Salinas Regional Sports Authority

Name

Salinas Regional Sports Authority

Legal name

Salinas Regional Sports Authority

Website

https://salinassoccer.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Facility Management

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Youth & Amateur Sports Tournaments (MPAGAMAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Nonprofit sports facility
• Soccer complex operations
• Youth sports programming
• Community recreation services
• Tournament hosting

Headquarters

HQ city

Salinas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Philanthropy: The primary revenue model is philanthropic giving from individual donors, business sponsors, and community members. The nonprofit runs capital campaigns (The Match, a $3 million campaign) and accepts donations at various levels. Major donor engagement includes personal outreach for gifts over $10,000.
2. Government Grants and Federal Funding: The organization receives significant funding from government sources, including a $500,000 federal appropriation secured through Congresswoman Zoe Lofgren, a $1,123,500 Equitable Community Revitalization Grant from the California Department of Toxic Substances Control, and a $50,000 grant from the Community Foundation for Monterey County.
3. Corporate Sponsorships: Corporate partners provide multi-year sponsorship commitments, including Taylor Farms' $1.5 million challenge grant and Costa Family Restaurants' five-year $250,000 partnership. Additional sponsors at various tiers (Gold, Bronze, Community, Supporter) support events like the Harvest Cup.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Salinas Regional Sports Authority operates the Salinas Regional Soccer Complex, a 68-acre nonprofit community sports facility providing free soccer fields, year-round youth and adult leagues, and tournament hosting for the Central Coast region. The organization supports community health, youth development, and sports tourism through programming such as the Las REINAS Women's Initiative, youth development academies, and integrated mobile health services. Revenue is generated through donations, grants, and corporate sponsorships rather than user fees.

Product overview

The Salinas Regional Sports Authority operates the Salinas Regional Soccer Complex, a nonprofit community sports facility serving as a platform-plus-programs architecture. The core product is the physical facility offering 15 soccer fields (2 synthetic turf and 13 natural grass) with lighting, parking, and infrastructure for year-round play. This platform is enhanced by branded programs including the Las REINAS Women's Initiative providing free access and health services for women and girls, various tournaments (She Kicks Classic, Harvest Cup, Alianza Cup), youth development programs (Chevron Soccer Academy, NorCal Premier events, Monterey Bay FC Academy partnership), community health initiatives (Walk with a Doc, mobile clinics), and informal pickup soccer. The organization is currently mid-campaign (The Match) to fund Phase 3 expansion adding seven grass fields, sand courts, an indoor arena, and action sports amenities.

Differentiator

Problem solved

Functional benefit

Brands

• Las R.E.I.N.A.S: Women's Initiative program developed by and for local women to improve physical and mental health by increasing equitable access to recreational facilities, open green spaces, and women-focused empowerment programs. Focus areas include Reducing barriers, Empowering girls and women, Inspiring healthy lifestyles, Nurturing new pathways, Amplifying health resources, and Sustaining athletic opportunities.
• Fondo Floreciendo Juntos
• The Match
• She Kicks
• Harvest Cup

Products and services

• Salinas Regional Soccer Complex A nonprofit community sports facility offering soccer fields (grass and lighted synthetic turf), year-round league play, tournament hosting, and recreational programs for youth and adults. Currently operates 15 fields with expansion planned to become the largest facility of its kind between San Francisco and Los Angeles.
• Las REINAS Women's Initiative A holistic women's and girls' empowerment program providing free field access, dedicated women's leagues, the She Kicks tournament, and integrated health and wellness services including Walk with a Doc events and mobile health clinics.
• She Kicks Classic Tournament The first-ever all-girls high school soccer tournament in Monterey County, providing local female athletes competitive opportunities without travel barriers.
• Harvest Cup Tournament An inaugural corporate soccer tournament uniting local businesses for wellness and philanthropy, with proceeds supporting facility expansion and operations.
• Alianza Cup A nationally recognized Latino soccer tournament hosted August 9-10, 2025, drawing 128 teams and over 2,600 players as one of only eight host sites nationwide for the 2025 Alianza de Futbol tour.
• Chevron Soccer Academy A youth development program providing professional coaching, STEM education, and scouting opportunities with participation from Club America, Chivas, and San Jose Earthquakes.
• Community Pickup Soccer Informal drop-in soccer games coordinated by The Rising Tide, sponsored by Disruptive Development, offering stress-free play for all ages and skill levels with no registration required.

Quantifiable outcome

• 11,500 weekly users in 2025, up from 7,000 in 2024; projected 20,000 weekly users after Phase 3, 22,000+ when fully built out
• +9 more outcomes

Named customers12 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, supporting and major.

• Monterey Bay Football ClubcoreStrategic or Co-development Partner · 19 January 2026SRSC serves as the Official Training Grounds for Monterey Bay FC's USL Academy programs. The partnership includes joint camps, clinics, tournaments, and player identification opportunities. SRSC is also a featured community beneficiary of Monterey Bay FC's international friendly against Liga MX's Club de Fútbol Pachuca (February 28, 2026), with a portion of ticket proceeds donated to SRSC. Additional pop-up merchandise and ticketing activations planned jointly throughout the year.
• The Rising TidesupportingStrategic or Co-development Partner · 19 June 2025The Rising Tide coordinates community pickup soccer games at the complex — informal drop-in games for all ages and skill levels, held Wednesday evenings. These games create a stress-free, inclusive space for community connection through soccer.
• Alianza de FutbolcoreStrategic or Co-development Partner · 28 March 2025Alianza de Futbol selected the Salinas Regional Soccer Complex as one of only 8 host sites nationwide for its 2025 national tour — notably the smallest city by population to earn the distinction. The two-day Alianza Cup drew 128 teams, 2,600+ players, and 27,484 total attendees. The event included Allstate Sueño Alianza tryouts with scouts from Liga MX and MLS.
• NorCal Premier SoccermajorStrategic or Co-development Partner · 20 February 2025NorCal Premier Soccer selected the Salinas Regional Soccer Complex for seven Player Development Program events, attracting more than 700 youth players and thousands of visitors. NorCal also co-hosted the first-ever NorCal Premier Playdate at SRSC with ECFC, bringing 58 teams from across Northern California for a development-focused soccer festival.
• County of MontereycoreStrategic or Co-development PartnerThe County of Monterey owns the land on which the Salinas Regional Soccer Complex operates. The nonprofit secured a 90-year land lease (with two 20-year options) in 2018. District 1 Supervisor Luis Alejo has been a strong advocate, securing approval for the skate park and supporting federal funding efforts. The county partners with SRSA for construction and operation of expansion phases.
• Salinas Valley HealthmajorStrategic or Co-development PartnerSalinas Valley Health provides mobile health clinic services at the complex, offering free health screenings, vaccines, and wellness services at community events like the Grow the Game Community Health Day. Salinas Valley Health is also a Gold sponsor of the Harvest Cup and Best Fan Zone award winner.
• San Jose EarthquakesmajorStrategic or Co-development PartnerThe San Jose Earthquakes partner with SRSC through the Grow the Game initiative, bringing free soccer clinics led by Quakes legend Shea Salinas, wellness resources, health screenings, and community programming. The Quakes Foundation aims to expand youth access to sport in underserved communities. Scouts from the team attend Chevron Soccer Academy tryouts.
• Blue Zones Project Monterey CountysupportingStrategic or Co-development PartnerBlue Zones Project Monterey County co-hosts community clean-up events at the complex, bringing residents together to maintain shared spaces. The partnership aligns with their shared mission of fostering healthier, more thriving communities through environmental stewardship and physical activity.
• Food Bank for Monterey CountysupportingStrategic or Co-development PartnerPartner in community health events, providing free fresh produce distribution at Grow the Game Community Health Day alongside Salinas Valley Health's mobile clinic and the San Jose Earthquakes' Quakes Foundation.
• City of SalinascoreStrategic or Co-development PartnerThe City of Salinas is a key governmental partner in the development of the complex. Mayor Dennis Donahue has spoken at key events about the project's importance to the community. The city works with the nonprofit Salinas Regional Sports Authority for project development.
• El Camino Futbol Club (ECFC)supportingStrategic or Co-development PartnerLocal competitive youth soccer club that co-hosts the NorCal Premier Playdate with SRSC and partners on grassroots coaching courses and free soccer camps. ECFC player-volunteers coach at youth camps.
• Chevron CorporationmajorStrategic or Co-development PartnerChevron Soccer Academy provides professional coaching, STEM education, and player tryouts with scouting from Club América, Chivas, and San Jose Earthquakes. The academy served 400+ players and set record participation numbers in 2024–2025.
• Salinas Police Activities League (PAL)supportingStrategic or Co-development PartnerPAL donated t-shirts for young players at free soccer camps hosted at the complex, supporting youth participation and community engagement.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• SilverLakes Sports Complex: A large multi-field soccer and sports complex in Norco, CA hosting youth and amateur tournaments. Comparable to Salinas in California market presence, field-count scale, and tournament hosting model.
• Premier Sports Campus: A community-based multi-field sports complex in Lakewood Ranch, FL hosting major youth soccer tournaments. Directly comparable to Salinas in nonprofit management, community sports mission, and tournament-driven revenue model.
• Maryland SoccerPlex / Discovery Sports Center: A 160-acre, 24-field soccer complex in Germantown, MD operated through a public-private partnership between a nonprofit and Montgomery County. Highly comparable to Salinas Regional Soccer Complex in scale, nonprofit municipal partnership model, tournament hosting, and youth development focus.
• Great Park Sports Complex: A large publicly-developed sports complex in Irvine, CA with soccer fields, stadiums, and community programming on former MCAS El Toro land. Comparable to Salinas in California geography, large-scale community sports facility model, and reclamation of underutilized land for recreation.
• National Sports Center: The largest soccer complex in North America, located in Blaine, MN, with 50+ fields and operated as a nonprofit in partnership with the city. Directly comparable to Salinas in mission, scale aspiration, tournament hosting (including USA Cup), and community nonprofit governance.

Others

• YMCA of the USA: The largest U.S. nonprofit community recreation organization, operating thousands of facilities with youth sports, leagues, and wellness programming. Comparable in nonprofit community recreation mission and free/reduced-price access model, but with a much broader facility footprint and operating scale.
• Boys & Girls Clubs of America: A nationwide nonprofit federation operating youth-focused community centers with sports, education, and health programming. Comparable in mission focus on underserved youth and free community access, but adjacent (not direct) as a non-facility sports operator.

Broad incumbents

• ESPN Wide World of Sports Complex: A 220-acre Disney-operated multi-sport complex at Walt Disney World hosting soccer, baseball, and other tournaments at a major commercial scale. Comparable in tournament-hosting mission and broad sports programming, though with substantially larger resources and broader event categories.
• DICK'S Sporting Goods Park: A 18,000-seat stadium and surrounding soccer complex in Commerce City, CO operated by Kroenke Sports & Entertainment as home to the Colorado Rapids. Comparable multi-field soccer venue hosting community and professional programming, though at a larger commercial scale.
• Toyota Stadium / FC Dallas Complex: A 20,500-seat stadium and 17-field Toyota Soccer Center in Frisco, TX operated by FC Dallas (MLS). Comparable multi-field soccer complex with community programming, though anchored by a professional franchise and operating at a much larger commercial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SalinasSoccer831
• LinkedInlinkedin.com/company/salinas-regional-sports-authority
• Instagraminstagram.com/salinassoccer831/profilecard/?igsh=MzRlODBiNWFlZA==

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Salinas Regional Sports Authority