Serious Woo
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
Serious Woo firmographics
Firmographics- Name
- Serious Woo
- Legal name
- Sunshine Innovations Pty Ltd
- Website
- https://seriouswoo.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Serious Woo industry classification
Industry- Product category
- Workplace Training and Experiential Learning Services
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430), Educational Support Services (611710)
- akta.pro primary industry
- Simulation, Scenario & Serious Games Design (EDAGAKAH)
- akta.pro secondary industries
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), Innovation & Design Thinking Programs (EDAMAHAD)
Keywords
Where Serious Woo is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Serious Woo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Experiential Workshop Delivery: Custom-designed group workshops and coaching clinics delivered in-person or online. Programs include Courageous Conversations, Strong Connected Teams, and Creative Intelligence workshops.
- Custom Program Design: Bespoke workplace learning program design and development services, including scenario development, actor training, eLearning video content, and virtual reality training simulations.
- Training Course Delivery: Structured training courses such as the Online Facilitation with Flair workshop (3 x 90 minutes), priced from $120 per participant based on older pricing from 2020.
- Employee Assistance Programs: Delivered in partnership with Connect Psych Services for mental health support and resilience training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Online Facilitation Course (Historical 2020 pricing) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Serious Woo product offering
Product offeringCore offering
Serious Woo is an Australian experiential learning company that designs and delivers workplace learning programs, simulations, and immersive training experiences for enterprise and government clients. The company blends behavioral science, storytelling, and technology (including virtual reality through partnerships such as SITU360) to create custom learning interventions focused on leadership, culture, and capability development.
Product overview
Serious Woo is an experiential workplace learning company offering a portfolio of interconnected programs and services. Their core offerings include Courageous Conversations (practical workshops for navigating challenging dialogues), Strong Connected Teams (team building and culture programs), and Creative Innovative Cultures (creative intelligence workshops). They complement these with specialized modules including Conversation Clinics (simulation practice), Online Facilitation with Flair (virtual workshop training), Audio Journeys (narrative-based learning), and 360-Degree/VR Training Simulations delivered through the SITU 360 platform. The company also offers bespoke Custom Workplace Learning Program Design services for organizations needing tailored solutions. All offerings are built on experiential learning principles incorporating role-play, forum theatre, coaching, and immersive activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Experiential Learning Programs
- Workplace Simulations
- VR-Enabled Immersive Training
- Leadership and Culture Workshops
Quantifiable outcome
- 70% of learning in workshops is forgotten in 48 hours without reinforcement
- +3 more outcomes
Companies that use Serious Woo
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles1 record
Serious Woo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature5 records
Serious Woo partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic and minor.
- IFEL (Institute for Experiential Learning)coreGlobal experiential learning institute empowering people through four-dimensional learning methods and driving collective creative intelligence. Together they deliver co-designed programs with creativity and resources for enduring cultural change. Kate Crawshaw holds certification from the US-based Institute of Experiential Learning and serves as faculty and affiliate.
- Inclusion @ WorkcoreBoutique consultancy focusing on diversity, inclusion, workplace investigations, mediations, and cultural change. Delivers Courageous Conversations Workshops together, tackling topics such as gender equality, safety, performance, and sexual harassment. Co-delivered Parks Victoria mental health conversation programs.
- FGMNTcoreTech software giant developing first-class augmented and virtual reality apps and tools globally. Serious Woo is the preferred learning design partner for FGMNT's award-winning SITU360 interactive VR creation platform. Together they deliver training courses, inductions, and workshops via virtual reality.
- Connect Psych ServicesstrategicHolistic, data-driven mental health service provider for businesses and Australia's first health tech ecosystem. Together they deliver Employee Assistance Programs to address life disruptions and create resilient, collaborative, productive workplaces.
- Counterpoint AdvisorystrategicResearch and consulting firm led by Dr. Katie Lamb. Co-designed family violence training for workplaces in the private sector, bringing together Serious Woo's experiential learning with Counterpoint's research expertise on family violence in corporate environments.
- En MassestrategicWorkplace change behaviour consultants. Collaborated with Serious Woo to provide learning environments that challenged and developed communication skills. Delivered Victoria Police internal communication improvement programs.
- EquianominorEquine-assisted insights provider for individuals and teams. Both organizations share reverence for experiential learning and collaborate on horse-based leadership development experiences that demonstrate principles of feedback, presence, and self-awareness.
- Interplay Consulting (Joy Stewart)minorPsychotherapist and communication expert, senior facilitator for the Pam McLean Centre at University of Sydney teaching complex communication in healthcare. Developed experiential workshops for contact centre staff on emotive conversations, conflict, and mental health.
- CapireminorAustralia's largest community engagement consultancy. Serious Woo worked with Capire to design practical workshops for City of Darebin's community engagement team, helping practitioners identify communication styles and manage blindspots.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
Serious Woo competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm with leadership and professional development services. Competes with Serious Woo in the leadership development space as part of a much broader talent management portfolio.
- FranklinCovey: Established leadership and behavior-change training provider with proprietary content (e.g., 7 Habits). Comparable to Serious Woo's courageous conversations and team effectiveness offerings, but with global scale and curriculum licensing.
- DDI (Development Dimensions International): Large established leadership development and assessment firm with deep enterprise client base. Overlaps with Serious Woo's leadership and communication training offerings but at significantly greater scale and with broader global reach.
Regional players
- Australian Institute of Management (AIM): Long-established Australian provider of management and leadership training through short courses and corporate programs. Comparable regional incumbent in the same Australian market where Serious Woo competes for enterprise and government training budgets.
- En Masse: Australian workplace change and behavior consultants who co-deliver with Serious Woo (e.g., Victoria Police). Closest regional peer in Australian market with comparable experiential learning and behavior change methodology.
Direct peers
- Centre for Creative Leadership (CCL): Global non-profit specializing in leadership development research and experiential programs. Comparable in leadership development and experiential learning focus, though much larger and globally distributed versus Serious Woo's boutique Victorian operation.
- The Ken Blanchard Companies: Leadership development and management training firm with experiential program design. Comparable to Serious Woo's experiential learning focus and corporate training client base, though more established and globally distributed.
- Wilson Learning Worldwide: Global provider of sales, leadership, and interpersonal skills training with strong experiential and behavior-change methodology. Directly comparable to Serious Woo's communication skills and courageous conversations programs.
- BTS Group: Global leader in business simulations and experiential learning for leadership, sales, and strategy. Direct comparable to Serious Woo's simulation and role-play-based learning methodology, with similar actor/facilitator-led workshops and corporate client base.
Emerging players
- RocheMartin: Provider of emotional intelligence and leadership development programs with measurable behavior change focus. Comparable to Serious Woo's emphasis on self-awareness and relational capability development, particularly in workplace learning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Serious Woo social profiles
Digital presenceSerious Woo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serious Woo leadership team
Management profileNumber of profiles
Serious Woo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serious Woo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serious Woo
What does Serious Woo do?
Serious Woo is an Australian experiential learning company that designs and delivers workplace learning programs, simulations, and immersive training experiences for enterprise and government clients. The company blends behavioral science, storytelling, and technology (including virtual reality through partnerships such as SITU360) to create custom learning interventions focused on leadership, culture, and capability development.
Is Serious Woo a public or private company?
Serious Woo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Serious Woo founded?
Serious Woo was founded in 2017. It employs 1 to 10 people.
Where is Serious Woo based?
Serious Woo is headquartered in Melbourne, Australia, in the Oceania region.
How does Serious Woo make money?
Four revenue lines are on record. Experiential Workshop Delivery is the primary driver. The others are custom Program Design, training Course Delivery and employee Assistance Programs.
Who are Serious Woo's main competitors?
Broad incumbents on record are Korn Ferry, FranklinCovey and DDI (Development Dimensions International). Regional players are Australian Institute of Management (AIM) and En Masse. Direct peers are Centre for Creative Leadership (CCL), The Ken Blanchard Companies, Wilson Learning Worldwide and BTS Group. RocheMartin is listed as an emerging player.
Does Serious Woo have an API?
No public API is recorded for Serious Woo.
What industry is Serious Woo in?
Serious Woo's product category is Workplace Training and Experiential Learning Services. Its primary akta.pro industry code is EDAGAKAH, Simulation, Scenario & Serious Games Design, with a secondary code of BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations). Its NAICS code is 61143.