SVIA Plastic Surgery, home of Liu Plastic Surgery

What SVIA Plastic Surgery, home of Liu Plastic Surgery does

SVIA Plastic Surgery, operating under the Liu Plastic Surgery flagship brand, is a multi-location cosmetic surgery and medical aesthetics practice serving the San Francisco Bay Area and Sacramento markets. Founded in 2010 by Dr. Jerome H. Liu and Dr. Tom S. Liu, both dual board-certified and fellowship-trained plastic surgeons with academic appointments at Stanford and UCSF, the practice has built a three-office surgical footprint (Los Gatos headquarters, Sacramento, San Mateo) complemented by two MedSpa locations — The Beauty Clinic in Los Gatos and Peninsula Skin Clinic in San Mateo — and a sub-brand, Bay Area Aesthetic Surgery, led by Marie Anderson.

The practice generates revenue through fee-for-service elective procedures spanning breast surgery (augmentation, lift, revision, reduction), body contouring (liposuction, tummy tuck, mommy makeover, post-weight-loss surgery), facial procedures (facelift, rhinoplasty, eyelid surgery, brow lift, facial fat grafting), and a full MedSpa menu including injectables (Botox, Dysport, fillers), laser and energy-based treatments, microneedling, chemical peels, and medical-grade skincare retail (SkinMedica, ZO Skin Health, SkinBetter, EltaMD). Recent additions include a GLP-1 weight-loss program, virtual consultations, and an out-of-town patient concierge service, with multi-lender financing via PatientFi, CareCredit, and Alphaeon Credit to support patient affordability.

The business model is a privately held, physician-owned clinical services enterprise with no disclosed parent company, no funding rounds, and no reported revenue. Its go-to-market relies on surgeon reputation, brand-driven word-of-mouth (4.7-star rating across 721 reviews), organic search, and physician partnerships, with revenue accruing per-procedure and per-service from individual self-pay patients. Strategic device and product partnerships (Sientra, Mentor, Allergan implants; CoolSculpting, Ultherapy devices) supply the clinical technology stack. The SVIA network umbrella functions as a multi-brand operating structure that enables cross-referral between surgical and MedSpa lines and supports physician tuck-in expansion.

Name

SVIA Plastic Surgery, home of Liu Plastic Surgery

Legal name

SVIA Liu Plastic Surgery

Website

https://liuplasticsurgery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

SVIA Plastic Surgery is a multi-location Bay Area and Sacramento cosmetic surgery and medical aesthetics practice founded in 2010 by Drs. Jerome H. Liu and Tom S. Liu, offering surgical, MedSpa, and skincare services to self-pay individual patients across three offices and two MedSpa locations.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery Services

NAICS

Offices of Physicians (6211), Other Personal Care Services (81219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Cosmetic surgery services
• Plastic surgery practice
• Medspa treatments
• Breast augmentation procedures
• Facial rejuvenation services

Headquarters

HQ city

Los Gatos

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures including breast augmentation, facelift, rhinoplasty, tummy tuck, liposuction, body procedures, and gender confirmation surgery. Revenue generated per procedure with typical breast augmentation taking 60 minutes and recovery spanning 2-7 days.
2. MedSpa/Non-Surgical Services: Minimally invasive and non-surgical treatments including injectables (BOTOX, Juvederm, Radiesse, RHA Collection, Daxxify), body treatments (CoolSculpting, CoolTone, miraDry), face treatments (HydraFacial, Microneedling, Morpheus8, Ultherapy), and skincare products (SkinMedica, ZO Skin Health, SkinBetter, EltaMD).
3. Patient Financing: Partnership with PatientFi to provide monthly payment plans for patients, making procedures more accessible through installment payments rather than upfront full payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SVIA Plastic Surgery is a multi-location cosmetic and reconstructive plastic surgery practice providing surgical procedures (facelift, rhinoplasty, breast augmentation, tummy tuck, liposuction, mommy makeover, gender confirmation surgery) and non-surgical MedSpa services (BOTOX, dermal fillers, CoolSculpting, Ultherapy, miraDry, HydraFacial, microneedling, Morpheus8) across three Bay Area surgical locations and two MedSpa locations. The practice also retails medical-grade skincare products (SkinMedica, ZO Skin Health, SkinBetter, EltaMD) and offers a GLP-1 weight loss program.

Product overview

SVIA Plastic Surgery operates as a multi-location cosmetic surgery network offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The practice, home of Liu Plastic Surgery, provides face procedures (facelift, rhinoplasty, eyelid surgery, brow lift, otoplasty, Asian eyelid surgery, lip enhancement), breast procedures (augmentation, lift, reduction, reconstruction, gender confirmation), body procedures (liposuction, tummy tuck, Brazilian butt lift, mommy makeover, body contouring after weight loss), and an extensive MedSpa division with injectables (BOTOX, dermal fillers including Juvederm, Radiesse, RHA Collection, Daxxify), body treatments (CoolSculpting, CoolTone, Avéli, miraDry), facial treatments (HydraFacial, microneedling, Morpheus8, Ultherapy), and medical-grade skincare products (SkinMedica, ZO Skin Health, SkinBetter, EltaMD). The practice also offers a GLP-1 weight loss program. This is not a software platform but a medical practice with multiple surgical and non-surgical service lines across three California locations (Los Gatos, San Mateo, Sacramento).

Differentiator

Problem solved

Functional benefit

Brands

• Bay Area Aesthetic Surgery: Plastic surgery practice brand at the San Mateo location.
• The Beauty Clinic
• Peninsula Skin Clinic

Products and services

• Facelift

Quantifiable outcome

• Breast augmentation procedures take approximately 60 minutes to complete with most patients experiencing soreness for 2-3 days before rapid improvement
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Nine partnerships are on record, tiered core and peripheral.

• SientracoreTechnology or Integration · 11 June 2013Breast implant manufacturer offering high-strength cohesive silicone gel implants. Sientra was the first brand to sell exclusively to board-certified and board-eligible plastic surgeons and introduced the first FDA-approved form-stable anatomically-shaped implant. Provides $3,600 surgical assistance for 10 years and lifetime warranty including contralateral replacement.
• MentorcoreTechnology or IntegrationBreast implant manufacturer (division of Johnson & Johnson) offering Memory Gel silicone implants and saline implants. Mentor carries lifetime warranty against rupture with up to $3,500 surgical cost reimbursement for silicone ruptures in first 10 years. Six-year rupture rate of approximately 1% in primary augmentation patients.
• AllergancoreTechnology or IntegrationBreast implant manufacturer offering Natrelle silicone breast implants. Both Dr. Jerome and Dr. Tom Liu are certified for use of Allergan Natrelle implants. Six-year rupture rate of approximately 1% per year.
• CoolSculptingperipheralTechnology or IntegrationNon-invasive fat reduction technology partner. FDA-approved treatment for spot reducing targeted areas of diet and exercise resistant fat using freezing cold energy.
• UltherapyperipheralTechnology or IntegrationNon-invasive skin lifting and tightening treatment using ultrasound technology. Partnered for holiday beauty events and promotional specials.
• SkinMedicaperipheralTechnology or IntegrationSkincare product line partner offering pharmaceutical-grade skincare products for retail sale at practice locations.
• ZO Skin HealthperipheralTechnology or IntegrationMedical-grade skincare product line partner sold at practice locations.
• SkinBetterperipheralTechnology or IntegrationSkincare product line partner offered at practice locations.
• EltaMDperipheralTechnology or IntegrationSkincare product line partner, particularly for sunscreen and therapeutic products, sold at practice locations.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Others

• RealSelf: Online marketplace and patient education platform connecting consumers to aesthetic providers. Comparable as an adjacent ecosystem player that drives patient discovery and lead generation for plastic surgery practices including SVIA.

Direct peers

• Ideal Image: National medspa chain focused on injectables, laser hair removal, body contouring and skin services. Comparable on the high-volume non-surgical/medspa side, particularly competing for the same BOTOX and filler patient base.
• Mia Aesthetics: Multi-location cosmetic surgery practice offering breast, body and facial procedures across several U.S. markets. Comparable as a competing multi-site plastic surgery platform with a similar service-line breadth.
• Athré Facial Plastics: Facial plastic surgery practice focused on rhinoplasty, facelift and facial rejuvenation. Comparable on the facial surgery service line and surgeon-led premium positioning.
• SkinSpirit: Multi-location medical spa chain headquartered in the Bay Area offering injectables, laser, body contouring and skincare. Most directly comparable on the medspa/non-surgical side given overlapping geographic footprint and service menu.
• Nazarian Plastic Surgery: Beverly Hills-based private plastic surgery practice offering surgical and non-surgical aesthetic services. Comparable as a single-market, surgeon-led premium aesthetic practice with a similar service-line mix.
• La Jolla Cosmetic Surgery Centre: Long-established multi-surgeon cosmetic surgery practice in California offering a comprehensive surgical and medspa menu. Comparable multi-physician private practice model serving a California premium demographic.
• Sono Bello: National body-contouring specialist chain with multiple locations offering liposuction and related procedures. Comparable on the body-contouring service line and multi-location operating model.

Broad incumbents

• Allergan Aesthetics (AbbVie): Global aesthetics pharmaceutical and device manufacturer (BOTOX, CoolSculpting, Natrelle implants, Latisse). Comparable as a major upstream supplier/integrator whose products SVIA administers, and as the dominant incumbent shaping the aesthetics category.
• Galderma: Global aesthetics manufacturer of injectable fillers and skincare (Restylane, Sculptra, Dysport). Comparable as a broad incumbent supplying major product lines SVIA uses and competing for share-of-wallet with Allergan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzQyYnoH6G9W2w-KM5LhvVQ
• Facebookfacebook.com/LiuPlasticSurgery
• Instagraminstagram.com/sviaplasticsurgery
• LinkedInlinkedin.com/company/liu-plastic-surgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SVIA Plastic Surgery, home of Liu Plastic Surgery