Roman's Plumbing

What Roman's Plumbing does

Roman's Plumbing, Inc. is a privately held, family-owned plumbing services company founded in 2010 by Roman Scanagatta and headquartered at 4216 Petaluma Blvd North, Petaluma, California, serving residential and small commercial customers across Sonoma and Marin Counties. The company provides a full spectrum of plumbing services including water heater and tankless water heater installation and repair, drain cleaning and hydro jetting, garbage disposal, toilet, faucet, fixture, gas line, piping and repiping work, sewer and water line repair, plumbing inspections, maintenance, remodels, and new construction plumbing. There are no proprietary technology platforms, software products, or APIs; service delivery relies on licensed plumbers performing on-site work using industry-standard equipment and techniques, with California State Contractor License CSLB #952842 underpinning the regulated offering.

The business operates a direct-to-consumer go-to-market motion, generating revenue entirely through per-job professional service fees with upfront pricing, no subscription components, and no published price lists. Customers reach the company via phone, the romansplumbing.net website, and online contact forms, with acquisition driven by local SEO, an educational blog, community involvement (e.g., Rebuilding Petaluma, Petaluma Educational Foundation, Relay for Life, Children's Miracle Network, Petaluma Little League), Diamond Certified credentials, multiple Petaluma People's Choice Awards (2015, 2016, 2020), and customer referrals. The company holds a Diamond Certified designation, is licensed, insured, and bonded, and competes in a local services market where brand trust and community reputation are the primary differentiators. Ownership is concentrated with Roman Scanagatta and Eleni Scanagatta; there is no external funding, no parent company, and no subsidiaries.

Name

Roman's Plumbing

Legal name

Roman's Plumbing, Inc.

Website

https://romansplumbing.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Roman's Plumbing, Inc. is a family-owned plumbing contractor in Petaluma, CA providing residential and light commercial plumbing services — including water heaters, drains, gas lines, repiping, and remodels — to homeowners and small businesses across Sonoma and Marin Counties.

Ownership category

akta.pro rank

Product category

Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

akta.pro secondary industries

Plumbing & Pipefitting Contracting (IMAFALAC), Emergency Commercial Plumbing Response (HSAOAMAL)

Keywords

• Residential plumbing services
• Water heater installation
• Drain cleaning
• Pipe repiping
• Gas line plumbing

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Plumbing Service Fees: Revenue is generated through service fees for plumbing repairs, installations, maintenance, and inspections performed at customer locations. Services include water heaters, drain cleaning, toilet services, garbage disposal, gas line plumbing, piping/repiping, fixtures, remodels, and new construction. No subscription or recurring revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Roman's Plumbing provides on-site residential and light commercial plumbing services in Sonoma and Marin Counties, California. Offerings include water heater and tankless water heater installation and repair, drain cleaning and hydro jetting, piping and repiping, gas line plumbing, plumbing fixture, toilet, and garbage disposal work, plus plumbing inspections, maintenance, and full plumbing support for remodels and new construction. Services are delivered by licensed, insured, and bonded plumbers dispatched directly to customer properties.

Product overview

Roman's Plumbing is a family-owned plumbing service company offering a comprehensive portfolio of residential and commercial plumbing services in Petaluma, CA. The company operates as a single-service business rather than a platform with modules. Their offerings center on traditional plumbing services including water heater services (tank and tankless), drain services (including hydro jetting), piping and repiping, plumbing fixtures, gas line plumbing, and full-service repair, installation, inspection, and maintenance. The company does not offer any software products, APIs, or technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Heater Services Water heater repair, installation, and replacement services for traditional tank-style water heaters in residential and small commercial properties in Sonoma and Marin Counties.
• Tankless Water Heater Services Installation, repair, and replacement of on-demand tankless water heating systems that deliver endless hot water without a storage tank, for residential and small commercial customers.
• Garbage Disposal Services Installation, repair, and maintenance of kitchen garbage disposal units for residential homeowners.
• Toilet Services Toilet repair, installation, and replacement services, including diagnosis of running toilets, leaks, and flush performance problems for residential customers.
• Plumbing Fixture Services Installation, repair, and replacement of plumbing fixtures including sinks, faucets, and related components in residential kitchens, bathrooms, and utility areas.
• Gas Line Plumbing Services Installation, repair, and replacement of gas lines serving appliances such as water heaters, ranges, furnaces, fire pits, and outdoor equipment, for residential and small commercial customers.
• Remodels and New Construction Plumbing Complete plumbing services for bathroom and kitchen remodels as well as new residential construction projects, including water lines, drain lines, and fixture installation.
• Showers and Bathtubs Services Installation, repair, and drain cleaning services for showers and bathtubs, including walk-in showers, combo units, and free-standing bathtubs in residential bathrooms.
• Piping and Repiping Services Repiping services for aging residential plumbing systems, including replacement of galvanized, copper, PVC, and PEX pipe materials.
• Drain Cleaning Services Drain cleaning and clog removal services for kitchen, bathroom, and sewer lines, including rooter services for residential and small commercial properties.
• Hydro Jetting Services High-pressure water jetting service for clearing stubborn drain clogs, grease buildup, and scale from sewer lines at residential and small commercial properties.
• Plumbing Maintenance Services Preventive plumbing maintenance services, including annual inspections and system checks to extend plumbing lifespan and prevent emergencies for residential customers.
• Plumbing Installation Services Professional installation services for plumbing fixtures, appliances, water heaters, and complete plumbing systems in residential and small commercial properties.
• Plumbing Repair Services General plumbing repair services, including leak detection and repair, pipe repairs, water heater repair, and fixture repairs for residential and small commercial customers.
• Plumbing Inspection Services Comprehensive plumbing system inspections for homebuyers, sellers, and long-time homeowners, assessing pipe condition, fixtures, and water heaters.
• Water Line Repair Services Repair services for main water lines and yard service lines, including leak detection and underground pipe repairs for residential and small commercial properties.
• Faucet Repair Services Repair services for dripping, leaking, or malfunctioning faucets in residential kitchens, bathrooms, and utility sinks.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Angi (formerly Angie's List): Home services marketplace that aggregates demand for plumbers and other trades. Not a direct plumbing competitor but reshapes customer acquisition economics and competitive dynamics for local plumbers including Roman's.
• ServiceTitan: Vertical SaaS platform serving plumbing, HVAC, and electrical contractors. Not a competitor to Roman's service offering but enables competing local plumbers to operate with CRM, dispatch, and pricing software that Roman's lacks.

Direct peers

• 1-800-Plumber + Air: National residential plumbing and HVAC services franchise with a similar customer-first marketing approach and full-service plumbing offering including water heaters, drains, and fixtures.
• Benjamin Franklin Plumbing: National residential plumbing franchise emphasizing punctuality, upfront pricing, and customer service guarantees — a positioning philosophy closely aligned with Roman's Diamond Certified, no-upsell approach.
• Mr. Rooter Plumbing: National plumbing franchise providing residential and commercial plumbing repair, drain cleaning, and water heater services. Directly comparable to Roman's in service mix and customer base, though operating at franchise scale with standardized systems.

Broad incumbents

• Home Depot Home Services (Installation): Retail giant's installation services arm connects homeowners with local plumbers for water heater, fixture, and remodel jobs. Indirect competitor capturing demand that might otherwise go to independent local plumbers like Roman's.
• ARS / Rescue Rooter: Large multi-state residential services platform offering plumbing, HVAC, and drain services. Competes with Roman's in adjacent markets and represents the type of scaled incumbent that could enter or expand in the Sonoma/Marin footprint.
• Roto-Rooter: Largest North American plumbing and drain cleaning services company with national brand recognition. Comparable service offering (drain cleaning, plumbing repair, water heaters) but operates at vastly greater scale and serves both residential and commercial segments broadly.

Regional players

• Reliable Plumbing (Sonoma County): Independent residential plumbing contractor based in Sonoma County providing comparable repair, drain, and water heater services. Direct local competitor within Roman's geographic footprint.
• Petaluma-based independent plumbing contractor (local competitor): Multiple independent licensed plumbers and small operators serve the Petaluma market. These local independents compete on price, availability, and reputation within the same zip codes Roman's targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roman-plumbing-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roman's Plumbing