Roppolo's Pizzeria Ii, Inc.

What Roppolo's Pizzeria Ii, Inc. does

Roppolo's Pizzeria II, Inc. operates a multi-location Sicilian-style pizzeria and mobile catering business headquartered in Austin, Texas. The corporate entity runs three 6th Street locations (316 E 6th, 414 E 6th, and 517 W 6th trolley) plus a West Campus location at 2604 Guadalupe St., serving dine-in, takeout, and delivery customers with a menu centered on award-winning Sicilian-style pizzas sold by the slice or whole pie, complemented by calzones, pasta, salads, gourmet Italian rolls, and beverages (including a beer/wine sub-brand inside Da Vinci's Pub). The business was opened in Austin by founder Marc Roppolo in 1998, continuing a family culinary tradition traced to his grandparents' Depression-era grocery store and his own training under an Italian pizzaiolo in New York.

The company's commercial model rests on three revenue streams: per-unit menu pricing (slices $4.25–$5.25, 12–20 inch pies up to $33, calzones $11–$15, pastas $11.75–$14), a mobile Pizza Trolley Catering Service that bakes fresh pizza on-site at events from 40 to 4,000 guests (lunch starting $1,495, dinner $1,995), and tiered drop-off catering packages priced $10.95–$14.95 per person. Online ordering runs entirely on third-party infrastructure (SliceLife, Order.store, Clover POS); there is no proprietary technology platform or mobile app.

Roppolo's is a privately held, family-owned corporation with no outside funding, parent company, or public reporting. Its customer base skews consumer — downtown nightlife patrons on 6th Street, UT Austin students at West Campus, and families — with event catering (weddings and corporate functions) as a secondary B2B revenue layer. Distribution is omnichannel across physical storefronts, third-party delivery/marketplace apps, social media (Facebook, X, Instagram), and direct catering sales, with all operations confined to a single metropolitan market (Austin, Texas).

Name

Roppolo's Pizzeria Ii, Inc.

Legal name

Roppolo's Pizzeria Ii, Inc.

Website

https://roppolos.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Roppolo's Pizzeria II, Inc. is a family-owned, multi-location Sicilian-style pizzeria in Austin, Texas. It sells pizzas, calzones, pasta, and salads at four storefronts and operates a mobile pizza trolley catering service for events sized from 40 to 4,000 guests.

Ownership category

akta.pro rank

Product category

Pizza Restaurants

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (722320), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Brasseries, Bistros & Trattorias (THAFACAI), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Sicilian-style pizza
• Pizzeria restaurant
• Mobile pizza catering
• Italian casual dining
• Event catering service

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and takeout pizza sales: Traditional restaurant revenue from serving pizza, pasta, salads, and beverages to dine-in and takeout customers at multiple Austin locations.
2. Pizza trolley catering service: Mobile food trolley service that travels to events to bake fresh pizza on-site. Revenue from trolley lunch ($1,495 starting) and dinner service ($1,995 starting), plus per-person add-ons for additional food and beverages.
3. Drop-off catering: Catering packages delivered to events including The Original ($10.95/person), The Genevieve ($12.95/person), and The Rosalie ($14.95/person). Includes specialty pizzas, salads, pasta, and beverages.
4. Online ordering and delivery: Third-party delivery platform orders (SliceLife, Order.store) generating transaction-based revenue from pizza delivery to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Roppolo's Pizzeria operates multi-location Sicilian-style pizza restaurants in Austin, Texas, serving award-winning specialty pizzas by the slice or whole pie along with Italian dishes (pasta, calzones, salads, gourmet Italian rolls, and alcoholic beverages). The company also operates a mobile Pizza Trolley catering service that bakes pizza on-site at events for 40 to 4,000 guests, plus drop-off catering packages for off-site events.

Product overview

Roppolo's Pizzeria is a multi-location Sicilian-style pizza restaurant with dine-in, takeout, and catering operations. The core product is their award-winning Sicilian-style pizzas available in signature specialty varieties, sold by the slice or whole pie. The company operates three 6th Street locations and one West Campus location in Austin, Texas. Distinct service offerings include a mobile Pizza Trolley Catering Service for on-site event catering and Drop-off Catering for off-site events. Supporting menu items include calzones, pasta dishes, gourmet Italian rolls, and salads. The company has been recognized as the #1 Best Pizza in Texas and #16 Best Pizza in the Nation by Yahoo.com.

Differentiator

Problem solved

Functional benefit

Brands

• Da Vinci's Pub: Pub inside Roppolo's Pizzeria serving drinks and extending happy hour. Happy Hour now runs all day Monday and Tuesday.

Products and services

• Signature Specialty Pizzas Award-winning Sicilian-style pizzas available in 12-inch, 16-inch, and Giant 20-inch sizes with signature varieties including Italian Garden, Italian Mex, Vegetarian Lovers, BBQ Chicken, Godfather, Supreme, Hawaiian, Rosalie's, Pepperoni & Cheese, Italian Grill, White Pie, Buffalo Chicken, and Margherita. Sold by the slice or whole pie for dine-in, pickup, and delivery.
• Pizza Trolley Catering Service Mobile pizza trolley service that bakes oven-hot pizza on-site for events. Available for events ranging from 40 to 4,000 guests, with lunch service starting at $1,495 and dinner service starting at $1,995. Targets private events, weddings, and corporate functions.
• Drop-off Catering Catering package that delivers pizza, pasta, salad, and more to events. Per-person packages include The Original ($10.95/person with Gourmet Italian Pizza), The Genevieve ($12.95/person with Pizza & Beverage), and The Rosalie ($14.95/person with Pizza, Beverage & Salad). Requires 50% non-refundable deposit to hold date.
• Calzones Hand-crafted calzones including Papa ($15.00) with meatball, pepperoni, Italian sausage, beef, mozzarella and ricotta; Italian Garden ($15.00) with spinach, artichoke, garlic, roasted peppers, mushrooms, and olive oil; Cheese ($11.00); Pepperoni ($13.00); and Build Your Own ($14.00 for 3 ingredients).
• Pasta Italian pasta dishes including Pasta Alfredo ($14.00), Pasta Marinara ($11.75), Pasta Meatball ($13.75), and Chicken Alfredo Pasta (with $4.00 chicken add-on).
• Gourmet Italian Rolls Assorted gourmet Italian rolls including Pepperoni, Veggie, Ham & Jalapeno Rolls, and Dessert Apple Rolls, priced at $2.50 each.
• Salads

Quantifiable outcome

• Over 18 million slices served over 50+ years of operation
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Domino's Pizza: Largest pizza delivery chain in the US with proprietary app, loyalty program, and aggressive digital ordering infrastructure. Sets the competitive baseline for delivery, pricing, and technology expectations in the pizza category.
• Buca di Beppo: National chain offering Italian-American full-service dining and large-format family-style catering. Comparable in Italian cuisine, group/event hosting, and casual sit-down positioning, though broader geographic reach.
• Maggiano's Little Italy: National Italian-American full-service restaurant chain specializing in family-style dining and private/corporate event catering. Comparable Italian menu, dine-in experience, and large-event catering capability.
• California Pizza Kitchen: National casual dining chain offering artisanal pizzas, pastas, and catering. Comparable premium-casual positioning, full Italian-leaning menu, and event catering business model.

Direct peers

• Home Slice Pizza: Austin-based NY-style pizza restaurant with dine-in, slice service, and catering. Most direct local competitor to Roppolo's, serving a similar downtown/Neighborhood market with comparable Sicilian/Italian pizza positioning.
• Blaze Pizza: Fast-casual custom pizza chain with counter-service assembly-line model. Comparable pizza category, value pricing tier, and digital-ordering-forward operating model that competes for similar casual pizza occasions.
• Gatti's Pizza: Texas-originated pizza chain with dine-in, buffet, and event pizza offerings. Direct pizza-category peer with similar Texas footprint and family/casual dining positioning.
• Mellow Mushroom: Multi-unit pizza franchise chain with Austin locations offering dine-in, takeout, and delivery of specialty pizzas. Comparable in menu breadth, casual full-service dining experience, and event/private-party catering focus.
• Russo's New York Pizzeria: Texas-based Italian restaurant and pizzeria chain with dine-in, catering, and franchise operations. Closely comparable business model combining authentic Italian pizza, full-service dining, and off-premise catering that Roppolo's operates.
• Patrizi's: Austin Italian food vendor operating from a food truck and event catering business, serving fresh handmade pasta and Italian dishes at events and gatherings. Direct overlap with Roppolo's catering and event-driven GTM motion in the Austin market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/roppolos
• Facebookfacebook.com/roppolos/?ref=page_internal
• Instagraminstagram.com/roppolos_pizzeria

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roppolo's Pizzeria Ii, Inc.