Alianza de Futbol

Name

Alianza de Futbol

Legal name

For Soccer Ventures, LLC

Website

https://alianzadefutbol.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Amateur Soccer Events and Youth Development

NAICS

Sports and Recreation Instruction (611620), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Sports Combine, Tryout & Showcase Programs (MPAKAJAM), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

Keywords

• Hispanic soccer tournaments
• Youth soccer development
• Amateur soccer leagues
• Soccer talent identification
• Community soccer programs

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registration and Tournament Fees: Revenue generated from player and team registrations for tournaments including Copita Alianza, Copa Alianza, ViX Alianza Femenil, 5v5 Alianza, and Allstate Sueño Alianza tryouts across tour cities.
2. Sponsorship and Brand Partnerships: Multi-year partnerships with sponsors including Nike Soccer, Unisport, Allstate, Chobani, King's Hawaiian, Gatorade, ViX, and Rate provide brand presence at events, branded merchandise distribution, and co-branded programming. The Nike/Unisport partnership delivers branded merchandise to more than 2,500 participants.
3. Merchandise Sales: Sales through 'La Tiendita' online shop offering Alianza merchandise and gear.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Alianza de Futbol organizes and operates a portfolio of national Hispanic soccer tournaments, tryouts, and youth development programs across the United States. Its core products are the Allstate Sueño Alianza tryouts and showcase, Copa Alianza men's open tournament, ViX Alianza Femenil women's open tournament, Copita Alianza youth tournament (U7–U19), and 5v5 Alianza small-sided format, delivered through an annual multi-city tour. Supporting offerings include the Alianza Select club membership program, Nutrition Hub content platform, online merchandise shop (La Tiendita), and online coach education (VFA X Alianza).

Product overview

Alianza de Futbol operates a multi-property platform for Hispanic soccer in the United States, centered on five core tournament and development products: Allstate Sueño Alianza (annual tryouts with national showcase), Copa Alianza (men's open tournament), ViX Alianza Femenil (women's open tournament), Copita Alianza (youth tournament for U7-U19), and 5v5 Alianza (small-sided fast-paced format). The organization complements these core properties with branded initiatives including Alianza Select (club membership with Nike partnership benefits), Nutrition Hub (player wellness resources), More Than Futbol (brand philosophy), and a 2026 national tour visiting eight cities. The platform serves 250,000 annual spectators and more than 30,000 competing players across its properties.

Differentiator

Problem solved

Functional benefit

Brands

• Alianza 5v5: Small-sided and fast-paced tournament played on Sundays with coed teams welcome.
• ViX Alianza Femenil
• Copa Alianza
• Copita Alianza
• Allstate Sueño Alianza
• More Than Futbol
• Nutrition Hub
• Alianza Select

Products and services

• Allstate Sueño Alianza Annual soccer tryouts program that gives Hispanic players an opportunity to be scouted by professional clubs; top performers advance to a National Showcase event (top 64 players in 2026 at Austin's Round Rock Multipurpose Complex), with alumni progressing to MLS, Liga MX, and other professional teams.
• Copa Alianza Men's open soccer tournament, positioned as the largest and most prestigious Hispanic tournament in the U.S., now played in 5v5 format with a $1,500 first-place prize and high-intensity competition.
• ViX Alianza Femenil Women's open soccer tournament, the only Hispanic women's tournament in the U.S., now played in 5v5 format with a $1,000 prize for the winning team; title sponsored by ViX streaming platform.
• Copita Alianza Youth soccer tournament for boys and girls aged U7–U19, described as the largest Hispanic youth tournament in the U.S., with age groups from Boys U7 through Boys U19 and Girls U18.
• 5v5 Alianza Small-sided and fast-paced one-day soccer tournament played on Sundays with coed teams welcome, age groups U10 to U18; prizes include trophies, medals, and uniforms.
• Alianza Select Free club membership program built for clubs seeking elevated competition, visibility, and growth, with benefits including Nike co-branded apparel, 10% team registration discount, priority check-in, player development workshops, AiScout digital scouting, and dedicated customer support.
• 2026 Alianza Tour National multi-city tournament tour visiting 8 U.S. cities (Dallas, Los Angeles, Colorado Springs, Chicago, New York, Salinas, Austin, El Paso) combining multiple tournament formats and expected to draw 27,000+ players and 240,000 fans in 2026.
• VFA X Alianza Virtual Futbol Academy partnership providing online coaching education for Alianza coaches, including a UEFA C-B Online Course, offered at $1 for the first month.
• La Tiendita Official Alianza online merchandise shop offering branded apparel, gear, and merchandise for purchase by consumers.

Quantifiable outcome

• Alianza alumni have progressed to professional clubs including Philadelphia Union (MLS Supporters' Shield 2025), Rayados de Monterrey, Pachuca, Club América, Chivas Femenil, Santos, Toluca FC, Atlante, FC Juárez, and Detroit City

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nike SoccercoreStrategic or Co-development Partner · 7 April 2026Multi-year partnership with Nike Soccer as part of the Nike, Unisport, and Alianza collaboration. Provides brand presence at all 2026 Alianza Tour events, introduces 'Alianza Select' teams program with Nike benefits, and delivers branded merchandise to more than 2,500 participants. Nike provides co-branded warm-up apparel through Alianza Select.
• UnisportcoreStrategic or Co-development Partner · 7 April 2026Multi-year partnership with Unisport as part of Nike, Unisport, and Alianza collaboration. Unisport provides merchandise distribution, club appreciation weekends, uniform embellishment services, and white-glove club support through dedicated customer service representatives.
• Rate (Guaranteed Rate)coreGTM or Marketing PartnerRate is the Official Mortgage Partner of Alianza, expanded from 2025 partnership. Rate visits all 8 Alianza cities in 2026 providing mortgage lending services, financial education, and homeownership resources. CEO Victor Ciardelli emphasizes delivering homeownership education in trusted spaces and language families are comfortable using.
• AllstatecoreGTM or Marketing PartnerAllstate is the title sponsor of Sueño Alianza, the flagship tryout program. Allstate brand presence at national tryouts and the Allstate Sueño Alianza National Showcase event. Program provides pathways to professional soccer for Hispanic players.
• ChobaniminorGTM or Marketing PartnerChobani provides sponsorship support with branded advertising on website and at events. High-protein yogurt products featured in Nutrition Hub content for post-game recovery.
• King's HawaiianminorGTM or Marketing PartnerBrand sponsor with logo placement on website and event advertising.
• GatorademinorGTM or Marketing PartnerBrand sponsor providing hydration products. Featured in Nutrition Hub content as recommended electrolyte drink for soccer players.
• ViXcoreGTM or Marketing PartnerViX is the title sponsor of ViX Alianza Femenil, the only Hispanic women's tournament in the U.S. The platform supports women's soccer visibility and provides bilingual content for Hispanic families.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Soccer Stars: Youth soccer development program focused on skills training and small-sided play. Comparable to Alianza's 5v5 and youth tournament properties and to its grassroots player-development mission, though smaller scale and more localized.

Regional players

• Liga MX: Top-tier Mexican professional soccer league, with strong U.S. Hispanic fanbase and multiple clubs drawing Alianza alumni (e.g., Rayados, Chivas, Toluca, Pachuca, América). Comparable as a competing soccer cultural touchpoint for the Hispanic audience Alianza targets.
• LaLiga North America: North American arm of Spain's LaLiga, focused on media, sponsorship, and grassroots soccer development in the U.S. Comparable to Alianza as a soccer brand operating in the U.S. Hispanic/Spanish-language market, with overlapping fan and sponsorship audiences.

Direct peers

• US Club Soccer: National soccer organization supporting member clubs and competitive leagues. Comparable to Alianza because it operates in the U.S. club soccer ecosystem with tournament-based competition, providing direct peer benchmarking on amateur club participation.
• US Youth Soccer: One of the largest youth soccer organizations in the U.S., running state-level leagues and tournaments. Directly comparable to Alianza because it serves amateur youth soccer players and families through organized competition — though broader in scope and not Hispanic-focused.
• American Youth Soccer Organization (AYSO): National amateur youth soccer organization running leagues and tournaments across the U.S. Comparable to Alianza as a grassroots amateur soccer platform serving families, with significant overlap in target demographic and recreational vs. competitive programming.
• Challenger Sports: Youth soccer coaching and events company running camps, clinics, and tournaments across the U.S. Directly comparable to Alianza's event/tournament-driven amateur soccer model, especially the youth development and tour-style operations.

Broad incumbents

• Major League Soccer (MLS): Top-tier professional soccer league in the U.S. and Canada. Comparable to Alianza because MLS clubs (e.g., Philadelphia Union) draw directly from Alianza's talent pipeline, making MLS both a downstream consumer of Alianza's scouting output and a broader market incumbent.
• U.S. Soccer Federation: National governing body for soccer in the U.S., overseeing professional, amateur, and youth pathways. Comparable to Alianza as the overarching U.S. soccer authority, but broader in scope — Alianza operates within and partly parallel to its ecosystem.

Others

• America SCORES: National nonprofit providing after-school soccer, poetry, and service-learning programs for youth in urban communities. Comparable to Alianza as a community-anchored youth soccer platform, though non-profit model and broader program scope differ from Alianza's tournament-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/alianzadefutbol
• Facebookfacebook.com/alianzadefutbol
• LinkedInlinkedin.com/company/alianza-de-futbol

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alianza de Futbol