Rome Pride Committee
Atlanta Pride Committee is Georgia's oldest LGBTQ+ non-profit, producing the nation's largest free Pride festival with 350,000+ attendees, multi-tier corporate sponsorships, individual donations, and statewide grants to 16 Georgia Pride organizations.
- Company typePrivate
- Founded1970
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rome Pride Committee does
Atlanta Pride Committee is a 501(c)(3) non-profit organization founded in 1970 and headquartered at 1530 DeKalb Ave NE, Atlanta, Georgia. It is the oldest LGBTQ+ community-serving non-profit in Georgia and operates the Atlanta Pride Festival and Parade, which it positions as the largest free Pride festival in the United States, drawing 350,000+ visitors over the festival weekend and 100,000+ parade spectators — making the parade the largest in Atlanta. The festival coincides with National Coming Out Day (October 11) and features marketplace vending, entertainment programming, the Starlight Cabaret (the largest outdoor drag event in the U.S.), and family programming at Piedmont Park.
Beyond the annual festival, the organization runs educational programs, philanthropic initiatives, and the Pride Across the Peach State grant program, which in its inaugural 2024 cycle awarded $90,000 to 16 Pride organizations across Georgia and reached 37,000+ attendees at grant-funded events. It also operates the 26 for 26 Campaign and the 70 CLUB monthly donor community to broaden individual giving, and co-leads national initiatives including a Hurricane Solidarity Fund with USA Prides and an Empowered Against Mpox campaign with Bavarian Nordic.
The revenue model is a diversified non-profit mix: corporate sponsorships across seven tiers (Rainbow, Diamond, Platinum, Gold, Silver, Bronze, Community) anchored by Coca-Cola, Delta, Cox Enterprises, Georgia Aquarium, Wellstar, Emory Healthcare, and the City of Atlanta; individual donations (donor base more than doubled in the most recent reporting cycle); festival transaction revenue from marketplace vendor fees ($25 application + $300 table), food vendor and parade applications, and premium passes ($54.99-$139.99 for the Pride Kickoff Party); and grant-making activities funded by the above streams. Festival general admission is free. Marketing and distribution rely on a website (atlantapride.org), Facebook, Instagram, LinkedIn, Spotify, an email newsletter, press releases, and direct community events.
Rome Pride Committee firmographics
Firmographics- Name
- Rome Pride Committee
- Website
- https://atlantapride.org
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Atlanta Pride Committee is Georgia's oldest LGBTQ+ non-profit, producing the nation's largest free Pride festival with 350,000+ attendees, multi-tier corporate sponsorships, individual donations, and statewide grants to 16 Georgia Pride organizations.
- Ownership category
- akta.pro rank
Rome Pride Committee industry classification
Industry- Product category
- Community Events
- NAICS
- Civic and Social Organizations (8134)
- akta.pro primary industry
- Community Pride & Identity Events (Pride, Cultural Identity Days) (MPAGAEAL)
- akta.pro secondary industries
- Cultural Festivals & Events Organizations (BPAGAHAG), Community Parades, Carnivals & Street Fairs (MPAGAEAE)
Keywords
Where Rome Pride Committee is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rome Pride Committee business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Corporate Sponsorships: Atlanta Pride generates revenue through corporate sponsorships at various tier levels (Rainbow, Diamond, Platinum, Gold, Silver, Bronze, Community). Companies like Coca-Cola, Delta, Cox Enterprises, Georgia Aquarium, Wellstar, Emory Healthcare, and many others sponsor the festival.
- Individual Donations: The organization accepts individual donations through campaigns like the 26 for 26 Campaign and the 70 CLUB monthly donor community.
- Festival Revenue: Revenue from festival activities including marketplace vendor fees, artist market applications ($25 application fee + $300 table fee), food vendor applications, parade applications, entertainment applications, and premium passes ($54.99-$139.99 for kickoff party).
- Grant Programs: Atlanta Pride operates the Pride Across the Peach State initiative, having awarded $90,000 in grants to 16 Pride organizations across Georgia, including $5,000 grants to local Pride organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pride Kickoff General Admission |
| One time/ perpetual license | Pay-as-you-go | Pride Kickoff Lounge Admission |
| Unit Pricing | Pay-as-you-go | Artist Market Application Fee |
| Unit Pricing | Pay-as-you-go | Artist Market Table Fee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Rome Pride Committee product offering
Product offeringCore offering
Rome Pride Committee is an LGBTQ+ pride organization based in Rome, Italy, that organizes an annual Pride parade. The parade is typically held on June 20 each year in Rome and serves as a public demonstration and celebration for the LGBTQ+ community in Italy.
Product overview
The source data primarily contains information about Atlanta Pride, not Rome Pride Committee. The only source about Rome Pride Committee is a news article regarding their decision to bar a Jewish LGBT group from their parade. No product or service information is available for Rome Pride Committee in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual Rome Pride Parade
Quantifiable outcome
- Welcomed 350,000+ festival attendees in 2025
- +4 more outcomes
Companies that use Rome Pride Committee
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
Rome Pride Committee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rome Pride Committee partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and supporting.
- Coca-ColaflagshipRainbow-level sponsor of Atlanta Pride Festival. Coca-Cola has been a long-standing supporter of LGBTQ+ inclusion.
- Delta Air LinesflagshipRainbow-level sponsor of Atlanta Pride Festival, supporting LGBTQ+ community visibility.
- Cox EnterprisesflagshipRainbow-level sponsor of Atlanta Pride Festival.
- Georgia AquariumcoreRainbow-level sponsor and venue partner for Pride Kickoff Party; transforms into underwater dreamscape for annual celebration.
- Wellstar Health SystemflagshipRainbow-level sponsor supporting LGBTQ+ health and wellness visibility.
- Emory HealthcarecoreSponsor of Atlanta Pride Festival through healthcare partnership.
- City of AtlantacoreRainbow-level government sponsor supporting Pride festival.
- Atlanta News First (ANF)coreRainbow-level media sponsor providing news coverage of festival.
- Atlanta HawkssupportingGold-level sponsor, NBA team supporting LGBTQ+ inclusion.
- Enterprise Rent-A-CarsupportingGold-level sponsor supporting festival logistics.
- FiservsupportingGold-level sponsor supporting financial services.
- Georgia VoicesupportingGold-level sponsor, LGBTQ+ media outlet.
- Get PrEP WisdomsupportingGold-level sponsor focused on LGBTQ+ health.
- Inspire BrandssupportingGold-level sponsor, restaurant franchising company.
- Marriott InternationalsupportingGold-level sponsor, hospitality partner.
- Norfolk SouthernsupportingGold-level sponsor supporting railway company's DEI commitment.
- Warner Bros. DiscoverysupportingGold-level sponsor, media company.
- Bavarian NordicsupportingSponsor through Empowered Against Mpox campaign.
- Georgia Tech MS-HCI ProgramsupportingPartnership with Georgia Tech students on digital LGBTQ+ resource hub project, creating a resource center that serves LGBTQ+ individuals and allies.
- USA Prides (U.S. Association of Prides)coreNational organization partnership; Atlanta Pride co-announces Hurricane Solidarity Fund with USA Prides.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Rome Pride Committee competitors and assessment
Company assessmentEmerging players
- InterPride: International association of Pride organizations; thematically comparable as a peer network for Atlanta Pride's Peach State coalition-building strategy and global advocacy.
- USA Prides: National association of U.S. Pride organizations; Atlanta Pride is already a partner (e.g., Hurricane Solidarity Fund). Comparable as a network/effort multiplier in the Pride ecosystem.
Direct peers
- Philadelphia Pride: Annual Pride parade and festival serving Greater Philadelphia; comparable as a major-city nonprofit Pride organizer with similar revenue model mix of sponsorships and festival fees.
- Heritage of Pride (NYC Pride): Produces NYC's marquee Pride events including the Heritage March; directly comparable as a major-city nonprofit Pride organizer with multi-tier corporate sponsorship, parade, and festival programming.
- Houston Pride: Houston's annual LGBTQ+ Pride festival and parade produced by a nonprofit committee; comparable as a large Southern U.S. Pride with multi-tier sponsorships.
- San Francisco Pride: One of the largest and oldest Pride festivals in the U.S., directly comparable in scale, free-admission model, corporate sponsorship tiers, and parade-centered programming to Atlanta Pride.
- Miami Beach Pride: Large Southeast-region Pride festival with corporate sponsorships, parade, and festival programming; comparable format and audience to Atlanta Pride.
- Christopher Street West (LA Pride): Long-running nonprofit organizer of LA Pride; comparable in event-driven model, tiered corporate sponsorships, and large-scale parade-and-festival format.
- Capital Pride Alliance (Washington D.C.): Nonprofit organizer of D.C.'s Pride parade and festival; directly comparable in mission, sponsorship structure, and event-driven community programming.
Regional players
- Equality Texas / Capital City Pride: Regional Pride organizer serving the Austin/Central Texas LGBTQ+ community; comparable as a Southern U.S. nonprofit Pride but smaller in scale than Atlanta Pride.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rome Pride Committee social profiles
Digital presenceRome Pride Committee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rome Pride Committee leadership team
Management profileNumber of profiles
Rome Pride Committee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rome Pride Committee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rome Pride Committee
What does Rome Pride Committee do?
Rome Pride Committee is an LGBTQ+ pride organization based in Rome, Italy, that organizes an annual Pride parade. The parade is typically held on June 20 each year in Rome and serves as a public demonstration and celebration for the LGBTQ+ community in Italy.
Is Rome Pride Committee a public or private company?
Rome Pride Committee is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rome Pride Committee founded?
Rome Pride Committee was founded in 1970. It employs 1 to 10 people.
Where is Rome Pride Committee based?
Rome Pride Committee is headquartered in Atlanta, United States, in the North America region.
How does Rome Pride Committee make money?
Four revenue lines are on record. Corporate Sponsorships are the primary driver. The others are individual Donations, festival Revenue and grant Programs.
Who are Rome Pride Committee's main competitors?
Emerging players on record are InterPride and USA Prides. Direct peers are Philadelphia Pride, Heritage of Pride (NYC Pride), Houston Pride, San Francisco Pride, Miami Beach Pride, Christopher Street West (LA Pride) and Capital Pride Alliance (Washington D.C.). Equality Texas / Capital City Pride is listed as a regional player.
Does Rome Pride Committee have an API?
No public API is recorded for Rome Pride Committee.
What industry is Rome Pride Committee in?
Rome Pride Committee's product category is Community Events. Its primary akta.pro industry code is MPAGAEAL, Community Pride & Identity Events (Pride, Cultural Identity Days), with a secondary code of BPAGAHAG, Cultural Festivals & Events Organizations. Its NAICS code is 8134.