SALISBURY FC LIMITED

What SALISBURY FC LIMITED does

Salisbury FC Limited is a private English non-league football club competing in the National League South, the sixth tier of English football. The club fields a senior first team (managed by Brian Dutton, with Callum Hart as Assistant Manager) alongside a JPL youth academy covering U11–U13 age groups, and plays home matches at the Raymond McEnhill Stadium ("The Ray Mac") in Old Sarum, Salisbury. The business is organised around a matchday product: ticketed league and cup fixtures, three-tier membership subscriptions, matchday hospitality (Individual Board Room and VIP Hospitality Box for 10), and an official club shop for replica shirts and merchandise.

The club monetises through six distinct revenue streams: matchday ticket sales (online advance and walk-up pricing tiers from £7 to £20), season tickets (£324–£380 with early-bird discounts), a new 2026/27 three-tier monthly membership structure (Stands Pass £29.99, Whites Pass £39.99, Founders' Club £200 capped at 16 seats), matchday hospitality packages, club shop merchandise, and a commercial sponsorship programme with over 40 local business partners and league-level sponsors (DAZN, Enterprise, Mitre, Errea, TIC Health). Distribution is omnichannel: TicketCo online, stadium turnstiles and a new ticket office, a dedicated club shop (online and physical), and a mobile application on iOS and Android. The club is undergoing a digital transformation with the Identisurge partnership introducing cashless stadium access from 2026/27.

The customer base is structurally local and distributed — Salisbury and Wiltshire residents, families, local businesses, and youth footballers — with a 45,000+ social media following and nearly 1 million monthly impressions. Leadership comprises Chairman oversight, COO Barak Almeshaan (appointed January 2026), Commercial and Executive Operations Officer Toby Pike, and Manager Brian Dutton. Recent strategic priorities include operational professionalisation, membership product expansion, and on-pitch investment (eight player signings and high-profile pre-season friendlies against Stoke City XI and Bristol Rovers for 2026/27).

Name

SALISBURY FC LIMITED

Legal name

Salisbury Football Club

Website

https://salisburyfc.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Salisbury FC Limited operates a private English non-league football club in the National League South, playing at the Raymond McEnhill Stadium. It generates revenue from matchday tickets, three-tier memberships, hospitality, merchandise, and sponsorships for local supporters, families, and corporate partners.

Ownership category

akta.pro rank

Product category

Non-League Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Soccer Equipment Retail (CRAMAEAC)

Keywords

• Non-league football club
• Matchday hospitality services
• Football ticket sales
• Club merchandise retail
• Football membership programs

Headquarters

HQ city

Old Sarum

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Ticket Sales: Revenue from ticket sales for home league matches including seated and standing options, with online advance pricing and matchday walk-up pricing.
2. Season Tickets: Annual season tickets providing access to all league home games with discounted rates compared to matchday purchases. Includes early bird pricing for renewals.
3. Hospitality Services: Matchday hospitality including Individual Board Room packages with hot meals and VIP Hospitality Boxes for private groups of 10.
4. Club Shop and Merchandise: Official club shop selling merchandise including replica shirts and club merchandise.
5. Sponsorship and Partnerships: League sponsors, club partners, and sleeve sponsorship opportunities generating commercial revenue.
6. Membership Programs: Three-tier membership structure including The Stands Pass, The Whites Pass, and Founders' Club with monthly billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Salisbury FC operates a non-league football club competing in the National League South (sixth tier of English football) at the Raymond McEnhill Stadium in Salisbury, England. The club sells matchday tickets, season tickets, multi-tier membership subscriptions (The Stands Pass, The Whites Pass, Founders' Club), matchday hospitality packages, club merchandise via its shop, and delivers a youth academy pathway.

Product overview

Salisbury Football Club operates as a non-league football club in the National League South, offering a portfolio of products and services centred around match-day experiences and supporter engagement. The core offerings include matchday hospitality (Individual Board Room and VIP Hospitality Boxes), ticketing via TicketCo platform, an official club shop for merchandise, and a mobile application for iOS and Android. The club has introduced three-tier membership packages (The Stands Pass, The Whites Pass, and Founders' Club) for the 2026/27 season. Additional products include a Match Predictor feature, Tee-Screen self-service kiosk for ticket sales, a youth academy programme (JPL Youth), and official match-day programmes. The club is undergoing digital transformation with partnerships including Identisurge for digital access management.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Hospitality Matchday hospitality experience at the Ray Mac featuring balcony views, hot pre-match meals, and waitress service, offered as Individual Board Room packages and VIP Hospitality Boxes for private groups of 10.
• Match Tickets Online and matchday ticket sales for home league, cup, and pre-season friendly fixtures at the Raymond McEnhill Stadium, with seated and standing options and tiered adult, concession, U18, and U5 pricing.
• Season Tickets Annual season tickets providing access to all league home games in seated or standing areas at discounted rates versus matchday prices, with early bird renewal pricing.
• Club Shop Merchandise Official merchandise store offering replica shirts and club apparel, available online and at the stadium, being re-stocked for the 2026/27 season.
• Salisbury FC Mobile App Official Salisbury Football Club mobile application for iOS and Android providing match updates, news, and supporter engagement.
• The Stands Pass Membership Entry-tier monthly membership at £29.99 providing full season access to standing areas, an official membership card, and 10% off at the Tea Hut, billed monthly on a 12-month basis starting 1 July 2026.
• The Whites Pass Membership Mid-tier monthly membership at £39.99 providing full season access to seated areas with a marked seat shareable with one other person, a free home or away replica shirt, official membership card, and 10% off at the Tea Hut.
• Founders' Club Membership Premium monthly membership at £200, capped at 16 seats, providing full season access including league, pre-season, and cup matches, Director's box seating with private bar and lounge, signed first-team shirt and match football, training session access, players' tunnel experiences, quarterly Q&A with the manager, team photo opportunity, programme and website recognition, and 10% off club shop.
• JPL Youth Academy Official youth academy pathway for U11, U12, and U13 players feeding into the senior first team, with teams competing in the JPL South Coast League.
• Match-Day Programme Official printed match-day programme featuring club information, chairman and manager views, player interviews, statistics, and a lucky programme number competition.

Quantifiable outcome

• Won 5 home games and lost 5 at home with 2 draws this season (as of January 2026)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

15 partnerships are on record, tiered core, strategic, major and standard.

• The Colour WorkscoreStrategic or Co-development Partner · 23 May 2026Team development and people performance consultancy. Official training partner with logo appearing on sleeve of all three playing shirts. Brings expertise in culture, collaboration, and leadership.
• IdentisurgestrategicTechnology or Integration · 4 March 2026Digital access management platform providing secure entry systems for stadium operations and supporter engagement. Youth rollout in 2025/26 with full rollout from 2026/27 season.
• DAZNmajorGTM or Marketing PartnerLeague sponsor of the National League. DAZN is a leading sports streaming platform providing visibility across league sponsorship.
• EnterprisemajorGTM or Marketing PartnerVehicle rental company and league sponsor of the National League.
• MitremajorGTM or Marketing PartnerOfficial ball supplier and league sponsor for the National League.
• ErreamajorGTM or Marketing PartnerSportswear brand and league sponsor providing kit and apparel.
• TIC HealthmajorGTM or Marketing PartnerHealthcare provider running 50% off promotions for club supporters. Exclusive health and wellbeing sponsorship.
• Retain HealthcarestandardGTM or Marketing PartnerLocal Wiltshire healthcare provider and club partner.
• National LeaguecoreOthersThe club competes in the National League South, the sixth tier of English football. League governing body relationship.
• StandBasedstandardTechnology or IntegrationWebsite design and development partner that built and maintains the club's official website.
• Salisbury RadiostandardGTM or Marketing PartnerLocal radio station partnership for media coverage and sponsor visibility.
• Cara GlassstandardGTM or Marketing PartnerClub partner providing commercial sponsorship and advertising.
• New Hall (Ramsay Health)standardGTM or Marketing PartnerLocal hospital and healthcare provider operating as a club partner.
• The Boss CorporationstandardGTM or Marketing PartnerClub partner providing sponsorship and advertising.
• Local Business Partners (40+ listed)standardGTM or Marketing PartnerOver 40 local businesses including Cannell Homes, Go South Coast, Specsavers, High Post Golf Club, and others providing various sponsorship levels.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Braintree Town FC: Tier-six English non-league club with comparable matchday revenue streams, community sponsorship structure and step-2 of the football pyramid.
• Maidstone United FC: National League South club operating in the same tier with a comparable community-focused model and similar matchday, hospitality, and merchandise offerings.
• Oxford City FC: National League South peer with a similar tier, mix of season tickets, hospitality and local commercial sponsorship, and non-league community positioning.
• Eastbourne Borough FC: Compete directly in the National League South (Step 2 of English football) with a similar matchday-ticket, season-ticket and sponsorship revenue mix. Directly comparable in scale and product offering.
• Hampton & Richmond Borough FC: National League South peer with directly comparable structure: tier-six English football, season tickets, hospitality packages and a community-led model.
• Weymouth FC: Fellow National League South side operating at the same tier with overlapping ticketing, hospitality and sponsorship product architecture and regional community positioning.
• Slough Town FC: National League South club with the same Step-2 tier and similar ticketing, season-ticket, merchandise and sponsorship mix; directly comparable scale.
• Chelmsford City FC: Step-2 non-league English football club operating with a comparable matchday, hospitality and merchandise product set in the same league.
• Farnborough FC: National League South club, regional South England competitor with a similar scale of matchday ticketing, hospitality and sponsorship revenue.
• Bath City FC: National League South side in the South of England with overlapping regional supporter base and similar stadium-grounded, community-led operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SalisburyFC
• YouTubeyoutube.com/@salisburyfootballclub
• Facebookfacebook.com/salisburyfootballclub
• Instagraminstagram.com/salisburyfootballclub
• TikToktiktok.com/@salisburyfootballclub
• LinkedInlinkedin.com/company/salisbury-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALISBURY FC LIMITED