What SLS Centre does

SLS Centre is a community non-profit recreation facility located at 800 Griffin Road East in Cochrane, Alberta. Originally founded in 2001 as the Spray Lake Sawmills Family Sports Centre and rebranded to SLS Centre in 2023, the organization operates a 325,000 square foot multi-use complex open 364 days per year (closed only Christmas Day). The facility serves residents of the Town of Cochrane and Western Rocky View County, employing approximately 230 staff across administration, aquatics, fitness, recreation programs, child care, guest services, and facility operations.

The facility portfolio includes the Jayman BUILT Aquatic Centre (wave pool, lazy river, 25-meter lap pool, therapy pool, hot tub, two water slides, outdoor spray park), four NHL-sized ice arenas, a Curling Centre with 6 regular and 3 short sheets, a 24-foot climbing wall with auto belay, a Garmin 3-lane 225-meter elevated indoor track, a fitness centre, a gymnasium, a versatile sport court, and On the Rocks Lounge. Over 150 drop-in classes and registered programs are offered weekly, alongside four summer camp programs (Wild Things, Adventurers, Explorers, and Drama Camp delivered in partnership with Sleeping Giants Theatre), PLAYCare childcare services for children aged 3 months to 8 years, swim lessons, and facility rentals for arenas, sport courts, meeting rooms, and event spaces.

Revenue is generated through tiered monthly or annual memberships (Child, Youth, Adult, Senior, Family), pay-as-you-go day passes and multi-visit packages, hourly facility rentals, summer camp registrations, PLAYCare visit passes, lounge and food and beverage sales, and event bookings. The organization maintains strategic partnerships with founding sponsor Spray Lake Sawmills, aquatic centre naming partner Jayman BUILT, the Cochrane Curling Club as a home tenant, Sleeping Giants Theatre for drama programming, and a network of 15-plus local businesses offering member discounts. Distribution is direct-to-consumer through the on-site facility, the ActiveNet online registration platform, and email-based rental and party booking inquiries. The organization has no parent company, no venture or private equity backing, and no publicly disclosed financials.

Name

SLS Centre

Legal name

Spray Lake Sawmills Centre

Website

https://slscentre.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

SLS Centre is a community non-profit operating a 325,000 sq ft multi-use recreation facility in Cochrane, Alberta, offering aquatics, arenas, curling, climbing, fitness, gymnasiums, summer camps, and PLAYCare childcare to local families, youth, adults, and seniors via memberships and drop-in access.

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Community recreation services
• Fitness facility management
• Aquatic recreation programs
• Multi-use sports complex
• Community wellness programs

Headquarters

HQ city

Cochrane

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Monthly or annual membership fees providing access to all sport facilities on a drop-in basis. Membership categories include Child (2-12), Youth (13-22), Adult (23-59), Senior (60+), and Family (2 adults + unlimited dependents up to age 22). Members receive advance program registration, 25% discount on registered programs, 10% discount on camps, 10% on party packages, 10% on personal training, and 3 complimentary guest passes.
2. Drop-in Admission: Single-day passes and multi-day pass packages (10x Day Pass, 30-Day Pass, Track Pass) for non-members. Provides access without long-term commitment.
3. Facility Rentals: Hourly rental rates for arenas, sport courts, gymnasium, meeting rooms, and lounge spaces. Arena rental September-June prime rate $245/hr, arena dry pad $115/hr, sport court full $186/hr, gymnasium full $116/hr, small meeting room $55/hr, large meeting room $85/hr.
4. Summer Camps Registration: Weekly or single-day camp registrations for children ages 5-13 including Wild Things, Adventurers, Explorers, and Drama Camp. Pricing varies by camp type and duration (4-day or 5-day camps). 10% discount available with eligible memberships.
5. PLAYCare Services: Childcare services for children 3 months to 8 years offered as one-time visits or multi-visit passes (10x and 20x). Members receive discounted rates.
6. On the Rocks Lounge: Year-round lounge on upper level offering beverages and light snacks, open to public or available for private functions and community fundraisers.
7. Member Discount Program Partnerships: Partnership with local businesses offering member discounts. While not direct revenue, this strengthens membership value proposition and community ties.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SLS Centre operates a 325,000 square foot community recreation facility in Cochrane, Alberta, providing fitness, aquatics, arenas, curling, climbing, gymnasiums, sport court, indoor track, food and beverage, and PLAYCare childcare under one roof. It sells access via monthly/annual memberships and day passes, delivers over 150 weekly drop-in and registered classes, runs four summer camp programs (Wild Things, Adventurers, Explorers, Drama Camp), and rents arenas, sport courts, gymnasiums, meeting rooms, and the lounge to private and community users.

Product overview

SLS Centre is a 325,000 square foot community recreation facility in Cochrane, Alberta, offering a comprehensive portfolio of facilities and programs. The center operates as a unified multi-venue complex featuring the Jayman BUILT Aquatic Centre (wave pool, lap pool, therapy pool, hot tub, waterslides, spray park), Climbing Centre (24-foot auto belay wall), Curling Centre (6 regular sheets, 3 short sheets), Fireside of Cochrane Fitness Centre (cardio and strength equipment), four NHL-sized Arenas, Garmin Indoor Track, Gymnasium, Sport Court, and On the Rocks Lounge. The center provides over 150 drop-in classes and registered programs weekly, including swim lessons, fitness classes, and four summer camp programs (Wild Things, Adventurers, Explorers, and Drama Camp). Additional services include PLAYCare childcare, facility rentals, birthday party packages, and tiered membership programs (Child, Youth, Adult, Senior, and Family). The facility employs approximately 230 staff and serves as the home venue for various sport tenant organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Jayman BUILT Aquatic Centre Indoor aquatic facility featuring wave pool, lazy river, 25-meter lap pool, warm water therapy pool, hot tub, 2 water slides, and outdoor spray park (summer). Available to members, drop-in visitors, and registered swim lesson participants.
• Climbing Centre Family-friendly climbing facility with a 24-foot climbing wall equipped with an auto belay system for safe solo climbing. Available to members and drop-in visitors.
• Curling Centre Curling facility with 6 regular-sized sheets and 3 short sheets for practice, warm-ups, and youth curling. Home venue for the Cochrane Curling Club leagues and bonspiels.
• Fireside of Cochrane Fitness Centre Fitness centre with strength training equipment (machines and plate loaded) and cardio machines including treadmills, bikes, ellipticals, and rowers. Access included with memberships.
• Arenas Four NHL-sized ice surfaces for skating and hockey. Drop-in skating included with memberships; arenas are also available for hourly rental by sport organizations and private groups.
• Garmin Indoor Track 3-lane, 225-meter elevated indoor track for running and walking, with a separate track pass option for non-members.
• Gymnasium Multi-purpose gymnasium for drop-in activities and registered programs including basketball, pickleball, volleyball, and badminton.
• Sport Court Versatile multi-sport court featuring dividing curtains that can separate the space into three distinct courts or be used as a single full court for sports including Futsal.
• PLAYCare Childcare Drop-in childcare service for children 3 months to 8 years, allowing parents to use SLS Centre facilities while children are supervised. Available as one-time visits, 10x passes, or 20x passes, with discounted rates for members.
• On the Rocks Lounge Year-round food and beverage lounge on the upper level offering beverages and light snacks, open to the public and available for private functions and community fundraisers. Active members receive an extended happy hour.
• Membership Programs All-inclusive monthly or annual membership providing drop-in access to all sport facilities, advance program registration, 25% off registered programs, 10% off camps and party packages, 10% off personal training, and 3 complimentary guest passes. Available in Child (2-12), Youth (13-22), Adult (23-59), Senior (60+), and Family (2 adults + dependents to age 22) tiers.
• Fitness Classes Over 150 drop-in and registered fitness classes per week, including group fitness, aquatic fitness, and specialized classes. Included with memberships; member discount applies to registered programs.
• Swim Lessons Swim lesson programs available for all ages and skill levels, with seasonal guides and downloadable schedules.
• Wild Things Summer Camp Summer camp for children ages 5-7 featuring outdoor adventures, indoor climbing, crafts, sports, games, and weekly swims at the Jayman BUILT Aquatic Centre. Offered as 4-day or 5-day camps.
• Adventurers Summer Camp Summer camp for children ages 8-10 featuring outdoor adventures, ice skating, rock climbing, weekly swims at the Jayman BUILT Aquatic Centre, and off-site field trips.
• Explorers Summer Camp Summer camp for children ages 11-13 featuring hiking, paddleboarding, rafting, rock climbing, biking, swimming, and outdoor adventures around Cochrane.
• Drama Camp (Sleeping Giants Theatre) Theatre camp for children ages 8-13 delivered in partnership with Sleeping Giants Theatre, featuring drama games, voice and movement work, character development, improvisation, and a final showcase performance.
• Facility Rentals Hourly rental of arenas (Sep-Jun prime $245/hr, non-prime $148/hr; Jul-Aug prime $210/hr, non-prime $95/hr), sport courts ($62/$124/$186 per hour), gymnasiums ($116/hr full), and meeting rooms ($55/hr small, $85/hr large) for private events, sports leagues, community groups, and corporate functions.
• Birthday Party Packages Birthday party packages bookable through SLS Centre with 10% discount for active members.
• Day Passes and Multi-Visit Passes Single-day passes and multi-visit pass packages (10x Day Pass, 30-Day Pass, Track Pass) for non-members, providing drop-in access without long-term commitment. Available in Child, Youth, Adult, Senior, and Family tiers.

Quantifiable outcome

• Open every day of the year except Christmas Day
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Spray Lake SawmillscoreStrategic or Co-development Partner · 1 January 2023Major long-term supporter and founding partner. The organization was originally called Spray Lake Sawmills Family Sports Centre and was rebranded to SLS Centre in 2023 while maintaining support from Spray Lake Sawmills. The company name (SLS) derives from this partnership. Spray Lake Sawmills is a major Cochrane-area employer and community supporter.
• Jayman BUILTcoreStrategic or Co-development PartnerNaming sponsor of the Jayman BUILT Aquatic Centre, a major facility component added in the 2017-2018 expansion. Jayman BUILT is a home builder company providing significant investment in the facility.
• Sleeping Giants TheatrecoreStrategic or Co-development PartnerTheatre organization partnering with SLS Centre to deliver drama camps for children ages 8-13. Provides professionally trained instructors for acting, drama, and musical theatre programming. Sleeping Giants Theatre specializes in quality theatre education and experiences for Cochrane and surrounding areas, focusing on accessibility, inclusivity, and safe creative spaces.
• Cochrane Curling ClubcoreChannel Partner/ Reseller/ DistributorHome curling club operating at the SLS Centre Curling Centre. The club offers leagues for every skill level and bonspiels throughout the season, utilizing the 6 regular-sized curling sheets and 3 short sheets.
• Cochrane Home TreasuresminorGTM or Marketing PartnerLocal business sponsoring free public swims at SLS Centre, such as the event on August 8, 2026 from 7:00 PM - 9:00 PM.
• Anything GrowsminorGTM or Marketing PartnerMember discount partner offering 10% off with active SLS Centre membership. Local Cochrane business.
• Big Dog GolfminorGTM or Marketing PartnerMember discount partner offering 10% off with promo code SLS10 when registering online. Requires active SLS Centre membership card at check-in.
• Canalta Hotels: CochraneminorGTM or Marketing PartnerMember discount partner offering 15% off with active SLS Centre membership.
• Chopped Leaf CochraneminorGTM or Marketing PartnerMember discount partner offering 10% off with promo code SPRAYLAKES10 when ordering online.
• Cochrane Quality BlindsminorGTM or Marketing PartnerMember discount partner offering 10% off with active SLS Centre membership.
• Kingdom SupplementsminorGTM or Marketing PartnerMember discount partner offering 10% off with active SLS Centre membership, 20% off on the 15th of every month.
• Nectare & RootminorGTM or Marketing PartnerMember discount partner offering 10% off with promo code SLS10 when ordering online.
• Ok Tire CochraneminorGTM or Marketing PartnerMember discount partner offering 10% off with active SLS Centre membership.
• The Paisley BoutiqueminorGTM or Marketing PartnerMember discount partner offering 10% off with promo code SPRAYLAKES10 when ordering online.
• The Social Spot: MarketplaceminorGTM or Marketing PartnerMember discount partner offering 10% off on locally made sweets & treats with active SLS Centre membership.
• On The Rocks Lounge (Internal)minorGTM or Marketing PartnerOn-site lounge offering extended Happy Hour for active SLS Centre members. Lounge is open year-round on upper level offering beverages and snacks, available for private functions and community fundraisers.

Scale indicators8 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• YMCA Calgary: YMCA Calgary operates multiple facilities offering fitness, aquatics, child care, day camps, and registered programs. Closely comparable to SLS Centre in membership-driven, multi-generational recreation services, especially the childcare and summer camp offerings.
• Vivo for Healthier Generations: Vivo is a large charity-built recreation centre in north Calgary featuring aquatics, fitness, gymnasiums, child care, and registered programs. Highly comparable to SLS Centre in non-profit structure, family programming, childcare services (PLAYCare analog), and broad facility mix.
• Servus Credit Union Place (St. Albert): Servus Place is a multi-use recreation facility in St. Albert, Alberta with arenas, aquatic centre, fitness, climbing, and family programming. Operates as a comparable Alberta community recreation centre with similar breadth of services.
• Winsport (Canada Olympic Park): Winsport operates the Canada Olympic Park campus in Calgary, providing ice sport facilities, athlete training centres, public recreational programming, lessons, and camps. Comparable to SLS Centre's mix of arena access, sports schools, and family programming in the same Alberta market.
• Repsol Sport Centre: Repsol Sport Centre is a multi-use sport and recreation complex in south Calgary offering twin arenas, multiple ice surfaces, aquatic facilities, fitness centres, and registered programming. It is the closest operational analog to SLS Centre in scale and service mix within Alberta.
• Trico Centre for Family Community Recreation: Trico Centre is a community-owned recreation facility in northeast Calgary offering ice arenas, a fitness centre, gymnasiums, registered programs, and member-based access. Operates under a similar non-profit, member-supported model with comparable programming breadth.

Broad incumbents

• West Edmonton Mall - World Waterpark & Ice Palace: West Edmonton Mall operates the World Waterpark and Ice Palace alongside its broader retail/entertainment complex. Overlaps with SLS Centre's aquatic and ice arena offerings as part of a much larger entertainment portfolio, but with a different destination/entertainment focus.

Emerging players

• The Athletic Club (Calgary): The Athletic Club is a Calgary-area training and performance facility offering sport-specific programs. Comparable to portions of SLS Centre's sports programming and rental model, though narrower in facility scope (no aquatics or arenas).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLS Centre