Raton, NM

What Raton, NM does

Chongqing RATO Technology Co., Ltd. (RATO) is a privately-held Chinese diversified manufacturing group established in 2007, headquartered at Jiangjin Shuangfu Industrial Park in Chongqing, China. The company designs, manufactures, and sells electromechanical products across three core verticals: (1) generators — including silent inverter, open frame inverter, portable (1–18 kW), home standby, DC, and diesel (2–48 kW, single to four-cylinder) models; (2) engines — spanning universal OHV, V-twin, marine, construction, snow, vertical-shaft, reduction (chain/gear/cam), and the proprietary lithium-ion RT BPU2; and (3) outdoor power equipment — including gasoline/electric lawn mowers, tillers, water pumps (clean/high-pressure/chemical/trash/mud), pressure washers, snow blowers, wheeled trimmers, and riding mowers. Underlying technology centers on conventional gasoline and diesel power systems with a stated strategic pivot toward electrification and digital transformation, anchored by the independently-IP'd RT BPU2 lithium-ion brushless motor architecture.

RATO operates a B2B hardware-sales model with inquiry-based pricing (no public list price), a 1 PCS minimum order quantity across most SKUs, and direct sales plus an implied dealer/distributor channel serving global export markets. Customer acquisition runs through a multilingual website platform (20+ language versions), major trade shows including the Canton Fair, and embedded product integrations with strategic partners — most notably DJI Agriculture, where RATO's D6000I and D12000IE all-round inverter charging/conversion stations are paired with DJI's T20P and T40 agricultural drones. End-customer segments are horizontal: power generation buyers (residential, commercial, industrial backup and off-grid), OPE users (landscaping, agriculture, snow/water management), and engine integrators (marine, construction, agricultural machinery OEMs). The company's parent group also encompasses motorcycles, ATVs, automotive parts, and financial services, providing a multi-industry revenue umbrella beyond the disclosed power-equipment business.

Name

Raton, NM

Legal name

Chongqing Rato Technology Co., Ltd.

Website

https://rato.cc

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RATO is a privately-held Chongqing-based manufacturer of generators (gasoline, diesel, inverter, standby), engines, and outdoor power equipment, serving global B2B buyers across power generation, OPE, and engine-integration segments via inquiry-based direct sales and 20+ localized websites.

Ownership category

akta.pro rank

Product category

Power Equipment Manufacturing

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Motor and Generator Manufacturing (335312)

SIC

Engines & Turbines (3510), Motors & Generators (3621)

akta.pro industry

PRIMARYIMAHAFAJ

Prime Mover Components & Auxiliary Systems (Controls, Excitation, Lubrication, Cooling, Intake/Exhaust)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Power Generation & Prime Movers

Keywords

• Gasoline engines
• Portable generators
• Outdoor power equipment
• Diesel generators
• Agricultural machinery

Headquarters

HQ city

Chongqing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Equipment Manufacturing: Design, R&D, manufacturing, and sales of electromechanical products including general-purpose engines, portable AC and DC generators, commercial stationary generator sets, distributed new energy power generation system modules, garden machinery, and agricultural machinery.
2. Electric and Hybrid Products: Active promotion of R&D and market expansion of electric and hybrid products as well as small unmanned machinery, aligning with industry electrification trends.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Chongqing RATO Technology Co., Ltd. designs, develops, manufactures, and sells general-purpose engines, portable AC and DC generators, commercial stationary generator sets, distributed new energy power generation system modules, garden machinery, and agricultural machinery. The product portfolio spans silent inverter generators, open frame inverter generators, portable generators, home standby generators, diesel generators (silent and open frame), DC generators, universal/v-twin/marine/construction/snow/vertical shaft/reduction/lithium-ion engines, and outdoor power equipment including lawn mowers, tillers, water pumps, high-pressure washers, snow blowers, wheeled trimmers, and riding mowers.

Product overview

Chongqing RATO Technology Co., Ltd. is a diversified manufacturing group established in 2007, producing general-purpose engines and outdoor power equipment. The product portfolio is organized into four main categories: (1) Generators including Silent Inverter Generators (R, HP, R6 Series), Open Frame Inverter Generators (R, R3 Series), Portable Generators (R, R2, B2, L3, A2 Series), Home Standby Generators, DC Generators, and Diesel Generators (Open Frame and Silent types); (2) Engines spanning Universal Engines (S, V, R Series), V-Twin Cylinder Engines, Marine Engines, Construction Engines, Snow Engines, Vertical Shaft Engines, Reduction Engines (Chain, Gear, Cam types), and Lithium-ion Engines; (3) Outdoor Power Equipment including Lawn Mowers, Tillers, Water Pumps (Clean, High-pressure, Chemical, Trash, Mud), High Pressure Washers, Snow Blowers, Wheeled Trimmers, and Riding Mowers; and (4) the All-round Inverter Charging Station for agricultural applications. The company also offers electric and hybrid variants alongside traditional gasoline/diesel products.

Differentiator

Problem solved

Functional benefit

Products and services

• Silent Inverter Generator (R Series, HP Series, R6 Series) Quiet-running inverter generators that produce stable sine wave power suitable for sensitive electronics, available in multiple series with varying power capacities for residential and commercial use.
• Open Frame Inverter Generator (R Series, R3 Series) Lightweight inverter generators with open frame design for industrial, commercial, and emergency use, featuring advanced fuel efficiency and easy maintenance access.
• Portable Generator (R Series, R2 Series, B2 Series, L3 Series, A2 Series) Wheeled and handheld portable generators ranging from 1kW to 18kW for residential, commercial, and industrial backup power applications.
• Universal Engine (S Series, V Series, R Series) General-purpose gasoline engines for various equipment applications, featuring OHV design with high power-to-displacement ratio.
• V-Twin Cylinder Engine Commercial-grade V-twin engines with superior torque and smooth operation for demanding applications.
• Marine Engine Gasoline engines designed for marine applications with corrosion-resistant components.
• Construction Engine Heavy-duty engines built for construction equipment with durability under harsh conditions.
• Snow Engine Engines specifically designed for snow removal equipment with cold-weather reliability.
• Vertical Shaft Engine Engines with vertical shaft output for lawn mowers and similar equipment.
• Reduction Engine (Chain, Gear, Cam) Engines with integrated reduction gearboxes (chain, gear, cam types) for applications requiring lower speed output with higher torque.
• Lithium-ion Engine (RT BPU2) Battery-powered brushless motor system with integrated battery, charger, and driver as a replacement for fuel-powered equipment, with fully independent IP rights.
• Lawn Mower (Gasoline Series) Gasoline-powered push and riding lawn mowers for residential and commercial lawn care.
• Tiller (Lightweight Series, Rear Tillage Series) Garden tillers and cultivators with various power ratings for soil preparation and gardening tasks.
• Water Pump (Clean Water, High-pressure, Chemical, Trash, Mud) Complete range of water pumps for irrigation, fire security, chemical transfer, wastewater removal, and construction dewatering.
• High Pressure Washer (Gasoline and Electric) Portable pressure washers for cleaning applications, available in gasoline-powered and electric models.
• Snow Blower Gasoline-powered snow blowers for residential and commercial snow removal.
• Wheeled Trimmer (ML22G) Heavy-duty wheeled string trimmers for large area vegetation management.
• Riding Mower (MR24EG) Ride-on lawn mowers for large lawn areas with comfortable operator stations.
• Home Standby Generator Automatic backup generators for residential use, powered by LPG or natural gas with seamless grid-failure response.
• DC Generator (24V) Direct current generators for marine, automotive, and specialized industrial equipment requiring 24-volt systems, with 200h oil-change-free operation.
• Diesel Open Frame Generator Industrial diesel generators with open frame design for demanding environments, construction sites, and remote locations, with forced engine-oil lubrication and improved airflow cooling.
• Diesel Silent Generator Sound-dampened diesel generators for noise-sensitive environments, covering 2-48kW with single to four-cylinder configurations.

Quantifiable outcome

• Diesel generator sets cover single cylinder to 4 cylinders, 2-48kW section
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DJI (Da-Jiang Innovations)coreStrategic or Co-development Partner · 15 November 2021RATO and DJI Agriculture have established a strategic partnership where RATO's All-round Inverter Charging Stations debuted at DJI's For Cultivators New Product Launch. The partnership features RATO's D6000I全面逆变器充电站 (all-round inverter charging station) and D12000IE EFI全方位逆变器转换装电站 (all-round inverter conversion station) being paired with DJI's agricultural drones T20P and T40, representing integration of power equipment with drone technology for agricultural applications.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Honda Power Equipment: Global leader in general-purpose engines, inverter generators, and OPE with strong consumer brand equity. Honda's EU/i-series generators and GX engines are direct competitors to RATO's universal engines and inverter generator lines.
• Generac: Largest US manufacturer of backup power generators, dominant in the residential and light-commercial standby segment. Directly competes with RATO's Home Standby Generator and Portable Generator lines.
• Briggs & Stratton: Established US-based manufacturer of small engines and standby generators with deep dealer networks. Competes with RATO in residential standby, portable generator, and small-engine OEM segments.
• Yamaha Motor (Power Products): Manufactures general-purpose engines, inverter generators, and OPE globally. Yamaha's premium engine and inverter generator positioning competes with RATO's higher-end universal engine and silent inverter generator SKUs.
• Champion Power Equipment: US-based portable generator and inverter generator manufacturer with strong retail and direct-to-consumer channels. Competes with RATO's portable and inverter generator lines in the 1kW–18kW range.
• Loncin Motor: Chinese engine and generator manufacturer producing general-purpose engines, generators, and OPE with comparable product breadth. Loncin is also a key OEM supplier (notably to BMW Motorrad), making it a direct volume-tier competitor to RATO in both domestic and export channels.
• Lifan Power: Chinese diversified manufacturer of small engines, generators, and motorcycles with overlapping product scope. Lifan is a price-tier competitor serving similar export and OEM channels.

Broad incumbents

• Caterpillar (Electric Power): Global manufacturer of diesel and gas generator sets for industrial, commercial, and standby applications. Competes with RATO in commercial stationary generator sets where overlapping power ranges exist.
• Cummins: Global manufacturer of diesel engines and generator sets for industrial, commercial, and backup power applications. Competes with RATO at the upper end of the diesel generator range (RATO's 2–48kW silent/open frame units overlap with smaller Cummins SKUs).
• Kohler Engines: Division of Kohler Co. producing engines, generators, and power systems. Competes with RATO in commercial stationary generator sets and OEM engine integrations as part of a broader industrial portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rato-na

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raton, NM