RUNNINGDIGITAL

What RUNNINGDIGITAL does

RUNNINGDIGITAL is a São Paulo-based boutique growth marketing agency founded in March 2018 by Josafá Rohde (CEO and Director of Marketing Operations) and Larissa Anselmo (Director of New Business and People). The agency operates as an integrated, single-service offering across four interconnected modules — RUNNING Strategy (consulting, diagnosis, media planning), RUNNING Creatives (art and video production, visual identity, landing pages), RUNNING Performance (paid media across Google, Meta, TikTok, LinkedIn, YouTube), and RUNNING Reports (BI, live dashboards, strategic analysis) — supported by the proprietary 7-step R.U.N. methodology (Diagnóstico, Tese, Arquitetura, Primeiro Prato, Ajuste no Fogo, Escala, Nova Temporada).

The firm intentionally caps active accounts at 30 to maintain a senior dedicated squad and partner-level involvement per client, positioning itself as an 'anti-fast-food' authorial kitchen rather than a volume-driven agency. Its model is sales-led and consultative, with new client intake funneled through 30-minute strategic diagnostics ('Reservar mesa') and supported by 'Cozinha Aberta' (Open Kitchen) transparency — live dashboards and 30-minute decision calls rather than monthly PDF reports. Pricing is custom and quote-based, offered as modular components rather than fixed tiers, with multi-year contracts typical.

The agency holds TikTok Agency Advantage Platinum status (since 2023) and is the only Brazilian firm with four case studies published on the TikTok For Business official platform; it also maintains official partner status with Meta, Google, and LinkedIn. Named customers span retail/pharmacy (Clamed/Drogaria Catarinense), pet industry (World Veterinária), fashion (Colcci, Mormaii), food & beverage (YoPRO/Danone), education (Wizard by Pearson), real estate (Vitacon), pharmaceuticals (Pharlab), and nonprofit (GRID Alternatives, a California solar nonprofit). Operationally the firm maintains offices in São Paulo (SP) and Florianópolis (SC), with active engagements across Brazil, the United States, and the United Kingdom. The company is founder-owned, with no disclosed institutional investors, funding rounds, M&A activity, or subsidiary structure.

Name

RUNNINGDIGITAL

Legal name

RUNNINGDIGITAL

Website

https://runningdigital.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

RUNNINGDIGITAL is a São Paulo-based boutique growth marketing agency capping active accounts at 30, serving mid-to-large enterprises across Brazil, the U.S., and U.K. with proprietary R.U.N. methodology and four integrated service stations (Strategy, Creatives, Performance, Reports), anchored by TikTok Agency Advantage Platinum status.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)

Keywords

• Growth marketing services
• TikTok advertising
• Paid media management
• Creative production
• Marketing analytics

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Growth Marketing Services: Full-service growth marketing agency offering strategy, creative production, performance media, and analytics. Services delivered as managed professional services with dedicated senior squad per account.
2. Service Tiers: Four service stations: RUNNING Strategy (diagnostics, media planning, consulting), RUNNING Creatives (art/video, visual identity, landing pages), RUNNING Performance (paid media across Google, Meta, TikTok, LinkedIn, YouTube), RUNNING Reports (BI, dashboards, strategic analysis).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RUNNINGDIGITAL is a Brazilian boutique growth marketing agency delivering strategy, creative production, paid media management (Google, Meta, TikTok, LinkedIn, YouTube), and BI reporting as an integrated service for a maximum of 30 active brand clients. The agency applies its proprietary R.U.N. methodology — a 7-step process (Diagnóstico, Tese, Arquitetura, Primeiro Prato, Ajuste no Fogo, Escala, Nova Temporada) — to align marketing campaigns with P&L outcomes (CAC, MRR, payback, ticket, share) before any media is activated.

Product overview

RUNNINGDIGITAL is a boutique growth marketing agency operating as a single unified service offering with four interconnected modules: RUNNING Strategy (diagnosis, planning, consulting, training), RUNNING Creatives (art/video production, visual identity, landing pages, email flows), RUNNING Performance (paid media across Google, Meta, TikTok, LinkedIn, YouTube, programmatic), and RUNNING Reports (BI, live dashboards, strategic analysis). The four modules are delivered together as an integrated service package — not sold separately — supported by the proprietary Método R.U.N. (7-step methodology: Diagnóstico, Tese, Arquitetura, Primeiro Prato, Ajuste no Fogo, Escala, Nova Temporada). The agency maintains a maximum of 30 active accounts with a dedicated senior partner per account. The service model emphasizes 'open kitchen' transparency with live dashboards and weekly 30-minute decision calls rather than monthly PDF reports.

Differentiator

Problem solved

Functional benefit

Products and services

• RUNNING Strategy Strategic consulting service covering diagnosis, on and off media planning, content planning, copywriting, consulting, and training. Each account receives a responsible partner and dedicated senior squad.
• RUNNING Creatives
• RUNNING Performance
• RUNNING Reports
• Método R.U.N. Proprietary 7-step methodology applied since 2018 (Diagnóstico, Tese, Arquitetura, Primeiro Prato, Ajuste no Fogo, Escala, Nova Temporada). It orders inquiry as Result, Urgency, and Business before spending client budget and requires clear exit criteria before moving between steps.

Quantifiable outcome

• 541K+ followers generated for Clamed pharmacy brands from near-zero in 3 years
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• TikTok Agency AdvantagecoreStrategic or Co-development Partner · 1 January 2023Official TikTok Agency Advantage Platinum partner since 2023. Only Brazilian agency with 4 published case studies on the TikTok For Business official platform, including Drogaria Catarinense (In-Feed Ads), World Veterinária (In-Feed Ads), and World Veterinária (Branded Mission).
• Meta Business PartnercoreTechnology or IntegrationOfficial Meta Business Partner status, indicating certified expertise in Facebook and Instagram advertising platforms alongside TikTok specialization.
• Google PartnercoreTechnology or IntegrationOfficial Google Partner status for Google Ads and related advertising solutions.
• LinkedIn Marketing SolutionscoreTechnology or IntegrationCertified partner for LinkedIn marketing solutions, complementing the agency's B2B and professional services client base.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TubeScience: Performance creative agency specialized in TikTok, Instagram, and short-form video ads for DTC brands. Most direct functional peer to RUNNINGDIGITAL's RUNNING Creatives + RUNNING Performance module, though primarily US/UK-focused and serving DTC versus RUNNINGDIGITAL's enterprise + personal-brand mix.
• Obviously: Social media and influencer marketing agency with proprietary creator technology (Viral Rights). Comparable to RUNNINGDIGITAL's creator program management (4,000+ creators for Clamed, 391 for World Veterinária) plus paid amplification, but with a more global US-centric footprint.
• Calia (Brazil): Brazilian independent brand-building agency with senior-led accounts and content + media + strategy offerings. Comparable positioning to RUNNINGDIGITAL as a founder-led, craft-focused Brazilian boutique, with similar premium mid-market client base.
• GUT: Brazilian independent creative agency focused on bold, non-traditional campaigns. Comparable to RUNNINGDIGITAL as a Brazil-based, founder-led boutique offering creative + paid media + strategy to enterprise clients, but at a larger scale and without TikTok-specific mastery.

Broad incumbents

• Wunderman Thompson (WPP) Brazil: Legacy creative + data + commerce agency with Brazilian presence. Comparable service offerings (paid media, content, CRM, BI) and similar enterprise clients, but RUNNINGDIGITAL positions itself as a premium specialist alternative to this kind of network offering.
• Leo Burnett Brasil (Publicis): Publicis-owned creative agency with full-stack digital and media services in Brazil. Comparable buyers and creative-led positioning, but significant scale and multi-layer committee structure that RUNNINGDIGITAL explicitly rejects.
• Artplan (Brazil): Brazilian independent agency with integrated advertising, content, and digital media operations. Comparable size and Brazilian DNA with broad enterprise reach, but RUNNINGDIGITAL differentiates on its 30-account cap and TikTok-specific craft.
• DPZ&T (Publicis): One of Brazil's largest agencies (Publicis), offering creative, media, and digital. Comparable enterprise clients and creative-driven DNA, but a network-scale incumbent versus RUNNINGDIGITAL's intentional boutique ceiling.
• Akqa Brazil (WPP): Global digital experience agency with a São Paulo office under WPP. Comparable because it sells creative + performance + digital transformation to enterprise clients in Brazil, though it operates from a network platform with global scale rather than a 30-account boutique model.
• VMLY&R (WPP) Brazil: Major global advertising network with strong Brazilian operations. Comparable in that it delivers full-service strategy, creative, and paid media to enterprise brands (Danone, Colgate, etc.), but competes on scale and procurement convenience rather than senior-only squads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@agenciarunningdigital/podcasts
• TikToktiktok.com/@runningdigital
• LinkedInlinkedin.com/company/runningdigital

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUNNINGDIGITAL