Red Cross Youth

What Red Cross Youth does

Ungdommens Røde Kors (Red Cross Youth, URK) is Denmark's largest humanitarian youth organization, founded in 1923 and operating as an independent entity under the Danish Red Cross movement. The organization delivers free social services to approximately 10,000 vulnerable children and youth annually through a decentralized, volunteer-led model: roughly 3,500 young volunteers aged 18–30 staff approximately 300 activities across approximately 30 local chapters and 100 postal codes in Denmark. Core programs include summer camps (Ferielejr, serving 1,450+ children per year with 1,000+ volunteers in 2025), hospital cafés (Hospitalscaféer, 1,000+ café evenings annually at four major Danish hospitals), crisis center activities (Spilopperne, 11 centers, 165 volunteers, 2,632 children in 2024 — a 53% increase since 2017), mentoring programs reporting 90% improved self-esteem, 69% greater school engagement and 79% clearer aspirations, anonymous counseling (Ung På Linje, accredited by RådgivningsDanmark in 2023), homework clubs, prison study support, asylum integration activities, and international youth projects spanning 11 countries (Kenya, Malawi, Myanmar, Nepal, Ukraine, Ethiopia, Lebanon, and Greenland among them).

URK's operations are supported by approximately 60 secretariat staff based at Hejrevej 30, Copenhagen NV. The technology stack is intentionally lean: Microsoft Dynamics 365 is the disclosed CRM, with no proprietary platform, application, or data product. The organization is governed by a politically elected national board (landsstyrelse) chaired by landsforperson Fatima Murkas, who at age 20 became the youngest in URK's history in September 2025, with Signe Jarvad serving as director from January 2025.

The business model is donation-funded rather than revenue-generating: income sources comprise individual donations (notably via MobilePay 34622), corporate sponsorships across four defined tiers (Bronze 3,000 DKK to Platinum 25,000 DKK annually), foundation grants (TrygFonden, Spar Nord Fonden, Egmont Fonden, Ole Kirk's Fond, Tuborgfondet, BikubenFonden, Nordea-fonden, Helsefonden), and multi-year CSR partnerships under the Ungdomssupporter program with a minimum commitment of 100,000 DKK over 2–3 years. A single disclosed TrygFonden grant of 1,960,700 DKK over 3 years anchors the Spilopperne crisis-center program; the TrygFonden, Egmont, BikubenFonden, Ole Kirk's, Tuborgfondet, Nordea-fonden and Helsefonden flows in aggregate account for the majority of program funding. Beneficiary segments are vulnerable Danish children and youth (primary), Danish municipalities and public institutions (primary contractual counterparties), and corporate CSR/foundation funders (secondary).

Name

Red Cross Youth

Legal name

Ungdommens Røde Kors

Website

https://urk.dk

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ungdommens Røde Kors is Denmark's largest humanitarian youth organization, delivering free social services to ~10,000 vulnerable children and youth annually through ~3,500 volunteers running ~300 activities across 30 local chapters in Denmark and 11 countries.

Ownership category

akta.pro rank

Product category

Humanitarian Youth Social Services

NAICS

Child and Youth Services (62411), Emergency and Other Relief Services (624230), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG), Newcomer & Refugee Student Support Programs (EDAJAGAH), Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI)

Keywords

• Youth humanitarian services
• Volunteer social support
• Mentoring programs
• Summer camps for vulnerable children
• Crisis center activities

Headquarters

HQ city

Copenhagen NV

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual and Corporate Donations: Private individuals and corporations make donations to support the organization's activities. Corporate partners can become 'Ungdomssupporter' (CSR partners) with minimum contributions of 100,000 DKK for 2-3 year partnerships, or sponsor at various tiers (Platinum 25,000 DKK, Gold 15,000 DKK, Silver 6,000 DKK, Bronze 3,000 DKK).
2. Foundation Grants: Various Danish foundations provide funding for specific programs and activities, including TrygFonden, Spar Nord Fonden, Egmont Fonden, Ole Kirk's Fond, Tuborgfondet, BikubenFonden, Nordea-fonden, and others.
3. Partnerships and Sponsorships: Strategic partnerships with companies including CSR partnerships, sponsorships, and in-kind contributions. The organization also receives donations through MobilePay (34622) and bank transfers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Ungdommens Røde Kors (Red Cross Youth) is Denmark's largest humanitarian youth organization, delivering volunteer-driven social services for vulnerable children and youth aged 3-30+. Activities include summer and weekend camps (Ferielejr), hospital cafés (Hospitalscaféer), mentoring, crisis center play activities (Spilopperne), anonymous counseling (Ung På Linje), study support for incarcerated and released youth, asylum and integration programs, clubs and homework cafés, and life-skills workshops. All services are delivered free of charge to beneficiaries by approximately 3,500 young volunteers aged 18-30 through ~30 local chapters across Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Spilopperne: Activities for children at crisis centers, providing safe spaces and play opportunities for children who have experienced domestic violence
• Ferielejr
• Mentoring
• Hospitalscaféer
• STRØM Mentoring

Products and services

• Ferielejr (Summer Camps)

Quantifiable outcome

• 90% of mentees feel their self-esteem has increased
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and platinum.

• Hansens IscoreStrategic or Co-development PartnerHansens Is is URK's first CSR partner (Ungdomssupporter). They support by enabling volunteers to create better frameworks and lifelong memories for children. Partner since early years.
• MFT EnergycoreStrategic or Co-development PartnerMFT Energy has integrated charity into their DNA, with the partnership being meaningful for both the company and employees.
• AstraliscoreStrategic or Co-development PartnerExtraordinary CSR partnership where URK logo appears on Astralis player jerseys. Partnership connects gaming culture with humanitarian work.
• WS AudiologycoreStrategic or Co-development PartnerGlobal hearing aid company supporting URK's youth-to-youth approach, believing all young people can make a difference.
• Bruun RasmussencoreStrategic or Co-development PartnerArt auction house hosting the annual juletræsauktion (Christmas tree auction) for URK, selling uniquely decorated trees by celebrities to raise funds.
• Poul Schmith/KammeradvokatencoreStrategic or Co-development PartnerPartnership since 2009 providing legal advice and assistance to URK's secretariat and volunteers, plus financial sponsorship.
• EYcoreStrategic or Co-development Partner'Læring for Livet' (Learning for Life) partnership since 2011, supporting URK's educational efforts for vulnerable children and youth.
• jem & fixmajorStrategic or Co-development PartnerRetail chain supporting summer camps for fifth consecutive year, helping volunteers create good vacation experiences for children who need it most.
• BestsellerplatinumStrategic or Co-development PartnerFashion company providing clothing for children and young people at summer camps, supporting URK's mission that all children deserve to be well-dressed regardless of background.
• TVC AdvokatfirmaplatinumStrategic or Co-development PartnerLaw firm supporting URK's summer camps, recognizing URK as a loving supporter, good friend, and safe space for children and young people.
• CG JensenplatinumStrategic or Co-development PartnerConstruction company supporting various URK activities including homework cafés, Christmas assistance, and summer camps. Supports financially and with exposure.
• Roskilde Festival ForeningenmajorStrategic or Co-development PartnerFestival organization supports URK's work with young people in psychiatry through donations from Making A Change tickets and additional contributions.
• Implement Consulting GroupmajorStrategic or Co-development PartnerStrategic change partnership from 2025 to 2030, described as an ambitious collaboration to accelerate URK's impact both locally and internationally.
• Dansk Røde KorscoreStrategic or Co-development PartnerURK collaborates with Danish Red Cross to strengthen involvement of young local volunteers in Red Cross partner countries including Kenya, Malawi, Myanmar, Nepal, Ukraine, Etiopia and others.
• Røde KorscoreStrategic or Co-development PartnerSpilopperne runs 3 aftercare activities in collaboration with Red Cross for children who have lived at crisis centers.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Red Barnet (Save the Children Denmark): Denmark's largest children's rights and humanitarian NGO, serving vulnerable children through child protection, education, and youth participation programs. Directly comparable as a nonprofit operating child-focused humanitarian services across Denmark with both domestic and international reach.
• Dansk Flygtningehjælp (Danish Refugee Council): Denmark's primary humanitarian organization for refugees and displaced persons, providing asylum services, integration, and resettlement support. Closely comparable to URK's humanitarian mission, refugee/asylum-segment programming, and donor-funded NGO operating model.
• Børns Vilkår: Danish children's welfare organization running the national children's hotline (BørneTelefonen), counseling services, and policy advocacy for vulnerable children. Directly comparable as a nonprofit providing direct services and counseling to at-risk youth in Denmark.
• KFUM Danmark (Danish YMCA): Danish YMCA operating youth clubs, residential programs, and social work with disadvantaged young people across Denmark. Comparable as a values-based youth NGO delivering community programming with volunteer engagement and donor/grant funding.
• Børns Voksenvenner: Danish mentoring NGO matching vulnerable children with adult volunteer mentors for long-term friendship and support. Most direct functional peer to URK's Mentoring and STRØM programs, sharing the volunteer-driven mentor relationship model.

Regional players

• Röda Korset Ungdom (Swedish Red Cross Youth): Swedish sister organization within the international Red Cross youth movement, applying the same youth-to-youth humanitarian volunteer model in Sweden. Directly comparable as a national Red Cross youth society serving vulnerable children and young people.

Broad incumbents

• Mellemfolkeligt Samvirke (ActionAid Denmark): Danish NGO focused on development cooperation, global citizenship education, and humanitarian engagement. Comparable as a Danish voluntary organization running youth-driven international projects with foundation and donor funding.
• Frelsens Hær (Salvation Army Denmark): Larger Danish humanitarian organization providing social services, shelter, and support for vulnerable people. Comparable as a faith-rooted humanitarian NGO with broad service portfolio reaching vulnerable populations including youth.

Others

• Dansk Ungdoms Fællesråd (DUF): National umbrella association for ~70 Danish youth organizations, distributing government and foundation grants to youth NGOs. Comparable as a funder/convener for Danish youth-voluntary organizations including through Implement Consulting partnerships.

Emerging players

• Spejderne (The Danish Scouts): Denmark's largest youth volunteer organization (70,000+ members) running local scouting groups with social inclusion programs. Comparable in volunteer-led youth development model and Danish local-chapter distribution, though primarily prevention-focused rather than crisis-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/UngdommensRoedeKors
• Facebookfacebook.com/ungdommensroedekors
• LinkedInlinkedin.com/company/red-cross-youth
• Instagraminstagram.com/ungdommensroedekors/?hl=da

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Cross Youth