the dance network
The Dance Network is a privately-held, single-location dance studio in Goleta, California, founded circa 2014, offering group and private dance instruction, summer camps, fitness training, performance companies, and celebration services for students aged 2 to 80+.
- Company typePrivate
- Founded2014
- HeadquartersGoleta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What the dance network does
The Dance Network is a privately-held, single-location dance studio founded in approximately 2014 and operating in Goleta, California (Santa Barbara County). The business offers comprehensive in-person dance instruction across 12+ styles (ballet, tap, jazz, hip hop, contemporary, ballroom, acrobatics, break dance, musical theater, heels/burlesque, and fitness) for students aged 2 to 80+, structured into a multi-level curriculum and a separate Performance Companies ladder (Twinkle, Glow, Spark, Ignite, Converge, Professional Companies) that competes across California. The studio operates three physical studios (Studio T, D, N) and a TDN Training Center in a single building, with no proprietary technology of its own — relying on JackrabbitClass for online registration and parent portal access.
Revenue is generated across roughly ten distinct streams: recurring monthly group class tuition (subscription), private and semi-private lessons ($55-$170 per session), weekly summer camps in three age tiers, the TDN Training Pass fitness membership at $76-$456/month, dance birthday parties ($250+), wedding choreography packages ($275 for 3 lessons), quinceañera/Sweet 16 packages ($95-$815), dancewear boutique retail (official Capezio vendor), studio rentals, and a credentialed Independent Study PE program for Santa Barbara Unified School District. Customer acquisition is community-driven through social media, local events, scratchword, and free trial classes. The business is founder-owned by Karyn Laver (Owner & Studio Director), with Kyle Ybarra as Associate Director & Fitness Manager, and no external institutional investment, parent company, or subsidiaries are recorded.
the dance network firmographics
Firmographics- Name
- the dance network
- Legal name
- The Dance Network
- Website
- https://thedancenetworksb.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Dance Network is a privately-held, single-location dance studio in Goleta, California, founded circa 2014, offering group and private dance instruction, summer camps, fitness training, performance companies, and celebration services for students aged 2 to 80+.
- Ownership category
- akta.pro rank
the dance network industry classification
Industry- Product category
- Dance Studio Services
- NAICS
- Fine Arts Schools (61161), Dance Companies (71112), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance Fitness Classes (e.g., Zumba) (HSADABAD), Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
Keywords
Where the dance network is headquartered
LocationHeadquarters
- HQ city
- Goleta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
the dance network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Group Dance Classes (Tuition): Monthly tuition for recurring group dance classes across all skill levels and ages. Tuition due on 1st of each month with $15 late fee after 10th.
- Private and Semi-Private Lessons: One-on-one or small group dance instruction with dance educators and studio director. Priced per session with package discounts available. Ranges from $55-170 per 30-60 minute session.
- Summer Camps: Week-long dance camps for kids ages 3-18+. Early bird and regular pricing tiers. Full-day and half-day options. Performance intensive programs available.
- TDN Training Pass (Gym & Fitness): Monthly gym and fitness membership with three levels. Includes gym equipment access, group fitness classes, personal training sessions. Discount for Old Town Goleta residents.
- Dance Birthday Parties: Hosted dance party events with professional instruction, dance class, cake time, and performance show. Starts at $250 for up to 10 guests. Add-ons available for additional fee.
- Wedding Dance Lessons: Special occasion dance choreography for weddings including first dances, father/daughter, mother/son dances. 3-lesson package at $275.
- Quinceañera & Sweet 16 Lessons: Special occasion dance choreography for quinceañeras and sweet sixteens. Packages range from single lesson ($95) to 10-lesson package ($815). Includes group waltz, father/daughter dance, and fun group dance choreography.
- Dancewear Boutique Sales: Retail sales of dancewear, shoes, leotards, tights, and warm-ups. Official Capezio vendor. Order fulfillment for out-of-stock items.
- Studio Rentals: Rental of three studios (Studio T, D, N) and TDN Training Center for classes, workshops, rehearsals, master classes, and photo shoots. Nonprofit and individual rates available by request.
- Movement & Music Camps: Specialized camps for students ages 14+ with varying abilities, focusing on dance, stretching, rhythm. Rhythm Works Integrative Dance certified instructors. Daily from 11AM-2:30PM at $75/day or $350/week.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Summer Camp (Early Bird) |
| Unit Pricing | Pay-as-you-go | Summer Camp (Regular) |
| Unit Pricing | Pay-as-you-go | Performance Intensive (Early Bird) |
| Unit Pricing | Pay-as-you-go | Performance Intensive (Regular) |
| Unit Pricing | Pay-as-you-go | Movement & Music Camp |
| Unit Pricing | Pay-as-you-go | Dance Educator - 1 Student |
| Unit Pricing | Pay-as-you-go | Dance Educator - 2 Students |
| Unit Pricing | Pay-as-you-go | Dance Educator - 3 Students |
| Unit Pricing | Pay-as-you-go | Dance Educator - 4+ Students |
| Unit Pricing | Pay-as-you-go | Studio Director - Private |
| Unit Pricing | Pay-as-you-go | Studio Director - Semi-Private |
| Subscription | Monthly | TDN Training Pass Level 1 |
| Subscription | Monthly | TDN Training Pass Level 2 |
| Subscription | Monthly | TDN Training Pass Level 3 |
| Subscription | Monthly | Old Town Training Pass |
| Unit Pricing | Pay-as-you-go | Dance Birthday Party Base |
| Unit Pricing | Pay-as-you-go | Birthday Party Add-ons |
| Unit Pricing | Pay-as-you-go | Wedding Dance Package |
| Unit Pricing | Pay-as-you-go | Quinceañera/Sweet 16 Packages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
the dance network product offering
Product offeringCore offering
The Dance Network operates a physical dance studio in Goleta, California offering group dance classes across 12+ styles (ballet, tap, jazz, hip hop, contemporary, ballroom, acrobatics, break dance, musical theater, heels/burlesque) for all ages from 2 to 80+. The studio supplements instruction with private lessons, multi-week summer camps, performance/competitive dance companies, on-site gym and personal training (TDN Training Pass), celebration choreography (birthday parties, weddings, quinceañeras/sweet sixteens), a Capezio dancewear boutique, studio rentals, and an Independent PE program through Santa Barbara Unified School District.
Product overview
The Dance Network offers a comprehensive dance studio experience as a single unified studio with multiple interconnected programs and services. The core offering consists of dance classes across 12+ styles (ballet, tap, jazz, hip hop, contemporary, ballroom, acrobatics, break dance, musical theater, heels/burlesque, and fitness) for all ages from 2 to 80+. This is supported by specialized programs including Performance Companies (competitive teams), Summer Camps (Dance Jams), Private Lessons, Movement & Music Camps for students with disabilities, and the TDN Training Pass fitness program. The studio also offers celebration services (Birthday Parties, Wedding Dances, Quinceañeras), studio rentals, a dancewear boutique, and an Independent PE program for local schools. Students can access the JackrabbitClass mobile app for class cards and registration.
Differentiator
Problem solved
Functional benefit
Brands
- TDN Training Pass: Gym and fitness program with three membership levels offering gym equipment access, personal training, and group fitness classes.
- TDN Training Center
- Dance Jams Summer Camps
- Dance Jams Performance Intensive
- Dance Jams Music & Movement Camps
Products and services
- Dance Classes Group dance classes across 12+ styles (ballet, tap, jazz, hip hop, contemporary, ballroom, acrobatics, break dance, musical theater, heels/burlesque, and fitness) for students ages 2 to 80+ across all skill levels. Offered as recurring monthly tuition classes at the Goleta studio location.
- Private Dance Lessons
Companies that use the dance network
Customer profileSegments8 records
Ideal customer profiles7 records
the dance network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
the dance network partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Tea in TiarasminorParty character entertainment partnership. Provides costumed characters for dance birthday parties. Customers booking through Tea in Tiaras receive 15% discount on both party and character services.
- Insurance CanopyminorRecommended insurance partner for studio rental sessions. Provides affordable and easy coverage for renters needing insurance documentation.
- CapeziominorOfficial Capezio vendor for dancewear boutique. Carries wide variety of Capezio products including tap shoes, ballet shoes, leotards, and tights.
- Santa Barbara Unified School DistrictcoreOfficial Independent Study Physical Education (ISPE) Provider. Enables dance classes to fulfill PE requirements for students. Application packet available through the district website.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
the dance network competitors and assessment
Company assessmentBroad incumbents
- Broadway Dance Center: Iconic New York multi-style dance studio offering drop-in classes, performance companies, and workshops across dozens of genres. Directly comparable to TDN's multi-style recreational-plus-pre-professional positioning, though at national/international scale.
- Fred Astaire Dance Studios: National ballroom and Latin dance franchise with private lessons, group classes, and wedding choreography — overlapping TDN's ballroom instruction, private lesson packages, and wedding dance services, though at much larger franchise scale.
- Arthur Murray Dance Studios: Established national dance studio chain offering private and group lessons across ballroom, Latin, and social dance styles. Comparable to TDN in the special-occasion and adult social dance segments, with significantly broader geographic footprint.
- Millennium Dance Complex: A large multi-style dance studio complex based in Los Angeles offering recreational and professional-track classes across many genres. Comparable in style breadth and aspirational performance offerings, though at substantially larger scale and broader geographic reach.
Regional players
- Just Dance Santa Barbara: Local Santa Barbara dance studio offering group and private lessons across multiple styles, serving the same consumer base as TDN within the Santa Barbara/Goleta catchment area.
- Santa Barbara Dance Arts: A multi-style dance studio operating in the Santa Barbara area, directly overlapping TDN's geographic market and serving similar age groups with comparable recreational and performance-track dance instruction.
Direct peers
- Peridance Capezio Center: NYC-based multi-style dance school with an on-site Capezio dancewear shop and performance programs. Mirrors TDN's combined model of dance instruction plus official Capezio retail partnership.
- The LAB Dance Studio: Multi-style studio offering classes for kids and adults with performance teams, mirroring TDN's blend of recreational instruction, performance companies, and broad age-range programming.
- Movement Lifestyle: Los Angeles multi-style dance studio offering recreational and pre-professional training across hip hop, contemporary, jazz, and more with competitive performance teams — closely aligned with TDN's performance company ladder and style mix.
- Joffrey Ballet School: Dance education institution offering structured training for children through adults across ballet, contemporary, jazz, and other styles, with performance opportunities. Comparable to TDN in age-range breadth and instructional structure, though more focused on classical/ballet foundations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
the dance network social profiles
Digital presencethe dance network financial estimates
Financial estimateRevenue estimate
Valuation estimate
the dance network leadership team
Management profileNumber of profiles
Profiles13 records
the dance network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the dance network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the dance network
What does the dance network do?
The Dance Network operates a physical dance studio in Goleta, California offering group dance classes across 12+ styles (ballet, tap, jazz, hip hop, contemporary, ballroom, acrobatics, break dance, musical theater, heels/burlesque) for all ages from 2 to 80+. The studio supplements instruction with private lessons, multi-week summer camps, performance/competitive dance companies, on-site gym and personal training (TDN Training Pass), celebration choreography (birthday parties, weddings, quinceañeras/sweet sixteens), a Capezio dancewear boutique, studio rentals, and an Independent PE program through Santa Barbara Unified School District.
Is the dance network a public or private company?
the dance network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was the dance network founded?
the dance network was founded in 2014. It employs 1 to 10 people.
Where is the dance network based?
the dance network is headquartered in Goleta, United States, in the North America region.
How does the dance network make money?
Ten revenue lines are on record. Group Dance Classes (Tuition) is the primary driver. The others are private and Semi-Private Lessons, summer Camps, TDN Training Pass (Gym & Fitness), dance Birthday Parties, wedding Dance Lessons, quinceañera & Sweet 16 Lessons, dancewear Boutique Sales, studio Rentals and movement & Music Camps.
Who are the dance network's main competitors?
Broad incumbents on record are Broadway Dance Center, Fred Astaire Dance Studios, Arthur Murray Dance Studios and Millennium Dance Complex. Regional players are Just Dance Santa Barbara and Santa Barbara Dance Arts. Direct peers are Peridance Capezio Center, The LAB Dance Studio, Movement Lifestyle and Joffrey Ballet School.
Does the dance network have an API?
No public API is recorded for the dance network.
What industry is the dance network in?
the dance network's product category is Dance Studio Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of HSADABAD, Dance Fitness Classes (e.g., Zumba). Its NAICS code is 61161 and its SIC code is 7900.