franchise that often cross-sells roofing and siding through local affiliates; comparable D2C premium home-exterior model with manufacturer-backed certifications analogous to Reimer's CertainTeed credentials.
• Home Genius Exteriors: Residential exterior remodeler offering roofing, siding, and windows via D2C in-home sales; directly comparable service portfolio, certification-based positioning, and Midwest presence.

Others

• ABC Supply Co: Largest US wholesale distributor of roofing, siding, and windows; functions as a key supplier ecosystem partner for contractors like Reimer and shapes the economics of small roofing operators.

Regional players

• Brothers Services Company: Baltimore/Mid-Atlantic residential exterior remodeler for roofing, siding, windows, and gutters; comparable single-company multi-service exterior model though operating in a different geography.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reimer-roofing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reimer Roofing & Remodeling