What STAYING ALIVE LLC does

STAYING ALIVE LLC is a Phoenix, Arizona-based provider of CPR, First Aid, AED, and BLS training and certification, founded in 2012 by Deanna Young. The company delivers American Heart Association (AHA), ASHI, ECSI, and PetTech-aligned courses to healthcare professionals, corporate clients, families, scout organizations, homeschool co-ops, and pet owners across the Phoenix metropolitan area. It claims 35+ events per month, a 5.0-star Google rating across 144 reviews, and BBB A+ accreditation.

The company's product surface spans in-person classroom instruction, blended learning through the HSI platform, and remote skills verification. It is an authorized Philips Healthcare AED distributor and has added AED hardware sales, AED Program Management (inspection/maintenance), e-commerce consumables, and AHA BLS skills verification as adjacent service lines. Authorized-provider status across multiple nationally recognized credentialing bodies is the core operating credential; the technology stack is third-party LMS rather than proprietary AI.

Revenue derives from per-seat class fees (typical pricing $48-$175 per participant), AED unit sales, AED inspection/maintenance contracts, e-commerce supplies, and remote skills verification fees. The go-to-market is direct-to-consumer via a website booking calendar plus on-site corporate bookings. Geographic scope is Phoenix-metro only, and the operation runs with 1-10 employees, consistent with a founder-led small business model rather than a scaled training chain.

Name

STAYING ALIVE LLC

Legal name

Staying Alive LLC

Website

https://stayingalivellc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

STAYING ALIVE LLC is a Phoenix, Arizona-based CPR, First Aid, AED, and BLS training provider serving healthcare professionals, businesses, families, scouts, homeschoolers, and pet owners across the Phoenix metro area since 2012, under founder Deanna Young.

Ownership category

akta.pro rank

Product category

CPR and First Aid Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK), Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ), Safety, Compliance & Regulatory (OSHA/HSE/GxP) Certifications (EDAAANAJ)

Keywords

• CPR certification training
• First aid instruction
• AED sales service
• BLS training programs
• Safety education services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Training Classes: Per-person fees for CPR, First Aid, BLS, AED, Wilderness First Aid, Pet First Aid, Child and Babysitting Safety, and Bloodborne Pathogens training. Both public classes and on-site private group training. Group rates available. 2-year certifications (except Bloodborne Pathogens).
2. AED Product Sales: Sales of Philips AED devices including HeartStart Home, HeartStart OnSite, and HeartStart FRx. Also includes accessories such as pads, batteries, cases, wall mounts, cabinets, and fast response kits. Free shipping within Arizona.
3. AED Maintenance Services: Monthly AED inspection services for HOAs, 55+ communities, churches, and event locations. Fee based on number of AEDs in service. Includes compliance verification and maintenance support.
4. Online CPR/First Aid Supplies: E-commerce sales of CPR supplies, AED accessories, and related safety products. Free shipping on all products within Arizona. Credit card payments via Authorize.net.
5. AHA BLS Skills Verification: Step 2 skills check-only sessions for students who completed AHA online HeartCode BLS training purchased separately. $48 for in-person skills verification to complete AHA certification.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Staying Alive LLC delivers ASHI-approved CPR, AED, First Aid, BLS, and Bloodborne Pathogens certification training across the Phoenix metro area, combined with authorized Philips AED product sales, installation consultation, and monthly maintenance inspection services. The company also offers specialized courses including Child and Babysitting Safety, Pet First Aid via PetTech, Wilderness First Aid, and NICA Wilderness training for cycling coaches. Training is delivered through in-person public classes, blended learning (online + in-person), and remote skills verification formats.

Product overview

Staying Alive LLC is a training services company offering a comprehensive portfolio of CPR, AED, and First Aid certification courses for the Phoenix metro area. The core offering includes CPR/AED/First Aid combination training, standalone CPR and AED courses, Basic First Aid, and BLS for medical professionals. Specialized programs include Child and Babysitting Safety (CABS), Pet First Aid (via PetTech partnership), Wilderness First Aid, NICA Wilderness training for cycling coaches, Bloodborne Pathogens, and homeschool-approved training. The company also operates as an authorized Philips Healthcare distributor for AED products (HeartStart Home, OnSite, FRx) with associated sales, installation, and maintenance services. Training is delivered through three formats: traditional in-person classes, blended learning (online + hands-on), and remote skills verification (online + live web instructor). All programs are ASHI-approved with most offering 2-year certifications. The company serves individuals, families, Scout groups, homeschoolers, businesses, healthcare professionals, and pet-related businesses across the Phoenix valley.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR, AED and Basic First Aid Combined CPR, AED, and Basic First Aid training and certification for community and workplace settings, approved by ASHI and aligned with National First Aid Science Advisory Board recommendations and OSHA best practices. Available in Spanish and blended learning format at $65 per student with ASHI certification.
• CPR and AED Combined CPR and AED program designed for laypeople, based on the most current International Consensus on CPR and Emergency Cardiovascular Care Science with Treatment Recommendations. ASHI-certified at $48 per person, available in blended learning format.
• Basic First Aid Elementary first aid knowledge and skills training for individuals requiring or desiring first aid training with focus on adults and children, consistent with National First Aid Science Advisory Board and OSHA best practices. ASHI-certified at $48 per person.
• BLS for Healthcare Providers Professional-level basic life support training for healthcare and professional rescuer personnel, accepted by the National Registry of Emergency Medical Technicians (NREMT). Offers both HSI BLS ($55 per person) and AHA BLS blended learning options.
• Child and Babysitting Safety (CABS) Community education program covering child safety and basic care techniques for infants and children, emphasizing responsibility for safety and well-being. Intended for teens and preteens at $70 per person.
• Pet First Aid / PetSaver Program Pet CPR and First Aid training helping students develop knowledge, skills, and confidence to respond to pet emergencies. The PetSaver Program ($130 per person) includes geriatrics, nutrition, and dental care. Offered through PetTech partnership.
• Wilderness First Aid 16-20 hour comprehensive course for situations where help may take a long time to arrive, meeting Boy Scouts of America and NICA Wilderness First Aid curriculum guidelines. Covers preparation, assessment, injury care, environmental/biological hazards, and medical emergencies. Priced at $175 per person including handbook.
• Bloodborne Pathogens Training program helping students understand bloodborne pathogens and how to reduce exposure risks, satisfying OSHA Bloodborne Pathogens Standard training requirements for workplace compliance.
• NICA Wilderness Class for Cycling Coaches Specialized 8-hour wilderness first aid class for National Interscholastic Cycling Association coaches, meeting NICA curriculum guidelines for situations where help may take up to an hour to arrive. Includes basic CPR and First Aid. Priced at $130 per person.
• AED Sales and Consultation Authorized Philips Healthcare distributor offering AED consultation, purchase, installation, training, and inspection services. Provides compliance consultation for state AED laws with free on-site consultation.
• AED Maintenance Monthly AED inspection and maintenance services ensuring equipment readiness for HOAs, 55+ communities, churches, and event locations. Includes compliance verification and downloadable monthly checklist.
• Philips HeartStart AED Products Philips Healthcare AED products including HeartStart Home, HeartStart OnSite, and HeartStart FRx models, along with accessories such as pads, batteries, cases, wall mounts, cabinets, and fast response kits. Free shipping within Arizona.
• CPR/First Aid Supplies E-commerce sales of CPR supplies, AED accessories, and related safety products with free shipping on all products within Arizona. Payments processed via Authorize.net.

Quantifiable outcome

• 5.0-star rating from 144 Google reviews
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Philips HealthcarecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Philips Healthcare AED products including HeartStart Home, HeartStart OnSite, and HeartStart FRx. Provides AED sales, installation consultation, training, and ongoing maintenance services. Philips logo displayed on AED sales pages.
• HSI (Health and Safety Institute)coreTechnology or IntegrationTraining program provider for ASHI CPR, AED, First Aid, BLS, and Bloodborne Pathogens courses. Online blended learning content delivered through HSI platform. 2-year certifications provided.
• American Heart Association (AHA)coreTechnology or IntegrationAuthorized AHA BLS training provider. Offers blended learning (HeartCode BLS online + skills check) for healthcare professionals requiring AHA certification.
• NICA (National Interscholastic Cycling Association)coreStrategic or Co-development PartnerSpecialized 8-hour wilderness first aid class designed for NICA coaches. Meets NICA curriculum and guidelines for coaches handling cycling events in wilderness environments.
• HumanitixminorChannel Partner/ Reseller/ DistributorEvent registration platform used for public class registration. Students register and pay for classes through Humanitix.
• The Homeschool MomminorChannel Partner/ Reseller/ DistributorHome school vendor network. Staying Alive LLC listed as approved vendor accepting ESA funds for student CPR and First Aid training.
• Lugari Pet SalonminorOthersVenue partner hosting Pet First Aid Training classes. Located at 7901 E Thomas Road #105, Scottsdale, AZ 85251. Recurring classes held at this location.
• Wiggle Zone Doggy DaycareminorOthersVenue partner hosting Pet First Aid Training classes. Located at 7119 E Mercer Ln Suite 100, Scottsdale, AZ. PetTech CPR and First Aid classes held at this location.
• Church of the MasterminorOthersVenue partner for public CPR & First Aid Training classes. Located at 6659 East University Drive, Mesa, Arizona 85205. Memorial Hall venue hosts recurring public classes.
• Girl Scouts and Boy Scouts of AmericacoreStrategic or Co-development PartnerLong-standing community partnership. Founder Deanna Young has spent 20+ years volunteering with local Scouts as leader and First Aid merit badge counselor. Multiple troop training programs conducted.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Bound Tree Medical: Large distributor of emergency medical supplies and AEDs serving EMS agencies, fire departments, and corporate buyers. Adjacent competitor in the AED hardware and supplies channel.

Broad incumbents

• American Red Cross: National nonprofit offering CPR, AED, First Aid, and BLS certification classes across the U.S. Direct competitor to Staying Alive for individuals, workplaces, and healthcare professionals, but at vastly larger scale and brand recognition.
• American Heart Association: Sets the BLS/CPR curriculum standards and operates its own authorized training center network. Staying Alive is itself an AHA-authorized provider, but AHA's direct training programs and HeartCode online pathway compete for the same healthcare-professional BLS demand.
• AED Superstore: Major online AED retailer carrying multiple brands (Philips, ZOLL, Cardiac Science, Defibtech). Directly competes with Staying Alive's Philips distribution and consultation business at national scale.

Emerging players

• ProTrainings: Online-first CPR, First Aid, and BLS certification provider with national reach. Competes on price and convenience against the in-person/blended model Staying Alive relies on, especially through remote skills verification.
• National CPR Foundation: Online-only CPR/First Aid certification provider targeting individuals and workforce compliance buyers. Represents the low-cost digital alternative to in-person providers like Staying Alive.

Direct peers

• EMS Safety Services: National CPR, First Aid, and BLS training organization offering on-site group classes and blended learning for workplaces. Directly comparable in product portfolio and B2B GTM to Staying Alive's corporate segment.
• Health & Safety Institute (HSI): Parent organization of ASHI; provides the blended learning platform and certification credentials that Staying Alive delivers. Operates its own training center network and competes for the same CPR/First Aid/BLS market nationally.
• MEDIC First Aid: HSI-affiliated CPR, AED, and First Aid training network providing instructor-led and blended programs to businesses and individuals. Overlaps with Staying Alive's ASHI-based curriculum and certification offering.
• Code 3 CPR & First Aid: Regional CPR/First Aid training provider offering on-site and public classes with American Heart Association and ASHI-equivalent certifications. Closely mirrors Staying Alive's business model, format mix, and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/staying-alive-llc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAYING ALIVE LLC