Bone's Restaurants
Bone's Restaurants is a Danish American-themed BBQ casual dining chain, founded in 1990 and headquartered in Herning, operating 28+ restaurants across Denmark and Nuuk, Greenland, serving families and casual diners via dine-in, takeaway, and catering.
- Company typePrivate
- Founded1990
- HeadquartersHerning, Denmark
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Bone's Restaurants does
Bone's Restaurants is a privately held Danish casual dining chain founded in 1990 that operates an American-themed BBQ concept, headquartered in Herning, Denmark. The company runs 28+ restaurants across Denmark plus a location in Nuuk, Greenland, and employs between 501 and 1,000 staff. Its core offering centers on ribs, burgers, grilled meats, and an all-you-can-eat salad bar served in a dining room decorated with American memorabilia, with revenue generated through dine-in service, takeaway, and catering. The business model is asset-heavy and consumer-discretionary, monetized primarily through per-cover checks at full-service restaurants, supplemented by takeaway orders (some routed through the Wolt delivery platform) and event/group catering.
The company monetizes through a multi-tiered pricing and loyalty architecture designed to maximize visit frequency across demographic segments. Programs include Family Club (family-focused), Club 65 (seniors), Early Birdy (early-day discounts), and dedicated student, veteran, and conscript offers, alongside a mobile app. Recent product extensions include the Grill Selv Box (a DIY BBQ kit for at-home consumption) and the Pepsi Float, indicating incremental attempts to broaden the ticket and occasion set beyond the in-restaurant dining experience. No technology platform or AI capability is disclosed; operations appear to rely on conventional POS, loyalty, and third-party delivery infrastructure. No M&A activity, funding rounds, or leadership changes are publicly reported.
Bone's Restaurants firmographics
Firmographics- Name
- Bone's Restaurants
- Legal name
- Bone's
- Website
- https://bones.dk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bone's Restaurants is a Danish American-themed BBQ casual dining chain, founded in 1990 and headquartered in Herning, operating 28+ restaurants across Denmark and Nuuk, Greenland, serving families and casual diners via dine-in, takeaway, and catering.
- Ownership category
- akta.pro rank
Bone's Restaurants industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Bone's Restaurants is headquartered
LocationHeadquarters
- HQ city
- Herning
- HQ country
- Denmark
- HQ region
- Europe
Offices26 records
Markets served
Bone's Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Dining: Revenue from dine-in customers at 28+ restaurant locations across Denmark, featuring all-you-can-eat options including spareribs, salad bar, and soft ice cream. Customers pay per meal with optional upgrades and beverages.
- Take Away: Revenue from take away orders placed online, via phone, or in-restaurant for customers to enjoy at home. Includes lunch and dinner options with family-size boxes and individual items.
- Catering Services: Customized catering for events including confirmations, graduation parties, corporate events, birthdays, summer parties, and Christmas parties. Menu options include spareribs, tri-tip, beef tenderloin, salads, and desserts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Spareribs Boxes - Huge Love (4 persons) |
| Unit Pricing | Pay-as-you-go | Spareribs Boxes - We Love Ribs (3 persons) |
| Unit Pricing | Pay-as-you-go | Happy Family Box (4-6 persons) |
| Unit Pricing | Pay-as-you-go | Menu Items - Individual |
| Unit Pricing | Pay-as-you-go | Junior Menu |
| Unit Pricing | Pay-as-you-go | Side Orders |
| Subscription | Multi-year contract | Salad Bar - Clipp Card |
| Other | Pay-as-you-go | Early Birdy Discount |
| Other | Pay-as-you-go | Club 65 Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Bone's Restaurants product offering
Product offeringCore offering
Bone's Restaurants operates a chain of American-style BBQ restaurants in Denmark, serving dine-in meals built around signature spareribs, burgers, steaks, and an all-you-can-eat salad bar and soft ice cream. Beyond dine-in, the company sells Bone's Take Away meals for pickup or delivery and provides Bone's Catering for private and corporate events such as birthdays, confirmations, graduations, and Christmas parties. Customers also access the Family Club free loyalty program and the Bone's mobile app for bookings, ordering, and member benefits.
Product overview
Bone's Restaurants is a Danish-American BBQ restaurant chain operating as a single unified brand with multiple service offerings. The core product is the restaurant dining experience featuring authentic American BBQ cuisine including spareribs, steaks, and burgers. Supporting services include Bone's Take Away (food ordering for pickup/delivery), Bone's Catering (off-site event catering), and the Bone's App (mobile ordering and booking platform). The brand also operates loyalty programs including Family Club (with Happy Ribs birthday benefit) and discount programs such as Early Birdy (15% off for early diners) and Club 65 (20% off for seniors). Recent additions include the Pepsi Float beverage and Grill Selv Box meal kit. The chain operates approximately 28+ locations across Denmark plus one in Nuuk, Greenland.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Bone's (Dine-in)
- Bone's Take Away
- Bone's Catering
- Bone's Mobile App
- Grill Selv Box
- Pepsi Float
- Bone's Gift Cards (Gavekort)
Companies that use Bone's Restaurants
Customer profileSegments5 records
Ideal customer profiles3 records
Bone's Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bone's Restaurants partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WoltcoreWolt serves as the delivery partner for Bone's restaurants, providing last-mile delivery services for take away orders in Denmark. The partnership enables Bone's to offer delivery to customers within 10km of participating restaurant locations. Delivery pricing varies based on distance from restaurant to customer address. This partnership extends Bone's reach beyond physical dine-in and take away pickup options.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Bone's Restaurants competitors and assessment
Company assessmentOthers
- Wolt: Delivery aggregator partner of Bone's, providing last-mile delivery for take-away orders across Denmark. Relevant as the channel partner enabling Bone's delivery extension, and as a competitor in the broader food service ecosystem for consumer mindshare.
Direct peers
- Restaurant Flammen: Danish all-you-can-eat BBQ and buffet restaurant chain with similar family-style positioning, value-oriented pricing, and broad Danish geographic presence. Most directly comparable on dining format and value proposition.
- Sunset Boulevard: Danish casual dining chain serving American-style burgers, ribs, and cocktails in a family-friendly atmosphere. Closely comparable concept, target customer (families/young adults), and Danish footprint.
- Jensens Bøfhus: Denmark's largest steakhouse chain, offering casual full-service American-inspired dining across multiple Danish cities. Directly comparable as a multi-location Danish casual dining chain with family positioning, table service, and similar price points.
- Café Vivaldi: Danish casual dining chain with multiple locations across Denmark offering family-friendly meals at accessible price points. Comparable in scale, multi-location operating model, and family customer focus.
- DIVA Restaurant & Bar: Italian-inspired Danish casual dining chain with full-service restaurants across Denmark. Comparable on multi-location full-service casual dining format and family/groupon dining occasions.
- Meyers Deli: Danish casual dining concept by Claus Meyer with multiple Copenhagen-area locations. Comparable on Danish full-service casual dining with quality positioning and family-friendly atmosphere.
Broad incumbents
- Chili's Grill & Bar: US-headquartered casual dining chain featuring ribs, burgers, and fajitas in a family-friendly atmosphere. Comparable on BBQ/casual American menu, multi-location full-service model, and value-oriented positioning.
- Applebee's: Global casual dining chain with broad American menu including ribs, burgers, and family meals. Comparable on full-service casual dining format, value-oriented pricing, and family/groupon occasion targeting.
- Texas Roadhouse: Large US-based casual dining chain specializing in steaks, ribs, and American BBQ. Comparable on BBQ category leadership, family-friendly positioning, and casual full-service operating model, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bone's Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bone's Restaurants leadership team
Management profileNumber of profiles
Bone's Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bone's Restaurants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bone's Restaurants
What does Bone's Restaurants do?
Bone's Restaurants operates a chain of American-style BBQ restaurants in Denmark, serving dine-in meals built around signature spareribs, burgers, steaks, and an all-you-can-eat salad bar and soft ice cream. Beyond dine-in, the company sells Bone's Take Away meals for pickup or delivery and provides Bone's Catering for private and corporate events such as birthdays, confirmations, graduations, and Christmas parties. Customers also access the Family Club free loyalty program and the Bone's mobile app for bookings, ordering, and member benefits.
Is Bone's Restaurants a public or private company?
Bone's Restaurants is a private company. It is classified as unknown and is currently operating.
When was Bone's Restaurants founded?
Bone's Restaurants was founded in 1990. It employs 501 to 1,000 people.
Where is Bone's Restaurants based?
Bone's Restaurants is headquartered in Herning, Denmark, in the Europe region.
How does Bone's Restaurants make money?
Three revenue lines are on record. Restaurant Dining is the primary driver. The others are take Away and catering Services.
Who are Bone's Restaurants's main competitors?
Wolt is listed as an others. Direct peers are Restaurant Flammen, Sunset Boulevard, Jensens Bøfhus, Café Vivaldi, DIVA Restaurant & Bar and Meyers Deli. Broad incumbents are Chili's Grill & Bar, Applebee's and Texas Roadhouse.
Does Bone's Restaurants have an API?
No public API is recorded for Bone's Restaurants.
What industry is Bone's Restaurants in?
Bone's Restaurants's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.