indianapolis pickleball club

What indianapolis pickleball club does

Indianapolis Pickleball Club (IPC) is a multi-location indoor pickleball operator serving the Indianapolis metropolitan area. Following its February 2025 merger with 24/7 Dink, IPC operates three facilities spanning East-Indianapolis, South-Greenwood, and North-Fishers, providing indoor court access year-round. The company serves recreational and competitive pickleball players across age groups, with programming targeted at beginners through advanced players via private instruction, group classes, and a structured Go For Gold progression system.

IPC's core offering combines memberships (Hero VIP at $79.99/month and a 3-month promotional tier at $39.99), open play sessions ($15), private and corporate event packages ($749-$2,499), instruction, leagues and tournaments (including the Hero League), and a pro shop operated in partnership with Pickleball Central. Booking and reservations are managed through the CourtReserve platform, which underpins scheduling across all three locations. The business extends into corporate and group event sales via Perfect Venue and into travel and experiential products through a partnership with Vibe Getaways (a St. Lucia package scheduled for January 2027).

The revenue model is diversified across recurring memberships, transactional open play, event rentals, instruction, and retail. Member acquisition is supplemented by partnerships with insurance- and employer-sponsored fitness networks including SilverSneakers, Renew Active, One Pass, Active&Fit, and Fiton Health. Notable corporate and event clients referenced in marketing materials include Eli Lilly, Roche, Hilton, EY, Skechers, and Salesforce, positioning IPC in the consumer recreation market with an emerging B2B event segment.

Name

indianapolis pickleball club

Legal name

Indianapolis Pickleball Club

Website

https://indianapolispickleballclub.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Indianapolis Pickleball Club operates three indoor pickleball facilities across the Indianapolis metro (East, South/Greenwood, North/Fishers), serving recreational and competitive players through memberships, open play, instruction, leagues, events, and a pro shop.

Ownership category

akta.pro rank

Product category

Indoor Pickleball Club & Recreational Sports Facility

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Specialty Membership Clubs (Category-Focused) (CRAEADAI), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Pickleball Equipment & Accessories Retail (CRAMAFAB)

Keywords

• Indoor pickleball courts
• Pickleball membership club
• Pickleball lessons training
• Corporate team building events
• Racquet sports facility

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring monthly membership fees providing court access, open play, and priority booking. VIP Pass at $79.99/month, Hero VIP at $69.99/month for qualifying groups (Military, First Responders, Educators, Seniors 55+). One price covers all three locations.
2. Open Play Sessions: Per-session fees for non-members and members without unlimited access. Standard open play rate is $15 plus tax per session.
3. Private Events: Corporate event packages ranging from $749 (Team Builder) to $2,499 (VIP Experience), plus custom quotes for larger groups. Includes court rentals, instruction, food/beverages, and tournament management.
4. Pro Shop Sales: Retail sales of pickleball paddles (Selkirk, CRBN, Holbrook, Bread & Butter), apparel (IPC branded t-shirts, hats, long sleeves), starter packages, and accessories. Paddles range from $49.99 to $280.
5. Instruction Services: Private lessons and group instruction packages including the Go For Gold 12-Lesson Tournament Training Package at $1,200. Membership discounts apply (VIP 30% off, Open Play 20% off, Court 10% off).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Indianapolis Pickleball Club operates three indoor pickleball clubs across the Indianapolis metro area (East Indianapolis, South Greenwood, and North Fishers), providing membership access, open play sessions organized by skill level, private and group pickleball lessons, leagues, tournaments, social events, corporate team-building and event packages, and a pro shop selling paddles, apparel, and accessories. The clubs operate 24/7 for members and include amenities such as self-pour beverage walls.

Product overview

Indianapolis Pickleball Club (IPC) operates as a multi-location pickleball facility network offering three interconnected service categories: (1) Membership tiers including VIP Pass, Open Play Pass, Court Pass, and Guest Pass providing varying levels of court access, booking priority, and member benefits across IPC East, South, and North locations; (2) Instructional programs including private lessons, group classes (Pickleball 101/102/202), Drills & Skills sessions, and the Go For Gold 12-lesson tournament training package; (3) Pro Shop merchandise featuring branded IPC apparel, paddles from Selkirk/CRBN/Holbrook/Bread & Butter/Volair/JOOLA, and accessories; and (4) Private event hosting with three corporate packages (Team Builder $749, Signature $1,249, VIP $2,499) plus fully customizable group events for 10-350 guests. The club also offers starter packages (Basic $49.99, Premium $99.99, Advanced $199) bundling paddles with membership and lessons. Programming is managed through CourtReserve with skill verification via DUPR or PickleballBrackets.

Differentiator

Problem solved

Functional benefit

Products and services

• VIP Pass Membership Recurring membership tier that grants members access to Indianapolis Pickleball Club's indoor facilities and amenities across its three locations.
• Hero VIP Membership Discounted membership tier offered to healthcare, military, first responder, teacher, and government members, providing the same facility access as the VIP Pass at a reduced rate.
• Open Play Pass Membership Recurring membership tier focused on participation in organized open play sessions at the club's indoor pickleball courts.
• Court Pass Membership Recurring membership tier providing members with access to reserve and use indoor pickleball courts across the club's locations.
• Guest Pass Single-use pass allowing non-members to access the club's facilities and open play sessions.
• Open Play Sessions Organized indoor pickleball play sessions segmented by skill level using the DUPR rating system, available to members and drop-in guests.
• Private Lessons One-on-one pickleball instruction delivered by club instructors for individuals seeking personalized skill development.
• Group Classes (Pickleball 101, 102, 202) Group instructional classes structured as a progressive curriculum (Pickleball 101, 102, 202) for beginners through intermediate players.
• Drills & Skills Group drill and skills-development sessions designed to improve pickleball technique for players at various levels.
• Go For Gold Tournament Training Advanced training program designed to prepare players for pickleball tournaments and competitive play.
• Starter Packages (Basic, Premium, Advanced) Bundled introductory packages at three price tiers (Basic, Premium, Advanced) for new players seeking court access and instruction together.
• 3 Months Unlimited

Quantifiable outcome

• Free beginner clinic attendees often convert to paying members; member reports playing 5x per week consistently

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core, important and minor.

• Court ReservecoreTechnology or IntegrationCourt Reserve is the official booking and membership management platform for IPC, handling court reservations, event registration, membership management, and payment processing across all three locations.
• Pickleball CentralcoreGTM or Marketing PartnerPickleball Central sponsors the IPC Pro Shop, providing equipment sourcing and retail partnership for paddles, gear, and accessories.
• Union Jack CateringcoreImplementation/ SI/ Consulting PartnerPreferred catering partner for corporate events at IPC facilities, providing food and beverage services for private events and gatherings.
• DUPR (Dynamic Universal Pickleball Rating)importantTechnology or IntegrationDUPR is the skill rating verification system used by IPC for open play registration at 3.0+ levels and skills assessments.
• SelkirkimportantGTM or Marketing PartnerPremium paddle brand sold through IPC Pro Shop; Selkirk LUXX Control Air and ERA Power lines featured as top sellers.
• JOOLAminorGTM or Marketing PartnerOfficial Facility Partner for JOOLA pickleball equipment brand.
• SilverSneakersimportantChannel Partner/ Reseller/ DistributorHealth and fitness program for adults 65+ included with many Medicare plans, providing IPC membership referrals.
• RenewActiveimportantChannel Partner/ Reseller/ DistributorUnited Healthcare Medicare Advantage fitness benefit program, providing IPC membership referrals.
• OnePassminorChannel Partner/ Reseller/ DistributorHealth and wellness program providing access to gyms and fitness locations including IPC.
• Tivity Health PrimeminorChannel Partner/ Reseller/ DistributorEmployer-based fitness membership program, providing IPC membership referrals for eligible employees.
• Vibe GetawaysminorGTM or Marketing PartnerPartnership for group travel experiences, including Indianapolis Pickleball Club getaway packages to St. Lucia 2027.
• Pickleball Coaching International (PCI)minorOthers
• 24/7 Dink (Merger)coreStrategic or Co-development Partner24/7 Dink Fishers facility merged with IPC to become IPC North, expanding IPC's northside presence and court capacity.
• Butler UniversityminorStrategic or Co-development PartnerIPC is the official home courts of Indy Pickleball Club; Butler University connection through instructors and alumni.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Pickle & Social: Membership-based indoor pickleball club concept with multiple locations, social events, leagues, and a food-and-beverage program. Closely aligned with IPC's tri-facility membership, open play, and community-building approach.
• Chicken N Pickle: Multi-location indoor pickleball entertainment complex combining courts with full-service restaurant and bars. Directly comparable to IPC's model of monetizing pickleball through memberships, open play, instruction, and events under one roof.
• The Dill Pickleball Club: Regional pickleball club with multiple courts, memberships, open play, leagues, and instruction. Comparable to IPC as a dedicated pickleball-focused membership club rather than a hybrid entertainment venue.
• PB5star: Multi-location indoor pickleball club with memberships, lessons, leagues, and corporate events. Directly comparable operating model to IPC's court-centric, community-led, multi-stream pickleball club.
• The Pickle Pad: Regional indoor pickleball club with memberships, open play, lessons, and event hosting. Comparable to IPC as a dedicated indoor pickleball facility targeting recreational through competitive players in a defined metro area.
• Smash Park: Indoor pickleball and entertainment venue combining courts with axe throwing, darts, arcade, and food/beverage. Comparable to IPC in the multi-revenue pickleball venue category, though with a broader entertainment mix.

Others

• Selkirk: Premium pickleball paddle brand sold through IPC's pro shop and a featured equipment partner. Comparable as the upstream equipment supplier whose products drive IPC's retail and starter-package revenue.
• Court Reserve: Court reservation and club-management software platform that IPC uses as its core operating system across all three locations. Comparable as the technology backbone enabling IPC's self-serve membership, booking, and event flows.
• JOOLA: Pickleball and table tennis equipment brand that is an Official Facility Partner of IPC. Comparable as an equipment ecosystem participant whose sponsorship and product mix influence IPC's pro-shop assortment.

Broad incumbents

• Life Time Fitness: National premium fitness club operator that has rapidly expanded dedicated pickleball programming, courts, and leagues inside its broader athletic clubs. Comparable as a competing indoor pickleball access point for serious players, though pickleball is one of many offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@indianapolispickleball
• Facebookfacebook.com/indianapolispickleballclub
• Instagraminstagram.com/indianapolispickleballclub
• LinkedInlinkedin.com/company/indianapolis-pickleball-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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