Raquel Myca Consulting Llc

What Raquel Myca Consulting Llc does

Myca Raquel Consulting LLC (MRC) is a Dallas, Texas-based boutique brand and marketing consulting firm founded by Myca Williamson that applies brain science and behavioral psychology to brand storytelling and marketing strategy. The firm targets fast-growth technology firms (~$10M+ revenue), agencies ($5M+), growth teams of 5+, and organizations navigating new brands, new markets, or leadership transitions. Service delivery is consultative, beginning with discovery calls and converting into fractional CMO engagements (6+ month minimum commitment), fixed-fee audits, or interactive workshops on the science of storytelling and buyer psychology. The firm holds Certified Women-owned Business Enterprise status and counts Goldman Sachs 10,000 Small Businesses and NMSDC Emerging Young Entrepreneur recognition among its credibility markers.

The firm's intellectual property is concentrated in two proprietary assets: the Numbers to Narrative Method, a methodology that combines data analysis with narrative frameworks to help teams develop brand stories, convey marketing ROI, and lead strategy with confidence; and Story Score™, a multi-dimensional assessment that rates brand narrative impact across consistency, emotional impact, clarity, quantitative performance, and audience resonance. These are operationalized through three priced offerings — a 360° Marketing Audit at $2,700 (10-day turnaround, capped at 5 slots/month), an Introductory Brand Audit at $5,000, and a fractional CMO subscription — alongside episodic workshops delivered at partner venues such as ComericaHQ in Dallas and The Verge in Oklahoma City.

Commercially, MRC is a bootstrapped, founder-led LLC with 1-10 employees and no disclosed external funding. Revenue is generated entirely through professional services fees (one-time audit engagements, subscription/multi-year fractional CMO contracts, and workshop fees). Distribution is event-led and referral-driven: workshops hosted at partner venues, accelerator/incubator programming partnerships (e.g., Eqall + United Way Social Innovation Accelerator), LinkedIn-driven founder marketing, and an extensive testimonial program featuring 10+ named clients across nonprofit, government, technology, F&B, retail, real estate, and consulting verticals. The firm claims worldwide reach from its Dallas headquarters while concentrating in-person events in the DFW and Oklahoma metros.

Name

Raquel Myca Consulting Llc

Legal name

Myca Raquel Consulting LLC

Website

https://mycaraquel.consulting

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Myca Raquel Consulting is a Dallas-based boutique brand and marketing consultancy that applies brain science and behavioral psychology to brand storytelling for tech firms, agencies, nonprofits, and growth-stage organizations through fractional CMO engagements, audits, and workshops.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Brand strategy consulting
• Fractional CMO services
• Marketing audits
• Brand storytelling workshops
• Integrated marketing strategy

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Marketing Consulting Services: Fractional CMO and strategic marketing management services for fast-growing organizations. Provides brand story development, customer persona creation, social media strategy, creative direction, and strategic partnership outreach without full-time hire costs. Typically offered as 6+ month engagements.
2. Marketing Audits: Comprehensive 360° Marketing Audit providing qualitative and quantitative analysis of all brand channels, in-depth review of social media, website, and email marketing, ROI assessment, customized recommendations, prioritized action plan, and exclusive Story Score™. Delivered in 10 business days.
3. Workshops & Professional Development: Interactive workshops teaching teams the science of storytelling and buyer psychology. Topics include neuroscience of why stories move people to act, identifying core brand stories, choosing digital platforms, audience mapping, and content design that builds trust.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Myca Raquel Consulting (MRC) is a brand and marketing consulting firm that delivers fractional CMO services, 360° marketing audits, brand strategy, and storytelling workshops. The firm applies brain science and behavioral psychology through its proprietary Numbers to Narrative Method to help fast-growing organizations develop brand stories, marketing strategies, and team capabilities that drive revenue and convey ROI to leadership.

Product overview

Myca Raquel Consulting (MRC) is a brand and marketing consulting firm that operates as a single-service consultancy rather than a software platform. The company offers a portfolio of consulting services centered on its proprietary Numbers to Narrative Method and Story Score™ assessment tool. Core offerings include the 360° Marketing Audit, Introductory Brand Audit, Brand Marketing Strategy (fractional CMO), Marketing Workshops & Trainings, and Integrated Marketing Strategy services. All services blend brain science and behavioral science with storytelling to help clients build brand trust, drive engagement, and increase revenue.

Differentiator

Problem solved

Functional benefit

Brands

• MRC: Brand and marketing consulting firm that blends brain science with storytelling to help brands and train marketing teams.
• 360° Marketing Audit
• Numbers to Narrative Method

Products and services

• 360° Marketing Audit Comprehensive 10-business-day audit of all brand channels including qualitative and quantitative analysis of social media, website, and email marketing; ROI assessment; customized recommendations; prioritized action plan; and the proprietary Story Score™ measurement. Priced at $2,700 with a $700 deposit; 100% satisfaction guarantee.
• Introductory Brand Audit Entry-level brand audit providing insights into digital brand strengths and weaknesses, demonstrating how storytelling can elevate brand message, and delivering a comprehensive assessment to measure storytelling effectiveness. 10-business-day turnaround.
• Brand Marketing Strategy (Fractional CMO) Fractional CMO support for fast-growing organizations including brand story development, customer persona creation, social media strategy, creative direction, and strategic partnership outreach, offered as a cost-effective alternative to a full-time hire. Minimum 6-month engagement.
• Marketing Workshops & Trainings Interactive workshops teaching teams the science of storytelling and buyer psychology, covering neuroscience of why stories move people to act, identifying core brand stories, choosing digital platforms, audience mapping, content design that builds trust, and KPI definition for measuring trust, recall, and conversion.
• Integrated Marketing Strategy Strategic marketing management and planning services including brand story development, customer persona and journey development, social media strategy and management, creative direction, copywriting, and strategic partnership outreach.

Quantifiable outcome

• 85% of people make purchasing decisions based on emotion
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StoryBrand: Donald Miller's StoryBrand is the most direct comparator: a brand storytelling framework, workshops, certifications, and marketing strategy services targeting SMBs and growth-stage companies — almost identical ICP and methodology positioning to MRC's Numbers to Narrative Method.
• Single Grain: Digital marketing consultancy offering fractional CMO, SEO, content, and growth strategy to mid-market and enterprise clients. Closely comparable GTM (consultative sales, strategy-led engagements) and target buyer (growth-stage tech firms).
• SmartBug Media: Full-service inbound marketing agency offering fractional CMO, content, and HubSpot-driven strategy to mid-market B2B companies. Competes for the same fractional CMO buyer and offers overlapping brand-strategy capabilities.
• Convince & Convert: Jay Baer's content marketing strategy consultancy offering workshops, training, and advisory services. Directly comparable on the workshops/training revenue line and founder-led thought-leadership GTM.
• Fractl: Content marketing and digital PR agency focused on data-driven storytelling campaigns for enterprise and growth-stage brands. Overlaps with MRC's brand storytelling + data positioning at a larger scale.
• Hawke Media: A leading fractional CMO and outsourced marketing services firm serving ecommerce and growth-stage brands. Direct overlap with MRC's fractional CMO offering, though at significantly larger scale and broader service catalog.
• MarketingProfs: Marketing training, certification, and content platform for marketing professionals. Overlaps with MRC's workshop/training revenue stream and thought-leadership-driven GTM.
• Walker Sands: B2B marketing and PR agency serving mid-market and enterprise technology clients. Comparable in serving the $10M+ tech-firm ICP MRC targets, with deeper PR/media capabilities.
• Siege Media: Content marketing and SEO agency that combines data-driven strategy with creative storytelling. Closely aligned with MRC's 'data + narrative' value proposition and audience of growth-stage digital brands.

Broad incumbents

• Corporate Visions: Larger B2B sales and marketing messaging consultancy offering proprietary frameworks, training, and enablement to enterprise clients. Adjacent to MRC's messaging/storytelling offering but serves a different (enterprise B2B sales enablement) buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/myca-raquel-consulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raquel Myca Consulting Llc