Restaurant Flammen
- Company typePrivate
- Founded2009
- HeadquartersKolding, Denmark
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Restaurant Flammen does
Restaurant Flammen is a privately held, family-owned Danish buffet restaurant chain founded by a family from Sønderjylland (Southern Jutland), operating 19 restaurants across Denmark (Jutland, Funen, and Zealand) plus one location in Halmstad, Sweden, under the localized brand 'Restaurang Flammen'. The core offering is an all-you-can-eat grill buffet (Grillbuffet) with a minimum of 15 meat cuts carved to order at live grill stations, a 50+ item salad bar, 10 hot side dishes, and 3 appetizers, supplemented by add-ons including All-Inclusive beverage packages (599–799 DKK), a vegetarian Green Buffet (179–199 DKK), and a children's Sunday offer (59 DKK). Adult pricing ranges from 239–269 DKK for the standard grill buffet, with children under 4 eating free and under 12 at half price, and tables are not time-limited during opening hours.
The underlying technology platform is a conventional digital ecosystem: Flexybox handles online table reservations and takeaway ordering across all sites, Active Campaign powers email marketing to 110,000+ subscribers, Heyloyalty manages customer loyalty and application security, and Cloudflare and AWS provide CDN and hosting infrastructure. The website operates in Danish, English, German, and Swedish, with GDPR-compliant consent management via Cookie Information. Revenue mechanics are split across dine-in buffet sales (primary), All-Inclusive packages, takeaway orders, gift cards (250 DKK suggested price, valid at all Danish restaurants), and private/corporate event bookings with a 40–50 person minimum. Customer segments span families with children (primary), corporate groups, private celebrations (birthdays, confirmations, Christmas parties), and Swedish walk-in traffic, with marketing concentrated in email, SEO, paid search, and social channels (Facebook, LinkedIn, TikTok).
Restaurant Flammen firmographics
Firmographics- Name
- Restaurant Flammen
- Legal name
- Restaurant Flammen
- Website
- https://restaurant-flammen.dk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Restaurant Flammen industry classification
Industry- Product category
- Buffet Restaurants
- NAICS
- Cafeterias, Grill Buffets, and Buffets (722514)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Restaurant Flammen is headquartered
LocationHeadquarters
- HQ city
- Kolding
- HQ country
- Denmark
- HQ region
- Europe
Offices21 records
Markets served
Restaurant Flammen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Grill Buffet: Primary revenue stream from all-you-can-eat grill buffet sales. Adults pay 239-269 DKK depending on day. Children receive discounted rates (half price under 12, free under 4). Buffet includes unlimited meat, salads, hot dishes, and appetizers.
- All-Inclusive Packages: Premium bundled packages offering welcome drink, unlimited buffet access, free beer/wine/soft drinks, and dessert. Priced at 599-799 DKK per adult, 349-499 DKK for children. Must be purchased for entire table.
- Takeaway and Delivery: Online takeaway ordering via Flexybox platform across all locations. Offers pre-composed menus and build-your-own takeaway options. Includes ribs menu (139 DKK), Black Angus roast menu for 2 (399 DKK), and various accompaniments.
- Gift Cards: Digital and physical gift cards available at 250 DKK suggested price. Can be purchased online with options for gift box packaging (+16 DKK). Gift cards valid at all Flammen restaurants across Denmark.
- Private Events and Corporate Bookings: Revenue from private celebrations (birthdays, confirmations, Christmas parties) and corporate events. Business lunch minimum 40-50 persons outside normal hours. Special party packages available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Grill Buffet - Adults |
| Unit Pricing | Pay-as-you-go | Grill Buffet - Children |
| Unit Pricing | Pay-as-you-go | Green Buffet (Vegetarian) |
| Unit Pricing | Pay-as-you-go | All-Inclusive Standard |
| Unit Pricing | Pay-as-you-go | All-Inclusive with Cocktails |
| Unit Pricing | Pay-as-you-go | All-Inclusive Non-Alcoholic |
| Unit Pricing | Pay-as-you-go | Monday Special - Ribs and Fries |
| Unit Pricing | Pay-as-you-go | Birthday Discount |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Takeaway - Ribs Menu |
| Unit Pricing | Pay-as-you-go | Takeaway - Black Angus Beef Roast Menu |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Restaurant Flammen product offering
Product offeringCore offering
Restaurant Flammen operates a chain of all-you-can-eat grill buffet restaurants in Denmark, where guests grill raw meats, fish, and vegetables at their table from a self-service buffet selection. In addition to the core grill buffet, the chain offers a vegetarian Green Buffet, a Dessert Buffet, takeaway service, digital gift cards, All Inclusive drink packages, and a dedicated corporate offering via Flammen Business Club.
Product overview
Restaurant Flammen operates a chain of 20 family-style buffet restaurants across Denmark and one in Halmstad, Sweden, offering an all-you-can-eat grill buffet concept as its core product. The flagship Grillbuffet provides minimum 15 meat cuts carved to order, a 50+ item salad bar, 3 appetizers, 10 hot side dishes, and sauces. The portfolio includes complementary add-ons such as All Inclusive packages (premium dining with unlimited drinks), Takeaway delivery service (via Flexybox platform), Gift Cards (digital, physical, and gift box formats), and promotional offers including the popular Monday ribs deal and Sunday children's pricing. The company also serves B2B customers through its Flammen Business Club offering corporate dining and event hosting.
Differentiator
Problem solved
Functional benefit
Products and services
- Grillbuffet (Grill Buffet) Core all-you-can-eat self-grill buffet offering where guests select raw meats, fish, and vegetables from a buffet and grill them at table-side grills. Available at all Restaurant Flammen locations across Denmark for dine-in customers.
- Green Buffet Vegetarian buffet option offered alongside the grill buffet for guests preferring plant-based dishes.
- Dessert Buffet Self-service dessert buffet with sweet items available as part of the dining experience or as an add-on.
- All Inclusive Package Bundled drink package upgrade (cocktails, non-alcoholic, etc.) added on top of the grill buffet cover charge for an all-inclusive price.
- Takeaway Off-premise ordering channel allowing customers to order Flammen grill items online for collection or at-home consumption.
- Gift Cards Digital and physical gift cards that can be purchased and redeemed at Restaurant Flammen locations.
- Flammen Business Club Corporate / business group channel offering group bookings and tailored dining packages for companies hosting team meals, events, or client entertainment at Flammen restaurants.
- Wagyu on the Grill Premium Wagyu beef item to be added to the grill buffet selection at Restaurant Flammen, scheduled for April 2026.
Companies that use Restaurant Flammen
Customer profileSegments4 records
Ideal customer profiles1 record
Restaurant Flammen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Restaurant Flammen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- FlexyboxcoreFlexybox provides the online table booking system and takeaway ordering platform for Restaurant Flammen. Customers book tables and order takeaway through flexybox.com subdomains customized for each Flammen location. The platform handles restaurant-specific department IDs and styling.
- GLS (Parcel Delivery)minorGLS handles delivery of physical gift cards from Flammen's headquarters. Customers receive gift cards within a few days with tracking available via GLS Track and Trace.
- AC HorsensminorFlammen Horsens sponsors AC Horsens as a commercial sponsor. AC Horsens season ticket holders and match ticket holders receive 10% discount on the buffet (valid for tickets up to one month after match start, including away matches). Exclusive to Horsens location.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Restaurant Flammen competitors and assessment
Company assessmentDirect peers
- Bone's Restaurant: Danish grill restaurant chain with multiple locations offering salad bars, grilled meats, and family dining experiences. Directly competes with Flammen on menu format, target customer (families), and Danish geographic footprint.
- Restaurant Egon: Scandinavian family restaurant chain operating across Denmark and Norway with full-service casual dining, broad menus, and family-friendly positioning. Comparable on customer segment, multi-location family dining model, and Scandinavian geographic overlap.
- A Hereford Beefstouw: Danish steakhouse chain emphasizing beef-focused menus in casual settings. Comparable to Flammen in meat-centric offering, family dining positioning, and Danish multi-location footprint, though more à la carte than buffet-led.
- Café Vivaldi: Danish casual dining chain with broad menus including grill, pizza, and buffet offerings. Comparable on casual family dining positioning, multi-location Danish footprint, and broad menu appeal.
- Jensens Bøfhus: Danish grill-focused restaurant chain offering all-you-can-eat meat buffets with similar family-friendly positioning. Most direct head-to-head competitor in the Danish grill buffet segment, competing for the same family dining occasions.
- Dalle Valle: Danish-Italian buffet and casual dining chain with multiple locations across Denmark. Directly comparable buffet-style offering, family orientation, and Danish geographic footprint to Flammen.
Regional players
- La Boca Steakhouse: Scandinavian steakhouse and grill concept with multiple locations. Comparable meat-focused offering and casual full-service model, though more focused on steaks than buffet format.
Emerging players
- Pincho Nation: Scandinavian self-service tapas concept using technology-driven ordering at multiple small-price points. Comparable in self-service buffet-style consumption and digital-first customer experience, though more tapas-focused and smaller portion format.
- Meyers Deli: Danish food concept by renowned chef Claus Meyer with multiple locations offering seasonal, high-quality casual dining. Comparable on Danish casual family dining and multi-location rollout, though differentiated by chef-driven positioning vs Flammen's volume buffet model.
Broad incumbents
- Scandic Hotels Restaurants: Major Nordic hotel operator with full-service restaurants serving buffet meals (breakfast and dinner buffets) at scale across the Nordics. Comparable buffet-format operations and family/casual dining experience, though embedded within hotel properties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Restaurant Flammen social profiles
Digital presenceRestaurant Flammen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Restaurant Flammen leadership team
Management profileNumber of profiles
Restaurant Flammen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Restaurant Flammen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Restaurant Flammen
What does Restaurant Flammen do?
Restaurant Flammen operates a chain of all-you-can-eat grill buffet restaurants in Denmark, where guests grill raw meats, fish, and vegetables at their table from a self-service buffet selection. In addition to the core grill buffet, the chain offers a vegetarian Green Buffet, a Dessert Buffet, takeaway service, digital gift cards, All Inclusive drink packages, and a dedicated corporate offering via Flammen Business Club.
Is Restaurant Flammen a public or private company?
Restaurant Flammen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Restaurant Flammen founded?
Restaurant Flammen was founded in 2009. It employs 501 to 1,000 people.
Where is Restaurant Flammen based?
Restaurant Flammen is headquartered in Kolding, Denmark, in the Europe region.
How does Restaurant Flammen make money?
Five revenue lines are on record. Dine-in Grill Buffet is the primary driver. The others are all-Inclusive Packages, takeaway and Delivery, gift Cards and private Events and Corporate Bookings.
Who are Restaurant Flammen's main competitors?
Direct peers on record are Bone's Restaurant, Restaurant Egon, A Hereford Beefstouw, Café Vivaldi, Jensens Bøfhus and Dalle Valle. La Boca Steakhouse is listed as a regional player. Emerging players are Pincho Nation and Meyers Deli. Scandic Hotels Restaurants is listed as a broad incumbent.
Does Restaurant Flammen have an API?
No public API is recorded for Restaurant Flammen.
What industry is Restaurant Flammen in?
Restaurant Flammen's product category is Buffet Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722514 and its SIC code is 5810.