SOTA - State of The Art Health & Wellness

What SOTA - State of The Art Health & Wellness does

SOTA - State of The Art Health & Wellness is a privately held, founder-owned multidisciplinary wellness studio operating from a single location at 1848 Wake Forest Road in Raleigh, North Carolina. Founded in 2022 by Holly Burt, PT, DPT, OCS, the practice evolved from a single-provider physical therapy clinic into an integrated center offering physical therapy, clinical massage therapy, Pilates (rehabilitation and fitness), functional training, nutrition coaching by a registered dietitian, and group classes including functional strength, yoga flow, and bone health.

The business operates on a cash-based, out-of-network professional services model with HSA/FSA acceptance and provides out-of-network reimbursement receipts. Revenue is generated through per-session unit pricing across the service lines, supplemented by recurring memberships (Unlimited Class Pass) and non-expiring class packs. Client acquisition is community-led and direct-to-consumer via the website (powered by the third-party WellnessLiving booking platform), an iOS mobile app, organic social channels (LinkedIn, Instagram), a newsletter, and free discovery calls and consultations that function as top-of-funnel conversion points. North Carolina's Direct Access statute allows self-referral to physical therapy, removing a structural barrier to entry.

The clinical team of approximately 14 practitioners delivers integrated care across disciplines rather than operating as separate silos, with seamless internal referrals. No external funding, institutional investors, M&A activity, patents, or AI/ML capabilities are disclosed; technology footprint is limited to the WellnessLiving scheduling platform, an iOS consumer app, and standard organic marketing channels. A charity-giving program ties each clinician to a designated nonprofit, and a sub-brand (Planks & Pizza) operates within the nutrition offering.

Name

SOTA - State of The Art Health & Wellness

Legal name

State of the Art

Website

https://stateofthearthealth.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

SOTA is a founder-owned, cash-based multidisciplinary wellness studio in Raleigh, NC offering integrated physical therapy, massage, Pilates, functional training, nutrition coaching, and group classes delivered by a collaborating clinical team under one roof to individual consumers.

Ownership category

akta.pro rank

Product category

Integrated Health and Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Educational Support Services (611710)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Integrated wellness services
• Physical therapy clinic
• Clinical massage therapy
• Pilates rehabilitation
• Functional training studio

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Therapy Services: Session-based physical therapy services including evaluations, follow-up visits, dry needling, and specialty services (pelvic health, vestibular, sports rehabilitation). Longer sessions than insurance-based practices due to cash-based model.
2. Massage Therapy Services: Various massage modalities including therapeutic, prenatal/postpartum, lymphatic, table Thai, and Swedish massage. HSA/FSA eligible as a health and wellness center.
3. Pilates Services: Pilates rehabilitation and fitness sessions offered in private or small group settings (up to 3 people). Uses Balanced Body equipment including ladder barrel, chairs, reformers with tower, and Core Align.
4. Functional Training: Private and small group functional training programs tailored to individual goals, fitness levels, and lifestyle.
5. Nutrition Coaching: Personalized nutrition counseling by registered dietitian including evaluations and follow-up sessions focused on education, habits, and sustainable lifestyle changes.
6. Classes and Memberships: Group fitness classes including functional strength, yoga flow, and bone health classes. Membership options include unlimited class passes and 10-class packs for specific classes without expiration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SOTA is an integrated wellness studio in Raleigh, NC that delivers a multidisciplinary mix of physical therapy, clinical massage therapy, Pilates (rehabilitation and fitness), functional training, nutrition coaching, and group fitness classes. Practitioners work as a coordinated team under one roof to support clients through recovery, performance, and lifelong wellness. Customers self-pay per session or via class membership and book services online or through an iOS app.

Product overview

SOTA - State of the Art is an integrated wellness studio offering a multidisciplinary approach to health that combines Physical Therapy, Massage Therapy, Pilates (both Rehabilitation and Fitness), Functional Training, Nutrition Coaching, and group Classes. The studio provides an integrated care model where providers collaborate across disciplines—physical therapists, massage therapists, Pilates instructors, personal trainers, and nutrition professionals work together as a team. Services range from injury recovery and rehabilitation to performance training and lifelong wellness, with a mobile app available for appointment scheduling.

Differentiator

Problem solved

Functional benefit

Brands

• Planks & Pizza: A private nutrition counseling and yoga practice founded by Erin Falls, a registered dietitian and yoga instructor at SoTA.

Products and services

• Physical Therapy Individualized physical therapy focused on restoring movement, reducing pain, and building long-term resilience. Treats orthopedic injuries, sports injuries, pelvic floor dysfunction, vestibular disorders, and includes gait analysis for runners. Services are delivered under SOTA's cash-based, out-of-network model with hour-long comprehensive evaluations.
• Massage Therapy Customized clinical massage services including therapeutic massage for injury healing, prenatal and postpartum massage, lymphatic massage, table Thai massage, and Swedish massage for relaxation. HSA/FSA eligible as a health and wellness center.
• Pilates Rehabilitation and Fitness A combined Pilates offering that bridges physical therapy and independent exercise for individuals recovering from injury, managing chronic pain, or returning to activity after surgery, alongside whole-body strength, flexibility, endurance, posture, and movement efficiency fitness training. Available in private or small group settings (up to 3 participants) using Balanced Body equipment (reformer with tower, ladder barrel, chairs, Core Align).
• Functional Training Individualized functional training programs designed around client goals, fitness level, and lifestyle. Available as private one-on-one coaching or small group training with family and friends.
• Nutrition Coaching Personalized nutrition guidance from a registered dietitian (Erin Falls) supporting sustainable habits, improved relationship with food, energy, athletic performance, and weight management. Includes fueling for women, anti-inflammatory nutrition, and sustainable eating strategies.
• Group Fitness Classes and Memberships Group fitness offerings including Functional Strength Classes, Yoga Flow, and Women's Bone Health Class. Membership options include an Unlimited Class Pass for monthly access and a 10 Class Pass for specific classes without expiration.
• SoTA iOS App iOS mobile application from State of the Art that allows clients to register and schedule appointments and classes at the Raleigh wellness clinic.

Quantifiable outcome

• Longer treatment sessions than traditional PT due to cash-based model
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• Help One NowminorOthersCharitable organization dedicated to empowering families and communities through sustainable support, education, and economic opportunity. A portion of every session with Holly Burt is donated to Help One Now.
• Transitions Life CareminorOthersEnd-of-life care and hospice services organization. A portion of each session with Kelly Duffek is donated to Transitions Life Care.
• The Women's CenterminorOthersOrganization in Raleigh that helps care for those who cannot care for themselves. A portion of each session with Kaili Warnock is donated to The Women's Center.
• Canine CompanionsminorOthersService dog organization that provides professionally trained dogs for individuals with disabilities. A portion of sessions with Allison Kirkman is donated to Canine Companions.
• The Boys and Girls Club of AmericaminorOthersYouth development organization. A portion of each session with David Lopez is donated to The Boys and Girls Club of America, which nourished and sparked his passion for sports.
• Saving GraceminorOthersAnimal rescue organization in North Carolina. A portion of Kim White's proceeds at SoTA are given to Saving Grace where she adopted her puppy Carter.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Club Pilates: Largest Pilates franchise offering group reformer classes at accessible price points; directly competes with SOTA's Pilates services and membership class passes in the same Raleigh market.
• Results Physiotherapy (Upstream Rehabilitation): Outpatient PT chain with in-clinic access to specialty services and a focus on hands-on, longer-duration treatment sessions, comparable to SOTA's cash-based, longer-session positioning.
• Ivy Rehab Network: Multi-specialty outpatient PT provider offering orthopedic, vestibular, pelvic health, and pediatric therapy in a clinic-plus-fitness model that closely mirrors SOTA's integrated, multidisciplinary care approach.
• Pure Barre: Boutique barre/Pilates-style fitness franchise with small-group classes and memberships; comparable to SOTA's group fitness and Pilates fitness class line.
• Massage Envy: Subscription-based massage therapy franchise with membership pricing — competes head-to-head with SOTA's massage services on price, convenience, and recurring-revenue model.
• BenchMark Physical Therapy: Outpatient PT operator with specialty programs in vestibular, pelvic health, and orthopedic care, offering longer one-on-one sessions comparable to SOTA's cash-based delivery model.
• StretchLab: Assisted-stretching franchise delivering one-on-one sessions in a membership format; competes with the flexibility/recovery side of SOTA's massage and functional training offerings.
• Body One Physical Therapy: Independent, multi-clinic PT practice combining manual therapy, Pilates-based rehabilitation, and functional training — a very close conceptual match to SOTA's integrated rehab-plus-fitness model.
• FYZICAL Therapy & Balance Centers: Franchise network specializing in vestibular, balance, orthopedic, and pelvic health physical therapy — directly overlapping SOTA's specialty PT niches and cash-pay positioning, with a multi-site operating model that SOTA could emulate.

Broad incumbents

• ATI Physical Therapy: Large national PT chain with broad orthopedic, sports, and specialty therapy offerings; competes for the same Raleigh consumer base but at greater scale and with in-network insurance access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sotahealth
• Instagraminstagram.com/sota.health

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOTA - State of The Art Health & Wellness