Slough Town FC

What Slough Town FC does

Slough Town FC is an association football club based in Slough, Berkshire, England, founded in the late 19th century and currently competing in the National League South, the sixth tier of the English football pyramid. The club plays home matches at Arbour Park and operates as a private limited company incorporated on 12 January 2023 under majority ownership of A23 Football Group Ltd, with Ashley Smith as the controlling shareholder. Headcount is reported in the 11–50 employee band, consistent with a non-league club running matchday operations, coaching staff, academy activity and a small commercial/back-office function.

The club's product surface is a standard non-league football proposition: a men's first team competing in National League South, a coaching and player-development pathway led by Men's First Team Manager Alan Julian (appointed May 2026) and Assistant Manager Donovan Chislett (appointed June 2026), and a grassroots/community layer anchored by the TeamMate platform partnership (signed July 2026). Technical and commercial infrastructure includes a new technical partnership with Joma from July 2026 and a refreshed club crest unveiled in June 2026, both of which sit upstream of merchandise and licensing revenue.

The business model combines four revenue lines: matchday ticket and membership sales (recurring subscriptions), sponsorship and commercial partnerships (including Pro Landscapes and Verus Group, both extended in July 2026), the 500 Club lottery (recurring subscription), and merchandise sales (one-off hardware). Go-to-market is locally distributed around the Slough catchment and supplemented by digital/lottery channels. There is no disclosed AI, data or technology platform; the company is a traditional football club with a recently restructured corporate vehicle.

Name

Slough Town FC

Legal name

Slough Town Football Club

Website

https://sloughtownfc.net

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

Slough Town FC is a Tier-6 English football club based in Slough, Berkshire, playing in the National League South at Arbour Park. It is majority-owned by A23 Football Group Ltd and earns revenue from matchday sales, sponsorships, a lottery and merchandise.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Semi-professional football
• Community football programmes
• Matchday ticketing services
• Youth football development
• Football sponsorship partnerships

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket and Membership Sales: The club generates revenue through match-by-match ticket sales (standing and seated), season ticket memberships, and multi-tiered membership packages (Renegades) that provide access to all home league matches, cup priority, pre-season friendlies, and discounts.
2. Sponsorship and Commercial Partnerships: The club earns revenue through commercial partnerships with local and national businesses, including principal partners, kit sponsors (Pro Landscapes, Verus Group), and shirt front sponsors. Partnerships include digital outreach, matchday activation, and brand exposure opportunities.
3. 500 Club Lottery: The 500 Club is a monthly fundraising lottery with £5 entry, returning 50% of income as prizes across four prize tiers. This provides recurring revenue and fan engagement.
4. Merchandise Sales: The club operates a club shop selling replica shirts, merchandise, and fan plaque wall sales, with the Macron store Cardiff listed as an official merchandise retailer.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Slough Town FC is a semi-professional football club that competes in the National League South (Tier 6 of the English football pyramid). The club sells matchday tickets and season memberships, operates a club shop for replica merchandise, runs a full academy development pathway from junior to elite levels, delivers inclusive community football programmes including disability teams, and generates revenue through corporate sponsorship and a 500 Club lottery. All operations are centred on Arbour Park, the club's home stadium in Slough, Berkshire.

Product overview

Slough Town FC is a semi-professional football club competing in the National League South. The club operates primarily as a sports organization rather than a technology product company, offering matchday experiences, season memberships, youth development through its Academy programme, community football, and retail merchandise. Key products include match tickets and memberships via Fanbase, the Academy programme spanning youth to elite development, community team offerings, and ancillary services such as the 500 Club lottery and REBELS Bar venue hire.

Differentiator

Problem solved

Functional benefit

Brands

• REBELS Bar: Bar and hospitality venue located at Arbour Park, the home of Slough Town FC. A venue built by the community, for the community with all ages welcome.
• The 500 Club

Products and services

• Season Tickets (2026/27 National League South)
• Match Tickets (Home League Matches)
• Club Merchandise (Replica Shirts & Fanwear)
• The 500 Club Lottery
• Renegades Membership
• Slough Town FC Academy Programme
• Slough Town Juniors FC (Grassroots Youth Football)
• Slough Town Ladies First Team
• Slough Town Community Football Programmes
• Slough Town Walking Football
• REBELS Bar & Hospitality Venue
• Player Sponsorship
• Fan Plaques

Quantifiable outcome

• Youth Academy players progressing to First Team environment and external senior football (EDS external games programme)
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

36 partnerships are on record, tiered core and minor.

• TeamMatecoreTechnology or Integration · 21 July 2026Slough Town Football Club announced TeamMate as the club's official grassroots football platform. TeamMate is a technology platform supporting team management and grassroots football operations.
• Together As OneminorGTM or Marketing Partner · 9 July 2026Together As One was named the Club's official Charity Partner for the 2026/27 season, supporting the club's community and charitable initiatives.
• Newmedica SloughcoreGTM or Marketing Partner · 8 July 2026Newmedica Slough is the new Principal Partner of the Slough Town Walking Football section. They are also offering Slough Town supporters £200 off private cataract treatment at their Slough clinic (quote 'SLOUGH TOWN 200').
• Verus GroupcoreGTM or Marketing Partner · 2 July 2026Verus Group is a well-established passive fire protection company specialising in Fire Stopping and Fire Doors. They have extended their partnership for a further two years. The club expressed gratitude for their continued backing and noted their important role in the club's future.
• Pro LandscapescoreGTM or Marketing Partner · 1 July 2026Pro Landscapes has extended and expanded their partnership with the Rebels for a further two years. They appear on the front of the club's shirts and are involved in multiple exciting projects. Steve Doyle, Commercial Director, stated pride in having Pro Landscapes on the front of shirts.
• JomacoreGTM or Marketing PartnerJoma is the club's new technical partner producing the first kits for the 2026/27 season. Replica shirts are available to pre-order through the Macron Store Cardiff.
• ErreaminorGTM or Marketing PartnerErrea is listed as a partner/sponsor alongside Joma, Mitre, and other technical kit partners on the club website.
• MitreminorGTM or Marketing PartnerMitre is listed as a technical partner of the club alongside Errea.
• DAZNminorGTM or Marketing PartnerDAZN is a broadcast partner of the club, listed alongside The National League, Enterprise, and NLTV as a sponsor/partner.
• EnterprisecoreGTM or Marketing PartnerEnterprise is the title sponsor of the National League South (branded 'Enterprise National League South'). Slough Town competes in this league.
• The National LeaguecoreGTM or Marketing PartnerThe National League is the governing league body for Slough Town's league (National League South, Tier 6). NLTV provides broadcast coverage.
• NLTVminorGTM or Marketing PartnerNLTV is the official broadcast platform of The National League, providing streaming and coverage of league matches.
• Slough Town Supporters TrustminorGTM or Marketing PartnerSlough Town Supporters Trust is a supporters' organisation affiliated with the club, listed as a partner on the club website.
• Slough Town In The Community CICcoreStrategic or Co-development PartnerThe club's community interest company delivers community programmes including walking football, disability football, and social inclusion initiatives. Adrian Gomm serves as Chairman of the Slough Town FC Community CIC.
• Windsor & Eton BreweryminorGTM or Marketing PartnerWindsor & Eton Brewery is an independent brewery offering 10% discount on online purchases using code STFC10. They have a bar on the east side of Arbour Park and are aligned with the club's quality and community ethos.
• JA FitnessminorGTM or Marketing PartnerJA Fitness operates a studio at Arbour Park providing personalised 1-1 and Small Group PT sessions and Strength & Conditioning programmes. Offers 10% off memberships to STFC Season Ticket Holders.
• Thames HospiceminorGTM or Marketing PartnerThames Hospice provides complex, specialist palliative and end-of-life care serving East Berkshire and South Buckinghamshire since 1987. Listed as a partner on the club website.
• BP Collins LLPminorGTM or Marketing PartnerBP Collins is a multi-award winning cross-practice law firm with offices in Gerrards Cross, Thame, Ickenham, and the City. Listed as a partner on the club website.
• Wickham Hoist LtdminorGTM or Marketing PartnerWickham Hoist is a specialist in passenger lifts, winches, stairlifts, servicing and maintenance. Offers 10% off to sponsors and local businesses connected with Slough Town FC.
• Slough ExpressminorGTM or Marketing PartnerSlough & Windsor Express is the local media partner covering local news and sport for over 200 years. Offers a 3-month online subscription for £3 (usual £12.99) using code REBELS343.
• Berkeley HomesminorGTM or Marketing PartnerBerkeley Homes is developing the Horlicks Quarter in Slough. Listed as a partner on the club website.
• Xpect GroupminorGTM or Marketing PartnerListed as a partner on the club website. Xpect Group provides various services.
• TIC HealthminorGTM or Marketing PartnerTIC Health is a health services partner listed on the club website alongside other partners.
• Mr ClutchminorGTM or Marketing PartnerMr Clutch (auto centre) is a partner of the club with a location in Slough.
• SoGreeneminorGTM or Marketing PartnerSoGreene is listed as a partner on the club website.
• Regal Court (Flexsa)minorGTM or Marketing PartnerRegal Court Business Centre in Slough (SL1 1EL) is listed as a partner on the club website.
• International Hair StudiominorGTM or Marketing PartnerInternational Hair Studio in Slough is listed as a partner on the club website.
• Moxy SloughminorGTM or Marketing PartnerMoxy Slough (Marriott hotel) is listed as a partner on the club website.
• Residence Inn SloughminorGTM or Marketing PartnerResidence Inn by Marriott Slough is listed as a partner on the club website.
• Thames Motor GroupminorGTM or Marketing PartnerThames Motor Group is listed as a partner on the club website.
• Flow Management SolutionsminorGTM or Marketing PartnerFlow Management Solutions is listed as a partner on the club website.
• Quick Skip HireminorGTM or Marketing PartnerQuick Skip Hire is listed as a partner on the club website.
• HJ NewmanminorGTM or Marketing PartnerHJ Newman is listed as a partner on the club website.
• Lynch Hill Enterprise AcademyminorGTM or Marketing PartnerThe club has access to the car park at Lynch Hill Enterprise Academy (next to Arbour Park) on matchdays for unreserved supporter parking.
• St Joseph's Catholic High SchoolminorGTM or Marketing PartnerSupporters can purchase parking permits for St Joseph's Catholic High School (SL2 5HN) enabling reserved parking for the whole season (league matches only).
• Cox Green SchoolcoreStrategic or Co-development PartnerFull-Time Academy players study in partnership with Cox Green School Sixth Form, with access to A Levels and BTEC Sport courses. This dual-career pathway ensures academic and athletic development.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Woking FC: Woking FC competes in the National League South alongside Slough Town, sharing the same tier, broadcast arrangements, and competitive ecosystem. Direct competitor for sponsors, supporters, and league points.
• AFC Wimbledon: AFC Wimbledon is a community-owned English football club with comparable historical roots, fan-driven ethos, and progression through non-league to the EFL. Their multi-tier community engagement and academy pathway closely mirror Slough Town's model, and both clubs target the same London/southern catchment.
• St Albans City FC: St Albans City is a National League South competitor operating with a similar club infrastructure, volunteer-led management, and local sponsor base. Useful peer for operational and financial benchmarks.
• Dartford FC: Dartford FC is a fellow National League South club in the South East of England with similar commercial pressures, fan-base scale, and reliance on matchday revenue. They provide direct comparable for sponsorship pricing and operational benchmarks.
• Sutton United FC: Sutton United is a London-area non-league club with a comparable community-rooted operating model, having risen through the National League system. They are a relevant comparable for trajectory analysis and commercial development at this tier.
• Ebbsfleet United FC: Ebbsfleet United is a National League South competitor with similar stadium infrastructure (Pharos Park), community programme focus, and southern England catchment. Useful for sponsorship and attendance comparisons.
• Maidstone United: Maidstone United competes in the National League South and shares a similar community-rooted profile, semi-professional status, and commercial model. Comparable for sponsorship economics and attendance benchmarks.
• Hampton & Richmond Borough FC: Hampton & Richmond Borough compete in the National League South with comparable London commuter-belt geography and small-stadium attendance profile. Provides like-for-like comparison for matchday and community revenue.
• Farnborough FC: Farnborough FC operates in the Southern National League system with a similar stadium-based community model and commercial mix. Their community programmes and corporate partnership ecosystem are comparable.

Broad incumbents

• Reading FC: Reading FC is the closest EFL club geographically to Slough, operating a much broader professional football portfolio. While not directly competing on the pitch at present, Reading captures the regional sponsorship and supporter pool that Slough Town must compete against for commercial and fan attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sloughtownfc
• YouTubeyoutube.com/channel/sloughtownfc
• Facebookfacebook.com/sloughtownfc
• LinkedInlinkedin.com/company/slough-town-fc
• Instagraminstagram.com/sloughtownfc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slough Town FC