Reena
Reena is a Canadian non-profit (founded 1973) that delivers residential, community, employment, and clinical support services to approximately 1,000 individuals with developmental disabilities across 30+ locations in the Greater Toronto Area, funded primarily through Ontario government transfer payments and charitable donations.
- Company typePrivate
- Founded1973
- HeadquartersThornhill, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Reena does
Reena is a registered Canadian non-profit charitable organization, founded in 1973 by parents of children with developmental disabilities as an alternative to institutional care. Headquartered at the Toby and Henry Battle Developmental Centre in Vaughan, Ontario, Reena provides person-centred residential, community participation, social, supported employment, and clinical support services to approximately 1,000 individuals with developmental disabilities (DD) and their families across more than 30 locations in the Greater Toronto Area, operating 30+ group homes and 131+ Supported Independent Living Apartments. The organization runs three flagship "Intentional Living Community" residences — Sandy Keshen (2012, 84 beds), Lou Fruitman (2021, 138 beds), and the under-construction Frankfort Family Reena Residence (anticipated 2026, 168 individuals) — and is broadening into primary healthcare via the Thornhill Community Health Centre (opening December 2026) in partnership with Ontario Health and Concord Family Health.
Reena's core technology layer is the Autonomous Living Project (ALP), a mobile and web platform built on Cisco Webex and Meraki IoT sensors that delivers remote monitoring, smart notifications, and device integration to enable independent living; it was piloted at Lou Fruitman Residence in 2022 and is being expanded. The organization also operates specialized clinical initiatives such as the Dementia Strategy Project (with the NTG-Canadian Consortium) and the Chai-Tikvah mental health program, delivered in partnership with CAMH, Surrey Place, and Holland Bloorview.
As a non-profit, Reena's revenue is not market-priced; funding flows from the Ontario Ministry of Children, Community and Social Services as a transfer payment agency, supplemented by federal and provincial grants (Ontario Trillium Foundation, Government of Canada Dementia Strategic Fund), foundation capital (Lebovic, Robbins, Frankfort families), individual donations and community fundraising, and a fee-for-service component at select residences and the forthcoming Thornhill CHC. Annual operating budget is disclosed at $47M CAD against $50M in capital assets, with 800+ employees. Reena holds FOCUS Accreditation at 98.9% (2019-2023) and its leadership has twice received the Order of Vaughan (2016, 2021).
Reena firmographics
Firmographics- Name
- Reena
- Legal name
- Reena Inc.
- Website
- https://reena.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Reena is a Canadian non-profit (founded 1973) that delivers residential, community, employment, and clinical support services to approximately 1,000 individuals with developmental disabilities across 30+ locations in the Greater Toronto Area, funded primarily through Ontario government transfer payments and charitable donations.
- Ownership category
- akta.pro rank
Reena industry classification
Industry- Product category
- Disability Support Services
- NAICS
- Residential Intellectual and Developmental Disability Facilities (62321), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Services for the Elderly and Persons with Disabilities (62412), Residential Mental Health and Substance Abuse Facilities (623220)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industries
- Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Housing Transition & Supported Living Navigation (EDAKANAK)
Keywords
Where Reena is headquartered
LocationHeadquarters
- HQ city
- Thornhill
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Reena business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Government Funding: Primary funding from Ontario Ministry of Children, Community and Social Services for core programs and services
- Grants: Funding from Ontario Trillium Foundation, Government of Canada Dementia Strategic Fund, and other grant programs
- Donations and Fundraising: Charitable donations from individuals, foundations, and community fundraising events
- Fee-for-Service: Fee-for-service model for some residential services at Frankfort Family Reena Residence
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Reena product offering
Product offeringCore offering
Reena provides person-centred residential, community participation, social, employment, and support services for individuals with developmental disabilities across the Greater Toronto Area. Its service ecosystem spans 30+ group homes, 131+ Supported Independent Living apartments, three Intentional Living Community residences, supported employment programs, mental health and respite support, and a forthcoming community health centre. Technology-enabled independent living is delivered through the Cisco-powered Autonomous Living Project.
Product overview
Reena is a non-profit organization offering a comprehensive suite of person-centred services for individuals with developmental disabilities across the Greater Toronto Area. The core offering consists of five program pillars: Residential Programs (safe, community-based housing across 30+ group homes and 131+ Supported Independent Living apartments), Community Participation Programs (meaningful activities and life skills development), Social Programs (social inclusion through play and prayer), Supported Employment Programs (employment and career support including the Channels vocational program), and Support Services (mental health, respite, and counselling). Reena operates three Intentional Living Community residences — the Sandy Keshen Reena Residence (opened 2012, 84 beds), Lou Fruitman Reena Residence (completed 2021, 79 units/138 beds), and the Frankfort Family Reena Residence (anticipated 2026, 168 individuals). The portfolio also includes specialized initiatives such as the Autonomous Living Project (a Cisco-powered mobile web platform for remote in-home monitoring), the Dementia Strategy Project with NTG-Canadian Consortium, the Chai-Tikvah mental health program, GReena environmental sustainability initiative, and the Thornhill Community Health Centre (scheduled December 2026). Reena currently supports approximately 1,000 individuals with developmental disabilities and manages an annual budget of $47 million with $50 million in capital assets across 30+ locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Programs Safe, independent, and community-based housing options for individuals with developmental disabilities, including over 30 group homes and 131+ Supported Independent Living apartments across the Greater Toronto Area.
- Community Participation Programs Meaningful programs and activities tailored to individuals with developmental disabilities, designed to develop life and employment skills while encouraging social interactions and community engagement.
- Social Programs Programs supporting social inclusion through play and prayer, promoting community integration within a framework of Jewish culture and values.
- Supported Employment Programs Programs helping individuals with developmental disabilities achieve their employment and career goals, including vocational training, job coaching, resume support, and interview preparation through the Channels program and Summer Employment Transitions (SET) program.
- Support Services Additional support services including mental health support, respite care, and counselling services for individuals with developmental disabilities and their families.
- Sandy Keshen Reena Residence An innovative integrated housing and support services apartment building on the Joseph and Wolf Lebovic Community Campus, opened in 2012. Home to 84 adults with developmental, physical, and/or mental health needs, offering integrated residential, respite, and day programs in one location.
- Lou Fruitman Reena Residence Reena's second Intentional Living Community completed in 2021. A 79-unit apartment building with 138 beds spread across six floors, located at 919 Clark Avenue West in Thornhill. Designed as an intentional community for adults with developmental disabilities, mental health challenges, and physical disabilities, with specialized units for complex health care.
- Frankfort Family Reena Residence Reena's third Intentional Living Community, under construction on Elm Ridge Drive in Toronto's upper Forest Hill neighbourhood. Anticipated occupancy 2026; will house an estimated 168 individuals including specialized units for complex health care, shared living arrangements, and floors for people with mental health issues. The largest residential project in Reena's 50-year history.
- Chai-Tikvah Mental Health Program Mental health program and symposium focused on supportive housing as an alternative to institutional care for individuals with developmental disabilities and mental health challenges.
- Canadian Guide for Community Care and Supports for Adults with Intellectual Disabilities Affected by Dementia A guidebook developed by Reena and the NTG-Canadian Consortium providing vital information to adults with IDD, their families, and community organizations on dementia-capable services and supports. Available in English and French.
- Autonomous Living Project (ALP) A mobile web application and web-based platform designed to enhance autonomous living for people with diverse abilities. Uses remote monitoring, smart notifications, alert services, and smart device integration via Cisco Webex technology and Meraki sensors. Beta tested at Reena's Lou Fruitman Residence.
- Thornhill Community Health Centre – A Reena Initiative A new community health centre operated by Reena in partnership with Ontario Health and Concord Family Health, part of Ontario's Primary Care Action Plan through the Interprofessional Primary Care Team expansion. Scheduled to open December 2026 at Promenade Shopping Centre in Thornhill, serving up to 4,000 clients focused on vulnerable populations including individuals with developmental disabilities, neurodivergent people, seniors, and those without a primary care provider.
- Reena-CAMH Community Transition Homes Two renovated group homes dedicated to supporting individuals' return to the community. Located in Willowdale Riding and York Centre Riding, officially ready May 27, 2024. Developed in partnership with CAMH and Surrey Place under a joint program for adults with dual diagnosis (developmental disabilities and complex mental health needs), enabling transitions from Alternative Level of Care (ALC) hospital beds to community placements.
- GReena Environmental Sustainability Initiative An environmental sustainability initiative by Reena, featured in Canada's 2025 Sustainable Development Goals Report.
Quantifiable outcome
- 98.9% FOCUS Accreditation score (August 2019 - August 2023)
- +2 more outcomes
Companies that use Reena
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Reena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Reena partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Ontario HealthcorePartnership with Ontario Health for Thornhill Community Health Centre providing primary care services to up to 4,000 clients without primary care providers in the community
- Concord Family HealthcoreHealthcare partnership for collaborative service delivery at Thornhill Community Health Centre
- CAMH (Centre for Addiction and Mental Health)corePartnership for dual diagnosis support providing integrated care for individuals with developmental disabilities and mental health challenges
- Surrey PlacecorePartnership for Specialized DD Care Team providing specialized developmental disability care services
- Cisco CanadaflagshipAutonomous Living Project using Webex and Meraki technology for remote monitoring, smart notifications, alert services, and smart device integration to enable independent living
- York Support Services NetworkcoreCollaborative services for developmental disability support in York Region
- Holland Bloorview Kids Rehabilitation HospitalminorHealthcare partnership for pediatric rehabilitation services
- March of Dimes CanadaminorCollaboration for stroke and rehabilitation services
- Canadian Centre for Caregiving ExcellenceminorPartnership for advancing caregiving excellence in Canada
- Community Living TorontominorCollaboration with other developmental disability service providers
- SafehavenminorPartnership for respite and support services
- Circle of CareminorJewish seniors' care partnership
- NTG-Canadian ConsortiumminorPartnership for neurological and developmental disability support
- Israel ElwynminorInternational partnership for developmental disability services with roots in Israeli organization
- Beit Issie ShapirominorInternational partnership for developmental disability services with Israeli organization
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Reena competitors and assessment
Company assessmentRegional players
- JVS Toronto: Toronto employment services non-profit offering vocational training and job placement, including for people with disabilities. Overlaps with Reena's supported employment and Channels program but focuses more broadly on employment services.
- YAI (Young Adult Institute): Large US-based non-profit providing residential, employment, and clinical services for people with intellectual and developmental disabilities. Comparable program architecture to Reena but operates in the New York metro area rather than Ontario.
Direct peers
- Surrey Place: Toronto-based developmental services agency providing specialized clinical care, autism services, and residential supports. Reena's named partner (Specialized DD Care Team) but also a Toronto peer serving overlapping DD populations.
- Vita Community Living Services: Toronto-area non-profit offering residential, community participation, and employment services for adults with developmental disabilities. Comparable service mix and GTA geography to Reena.
- Holland Bloorview Kids Rehabilitation Hospital: Toronto pediatric rehabilitation hospital serving children with disabilities, including DD. Named Reena partner for pediatric rehab and shares the GTA specialized-disability catchment.
- Community Living Toronto: Toronto-based non-profit providing residential, community participation, and supported employment services for people with developmental disabilities. Directly comparable service portfolio and GTA catchment to Reena.
- March of Dimes Canada: National Canadian non-profit providing disability services including residential, employment, and stroke rehabilitation. Listed as a Reena partner for stroke/rehab services and competes for similar provincial DD funding across Ontario.
- Circle of Care: Toronto-area Jewish non-profit providing home and community support services, including for seniors and people with disabilities. Listed as a Reena partner (Jewish seniors' care) and shares the GTA Jewish-cultural service niche.
- Safehaven: Toronto-area non-profit providing residential and respite services for children and adults with complex developmental disabilities. Named Reena partner for respite and directly comparable in residential-DD service model.
Broad incumbents
- Community Living Ontario: Provincial umbrella and advocacy organization supporting the Community Living movement across Ontario. Functions as a sector coordinator and provincial-level voice rather than direct residential service provider, but exercises influence over DD funding and policy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reena social profiles
Digital presenceReena compliance and trust
Trust signalCompliance1 record
Reena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reena leadership team
Management profileNumber of profiles
Profiles6 records
Reena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reena
What does Reena do?
Reena provides person-centred residential, community participation, social, employment, and support services for individuals with developmental disabilities across the Greater Toronto Area. Its service ecosystem spans 30+ group homes, 131+ Supported Independent Living apartments, three Intentional Living Community residences, supported employment programs, mental health and respite support, and a forthcoming community health centre. Technology-enabled independent living is delivered through the Cisco-powered Autonomous Living Project.
Is Reena a public or private company?
Reena is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reena founded?
Reena was founded in 1973. It employs 501 to 1,000 people.
Where is Reena based?
Reena is headquartered in Thornhill, Canada, in the North America region.
How does Reena make money?
Four revenue lines are on record. Government Funding is the primary driver. The others are grants, donations and Fundraising and fee-for-Service.
Who are Reena's main competitors?
Regional players on record are JVS Toronto and YAI (Young Adult Institute). Direct peers are Surrey Place, Vita Community Living Services, Holland Bloorview Kids Rehabilitation Hospital, Community Living Toronto, March of Dimes Canada, Circle of Care and Safehaven. Community Living Ontario is listed as a broad incumbent.
Does Reena have an API?
No public API is recorded for Reena.
What industry is Reena in?
Reena's product category is Disability Support Services. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of HSABAGAI, Respite Care for Adults with Disabilities / Special Needs. Its NAICS code is 62321 and its SIC code is 8300.