EventPay

What EventPay does

EventPay is a Belgian provider of cashless payment and point-of-sale solutions purpose-built for festivals, events, sports clubs, and hospitality venues. Founded in 2020 (with product origins at the Zanzibar summer bar in 2018) and headquartered in Merchtem, the company combines in-house developed hardware (mobile POS terminals, fixed POS systems, unattended top-up stations with up to 600 banknote capacity, and customizable QR/RFID wristbands and cards) with proprietary software supporting both closed-loop NFC wallet payments and an open-loop mode that refunds money directly to visitors' bank accounts via PIN terminals — a capability the company describes as pioneering in the Belgian event-payment sector. The platform runs on a Laravel/PHP backend with Vanilla JS and Tailwind CSS, and integrates live with ticketing platforms (Tickoweb, See Tickets), event management (Eventication), reusable cup management (Borro, Goodless), and payment processors (MultiSafepay, Edisons), with additional accounting and CRM integrations in development.

EventPay's offering is modular: the core POS hardware (EventPayGo entry device at €486 one-time, Clubkassa Compact at €1,849, Clubkassa Pro at €2,249) is paired with software modules including EventApp (branded mobile web app), QR Ordering (claimed +30% revenue uplift), Eco Cups, Wristbands/RFID, Stock Management, and real-time Reporting, plus 24/7 personal support. The business model blends one-time hardware sales, a recurring €69/month SaaS subscription (plus €19 per bank card terminal), transaction-based processing fees, and project-based professional services for enterprise festival deployments. Festival and large-event pricing is quote-based and contracted multi-year.

The go-to-market combines product-led growth (a free demo CTA, a self-serve EventPayGo entry path for clubs and small venues) with enterprise field sales, including dedicated regional representatives in Limburg and Antwerp, supported by integration partner referrals and on-site presence at major Belgian festivals. Customers span music and science festivals (Nerdland, Gentse Feesten across all thirteen squares, Rijvers Festival, Genk On Stage, Campo Solar, Jumping Mechelen), sports clubs and equestrian venues (Sentower Park), summer and winter bars (Zanzibar, Jägerbar), nightlife operators (Polé Polé, Bar des Amis, Bar Popular), and media/charity events (De Warmste Week). In 2024 EventPay served approximately 250 events, was recognized as Unizo's 'Beloftevolle KMO van het Jaar' for Flemish Brabant and Brussels, and operates as a privately held, founder-owned Belgian BV (VAT BE0752.643.289) with 1-10 employees.

Name

EventPay

Legal name

EventPay bv

Website

https://eventpay.be

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

EventPay is a Belgian provider of cashless POS and payment solutions for festivals, events, sports clubs, and hospitality venues, combining proprietary hardware with in-house software that supports both closed-loop NFC wallets and open-loop bank-card refunds, sold via hardware sales, recurring SaaS subscriptions, and transaction fees.

Ownership category

akta.pro rank

Product category

Event Payment Solutions

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industries

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA)

Keywords

• Cashless payment systems
• Event POS solutions
• Festival payment platforms
• Mobile point of sale
• RFID wristband payments

Headquarters

HQ city

Merchtem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware sales: Sale of POS hardware including mobile terminals (EventPayGo, Mobile POS), fixed POS systems (Compact at €1,849, Pro at €2,249), and top-up stations. One-time hardware purchase with ongoing software subscription.
2. Monthly SaaS subscription: Monthly subscription fee of €69 covering software access, 24/7 support, reporting, stock management, and product configuration. Additional €19 per bank card terminal.
3. Transaction-based fees: Revenue generated through transaction processing fees associated with payment flows at events, clubs, and hospitality venues.
4. Professional services: On-site support during events, installation, training, and setup/breakdown services included as part of enterprise event engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

EventPay provides a proprietary digital payment platform for events, festivals, clubs, hospitality venues, and associations, combining in-house developed hardware (mobile POS terminals, fixed POS systems, top-up stations, RFID wristbands/cards) with proprietary software. The platform supports both closed-loop NFC cashless wallet payments and open-loop PIN transactions with direct bank card refunds. Offerings scale from a single mobile POS for small clubs to 130+ terminal deployments at large festivals, with a €69/month SaaS subscription plus hardware purchase.

Product overview

EventPay is a digital payment solutions provider for events, festivals, clubs, and hospitality venues. The core offering is a modular POS (point-of-sale) system architecture consisting of mobile POS devices, fixed POS terminals with integrated payment terminals or top-up stations, and EventPayGo for entry-level users. These hardware solutions are complemented by software modules including the EventApp (branded mobile app), QR Ordering, Eco Cups, Wristbands/RFID Cards, Stock Management, and Reporting. EventPay also offers the Clubkassa (Club POS) as a dedicated sub-brand for sports clubs. The system supports both closed-loop (NFC/wristband) and open-loop (PIN/card) payment methods, with integrations into ticketing platforms (See Tickets, Tickoweb), payment providers (MultiSafepay, Edisons), event management (Eventication), cup management (Borro), and CRM/marketing tools (MailChimp, Instagram, Facebook).

Differentiator

Problem solved

Functional benefit

Brands

• Clubkassa (Club'Caisse / Club POS): All-in-one payment solution specifically developed for sports clubs that want to efficiently manage their bar, canteen, or events.

Products and services

• POS System (Kassasysteem) Point-of-sale system combining proprietary hardware and software to process sales transactions at events and venues. Includes mobile devices, fixed POS with payment terminals, and fixed POS with top-up stations. Scales from single terminals for small events to hundreds of devices for large festivals. Supports both closed-loop (NFC wristband/card) and open-loop (PIN/card) payments.
• Mobile POS Portable all-in-one payment terminal with 5.5-inch touchscreen, powerful battery for operation independent of electricity, built-in SIM card and WiFi. Suitable for bars, food trucks, cloakrooms, and top-up points at festivals.
• Fixed POS with Payment Terminal Fixed desktop POS system combined with mobile payment terminal. Features large buttons for easy use, with mobile support for outdoor use. Accepts all types of bank cards. Available in Compact (€1,849) and Pro (€2,249) tiers.
• Fixed POS with Top-up Station Unattended top-up terminal compatible with all EventPay products. Centralizes cash collection with capacity up to 600 banknotes. Accepts all types of bank cards and cash cards for wristband/card recharging.
• EventPayGo Entry-level mobile POS solution allowing users to start with one device and scale up as needed. Self-service setup to reduce costs. One-time hardware cost: €486 for a 5.5-inch touchscreen mobile terminal with WiFi and 4G. Monthly subscription: €69. Targeted at sports clubs, cultural centers, and food festivals.
• Clubkassa (Club POS) All-in-one payment solution specifically designed for sports clubs managing their bar, canteen, or events. Includes Mobile, Compact, and Pro device options with €69/month subscription, 24/7 support, 60-day free trial, and club card functionalities including member discounts, subscription management, parental controls, and age restrictions.
• EventApp Fully branded white-label mobile web app for events. Features wallet top-up, friend transfers, calendar with timetables, festival map navigation, and FAQ communication. Accessible via QR code on wristband or card.
• QR Ordering Digital ordering system where visitors scan QR codes at their table to browse menus, place orders, and pay via smartphone. Reduces waiting times and increases revenue by up to 30% by enabling more orders per service period.
• Eco Cups Sustainable reusable cup system integrated with cashless payments. Supports cup tracking and deposit management for events seeking to reduce environmental impact. Integrates with cup management partner Borro for intelligent tracking across the event site.
• Wristbands and RFID Cards Customizable wristbands and cards with QR codes and RFID technology. Combines seamless cashless payments with access control. Fully branded to match event identity. Visitors can scan to top up, check balance, transfer money to friends, and access event information.

Quantifiable outcome

• QR ordering can increase revenue by up to 30% by reducing waiting times and enabling more orders per service period
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Zanzibar (Pop-up Summer Bar)coreStrategic or Co-development Partner · 1 January 2019Zanzibar is both a customer and the original test environment for EventPay. Founded in 2018 as a test environment for EventPay's first beta versions, Zanzibar continues to serve as a live 'playground' for new features through A/B testing and user feedback. This long-term co-development relationship has shaped the EventPay product from its inception.
• TickowebcoreTechnology or IntegrationTickoweb is a Belgian ticketing platform popular in Belgium. EventPay has built a seamless integration with Tickoweb allowing visitors to purchase drink vouchers alongside entry tickets, with credit automatically loaded onto the cashless wallet. Tickoweb also manages skybox bookings with integration into EventPay.
• See TicketscoreTechnology or IntegrationSee Tickets is an international ticketing company active across multiple countries, selling tickets for concerts, festivals, theatre, and sports events. Integration with EventPay allows visitors to add drink/food vouchers during ticket purchase, reducing queues and enabling immediate enjoyment on-site.
• EventicationcoreTechnology or IntegrationEventication is a leading online platform for event organizers to manage crew planning, volunteer accreditation, guest management, suppliers, inventory, and communication. Integration enables comprehensive event management alongside EventPay's payment solutions.
• MRSHLminorImplementation/ SI/ Consulting PartnerMRSHL provides Food & Beverage expertise and worked alongside Genk On Stage organization in 2024, sharing knowledge to make F&B operations smoother and more efficient. First collaboration with both Genk On Stage and EventPay.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• SumUp: SumUp is a leading European mobile POS provider serving SMBs across retail, hospitality, and events with card readers and payment software - a broader incumbent that overlaps with EventPay's mobile POS and SoftPOS offerings.
• Zettle (PayPal): PayPal-owned Zettle provides mobile POS hardware and software for SMBs in Europe, with growing presence in hospitality - a broad-line competitor in the mobile POS space where EventPay also operates.
• Lightspeed Commerce: Lightspeed provides cloud-based POS and commerce platforms for retail, restaurants, and hospitality venues globally - comparable to EventPay's hospitality and venue offering as a much larger broad-line incumbent.
• Square (Block): Block's Square offers integrated POS hardware, software, and payment processing broadly across SMBs including hospitality and events - a large incumbent whose mobile POS and software stack competes with EventPay at the broader level.

Emerging players

• SKIDATA: SKIDATA provides access control and cashless payment solutions for stadiums, ski resorts, amusement parks, and events globally - comparable to EventPay's access control and cashless wristband offerings for events and venues.
• Stanchion Payments: Stanchion Payments provides payment solutions including unattended terminals and POS hardware for retail, parking, and events - overlapping with EventPay's top-up stations and self-service POS use cases for events and venues.

Direct peers

• Givex: Givex provides closed-loop gift card, loyalty, and stored-value payment solutions including cashless payment platforms for events, hospitality, and stadiums - highly comparable to EventPay's closed-loop NFC wristband and card product.
• Festipay: Festipay is a French provider of cashless payment solutions for festivals and events, offering NFC wristbands, top-up stations, and real-time dashboards - directly competing with EventPay in the European festival cashless payment niche.
• Vivaticket: Vivaticket is an Italian-based ticketing and cashless payment platform for events, venues, and museums across Europe - overlapping significantly with EventPay's event payment and ticketing integration capabilities.
• Intellitix: Intellitix provides RFID cashless payment and access control solutions for festivals and live events globally, with a strong presence in UK and European festival markets - a direct competitor to EventPay's RFID wristband and access control offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eventpaybe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EventPay