Retain Healthcare

What Retain Healthcare does

Retain Healthcare Limited is a privately held UK care services provider incorporated in England and Wales, founded in 2018 with headquarters in Cheltenham and 251-500 employees. The company delivers homecare, complex clinical care, dementia care, hospice-at-home, live-in care, reablement, supported living, and temporary/permanent healthcare staffing across South West England, organised around three interconnected service streams.

The first stream, Care Services, spans Care at Home, Clinical and Complex Care (including PEG feeding, stoma care, and spinal injury support), Dementia Care, Hospice at Home, Live-In Care, Reablement, Supported Living (autism, learning disabilities, eating disorders, mental health), and the Safer Independence assistive technology proposition which layers fall-detection sensors, preventative night lighting, and activity monitoring onto traditional homecare delivery. The underlying technology stack consists of a Digital Care Planning electronic record-keeping system used for support documentation and CQC compliance. The second stream, Staffing Services, supplies temporary and permanent nurses, care assistants, and support workers to care homes, nursing homes, and supported living providers, with Preferred Supplier and Master Vendor arrangements as the higher-tier enterprise offering. The third stream, Retain Skills (South West) Ltd, is a wholly-owned training and consultancy subsidiary delivering City & Guilds accredited Health & Social Care diplomas up to Level 5, OFQUAL-regulated First Aid qualifications via Qualsafe, a 15-course short-course suite (Induction, Autism, Dementia, Diabetes, Safeguarding Level 2, etc.), and CQC compliance consultancy from four training centres (Cheltenham, Chippenham, Salisbury, Bristol) plus on-site and virtual nationwide delivery.

Retain Healthcare's commercial model combines recurring homecare contracts (with 24+ town coverage), usage-based temporary agency staffing (weekly billed at hourly rates with travel and mileage compensation), one-time permanent placement fees, and per-course training and consultancy fees. The company operates a four-branch South West distribution network (Cheltenham, Chippenham, Salisbury, Bournemouth) plus a fifth Bath contact line, supports individuals and families, care and nursing home operators, Local Authorities, charities, and domiciliary care providers, and is regulated by the Care Quality Commission with additional endorsements from Skills for Care, City & Guilds, Qualsafe, Homecare Association, Wiltshire Care Partnership, Help to Live at Home Alliance, Gloucestershire Partnership, and Proud to Care.

Name

Retain Healthcare

Legal name

Retain Healthcare Limited

Website

https://retainhealthcare.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Retain Healthcare Limited is a private UK homecare, staffing, and training provider operating across South West England, delivering CQC-regulated homecare, complex clinical care, supported living, agency staffing, and accredited training via its Retain Skills subsidiary from a four-branch network.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Temporary, On-Demand & Short-Notice Caregiver Staffing (HSABAMAE)

akta.pro secondary industries

Hospital/Facility-to-Home Caregiver Placement (HSABAMAC), Live-In Caregiver Placement & Matching (HSABAMAD), Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC), Post-Discharge Non-Medical Transitional Support (after hospital/SNF) (HLADAGAJ)

Keywords

• Home healthcare services
• Nursing staffing agency
• Supported living services
• Healthcare training
• Clinical homecare

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Homecare Services: Providing individually tailored care and support in people's own homes, ranging from light-touch services like wellbeing checks to 24-hour care packages. Revenue generated through contracted care hours delivered by trained care assistants and support workers.
2. Agency Staffing - Temporary: Supplying skilled temporary nurses, care assistants, and support workers to healthcare establishments to cover short-term sickness, long-term placements, and flexible staffing needs. Charged at hourly rates with travel time and mileage compensation.
3. Agency Staffing - Permanent: Recruitment services placing permanent nurses, care assistants, and support workers with healthcare providers. One-time placement fees for successful placements.
4. Training and Consultancy Services (Retain Skills): Specialist training and consultancy for health and social care sector. Offers accredited diplomas (Levels 2-5), regulated First Aid qualifications, and comprehensive suite of short courses. Revenue from course fees for classroom-based, virtual, and on-site delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Retain Healthcare delivers homecare services (personal, clinical, complex, dementia, hospice, live-in, reablement) and supported living services to individuals and families across South West England. The company also operates an agency staffing division placing temporary and permanent nurses, care assistants, and support workers into care homes and healthcare establishments, and runs Retain Skills, a training and consultancy arm providing accredited diplomas, first aid qualifications, and CQC compliance solutions to healthcare sector employers.

Product overview

Retain Healthcare operates as a unified healthcare services provider offering homecare, supported living, staffing, clinical care, and training services throughout the South West of England. The portfolio centers on three interconnected service streams: (1) Care Services — including Care at Home, Clinical Care, Complex Care, Dementia Care, Hospice at Home, Live In Care, Reablement, and Safer Independence (assistive technology); (2) Staffing Services — Temporary Staffing, Permanent Staffing, and Preferred Supplier/Master Vendor; and (3) Retain Skills — the training and consultancy division offering accredited diplomas (Levels 2–5), regulated first aid qualifications, short courses, and CQC compliance solutions. The Safer Independence service uses assistive technology (fall detection, activity sensors) to complement light-touch support. All regulated services are CQC-compliant.

Differentiator

Problem solved

Functional benefit

Products and services

• Care at Home Provides care and support in people's own homes, tailored from light-touch services like wellbeing checks to 24-hour care packages. Targeted at individuals and families needing personal care at home.
• Clinical Care Specialist homecare clinical care services delivered by trained clinical staff for individuals with clinical care needs in their own homes.
• Complex Care Bespoke support for individuals with complex clinical needs including PEG feeding, stoma care, and spinal injuries, delivered at home by trained staff.
• Dementia Care Specialized care services for individuals living with dementia, delivered at home by trained care staff.
• Hospice at Home End-of-life pathway care delivered in the comfort of the individual's home by trained care staff.
• Live In Care 24-hour live-in care services providing continuous support in the individual's home through dedicated live-in care assistants.
• Reablement Service Rehabilitation and reablement support to help individuals regain independence following illness or hospital discharge.
• Supported Living CQC-regulated person-centred care for individuals with autism, eating disorders, learning disabilities, and mental health conditions, empowering them to live fulfilling and independent lives.
• Safer Independence Assistive technology service enabling independence at home through automatic fall detection with real-time alerts, preventative night lighting, and a discreet care sensor monitoring activity patterns for vulnerable independent people.
• Temporary Staffing Provides skilled temporary nurses, care assistants, and support workers to cover short-term sickness, long-term placements, and flexible staffing needs in care homes and healthcare establishments. Charged at hourly rates with travel time and mileage compensation.
• Permanent Staffing Permanent recruitment solutions placing qualified nurses, care assistants, and support workers with healthcare providers on a one-time placement fee basis.
• Preferred Supplier / Master Vendor Master vendor services offering comprehensive staffing solutions and preferred supplier arrangements for healthcare establishments needing streamlined workforce supply.
• Retain Skills (Training and Consultancy) Specialist training and consultancy services for the health and social care sector, offering accredited diplomas (Levels 2-5), regulated First Aid qualifications, comprehensive short courses, and CQC compliance consultancy to local authorities, charities, nursing and residential homes, domiciliary care providers, and supported living services.

Quantifiable outcome

• Supports services in achieving GOOD or OUTSTANDING CQC ratings
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Skills for CarecoreStrategic or Co-development PartnerSkills for Care Endorsed Provider status for training courses. Validates quality of training programmes and ensures alignment with industry standards for health and social care workforce development.
• City & GuildscoreStrategic or Co-development PartnerApproved assessment centre with direct claims status for Diplomas in Health & Social Care up to Level 5. Enables delivery of accredited qualifications to healthcare workforce.
• Qualsafe AwardscoreStrategic or Co-development PartnerOFQUAL-recognised accreditation for regulated First Aid qualifications. Ensures compliance and recognition of First Aid training provision.
• Homecare AssociationminorStrategic or Co-development PartnerMembership of national trade body representing homecare providers. Provides access to industry resources, best practices, and network of homecare providers.
• Care Quality CommissioncoreStrategic or Co-development PartnerCQC regulation ensures services meet highest standards for personal care, treatment of disease, disorder and injury, and community support. Mandatory compliance for regulated activities.
• Wiltshire Care PartnershipminorStrategic or Co-development PartnerRegional partnership with Wiltshire Care Partnership showing commitment to local care provider community and collaborative working.
• Help to Live at Home AllianceminorStrategic or Co-development PartnerMembership in local alliance supporting individuals to live independently at home. Demonstrates commitment to integrated care delivery.
• Gloucestershire PartnershipminorStrategic or Co-development PartnerPartnership affiliation showing presence and collaboration within Gloucestershire healthcare community.
• Proud to CareminorStrategic or Co-development PartnerCampaign partnership supporting recruitment into care sector careers. Helps attract potential candidates to healthcare roles.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Voyage Care: UK provider of supported living and specialist residential care for adults with learning disabilities, autism, acquired brain injuries and complex needs. Comparable to Retain's Supported Living service line for autism, learning disabilities, and mental health conditions.
• Total Community Care: Specialist UK provider of complex clinical care at home, including spinal injury, ventilator, PEG and stoma care packages delivered by trained carers. Directly comparable to Retain's Complex Care service offering (PEG feeding, stoma care, spinal injuries) on both clinical scope and funding pathway (often NHS CHC).
• Bluebird Care: UK homecare franchise network delivering personal care, dementia care, respite, live-in care and complex care via local franchisees. Comparable to Retain on service mix, customer segment, and branch-based operating model, with the added dimension of franchise vs. directly operated branches.
• Newcross Healthcare: UK healthcare staffing and homecare provider placing nurses, support workers and care assistants into homes, care homes and NHS settings. Directly comparable to Retain's combined agency staffing and homecare delivery model, with similar revenue mix of usage-based hours and contracted packages.
• Nurse Plus: UK provider of temporary and permanent healthcare staffing plus homecare services to private clients and care establishments. Comparable to Retain's three-pillar offering (homecare, agency staffing, training) with similar geographic mix across English regions.
• Caremark: UK homecare franchise providing personal care, dementia care, respite, and live-in care through regional offices. Comparable to Retain's homecare service line and branch-based model, with franchise vs. corporate-owned branch differentiation.
• Prestige Nursing + Care: National UK provider of homecare, complex care, and nurse-led staffing services to private clients, care homes, and local authorities. Closely comparable to Retain across both the homecare subscription stream and the temporary/permanent staffing agency stream.
• Right at Home UK: UK homecare franchise delivering visiting care, dementia care, and live-in care to private clients and local authority commissioners. Comparable to Retain's homecare customer mix and branch-led delivery model.
• Helping Hands Home Care: UK-wide homecare provider offering visiting care, live-in care, dementia care and complex care to individuals in their own homes. Highly comparable to Retain's homecare service line in customer profile, delivery model, and revenue model (recurring care hours).

Broad incumbents

• HC-One: Largest operator of residential and nursing care homes in the UK, also providing dementia and complex care services. Overlaps with Retain as a care-services competitor for care-home staffing clients and complex care referrals, but operates at much larger scale and on a facility-based rather than homecare-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/retaingroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retain Healthcare