Schok & Pomp

What Schok & Pomp does

Schok & Pomp (legal entity Schok & Pomp Medische Trainingen B.V.) is a Dutch private limited company headquartered in Utrecht that delivers BHV (Bedrijfshulpverlening / occupational emergency response), EHBO (first aid), and Reanimatie & AED (CPR) training programs. The company serves organizations across the Netherlands, with named enterprise customers including Albert Heijn, McDonald's, KPN, Arcadis, Partou, Etos, Zeeman, and Loetje, spanning childcare, corporate, healthcare, retail, hospitality, and education verticals. All certifications carry 2-year validity (versus an industry standard of 1 year) and are issued under Oranje Kruis, NRR, and NIPV guidelines, with the company holding KIWA ISO 9001, KNMG, and CRKBO registrations.

The company's core technology combines an in-house e-learning platform (Visual Systems / VCPO, with Microsoft Azure AD SSO) for theoretical preparation with practical, instructor-led training sessions delivered at client premises or at the Utrecht training facility. A network of 150+ practicing physicians and medical co-assistants with acute care experience delivers the practical components, creating an instructor-quality differentiation versus competitors using non-medical trainers. The proprietary FastTrack format (launched 2026) extends this into one-on-one individual training with the same 2-year certification, while an AFAS HR integration embeds certificate tracking and expiry alerts directly in client HR systems.

Commercially, the business runs a hybrid go-to-market: enterprise field sales with dedicated account managers and quote-based pricing for incompany sessions (minimum 4 participants), self-serve website booking for standardized open-enrollment courses at the Utrecht headquarters, and a quote-based pipeline for FastTrack private training. Pricing is largely quote-driven for enterprise work, with public list pricing available on open-enrollment courses (BHV incompany group up to 12 persons at €1,450). Revenue is generated entirely from professional services — training delivery, certification processing, and administration — with no software licensing or subscription SaaS component beyond bundled HR portal access. The company is independently operated with no disclosed external funding, no parent company, and no M&A activity.

Name

Schok & Pomp

Legal name

Schok & Pomp Medische Trainingen B.V.

Website

https://schokenpomp.nl

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Schok & Pomp is a Dutch B2B training company delivering medically-led BHV, EHBO, and CPR/AED certification programs to Dutch enterprises and institutions across six verticals, combining e-learning with on-site practical training.

Ownership category

akta.pro rank

Product category

Workplace Safety Training

NAICS

Professional and Management Development Training (61143), Educational Support Services (611710), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

Keywords

• Workplace first aid training
• BHV training
• Emergency response training
• CPR AED training
• Safety training services

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Incompany Training: Training delivered at customer premises for groups of 4-12 participants. Billed as flat rate per group or per participant depending on agreement. Primary revenue stream serving Dutch organizations across sectors.
2. Open Enrollment Training: Public training sessions at company headquarters in Utrecht for individual participants or small groups. Offered for CPR/AED, BHV, and first aid courses.
3. FastTrack Private Training: Individual one-on-one training format with premium pricing. E-learning plus 30-60 minutes practical per participant.
4. Training Materials and Certificates: Revenue from certification processing and training material delivery, including exam fees from partner examination institutes

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Schok & Pomp is a Dutch medical training provider that delivers workplace emergency response (BHV), first aid (EHBO), and CPR/AED training courses to organizations. Instruction is delivered by a network of more than 150 physicians and medical co-assistants (arts-assistenten) in both incompany (on-site) and open-enrollment formats.

Product overview

Schok & Pomp is a Dutch first aid and emergency response training company offering BHV (Bedrijfshulpverlening), EHBO (Eerste Hulp Bij Ongelukken), and Reanimatie & AED training programs. The company provides training through three main formats: BHV Training, EHBO Training, and Reanimatie & AED Training. Training combines e-learning modules with practical hands-on sessions led by doctors and medical interns. The portfolio includes FastTrack (individual one-on-one training), combination trainings for childcare, and both incompany (on-site) and open enrollment delivery options. All certifications are valid for 2 years, based on Oranje Kruis and NIPV guidelines.

Differentiator

Problem solved

Functional benefit

Products and services

• BHV Herhaling Recertification/refresher course for workplace emergency response (Bedrijfshulpverlening) responders, designed for employees who already hold a BHV certificate and need to renew their qualification.
• EHBO & BHV combinatie Combined first aid (Eerste Hulp Bij Ongelukken) and workplace emergency response (BHV) course that trains employees in both life-saving first aid skills and on-site emergency response duties.
• Open Inschrijving Open-enrollment training sessions scheduled at public dates/locations where individual participants or small groups can register to attend BHV, EHBO, or CPR/AED training without an on-site booking.
• English-language training BHV, EHBO, and/or CPR/AED training delivered in English for international staff or multinational teams in the Netherlands who require workplace safety certification in a language other than Dutch.

Quantifiable outcome

• 2-year valid certificates (vs industry standard of 1 year)
• +4 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Het Oranje KruiscoreTechnology or IntegrationPrimary certification partner providing accreditation for EHBO and BHV training programs. Certificates issued are based on Oranje Kruis guidelines and meet Dutch regulatory requirements for childcare IKK compliance.
• Nederlandse Reanimatie Raad (NRR)coreTechnology or IntegrationNational resuscitation council providing guidelines and recognition for CPR/AED training programs. Training aligned with NRR protocols for emergency response.
• KennisCentrum Kraamzorg (KCKZ)coreTechnology or IntegrationAccreditation body for maternity care training. Shares participant data with Schok & Pomp for certificate issuance for kraamzorg professionals.
• KNMG (Royal Dutch Medical Association)coreTechnology or IntegrationMedical association providing accreditation for medical professional training programs. Certificate issuance for para-medici training.
• Partner Examination InstitutescoreImplementation/ SI/ Consulting PartnerThird-party examination institutes that administer exams for training certifications. Exam registration and administration handled through these partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BHV Totaal: BHV Totaal is a Dutch BHV/EHBO training provider offering on-site and open-enrollment courses with Oranje Kruis-aligned certification. Directly comparable to Schok & Pomp on product portfolio, customer base (SME and corporate Dutch organizations), and delivery formats.
• BHV Opleiding Nederland: A Dutch BHV training provider offering group and incompany courses with NIBHV/Oranje Kruis accreditation. Comparable to Schok & Pomp on core BHV delivery and target verticals (offices, retail, hospitality), though typically smaller scale and less differentiated on instructor credentials.
• BHV.nl (112BHV): 112BHV is a Dutch BHV and EHBO training specialist offering on-site workplace safety training for Dutch enterprises. Directly comparable to Schok & Pomp in target market, product portfolio (BHV/EHBO/reanimation), and B2B incompany delivery model, with overlap in customer verticals like retail and hospitality.
• Resq Safety: Resq Safety is a Dutch provider of BHV, EHBO, and AED training with both incompany and open-enrollment delivery, serving corporate clients across the Netherlands. Directly comparable in product mix, geography, and customer profile, representing a like-sized mid-market competitor.
• NIBHV: NIBHV is the Dutch industry body and largest BHV training provider in the Netherlands, offering accredited BHV and EHBO courses nationwide. It is the most direct comparable to Schok & Pomp, competing on the same incompany and open-enrollment formats, though NIBHV is more association-driven and less differentiated by medically-led instructors.

Others

• Het Oranje Kruis: Het Oranje Kruis is the primary EHBO/first-aid certification authority in the Netherlands and a key accreditation partner for Schok & Pomp. While not a direct competitor in training delivery, it controls certification standards and indirectly competes through affiliated training networks, making it both a partner and a structural force in the market.
• NIFV / NIPV: NIPV (Nederlands Instituut Publieke Veiligheid) is the Dutch Institute for Public Safety, providing training content and guidelines referenced by Schok & Pomp's BHV curriculum. Functions as a content/thought-leadership authority and partner rather than direct competitor, but shapes the regulatory framework in which Schok & Pomp competes.

Broad incumbents

• Het Rode Kruis (Dutch Red Cross): The Dutch Red Cross is the broadest incumbent in EHBO and first-aid training in the Netherlands, with a national footprint and recognized certification authority. While not a pure BHV provider, it competes for the same EHBO/reanimation training wallet and benefits from charity-brand trust that Schok & Pomp must counter with its medically-led differentiator.

Emerging players

• Premergency: Premergency is a Dutch training provider focused on BHV, AED, and emergency response courses with digital booking and on-site delivery. Comparable to Schok & Pomp's incompany and open-enrollment format but typically serves smaller groups and emerging digital-first customers.

Regional players

• Veiligheidscentrum Noord-Brabant: A regional Dutch safety training center offering BHV, EHBO, and VCA courses in southern Netherlands. Comparable in product offering but operates on a more regional scope versus Schok & Pomp's nationwide field-sales model, with overlap in enterprise customers like contractors and industrial firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/schokenpomp
• LinkedInlinkedin.com/company/schok-pomp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schok & Pomp