Room Service Interior Design

What Room Service Interior Design does

Room Service Interior Design is a founder-owned sole proprietorship based in Dornbirn, Austria, operating a premium interior design concept store under proprietor Martina Hladik since 2009. The business combines retail sale of curated European furniture, lighting, fabrics, carpets, wallpapers, and home accessories with professional color and interior design consulting for private and commercial clients. Core product lines include Farrow & Ball paints and wallpapers (mixed on-site via the first original ICT machine in Vorarlberg, operational since end of 2020), furniture from Baxter, Meridiani, Gervasoni, Gubi, E15, and Verzelloni, textiles from Dedar, Designers Guild, Pierre Frey, Kvadrat and Kasthall, and accessories from Trudon, La Double J, Susanne Kaufmann, and Guaxs. Revenue is generated through one-time product sales via two Dornbirn showrooms (Concept Store at Mozartstrasse 10 and Gallery at Mozartstrasse 5), a seasonal boutique at Hotel Der Berghof in Lech am Arlberg, an e-commerce webshop at freudenreich.world, and fee-based consulting (€190/hour in-store; €390+ on-site for approximately 100–120 m²). The customer base is split between private homeowners with high design standards and commercial clients in hospitality and healthcare, served through a sales-led motion combining in-store consulting, on-site project work, regional event participation (e.g., Gustav trade fair), and owner-organized cultural events.

Name

Room Service Interior Design

Legal name

Room Service | Martina Hladik

Website

https://roomservice.at

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Room Service Interior Design is a founder-owned premium concept store in Dornbirn, Austria, combining retail sale of curated European furniture, lighting, textiles, and Farrow & Ball paints (with on-site ICT color mixing) with professional color and interior design consulting for private homeowners and commercial clients in hospitality and healthcare.

Ownership category

akta.pro rank

Product category

Interior Design Services and Premium Home Furnishings Retail

NAICS

Interior Design Services (541410)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior design services
• Architectural paints retail
• Premium furniture showroom
• Color consulting services
• Home furnishings and textiles

Headquarters

HQ city

Dornbirn

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product sales (furniture, colors, textiles, accessories): Room service sells a curated range of furniture, lighting, fabrics, wallpapers, paints (Farrow & Ball), and home accessories through its Concept Store and Gallery in Dornbirn, as well as via a webshop at freudenreich.world/shops/roomservice/. Products are sourced from European design brands. The company also offers color consultation services bundled with product sales.
2. Color and interior design consulting services: The company charges for professional color consulting, which can be conducted in-store (per hour, €190/hour) or on-site at the client's home (starting at €390 for approximately 100-120 m² floor area, plus €190 per additional floor). In-store consulting requires a prior appointment. These fees are sometimes waived upon sufficient purchase of color products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Room Service Interior Design is a premium interior design concept store and consultancy in Dornbirn, Austria, selling Farrow & Ball paints and wallpapers (132 colors across 10 qualities), curated European furniture, lighting, textiles, and home accessories, paired with professional color and interior design consulting for private and commercial clients. The company operates the first original Farrow & Ball ICT (In-Can-Tinting) machine in Vorarlberg, allowing on-site color mixing of all Farrow & Ball colors using original pigments. Services include in-store and on-site color consultation, complete interior design projects, transport, customs clearance, and assembly.

Product overview

Room Service Interior Design operates as a premium interior design concept store offering a curated portfolio of products and services. The core offering centers on Farrow & Ball architectural paints and wallpapers (with on-site ICT color mixing technology), complemented by exclusive furniture from European manufacturers (Baxter, Meridiani, Gervasoni, E15, Verzelloni, Gubi), textiles and carpets from luxury fabric houses, atmospheric lighting from design brands, and curated home accessories. Services include professional color consultation and interior design advice, available in-store at their two Dornbirn locations or on-site at client homes. The company positions itself as a full-service interior design partner for both private and commercial clients, emphasizing the harmonious combination of colors, materials, and furnishings.

Differentiator

Problem solved

Functional benefit

Products and services

• Farrow & Ball Paints & Wallpapers Premium British architectural paints and traditionally manufactured wallpapers, featuring 132 colors in 10 different qualities for interior and exterior use. Room Service offers on-site color mixing using the original Farrow & Ball ICT machine with original pigments and base formulations. Targeted at private homeowners and commercial clients seeking high-quality architectural finishes.
• Exclusive Furniture Premium furniture from European manufacturers including Baxter (Italian leather furniture), Meridiani (elegant contemporary interiors), Gervasoni (relaxed Italian design including outdoor), E15 (purist design), Verzelloni (upholstered furniture from Parma), and Gubi (Scandinavian classics). Targeted at design-conscious private clients and commercial interior projects.
• Fabrics & Carpets Textiles, carpets, and home textiles including curtains, upholstery fabrics, and rugs from partners such as Dedar, Designers Guild, Elitis, Pierre Frey, Kvadrat, Kasthall, and Limited Edition. Targeted at private clients and interior design projects requiring premium textile and floor covering selection.
• Atmospheric Lighting Lighting solutions from DCW, Gubi, Maigrau, CTO, Original BTC, and Porta Romana, emphasizing the synergy between light and color for interior atmosphere. Targeted at private clients and commercial interior design projects.
• Accessories & Gifts Selected home accessories including vases, candles, cushions, tableware, and body care products from partners such as La Double J, Guaxs, Trudon, Susanne Kaufmann, and Lindell & Co. Targeted at private homeowners seeking curated lifestyle accessories and gifts.
• Color & Interior Consultation Professional color consultation and interior design advice for private and commercial clients, available in-store (€190/hour) or on-site at the client's home or commercial premises (€390 for ~100–120 m² plus €190 per additional floor). Services include complete color concepts, material selection, and furniture coordination; consulting fees may be waived upon sufficient product purchase.
• Concept Store & Gallery Showroom Experience Two showroom locations in Dornbirn offering inspiration, trends, and colors. The Concept Store at Mozartstrasse 10 serves as the main showroom; the Gallery at Mozartstrasse 5 provides additional space for interior design ideas, open by appointment. Targeted at walk-in private clients and appointments for design consultations.
• Vispring Beds & Mattresses Exclusive beds and mattresses from England, featuring pocket spring technology patented since 1901. Room Service serves as the local Vorarlberg partner for private clients and hotels seeking premium sleep comfort.

Quantifiable outcome

• 20+ years as official Farrow & Ball partner
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core and minor.

• Farrow & BallcoreChannel Partner/ Reseller/ DistributorRoom service is an official partner of the British paint manufacturer Farrow & Ball, having served as their licensed representative in Vorarlberg for over 20 years. The company operates the first and only original Farrow & Ball ICT (In-Can-Tinting) machine in Vorarlberg (installed end of 2020), enabling on-site color mixing of all Farrow & Ball products using original pigments. Martina Hladik is a certified Farrow & Ball Colour Consultant. The partnership grants room service exclusive rights to sell and mix Farrow & Ball's full product range, including 132 current color tones and archive colors.
• VispringminorChannel Partner/ Reseller/ DistributorVispring is a British manufacturer of luxury beds and mattresses (established 1901). Room service serves as their local partner in Vorarlberg, selling Vispring products to private clients with the highest sleep comfort requirements and to hotels seeking exclusive bedding for their guests.
• BaxtercoreChannel Partner/ Reseller/ DistributorBaxter is an Italian furniture manufacturer renowned for exquisite leather furniture and unconventional design. Room service features Baxter's full range including sofas, armchairs, beds, and accessories. Paola Navone, Matteo Thun, Piero Lissoni, and Draga & Aurel are among the designers creating Baxter's distinctive pieces, which are manufactured near Lake Como by traditional craftsmen.
• MeridianicoreChannel Partner/ Reseller/ DistributorMeridiani is an Italian furniture brand specializing in elegant, contemporary interiors offering upholstered furniture with numerous customization options, sideboards, armchairs, dining tables, chairs, consoles, shelves, and beds including sofa beds and boxspring systems.
• GervasonicoreChannel Partner/ Reseller/ DistributorGervasoni is an Italian furniture company representing a 'lifestyle approach': uncomplicated, distinctive, eclectic, and individual. Known for perfect details, natural materials, and designs inspired by diverse cultures. Paola Navone serves as the company's artistic director. Gervasoni also produces an extensive outdoor collection (Ghost, Inout) featured by room service.
• GubiminorChannel Partner/ Reseller/ DistributorGubi is a Danish design company combining Scandinavian classics (such as the Gräshoppa lamp and Beetle Chair) with contemporary design sensibilities. The company bridges past and present, creating designs that stimulate the senses while remaining timeless. Room service offers Gubi's range including lighting, seating, and accessories.
• VerzelloniminorChannel Partner/ Reseller/ DistributorVerzelloni is a family-owned furniture company from Parma, Italy, producing upholstered furniture that embodies discreet, quiet elegance. The company combines tradition and technology with the skilled craftsmanship of Italian artisans to create long-lasting, comfortable furniture.
• E15minorChannel Partner/ Reseller/ DistributorE15 is a furniture brand known for its purist, uncluttered design language. Room service offers E15 products including the ENOKI side table, HABIBI side table, and SEAM TWO sofa.
• Montana (Møbelhuset)minorChannel Partner/ Reseller/ DistributorMontana is a Scandinavian furniture company specializing in modular shelving systems and height-adjustable desks. Room service offers Montana's products as part of its interior design projects.
• Ames Design (Colombian furniture & accessories)minorChannel Partner/ Reseller/ DistributorAmes vibrant living is a Colombian brand collaborating with international designers such as Sebastian Herkner. Their furniture and accessories combine traditional Colombian craftsmanship with contemporary design. Products are suitable for both indoor and outdoor use. Room service features Ames pieces including the CARTAGENAS chair, CIELO table series, and BARRO pottery.
• DCW (lampe Gras, among others)minorChannel Partner/ Reseller/ DistributorDCW is a French lighting company behind the iconic Lampe Gras series and other contemporary lighting designs. Room service offers DCW lighting including the Lampe Gras collection, Mantis lamps, and outdoor lighting solutions.
• Porta RomanaminorChannel Partner/ Reseller/ DistributorPorta Romana is a British lighting and accessories brand. Room service features Porta Romana products in its lighting assortment.
• CTO (Lighting)minorChannel Partner/ Reseller/ DistributorCTO is a lighting brand included in room service's curated lighting portfolio alongside DCW, Gubi, Maigrau, Original BTC, and Porta Romana.
• Dedar, Designers Guild, Dominique Kieffer, Elitis, Pierre Frey, Christian Fischbacher, Kvadrat, Kinnasand, Nya Nordiska, Barbara Osorio (textile suppliers)minorChannel Partner/ Reseller/ DistributorRoom service works with a wide range of European fabric and wallpaper suppliers for curtains, upholstery, and wall coverings. Brands include Dedar, Designers Guild, Dominique Kieffer, Elitis, Pierre Frey, Christian Fischbacher, Kvadrat, Kinnasand, Nya Nordiska, and Barbara Osorio, among others.
• La Double J, Guaxs, Rina Menardi, Onno, Trudon (candles & fragrances), Susanne Kaufmann, Stillsegler (accessory suppliers)minorChannel Partner/ Reseller/ DistributorRoom service offers accessories including La Double J (Italian lifestyle brand by J.J. Martin), Guaxs (vases and lighting objects), Rina Menardi, Onno, Trudon (beeswax candles and fragrances), Susanne Kaufmann organic cosmetics (from Bregenzerwald region), and Stillsegler. Also carries Lindell & Co cushions and textiles.
• Piet BoonminorChannel Partner/ Reseller/ DistributorPiet Boon is a Dutch design studio known for high-quality materials and craftsmanship in both indoor and outdoor furniture. Room service features Piet Boon products as part of its outdoor living portfolio.
• Royal BotaniaminorChannel Partner/ Reseller/ DistributorRoyal Botania is a Belgian outdoor furniture manufacturer. Room service features Royal Botania as part of its outdoor furniture assortment.
• OK DesignminorChannel Partner/ Reseller/ DistributorOK Design is a furniture brand featured in room service's outdoor furniture collection, including the CONDESA chair.
• Kasthall, Danskina, Jacaranda, Limited Edition, Stepevi, Van Ghent (carpet suppliers)minorChannel Partner/ Reseller/ DistributorRoom service offers an extensive range of carpets and rugs from European specialists including Swedish brand Kasthall, Danskina, Jacaranda, Limited Edition, Stepevi, and Van Ghent. Also works with Nature Deco for wooden blinds.
• Notre Monde (American design brand by Dawn Sweitzer)minorChannel Partner/ Reseller/ DistributorNotre Monde is an American brand founded by artist Dawn Sweitzer, known for hand-crafted trays, side tables, and mirrors with globally-inspired designs. Each piece is unique as all surfaces are hand-finished. Room service added Notre Monde to its assortment for use as decorative trays and side tables.
• Cire Trudon / Maison TrudonminorChannel Partner/ Reseller/ DistributorCire Trudon is a historic French candle manufacturer (established 1643), renowned for pure beeswax candles and luxury fragrances. Room service is the exclusive Vorarlberg stockist and offers the full range including the new L'Oeuf fragrance diffuser, Petite Bougie gift sets, and the new Maison Trudon Eau de Parfum collection. Martina Hladik hosts an exclusive Trudon cocktail event at Hotel Der Berghof in Lech.
• GuaxsminorChannel Partner/ Reseller/ DistributorGuaxs is a brand specializing in colorful vases, candles, and lighting objects. Room service prominently features Guaxs products in its accessory assortment, noting that colors and forms always complement each other well, allowing customers to build a seasonal collection.
• Leitner LeinenminorChannel Partner/ Reseller/ DistributorLeitner Leinen is an Austrian manufacturer of premium linen products for bath and bed. Room service offers Leitner Leinen towels, table linens, and bed linens as part of its bath and body accessory range.
• & Tradition (Danish furniture)minorChannel Partner/ Reseller/ Distributor& Tradition is a Danish furniture and lighting brand bridging classic Nordic design heritage with contemporary innovation. Room service includes & Tradition in its Scandinavian design portfolio.
• Hotel Kristiania (Lech am Arlberg)minorStrategic or Co-development PartnerHotel Kristiania, owned by Gertrud Schneider, is a recurring design collaboration partner. Room service designed the Summer Lounge using Sebastian Herkner's Ames Design outdoor furniture. The collaboration reflects a shared emphasis on sophisticated, eclectic styling and represents a reference project demonstrating room service's capability in high-end hospitality design.
• Bischofberger (transport partner)minorChannel Partner/ Reseller/ DistributorBischofberger is a transport/shipping partner that provides delivery services within Vorarlberg for room service customers, complementing the company's own transport and assembly services.

Scale indicators2 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Eichholtz: Dutch premium furniture and accessories brand with global B2B showroom network. Comparable curated European design aesthetic; while Eichholtz is a brand/ wholesaler rather than retailer, it addresses overlapping design-led commercial interior projects.
• Dieter Knoll (Inter IKEA / Dieter Knoll Collection): Premium European furniture brand/collection with broad retail presence. Comparable premium positioning and customer demographic, though operating at much larger scale via mass-premium retail distribution.
• Riviera Maison: Established Dutch premium home furnishing and furniture brand with its own retail network across Europe. Operates at significantly larger scale than Room Service but competes for the same affluent, design-conscious residential customer.

Direct peers

• Lehner Wohnen: Austrian premium furniture and interior design retailer with curated European brand portfolio and design services. Same geographic region and comparable premium positioning targeting private and commercial clients.
• Stilhaus: Southern German/Austrian curated furniture and interior design retailer with multiple showrooms. Comparable to Room Service's multi-location premium retail + design advisory model in the German-speaking Alpine region.
• Einrichten Design: Premium German interior design retailer offering curated European furniture brands (Baxter, B&B Italia, Vitra, etc.) alongside design consultation and showrooms. Closely matches Room Service's curated European furniture + design consulting model in a neighbouring DACH market.
• Wohndesign Fischer: Independent premium interior design studio in the German-speaking market offering curated European brands and color/interior consulting. Operates on a similar boutique scale to Room Service with comparable customer profile.
• Möbel Hesebeck: Independent high-end furniture showroom in Germany offering curated European design brands with in-house interior design advice. Similar independent boutique structure and premium positioning.

Regional players

• Backhausen: Austrian heritage textile brand manufacturing premium interior fabrics. Comparable to Room Service's textile supply partnerships (Kvadrat, Dedar, Pierre Frey) and Austrian heritage positioning; serves the same design-conscious Austrian interior market.

Others

• Freudenreich Möbel & Einrichtungen: Parent platform hosting the Room Service e-commerce storefront, suggesting a wider Austrian furniture/interior retail group. Connected as an ecosystem/ enabling partner for Room Service's digital sales channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roomservicedornbirn
• Instagraminstagram.com/roomservice_conceptstore
• LinkedInlinkedin.com/company/room-service-interior-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Room Service Interior Design