Rothbucher Systeme

What Rothbucher Systeme does

Rothbucher Systeme is a privately held German manufacturer of precision surveying markers, reference points, and measurement targets, founded in 1997 by Georg Rothbucher and headquartered in Bad Reichenhall, Germany. The company's core offering is the OPFA (One Point Fits All) system, which is positioned as a unique worldwide platform providing a single fixed reference point that is compatible across total stations, robotic total stations, laser scanners, drones, LiDAR, SLAM systems, mobile mapping equipment, and GPS/GNSS receivers, with products standardized across five tilting axis heights (45mm, 100mm, 150mm, 200mm, 250mm).

The product portfolio spans Smart Datum Markers (RS10/RS20 series, sold in millions of units), BIM Construction Targets, reflective targets, mini prisms (RSMP series), fixed-point systems (RSFP-X90 to RSFP-X99), laser scanner and drone targets, AprilTags and iCS virtual targets for automated recognition, GPS/GNSS fixed points, and Track Machine Targets (TMT) for high-speed railway surveying. Two European patents protect the Datum Markers (EUR. PAT. NO. 085 60 90) and Smart Angle Targets RS80/RS90/RS100 (EUR. PAT. NO. 1 310 765). Notable technical claims include ±2mm accuracy at 100 km/h for TMT products and horizontal centering error below 0.1mm for the RSFP-X98-2 mini tripod.

The company sells through a quote-based direct channel and an extensive global reseller network covering Germany, Austria, Switzerland, the UK, Ireland, France, Italy, Benelux, Sweden, Greece, Denmark, Latvia, Canada, the US (15+ named partners), Australia, New Zealand, Malaysia, Japan, and Chile. Marketing relies on multilingual brochures (German, English, French, Spanish), a dedicated YouTube channel ("The rd Dimension"), LinkedIn presence, and recurring participation in industry trade shows including INTERGEO, Trimble Dimension, BAU, and World of Concrete through 2027. The company is privately held by Georg Rothbucher with no disclosed institutional investors, subsidiaries, M&A activity, or funding rounds.

Name

Rothbucher Systeme

Legal name

ROTHBUCHER SYSTEME

Website

https://meterriss.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Rothbucher Systeme is a privately held German manufacturer of precision survey markers, reflective targets, mini prisms, and OPFA fixed-reference points used by construction firms, surveyors, geomatics professionals, and railway infrastructure operators across more than 20 countries.

Ownership category

akta.pro rank

Product category

Surveying Equipment

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

LiDAR & 3D Sensing Modules (HDAHALAG)

Keywords

• Surveying equipment
• Construction targets
• Fixed point systems
• Precision measurement markers
• Reflective targets

Headquarters

HQ city

Bad Reichenhall

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Distribution channels1 record

Marketing channels4 records

Core offering

Rothbucher Systeme manufactures and sells precision surveying markers, targets, mini prisms, reference points, and fixed-point systems for the construction and geodetic industry. The company's core offering is the OPFA (One Point Fits All) system, which provides standardized permanent survey reference points compatible with all major measuring instruments including total stations, laser scanners, drones, Lidar, SLAM systems, mobile mapping, and GPS/GNSS receivers. Products are offered in five standardized tilting axis heights (45mm, 100mm, 150mm, 200mm, 250mm) and include datum markers, BIM construction targets, reflective targets, smart targets, smart angle targets, mini prisms, track machine targets, laser scanner targets, drone targets, mobile mapping targets, and supporting accessories.

Product overview

Rothbucher Systeme is a German company (founded 1997) specializing in precision surveying markers, targets, and fixed-point systems for the construction and geodetic industry. Their product portfolio centers on the OPFA (One Point Fits All) system, which provides standardized reference points compatible with multiple measurement instruments including total stations, robotic total stations, laser scanners, drones, Lidar, SLAM systems, mobile mapping, and GPS/GNSS receivers. The product line includes: Reflective Targets (RSZ series) for total station measurements; Datum and Axis Markers (RS10/20 series) for construction site layout; BIM Construction Targets (RS30/40 series) for building information modeling; Smart Targets (RS50-RSL series) for multi-purpose surveying and monitoring; Mini Prisms (RSMP series) for precision measurements; Laser Scanner and Drone Targets (RSL series) for 3D scanning and aerial surveys; Fixed Point System (RSFP-X90/X99 series) as the core infrastructure for all magnetic-base products; and comprehensive accessories including adapters, floor stands, and carrying cases. The system offers five tilting axis heights (45mm, 100mm, 150mm, 200mm, 250mm) ensuring consistent reference points across all compatible products.

Differentiator

Problem solved

Functional benefit

Brands

• OPFA (One Point Fits All): A reference point system that provides one fixed reference point for all surveying instruments including total stations, robotic total stations, scanners, drones, Lidar, SLAM, Mobile Mapping, GPS and GNSS.
• RSFP-X90
• Smart Datum Markers
• TMT (Track Machine Targets)

Products and services

• Track Machine Targets (TMT10, TMT20, TMT30)

Quantifiable outcome

• Mini tripods reduce horizontal plumbness error from 4mm (standard tripod at 1.5m height) to under 0.1mm
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core.

• GOECKE GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorNational partner in Germany for distribution of Rothbucher survey products and accessories.
• JOSEF ATTENBERGER GMBHcoreChannel Partner/ Reseller/ DistributorNational partner in Germany specializing in surveying and marking materials. Listed as exhibitor alongside Rothbucher at INTERGEO 2026.
• Berntsen International Inc.coreChannel Partner/ Reseller/ DistributorUS partner for distribution of Rothbucher Systeme products.
• CanselcoreChannel Partner/ Reseller/ DistributorCanadian partner for Rothbucher Systeme products.
• SCCS - The Survey Equipment CompanycoreChannel Partner/ Reseller/ DistributorUK partner for Rothbucher survey equipment distribution.
• R. Lehmann AGcoreChannel Partner/ Reseller/ DistributorSwiss partner for Rothbucher survey products.
• TOPOCENTER SAScoreChannel Partner/ Reseller/ DistributorFrench partner for Rothbucher Systeme products.
• Aptella (formerly Position Partners)coreChannel Partner/ Reseller/ DistributorAustralian partner for Rothbucher Systeme products.
• GeoShackcoreChannel Partner/ Reseller/ DistributorUS partner for Rothbucher survey equipment distribution.
• Duncan-ParnellcoreChannel Partner/ Reseller/ DistributorUS partner for Rothbucher Systeme products.
• BuildingPoint PacificcoreChannel Partner/ Reseller/ DistributorPacific region US partner for Rothbucher survey products.
• BuildingPoint SoutheastcoreChannel Partner/ Reseller/ DistributorSoutheast US partner for Rothbucher Systeme products.
• BuildingPoint Mid-America & North-AtlanticcoreChannel Partner/ Reseller/ DistributorMid-America and North-Atlantic US partner for Rothbucher survey equipment.
• Seiler Instrument & Mfg. Co. Inc.coreChannel Partner/ Reseller/ DistributorUS partner for Rothbucher Systeme products.
• Frontier PrecisioncoreChannel Partner/ Reseller/ DistributorUS partner for Rothbucher survey equipment.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seco Manufacturing: Long-established US manufacturer of surveying and construction accessories including prisms, reflector poles, bipods, tribrachs, and magnetic mounts — the closest direct competitor to Rothbucher's mini-prism and reference-point lines, serving the same end-user workflow.
• Berntsen International: US maker of survey markers, monuments, infrastructure RFID tags, and survey accessories; both a direct competitor in survey-marker categories and simultaneously a US distribution partner for Rothbucher products.
• CST/Berger (Stanley/Stanley Black & Decker): Heritage brand of optical surveying and layout instruments, levels, lasers, and accessories used by the same construction and surveying professionals who buy Rothbucher reference targets and prisms.

Emerging players

• Stonex: Italian-headquartered maker of GNSS receivers, total stations, 3D laser scanners, and surveying accessories with strong presence in Europe and emerging markets; competes for the same surveyor end-user and increasingly bundles its own targets and reference accessories.

Broad incumbents

• Topcon Positioning Group: Major manufacturer of surveying total stations, GNSS receivers, laser scanners and machine-control systems; competes with Rothbucher's customer base at the instrument level and offers its own accessory/target solutions for BIM and machine-guidance workflows.
• Bosch Professional (Measuring Tools): Major power-tool and measuring-tools manufacturer whose line lasers, optical levels, and point lasers are used by the same construction trades that rely on Rothbucher markers for layout; competes at the jobsite-level for surveyor and foreman budgets.
• Trimble Inc. Global surveying, geospatial and construction-technology vendor whose total stations, scanners, GNSS, and BIM/field software compete with the instrument ecosystems Rothbucher's products integrate into; Trimble Dimensions is also a channel venue where Rothbucher exhibits.
• Leica Geosystems (Hexagon): Hexagon's flagship surveying instruments brand and the dominant player in total stations, GNSS receivers, laser scanners, and machine automation; it sells its own line of mini prisms, reflectors, and survey targets that overlap directly with Rothbucher's catalog but as part of a much broader ecosystem.
• GeoMax Positioning: Hexagon-affiliated surveying brand offering GNSS, total stations, and field software aimed at price-sensitive surveying professionals; its instrument line competes for the same end-customer budgets that fund accessory purchases from Rothbucher.
• Hilti AG: Global construction tools and measuring systems vendor whose layout tools, multi-line lasers, and ON!Track asset/workflow software target the same construction-site foremen and site managers that buy Rothbucher's datum markers and BIM targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrKetRqTzlt93cN_kIa2snA
• LinkedInlinkedin.com/company/rothbucher-systeme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rothbucher Systeme