Side Eye Llc
- Company typePrivate
- Founded-
- HeadquartersNewnan, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Side Eye Llc firmographics
Firmographics- Name
- Side Eye Llc
- Legal name
- Newnan Family Eyecare
- Website
- https://newnaneyecare.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Side Eye Llc industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Contact Lens Specialty & Myopia Control (HLAKAKAK), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Side Eye Llc is headquartered
LocationHeadquarters
- HQ city
- Newnan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Side Eye Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Professional Eye Care Services: Revenue from comprehensive eye exams, pediatric eye care, contact lens fittings, dry eye treatment, myopia control, and emergency eye care services. Recurring revenue from annual exams and contact lens prescription renewals.
- Optical Retail (Glasses and Lenses): Sale of prescription eyeglasses, designer frames, lenses (including progressives, anti-reflective, blue-light filtering), and custom reading glasses. One-time purchases with recurring replacement cycles.
- Contact Lens Sales: Sale of contact lenses (daily disposables, bi-weekly, monthly, toric, multifocal, RGP). Patients can reorder through Marlo online platform. Annual supply purchases generate repeat revenue.
- Specialty Products (Smart Glasses, Myopia Control): Premium products including Meta Ray-Ban and Oakley Meta smart glasses with prescription lenses, and Essilor Stellest myopia control lenses for children.
- Contact Lens Reorder Platform (Marlo): Online ordering platform for contact lens reorders, generating repeat transaction revenue with home delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-based eye care |
| One time/ perpetual license | Pay-as-you-go | Meta Ray-Ban Smart Glasses |
| One time/ perpetual license | Pay-as-you-go | Oakley Meta Smart Glasses |
| Subscription | Annual | Annual Contact Lens Supply |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Side Eye Llc product offering
Product offeringCore offering
Side Eye LLC operates as Newnan Family Eyecare, a boutique optometry practice in historic Newnan, Georgia. The practice delivers comprehensive eye examinations, contact lens fittings (including specialty scleral lenses), pediatric eye care starting at age 2, dry eye diagnosis and treatment, FDA-authorized myopia control with Essilor Stellest lenses, emergency eye care, and sales of designer eyewear and smart glasses (Meta Ray-Ban, Oakley Meta) with custom prescription lens fitting through an in-house optical lab.
Product overview
Newnan Family Eyecare operates as a boutique eye care practice offering a unified suite of clinical services centered on comprehensive eye exams and vision correction. The core offering includes routine examinations, contact lens services (daily disposables, toric, multifocal, RGP, and specialty scleral lenses), and an optical boutique with curated designer frames. The practice distinguishes itself with in-house lab capabilities for same-day custom reading glasses and prescription lenses. Specialty services include pediatric eye care starting at age 2, FDA-authorized Essilor Stellest myopia control lenses for children, dry eye treatment with advanced diagnostics, and emergency eye care. The practice also retails smart glasses including Meta Ray-Ban and Oakley Meta, which can be fitted with prescription lenses. Advanced diagnostic technology includes slit lamp microscopy, retinal imaging, tear film analysis, and meibomian gland imaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams Thorough, technology-driven eye examinations that evaluate visual acuity, screen for eye diseases, and assess overall eye health and visual system beyond basic chart reading.
- Contact Lens Services Contact lens fittings and exams offering daily disposables, toric lenses for astigmatism, multifocal lenses, rigid gas permeable (RGP) lenses, and specialty scleral lenses for hard-to-fit eyes, with ongoing reorders via the Marlo online platform.
- Optical Boutique Curated designer eyewear collection featuring hand-selected frames displayed in the practice's unique rotunda showroom, with same-day service available for select prescriptions.
- Custom Reading Glasses Single-vision reading glasses crafted in the practice's in-house lab to exact prescriptions, with anti-reflective and blue-light filtering options, often available same-day.
- Pediatric Eye Care Comprehensive eye exams for children ages 2 and older, including visual acuity testing, eye alignment assessment, and color vision evaluation in a kid-friendly environment.
- Essilor Stellest Myopia Control FDA-authorized spectacle lenses using H.A.L.T. technology with 1,021 micro-lenslets that clinically reduce myopia progression by 71% in children ages 6-12.
- Dry Eye Treatment Comprehensive dry eye diagnostic and treatment services including tear film evaluation, meibomian gland imaging, and personalized treatment plans with punctal plugs, prescription drops, and lid hygiene therapy.
- Eye Emergencies Same-day urgent eye care for injuries, infections, foreign object removal, corneal abrasions, retinal detachment symptoms, and other acute eye conditions.
- Meta Ray-Ban Smart Glasses AI-powered smart glasses combining iconic Ray-Ban styling with 12MP camera, Meta AI assistant, live translation, and hands-free photo/video capture, available with prescription lenses fitted by the practice.
- Oakley Meta Smart Glasses Sport-focused smart glasses featuring 3K video capture, Garmin and Strava fitness tracking integration, IP67 water resistance, and Meta AI capabilities in rugged athletic frames, available with prescription lenses.
Quantifiable outcome
- 71% reduction in myopia progression with Essilor Stellest lenses (FDA-authorized)
- +2 more outcomes
Companies that use Side Eye Llc
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Side Eye Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Side Eye Llc partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- EyeMedcoreVision insurance network provider. Practice accepts EyeMed vision insurance for covered eye exams, glasses, and contact lenses.
- VSPcoreMajor vision insurance provider. Practice is an in-network VSP provider for vision care services.
- SpecteracoreVision insurance network. Practice accepts Spectera vision insurance plans.
- Davis VisioncoreVision insurance provider. In-network provider for Davis Vision coverage.
- Superior VisioncoreVision insurance provider. Practice accepts Superior Vision plans.
- MedicarecoreFederal health insurance program. Practice accepts Medicare for covered medical eye care services.
- AetnacoreMajor medical insurance provider. Practice accepts Aetna health insurance for medical eye care.
- Blue Cross Blue ShieldcoreMajor medical insurance provider. Practice accepts BCBS health insurance plans.
- United HealthcarecoreMajor medical insurance provider. Practice accepts United Healthcare insurance.
- CignacoreMajor medical insurance provider. Practice accepts Cigna health insurance.
- HumanacoreMajor medical insurance provider. Practice accepts Humana insurance.
- UMRcoreMedical insurance provider. Practice accepts UMR insurance plans.
- Essilor (Stellest Lenses)coreFDA-authorized Stellest lenses for myopia control. Practice offers Essilor Stellest lenses clinically proven to reduce myopia progression by 71% in children ages 6-12.
- Meta (Ray-Ban Smart Glasses)coreAuthorized Meta Ray-Ban retailer. Practice offers Meta Ray-Ban smart glasses with AI features, camera, live translation, and prescription lens fitting. Professional setup included.
- Oakley MetacoreAuthorized Oakley Meta retailer. Practice offers Oakley Meta smart glasses for athletes with 3K video, fitness tracking integration (Garmin/Strava), IP67 water resistance, and prescription lens options.
- Johnson & Johnson Vision (Acuvue)minorDr. Nancy Barr previously served as a consultant for Johnson & Johnson, the world's largest contact lens manufacturer. Relationship provides professional expertise and early access to contact lens innovations.
- Marlo (Contact Lens Reorder Platform)coreOnline contact lens ordering platform. Practice offers Marlo for convenient contact lens reorders with direct shipping to patients.
- AcuvueminorContact lens brand carried by practice. Johnson & Johnson Vision brand available for fittings and purchases.
- CooperVisionminorContact lens brand carried by practice. CooperVision lenses available for fittings and annual supply purchases.
- Bausch + LombminorContact lens and eye care brand carried by practice. Bausch + Lomb products available for patients.
- Fayette Care ClinicminorDr. Nancy Barr is a longtime volunteer clinician at Fayette Care Clinic, a nonprofit clinic providing care to underserved patients in the community.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Side Eye Llc competitors and assessment
Company assessmentDirect peers
- Stanton Optical: Multi-state optical retail chain offering eye exams, prescription eyewear, and contact lenses with same-day service on many prescriptions. Comparable integrated service-and-retail model with emphasis on speed and convenience.
- Warby Parker: Direct-to-consumer eyewear brand with integrated brick-and-mortar retail offering eye exams and prescription eyewear. Competes for the same prescription eyewear and exam dollars, though with a fundamentally lower-cost positioning that pressures independent boutique practices.
- MyEyeDr. Multi-location optometry practice group offering comprehensive eye exams, contact lens fittings, and optical retail across the U.S. Directly comparable business model combining clinical optometry services with frame and lens dispensing — the same integrated offering Newnan Family Eyecare provides, though at much greater scale.
- Clarkson Eyecare: Regional optometry practice group providing comprehensive eye exams, specialty contact lens fittings, dry eye treatment, and optical retail across the Midwest and Southeast. Closely aligned with Newnan Family Eyecare's full-service clinical-plus-retail model and patient segments.
- America's Best Contacts & Eyeglasses: High-volume optical retailer combining eye exams with low-cost prescription eyewear and contact lens sales. Competes directly for value-conscious eyewear customers in overlapping U.S. markets, though with a lower-service positioning.
Broad incumbents
- Pearle Vision: National optical retail franchise offering comprehensive eye exams and eyewear. Operates a similar exam-plus-retail model but at franchised scale with standardized branding rather than an independent boutique positioning.
- LensCrafters: National optical retail chain offering eye exams, prescription eyewear, and contact lenses inside mall and retail locations. Competes for routine eye care and eyewear customers across the same Newnan trade area but at a higher-volume, lower-touch service model.
- Visionworks: National optical retailer operating stores across the U.S., offering eye exams, prescription eyewear, and contact lenses. Competes for the same routine vision care customer with broader scale and insurance network reach.
- EyeCare Partners: PE-backed optometry and ophthalmology platform with hundreds of locations across the U.S. Provides the same integrated clinical-and-retail model and represents the primary consolidation threat to independent practices like Newnan Family Eyecare.
- For Eyes: National optical retailer offering comprehensive eye exams, contact lens fittings, and prescription eyewear. Comparable core service offering to Newnan Family Eyecare though positioned at a mid-market price point rather than a boutique experience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Side Eye Llc social profiles
Digital presenceSide Eye Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Side Eye Llc leadership team
Management profileNumber of profiles
Profiles3 records
Side Eye Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Side Eye Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Side Eye Llc
What does Side Eye Llc do?
Side Eye LLC operates as Newnan Family Eyecare, a boutique optometry practice in historic Newnan, Georgia. The practice delivers comprehensive eye examinations, contact lens fittings (including specialty scleral lenses), pediatric eye care starting at age 2, dry eye diagnosis and treatment, FDA-authorized myopia control with Essilor Stellest lenses, emergency eye care, and sales of designer eyewear and smart glasses (Meta Ray-Ban, Oakley Meta) with custom prescription lens fitting through an in-house optical lab.
Is Side Eye Llc a public or private company?
Side Eye Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Side Eye Llc founded?
Side Eye Llc was founded in -1. It employs 1 to 10 people.
Where is Side Eye Llc based?
Side Eye Llc is headquartered in Newnan, United States, in the North America region.
How does Side Eye Llc make money?
Five revenue lines are on record. Professional Eye Care Services are the primary driver. The others are optical Retail (Glasses and Lenses), contact Lens Sales, specialty Products (Smart Glasses, Myopia Control) and contact Lens Reorder Platform (Marlo).
Who are Side Eye Llc's main competitors?
Direct peers on record are Stanton Optical, Warby Parker, MyEyeDr., Clarkson Eyecare and America's Best Contacts & Eyeglasses. Broad incumbents are Pearle Vision, LensCrafters, Visionworks, EyeCare Partners and For Eyes.
Does Side Eye Llc have an API?
No public API is recorded for Side Eye Llc.
What industry is Side Eye Llc in?
Side Eye Llc's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 8011.